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X-WR-CALDESC:Events for London Experience Week
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DTSTART;TZID=Europe/London:20260420T113000
DTEND;TZID=Europe/London:20260424T200000
DTSTAMP:20260430T123651
CREATED:20260409T230207Z
LAST-MODIFIED:20260416T073043Z
UID:10008944-1776684600-1777060800@londonexperienceweek.com
SUMMARY:Monopoly Lifesized | Clockwork Dog Show
DESCRIPTION:While you’re at London Experience Week 2026\, why not take in one of the capital’s best experiences: Monopoly Lifesized. \nMonopoly Lifesized is supercharged by Clockwork Dog’s COGS system. Formed in 2016 Clockwork Dog enable cutting edge immersive attractions and experiences around the world to control audience flow\, track specific groups\, integrate different technologies\, connect all departments\, create custom dashboards and much more. \nGo on the Clockwork Dog Tour at your leisure throughout London Experience Week 2026. \nWhile you’re at the Summit\, pop along to the Clockwork Dog booth in The 103 to say hi to the team and tell them what you thought. \nYou can also check out the cool Clockwork Dog activations throughout the Ministry of Sound\, plus two workshops led by some of Clockwork Dog’s founders. \n  \n\n  \nAbout Monopoly Lifesized \nMONOPOLY LIFESIZED is the ultimate immersive gaming experience based on the world’s favourite board game! \nStep on to one of our four giant boards and meet your very own human token – they’ll serve as your board’s characterful guide\, bringing the game to life and adding to the excitement. \nRoll the dice and move across the board which features beloved locations from the classic MONOPOLY Board\, except to win a property\, you’ll need to work together to complete a hands-on challenge\, puzzle or mini game. \nTeams must strategize to win properties\, build houses\, manage money and avoid jail in this jam-packed immersive experience\, suitable for families\, friends or even corporate team-building. It’s an action-packed blend of competitive gameplay and live entertainment\, making it a must-do attraction for all ages.
URL:https://londonexperienceweek.com/event/monopoly-lifesized-clockwork-dog-show/2026-04-20/
LOCATION:Monopoly Lifesized\, 213-215 Tottenham Court Road\, London\, W1T 7PS\, United Kingdom
CATEGORIES:Clockwork Dog Shows,Experience Safari 2026,Experiences
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Clockwork-Dog-Tour_-Monopoly-LIfesized-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T113000
DTEND;TZID=Europe/London:20260425T200000
DTSTAMP:20260430T123651
CREATED:20260409T230207Z
LAST-MODIFIED:20260416T073043Z
UID:10008945-1776771000-1777147200@londonexperienceweek.com
SUMMARY:Monopoly Lifesized | Clockwork Dog Show
DESCRIPTION:While you’re at London Experience Week 2026\, why not take in one of the capital’s best experiences: Monopoly Lifesized. \nMonopoly Lifesized is supercharged by Clockwork Dog’s COGS system. Formed in 2016 Clockwork Dog enable cutting edge immersive attractions and experiences around the world to control audience flow\, track specific groups\, integrate different technologies\, connect all departments\, create custom dashboards and much more. \nGo on the Clockwork Dog Tour at your leisure throughout London Experience Week 2026. \nWhile you’re at the Summit\, pop along to the Clockwork Dog booth in The 103 to say hi to the team and tell them what you thought. \nYou can also check out the cool Clockwork Dog activations throughout the Ministry of Sound\, plus two workshops led by some of Clockwork Dog’s founders. \n  \n\n  \nAbout Monopoly Lifesized \nMONOPOLY LIFESIZED is the ultimate immersive gaming experience based on the world’s favourite board game! \nStep on to one of our four giant boards and meet your very own human token – they’ll serve as your board’s characterful guide\, bringing the game to life and adding to the excitement. \nRoll the dice and move across the board which features beloved locations from the classic MONOPOLY Board\, except to win a property\, you’ll need to work together to complete a hands-on challenge\, puzzle or mini game. \nTeams must strategize to win properties\, build houses\, manage money and avoid jail in this jam-packed immersive experience\, suitable for families\, friends or even corporate team-building. It’s an action-packed blend of competitive gameplay and live entertainment\, making it a must-do attraction for all ages.
URL:https://londonexperienceweek.com/event/monopoly-lifesized-clockwork-dog-show/2026-04-21/
LOCATION:Monopoly Lifesized\, 213-215 Tottenham Court Road\, London\, W1T 7PS\, United Kingdom
CATEGORIES:Clockwork Dog Shows,Experience Safari 2026,Experiences
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Clockwork-Dog-Tour_-Monopoly-LIfesized-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T081500
DTEND;TZID=Europe/London:20260422T093000
DTSTAMP:20260430T123651
CREATED:20260407T174113Z
LAST-MODIFIED:20260413T233027Z
UID:10008901-1776845700-1776850200@londonexperienceweek.com
SUMMARY:Fresh Start with SPLITWEATHER (Day Two)
DESCRIPTION:Conference days can be draining. But your mornings don’t have to be! \nStart your day off fresh and join fellow nature-lover\, sparks\, for some sunshine\, birdsong and human connection. \nEach morning before the conference\, we’ll gather at Mint Street Park (just a 12min walk from The Hoxton Hub Hotel)\, on the steps across from the park stage. Content will vary slightly each day and will flex based on the humans and vibes that show up\, but you can expect something akin to: an opening circle\, some playful movement\, a few gently curated prompts for connection and a collaborative closing ritual. \nEver wished you would have scheduled some extra self-care time into your conference days? This is it! No decks. No pitches. No expectations. Just fresh air\, sunshine and humans being humans\, together. \nCome touch grass before you sit on your ass! \n(Bonus! The park is just a 9-minute walk to The Ministry of Sound\, so we can all walk over together after\, and maybe even stop to pick up a coffee on the way!) \nTHE DEETS \nWhy Join Us? \nStart conference days energized and clear-headed\nBuild community through shared morning ritual\nGet some sunshine\, touch some grass\nCost: FREE! \nDates + Times:  \nTuesday April 21\, 10:15 – 11:30am\nOption to grab lunch together after\nFirst conference talk starts at 1pm \nWednesday April 22\, 8:15 – 9:30am\nOption to grab coffee together after\nFirst conference talk starts at 10am \nThursday April 23\, 8:15 – 9:30am\nOption to grab coffee together after\nFirst conference talk starts at 10am \nReserve Your Spot! \nPlease email sparks at: sparks.be.nimble@gmail.com with subject line “Fresh Start” if you plan to join us! (We’ll use this email to send any updates pending weather\, location\, etc. and maaaaaaybe a fun little prompt or two to help get your conference days started.) \n—— \nsparks is the founder of SPLITWEATHER \nSPLITWEATHER is an experiential outdoor adventure series that blends wonder\, athleticism and immersive storytelling to engage folks in climate activism. \nWe design adventures inspired by biomimicry–real examples of resilience\, adaptation\, and efficiency in nature. We nerd out about how ants optimize paths\, how trees communicate and how mycelium networks share resources. And then we design experiential challenges for humans inspired by them.
URL:https://londonexperienceweek.com/event/fresh-start-with-splitweather-day-two/
LOCATION:Mint Street Park\, Mint Street Park\, 14 Weller St\, London\, SE1 1QU\, United Kingdom
CATEGORIES:Experience Safari 2026,Experiences,Networking
ATTACH;FMTTYPE=image/jpeg:https://londonexperienceweek.com/wp-content/uploads/2026/04/mint-street-park-square-edit-3-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T090000
DTEND;TZID=Europe/London:20260422T160000
DTSTAMP:20260430T123651
CREATED:20260407T162042Z
LAST-MODIFIED:20260407T175428Z
UID:10008896-1776848400-1776873600@londonexperienceweek.com
SUMMARY:Vikings: The Immersive Experience
DESCRIPTION:We’re delighted to offer 30% off tickets to Vikings: The Immersive Experience during London Experience Week 2026. \nStep into the golden age of the Vikings at Dock X\, London. Guided by the story of Queen Kraka\, the experience takes you through: \n\nThe Forest of Time: A life-size immersive forest where myth and history intertwine as the Viking world emerges around you.\nVirtual Reality beneath Yggdrasil: Follow Kraka’s story from peasant girl to queen through cutting-edge VR storytelling.\n360° Immersive Projection Room: Board a real Viking longship and watch the rise of a dynasty unfold around you in vivid light and sound.\nInteractive Installations: Touch-screen maps\, replica artefacts\, and a live encounter with Queen Kraka herself.\n\nNote: LXW26 ticket holders will receive instructions on how to redeem their discount via the event app. \n——- \nAbout Vikings: The Immersive Experience: \nDesigned by flora&faunavisions and built by The Storytelling Company\, Vikings: The Immersive Experience is the UK’s largest ever immersive Vikings experience. \nAfter a successful run in Hamburg\, the show opened at Dock X London in March 2026. \nCombining life-size set design\, virtual reality\, and 360° cinematic projection\, it tells 300 years of Viking history through the saga of Queen Kraka and King Ragnar Lodbrok. Rated 4.4/5 on Google. Running through 31 May 2026. \n“A step above many of the other similar experiences on offer in London — it strikes the balance between educational and entertaining.” — Immersive Rumours \n“Vikings doesn’t disappoint. In delivering truly immersive set pieces which educate as much as they entertain\, it lays down a gauntlet to the theatre industry in general.” — Broadway World \n“Dock X has been transformed into a 9th-century Norse hallucination — a forest set\, VR beneath a huge tree\, interactive exhibits\, and a 360° cinematic finale built around a full-size longship.” — The Nudge
URL:https://londonexperienceweek.com/event/vikings-the-immersive-experience/2026-04-22/
LOCATION:Vikings: The Immersive Experience\, Dock X\, Unit 1 Canada Water\, Surrey Quays Rd\, London\, SE16 2XU\, United Kingdom
CATEGORIES:Experience Safari 2026,Experiences
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Vikings-The-Immersive-Experience-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T090000
DTEND;TZID=Europe/London:20260422T200000
DTSTAMP:20260430T123651
CREATED:20260312T091219Z
LAST-MODIFIED:20260331T123213Z
UID:10007691-1776848400-1776888000@londonexperienceweek.com
SUMMARY:Moco Museum
DESCRIPTION:We’re delighted to be able to offer 50% off tickets to Moco Museum during London Experience Week 2026. \nYou’ll be able to enjoy the latest exhibitions including: \n\nModern Masters: The exhibition presents works by Andy Warhol\, Jean-Michel Basquiat\, Keith Haring\, and Yayoi Kusama\, four artists whose visual languages continue to define how we see\, consume\, and understand art today.\nContemporary Masters London: Meet the icons & rising stars who shape how culture looks\, feels\, and questions itself today. At Moco Museum\, their voices converge in one space\, not as trends\, but as defining forces of contemporary art.\nDigital and Immersive Art Exhibition (Six N. Five / Pulse Interactive): London’s immersive art is entering a new era. Moco Museum’s immersive art exhibition in London brings digital art experiences into the heart of the city\, inviting visitors into environments shaped by light\, sound\, movement\, and interaction.\n\nNote: LXW26 ticket holders will be given instructions on how to book this experience via the event app. \n  \n\n  \nAbout Moco Museum: \nMoco Museum London is not just a museum—it’s an art experience that puts you in the heart of the action. \nOpened in August 2024 following massive success in Amsterdam and Barcelona\, Moco invites you to explore\, feel\, and connect with modern\, contemporary\, and digital art like never before. \nThe immersive 25\,000-square-foot space brings you face-to-face with iconic and rising artists whose bold works challenge\, inspire\, and captivate. \nFrom the rebellious genius of Banksy to the vibrant worlds of Warhol\, Haring\, Basquiat\, Kusama\, Hirst and more—every corner of Moco is designed for emotional impact. With rotating exhibitions and multi-sensory digital installations\, no two visits are the same. \nCome experience a new way to engage with art! Get your tickets now for Moco Museum London! \nAfter captivating over 6 million visitors in Amsterdam and Barcelona\, Moco Museum brings its boundary-pushing art experience to the heart of London. Opened in August 2024 at Marble Arch\, this 25\,000 square-foot creative playground invites you to connect deeply with modern\, contemporary\, and digital masterpieces—up close and in unexpected ways. Experience art that moves\, surprises\, and surrounds you!
URL:https://londonexperienceweek.com/event/moco-museum/2026-04-22/
LOCATION:Moco Museum\, Marble Arch 1-4\, London\, W1H 7EJ\, United Kingdom
CATEGORIES:Experience Safari 2026,Experiences
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Moco-Museum.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T093000
DTEND;TZID=Europe/London:20260422T160000
DTSTAMP:20260430T123651
CREATED:20260409T230712Z
LAST-MODIFIED:20260416T073013Z
UID:10008951-1776850200-1776873600@londonexperienceweek.com
SUMMARY:The Paddington Bear Experience | Clockwork Dog Show
DESCRIPTION:While you’re at London Experience Week 2026\, why not take in one of the capital’s best experiences: The Paddington Bear Experience. \nThe Paddington Bear Experience is supercharged by Clockwork Dog’s COGS system. Formed in 2016 Clockwork Dog enable cutting edge immersive attractions and experiences around the world to control audience flow\, track specific groups\, integrate different technologies\, connect all departments\, create custom dashboards and much more. \nGo on the Clockwork Dog Tour at your leisure throughout London Experience Week 2026. \nWhile you’re at the Summit\, pop along to the Clockwork Dog booth in The 103 to say hi to the team and tell them what you thought. \nYou can also check out the cool Clockwork Dog activations throughout the Ministry of Sound\, plus two workshops led by some of Clockwork Dog’s founders. \n  \n\n  \nAbout The Paddington Bear Experience \nThis multi-room immersive Experience is London’s newest family attraction situated on London’s South Bank. \nStep into Paddington’s world by helping him and the Brown family prepare for a VERY special occasion\, The Marmalade Day Festival! \nBoard the train from Paddington Station to 32 Windsor Gardens and be transported to the Peruvian jungle\, where you’ll meet beloved characters from the films\, help them solve puzzles and play games to make the Marmalade Day Festival the best celebration ever! Join Paddington himself for a photo\, dance to the Calypso band and even try a Marmalade Sandwich! \nThe Paddington Bear Experience will capture the hearts of the entire family\, no matter the age.
URL:https://londonexperienceweek.com/event/the-paddington-bear-experience-clockwork-dog-show/2026-04-22/
LOCATION:The Paddington Bear Experience\, Riverside Building\, County Hall\, Westminster Bridge Road\, London\, SE1 7PB\, United Kingdom
CATEGORIES:Clockwork Dog Shows,Experience Safari 2026,Experiences
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Clockwork-Dog-Tour_-LANDER-23.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T095000
DTEND;TZID=Europe/London:20260422T170000
DTSTAMP:20260430T123651
CREATED:20260409T114014Z
LAST-MODIFIED:20260409T115412Z
UID:10008912-1776851400-1776877200@londonexperienceweek.com
SUMMARY:The Jane Austen Experience
DESCRIPTION:We’re delighted to be able to offer 20% off tickets to The Jane Austen Experience during London Experience Week 2026. \nThe Jane Austen Experience in London invites you to step into the elegant world of Jane Austen in the heart of London. Just a short walk from Oxford Circus\, The Jane Austen Experience in London allows you to immerse yourself in the charm\, wit\, and romance of Regency England. Building on the legacy of The Jane Austen Centre in Bath\, our new Jane Austen Experience brings another chapter of her story to life. Visitors can step into Austen’s world through immersive storytelling\, Regency settings\, and a curated collection of literary-inspired gifts. \nNote: LXW26 ticket holders will be given instructions on how to book this experience via the event app. \n\nA Permanent Exhibition – explore a thoughtfully curated exhibition featuring: \n\nCharacter actors bringing Regency society to life\nA beautifully crafted waxwork of Jane Austen\nInteractive storytelling experiences\nInsight into Jane’s life\, legacy\, and London connections\n\nGround Floor Gift Shop – discover a delightful collection of: \n\nLiterary-inspired gifts\nRegency-themed souvenirs\nBooks and exclusive collectibles\nUnique keepsakes for Austen lovers
URL:https://londonexperienceweek.com/event/the-jane-austen-experience/2026-04-22/
LOCATION:The Jane Austen Experience\, 11 John Prince's St\, London\, W1G 0JR\, United Kingdom
CATEGORIES:Experience Safari 2026,Experiences
ATTACH;FMTTYPE=image/webp:https://londonexperienceweek.com/wp-content/uploads/2026/04/Jane-Austen.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T100000
DTEND;TZID=Europe/London:20260422T103000
DTSTAMP:20260430T123651
CREATED:20260311T143216Z
LAST-MODIFIED:20260414T010045Z
UID:10000015-1776852000-1776853800@londonexperienceweek.com
SUMMARY:What Game Engines Actually Enable in Location-Based Experiences
DESCRIPTION:Spectacle is no longer enough to sustain engagement in location-based experiences. Yet one powerful solution remains vastly underused.  \nToo often\, game engines like Unreal function merely as pre-viz or rendering tools\, rather than as systems for interaction\, state\, agency\, and personalization. This session explores how lightweight game mechanics\, logic layers\, and rule-based design can deepen immersion and enable meaningful personalization — without turning LBEs into “games” or disrupting operations. \nDrawing on real-world projects\, it offers practical ways to introduce interaction that supports throughput\, resilience\, and guest experience\, while avoiding the assumptions that keep teams anchored in spectacle. \nKey takeaways: \n\nA Mechanics Ladder (passive → reactive → interactive → systemic) to evaluate interaction depth\nA decision matrix for determining whether an experience is ready for mechanics\nA shared vocabulary for discussing mechanics with non-game stakeholders\nClear guidance on where not to use game logic (and why)
URL:https://londonexperienceweek.com/event/what-game-engines-actually-enable-in-location-based-experiences/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/jpeg:https://londonexperienceweek.com/wp-content/uploads/2026/03/Katarina-Soukup.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T100000
DTEND;TZID=Europe/London:20260422T103000
DTSTAMP:20260430T123651
CREATED:20260416T095044Z
LAST-MODIFIED:20260418T130530Z
UID:10008975-1776852000-1776853800@londonexperienceweek.com
SUMMARY:Roundtable: ZERO TO HERO? What We Can All Learn from Escape Rooms
DESCRIPTION:Full guest list to come. Please come along and join in the debate with our expert panel. \n  \n\n  \nTitle: ZERO TO HERO? What We Can All Learn from Escape Rooms \nA Business of Experience Roundtable \nHost: David Middleton \nDescription: \nIn the early 2010s\, escape rooms were on the sort of growth curve that gets investors\, rightly\, excited. And then\, the growth plateaued. Or did it…? With a leading panel of escape room specialists\, we look at what happened to the rise\, ‘fall’\, and what the escape room pioneers did next. \n(Because they’re all around us\, building some of the most immersive\, amazing\, successful experiences.) \nBut we think there are not only how to make experience learnings\, there are also category learnings\, and that it’ll help you figure out what you should do now\, and what you’ll be doing in the future. \nKey questions: \n\nWhat drove the initial growth of the escape room industry?\nWhy did the industry stall?\nWhich operators are still thriving?\nWhat are the pioneers doing now?\nWhat does this teach us about all experience formats?\nWhat does it suggest how each one of us should approach our work?\n\nWhat You’ll Come Out Of this Business of Experience Room With: \nA clearer understanding of the mechanics of escape rooms\, and how they can inform the design of experiences today. \nThe limits of new categories\, and how to plan for them. \nA better ability to recognize the experience category you work in\, and how that may evolve in the 2020s/2030s.
URL:https://londonexperienceweek.com/event/roundtable-zero-to-hero-what-we-can-all-learn-from-escape-rooms/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Business-of-Experience-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T100000
DTEND;TZID=Europe/London:20260422T104500
DTSTAMP:20260430T123651
CREATED:20260316T110744Z
LAST-MODIFIED:20260317T001409Z
UID:10000463-1776852000-1776854700@londonexperienceweek.com
SUMMARY:Session: Pigalle Tavakkoli (School of Experience Design)
DESCRIPTION:Session details to come. \n  \n\n  \nPigalle Tavakkoli is an experience design strategist\, consultant\, and award-winning educator. \nShe has 15 years’ expertise producing collaborations between artists and scientists\, and creating immersive story worlds across live and digital platforms for leading scientific\, cultural\, and arts organizations. \nAs an educator for more than 12 years\, she co-created the UK’s first course in Experience Design at the University of the Arts London\, and founded the School of Experience Design. \nPigalle consults and delivers bespoke training for global brands including Apple\, Philips\, The Guardian\, L’Oréal\, Unilever\, is an international keynote speaker\, and Council Member for WXO\, Jury Member for Conventa Best Events Awards\, Board Member for World Futures Awards.
URL:https://londonexperienceweek.com/event/session-pigalle-tavakkoli-school-of-experience-design/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Pigalle-Tavakkoli.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T100000
DTEND;TZID=Europe/London:20260422T104500
DTSTAMP:20260430T123651
CREATED:20260406T191934Z
LAST-MODIFIED:20260406T191934Z
UID:10008889-1776852000-1776854700@londonexperienceweek.com
SUMMARY:Journeys and Spectacles
DESCRIPTION:In this site-specific experience and talk\, Gerred Blyth will use the fantastic video surfaces of the Ministry of Sound to take the audience on a journey that will explore the shared grammar between our many professional fields. \nGerred is in a unique position to take you on this journey. He has enjoyed a 25 year tandem career. \nBy Day: Head of Product Design for ASOS\, Product Director for the biggest pan African eCom platform and most recently C-Suite for the US’s leading Experience Gift destination. \nBy Night: Member of the band Public Service Broadcasting and creative producer of “a live orchestra in a holographic world” – the Supernova Spectaculars. \nIn this experiential presentation\, you will see the fabric of the Ministry of Sound come to life to the sounds of Public Service Broadcasting – and then we explore the concepts together. \nWhat can crafted user-experience journeys teach us about designing immersive spectacles? And what can show design teach us about building products used by millions? \nAs “Mr B” from Public Service Broadcasting\, Gerred has helped create and perform immersive\, story-driven shows at venues ranging from the Royal Albert Hall and Glastonbury to the Natural History Museum\, Caerphilly Castle\, and the British Library. \nTouring together in Europe\, US\, Asia and Australia/NZ\, these aren’t just concerts – they are carefully designed experiences\, built around pacing\, anticipation\, emotional peaks\, and shared moments of wonder. \nAlthough they use different language\, these Public Service Broadcasting shows relied on the same principles we obsess over in product design: onboarding\, narrative flow\, attention management\, friction\, reward\, and memory-making. \nThen we reverse the lens. \nDrawing on experience in e-commerce\, interactive design\, and product leadership\, we look at how UX frameworks\, research methods\, and iteration cycles can surprisingly inform how live shows and large-scale spectacles are conceived. \nAt first glance\, the parallels are obscure. But scratch the surface\, and you’ll discover a shared experience grammar that may permanently change how you think about experiences – whether they live on a stage or on a screen.
URL:https://londonexperienceweek.com/event/journeys-and-spectacles/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Gerred-Blyth.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T100000
DTEND;TZID=Europe/London:20260422T110000
DTSTAMP:20260430T123651
CREATED:20260417T112157Z
LAST-MODIFIED:20260417T134620Z
UID:10008985-1776852000-1776855600@londonexperienceweek.com
SUMMARY:Breathe Wild: Live Performance
DESCRIPTION:Breathe Wild is a live audiovisual experience from Jeena Earthiva and George Berlin. \nGathering attendees together in The 103\, the piece offers an immersive journey through music\, visuals\, and emotional storytelling. \nAnchored by ex-Bollywood singer Jeena’s live vocals and George’s live visual mixing\, the work moves from a dreamy\, reflective atmosphere into a bold\, untamed release — holding space for both tenderness and unapologetic self-expression. Blending voice\, sound\, and cinematic imagery\, the performance creates an emotional arc that feels at once intimate\, expansive\, and alive in the moment. \nDeveloped from Jeena’s song Breathe\, the piece was first translated into a large-scale visual work presented in Finland as part of Lumen Rauma\, commissioned for the city’s 120th anniversary celebrations. \nFor that commission\, George remixed the music and created a striking projection-mapped visual narrative that brought the song’s raw emotional essence into public space. \nFor today’s experience\, he will be live mixing and reworking visuals from that original performance in real time\, creating a dynamic dialogue between image\, sound\, and Jeena’s live vocal performance. \nReimagined for a live audience setting\, Breathe Wild invites attendees into a richly human world of sound\, image\, and presence — immersive\, cinematic\, and emotionally resonant. \nSee Breathe Wild as a projection map at Lumen Rauma: https://www.georgeberlin.com/rauma \nListen to Jeena’s Breathe Wild playlist on Spotify: https://open.spotify.com/album/7ItgLsZ6pIDYtgcJyT57uV \nABOUT GEORGE AND JEENA \nGeorge Berlin is an award-winning experience designer and visual artist creating large-scale immersive works across music\, spatial design\, projection mapping\, and visual storytelling. \nJeena Earthiva is a singer\, artist\, and immersive experience creator whose work explores emotion\, embodiment\, and transformation through sound\, story\, and multisensory experience.
URL:https://londonexperienceweek.com/event/breathe-wild-live-performance/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,Experiences,LXW 2026
ATTACH;FMTTYPE=image/jpeg:https://londonexperienceweek.com/wp-content/uploads/2026/04/unnamed-3.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T100000
DTEND;TZID=Europe/London:20260422T160000
DTSTAMP:20260430T123651
CREATED:20260316T174616Z
LAST-MODIFIED:20260331T123002Z
UID:10008109-1776852000-1776873600@londonexperienceweek.com
SUMMARY:Tottenham Hotspur Stadium
DESCRIPTION:Football and F1 fans can get 30% off a selection of stadium tours at Tottenham Hotspur Stadium during London Experience Week 2026. \nThis offer applies to Stadium Tours\, The Dare Skywalk and F1 DRIVE London. \nStadium Tour: Go behind the scenes at Tottenham Hotspur Stadium on this immersive tour. Follow in the footsteps of your favourite players with access to First Team areas\, premium spaces\, and NFL facilities. Walk through the changing rooms\, down the tunnel\, and out into the 62\,850-seat stadium – and experience the matchday magic for yourself! \nThe Dare Skywalk: Take to the skies this February at Tottenham Hotspur Stadium for stunning views 46.8 metres above the pitch! Enjoy the thrill of climbing with family\, friends\, or colleagues\, and celebrate with breathtaking views of London and the pitch below. While on the roof\, warm up with a delicious hot chocolate and savour the incredible views! \nF1 DRIVE London: Take the wheel in the capital’s most thrilling experience\, racing bespoke F1®-inspired karts with DRS technology\, engine sounds\, and an 18cm LED steering wheel display across an exciting track layout. \nCheck tottenhamhotspurstadium.com for full details of each tour. \nNote: LXW26 ticket holders will be given instructions on how to book this experience via the event app.
URL:https://londonexperienceweek.com/event/tottenham-hotspur-stadium/2026-04-22/
LOCATION:Tottenham Hotspur Stadium\, 782 High Road\, Tottenham\, London\, United Kingdom
CATEGORIES:Experience Safari 2026,Experiences
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Tottenham-Hotspur-Stadium-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T100000
DTEND;TZID=Europe/London:20260422T180000
DTSTAMP:20260430T123651
CREATED:20260409T225017Z
LAST-MODIFIED:20260416T073146Z
UID:10008931-1776852000-1776880800@londonexperienceweek.com
SUMMARY:Bridge Command | Clockwork Dog Show
DESCRIPTION:While you’re at London Experience Week 2026\, why not take in one of the capital’s best experiences: Bridge Command. \nBridge Command is supercharged by Clockwork Dog’s COGS system. Formed in 2016 Clockwork Dog enable cutting edge immersive attractions and experiences around the world to control audience flow\, track specific groups\, integrate different technologies\, connect all departments\, create custom dashboards and much more. \nGo on the Clockwork Dog Tour at your leisure throughout London Experience Week 2026. \nWhile you’re at the Summit\, pop along to the Clockwork Dog booth in The 103 to say hi to the team and tell them what you thought. \nYou can also check out the cool Clockwork Dog activations throughout the Ministry of Sound\, plus two workshops led by some of Clockwork Dog’s founders. \n  \n\n  \nAbout Bridge Command \nEver wanted to fly your own starship? \nStep aboard this immersive spaceship adventure that is “quite simply the nearest you will ever get to being in space” (★★★★★ London Theatre1). \nThis intergalactic expedition combines the best of theatre\, cutting-edge gaming technology\, escape rooms and features live actors to bring to life “a sci-fi fan’s dream come true!” (★★★★★ Clonestar Pod) without the need for VR or wearable tech. \nDon the uniform\, and join the crew for an adventure featuring unexpected discoveries\, high-stakes negotiations\, and chilling mysteries. Your choices steer the mission and every decision shapes a story that’s uniquely yours\, offering a “meaningful sense of agency” (Time Out). \nBridge Command offers four distinct mission types — Military\, Exploration\, Intrigue\, and Diplomacyand up to 14 unique crew roles across Science\, Engineering\, Operations\, and Command teams (link each to their section on the page). With multiple scenarios for each mission type\, each visit offers a new episode and no two experiences are ever the same. \nDon’t miss the chance to ‘star in a space odyssey of your own making’ (★★★★ The Stage) \nImage: (c) Alex Brenner
URL:https://londonexperienceweek.com/event/bridge-command-clockwork-dog-show/2026-04-22/
LOCATION:Bridge Command\, 63-64 Albert Embankment\, London\, SE1 7TJ\, United Kingdom
CATEGORIES:Clockwork Dog Shows,Experience Safari 2026,Experiences
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Clockwork-Dog-Tour_-Bridge-Command.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T100000
DTEND;TZID=Europe/London:20260422T190000
DTSTAMP:20260430T123651
CREATED:20260331T120321Z
LAST-MODIFIED:20260331T140410Z
UID:10008867-1776852000-1776884400@londonexperienceweek.com
SUMMARY:Paradox Museum London
DESCRIPTION:Paradox Museum London: Step off the everyday streets of the capital and into Paradox Museum London\, a new immersive attraction in Knightsbridge\, where curiosity is the order of the day.  \nInside\, more than 50 mind-bending exhibits invite visitors to question how they see and experience space in unexpected ways. \nPerspectives shift\, gravity appears to alter and clever illusions create plenty of camera-ready moments throughout the journey\, like walking upside down on the Tube. \nAmong the highlights is Zero Gravity\, an interactive challenge where balance and movement are put to the test\, complete with playful missions and a souvenir pass. \nWhether you’re a local or visiting with family\, friends or out-of-town guests\, Paradox Museum offers a distinctive day out in London. \nNote: LXW26 ticket holders will be given instructions on how to book this experience via the event app. \n 
URL:https://londonexperienceweek.com/event/paradox-museum-2/2026-04-22/
LOCATION:Paradox Museum\, 90 Brompton Rd\, London\, SW3 1JJ\, United Kingdom
CATEGORIES:Experience Safari 2026,Experiences
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Paradox-Museum-Offer.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T110000
DTEND;TZID=Europe/London:20260422T113000
DTSTAMP:20260430T123651
CREATED:20260309T095621Z
LAST-MODIFIED:20260414T121522Z
UID:10000009-1776855600-1776857400@londonexperienceweek.com
SUMMARY:What if Places of Escape Could Help Rebuild the World We’re Escaping From?
DESCRIPTION:Location-based experiences already shape how people think\, value\, and behave – but that influence is rarely recognised as a strategic lever.  \nThis session marks the launch of Immersive Influence\, a new white paper that reframes experiences as behavioural infrastructure: places where mindset shifts can emerge and compound positive actions beyond the visit itself. \nDrawing on systems thinking and behavioural science\, it shows how experiences can influence norms\, choices\, and behaviours in everyday life – and why the downstream effects of those shifts can rival\, or in many cases far exceed\, a venue’s operational impact. \nSession takeaways: \n\nA reframing of experiences as behavioural systems — not just venues\, content\, or moments in time.\nImmersive Influence — the core framework introduced in the white paper\, and how its elements connect to shape post-visit behaviour.\nA systems view of impact that distinguishes what venues control operationally from how guests influence outcomes in everyday life.\nThe 3R Framework (Revelation → Reinforcement → Replication) as a practical design lens for how influence can carry beyond the exit gate.\nGreater clarity on leverage – where experience design can matter most\, and why small shifts can have outsized effects at scale.
URL:https://londonexperienceweek.com/event/what-if-places-of-escape-could-help-rebuild-the-world-were-escaping-from/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/LXW26-Content-Session-Card-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T110000
DTEND;TZID=Europe/London:20260422T113000
DTSTAMP:20260430T123651
CREATED:20260311T142041Z
LAST-MODIFIED:20260311T154807Z
UID:10000013-1776855600-1776857400@londonexperienceweek.com
SUMMARY:What Experience Designers Can Learn From Art & Technology (and Why It Matters Now)
DESCRIPTION:Many experience designers struggle to move beyond surface-level “wow effects” and create experiences that genuinely move people and stay in memory. \nThis talk explores why some of today’s most impactful experiences come from the worlds of contemporary art & technology rather than from traditional experience design alone. \nDrawing on over 15 years of curating interactive and immersive art projects\, Marie du Chastel shares inspiring artistic examples and practical principles that experience professionals can apply to design more emotional\, multisensory and meaningful experiences using technology. \nKey takeaways: \n\nA practical framework for designing emotional impact\, inspired by artistic practice.\nCore principles of multisensory experience design (sound\, space\, body\, interaction) and emerging technologies (XR\, spatial audio\, real-time systems) applicable to live\, immersive and hybrid experiences.\nA curated set of artistic references and project typologies to inspire future experience concepts.
URL:https://londonexperienceweek.com/event/what-experience-designers-can-learn-from-art-technology-and-why-it-matters-now/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Marie-du-Chastel.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T110000
DTEND;TZID=Europe/London:20260422T113000
DTSTAMP:20260430T123651
CREATED:20260324T164255Z
LAST-MODIFIED:20260330T142609Z
UID:10007710-1776855600-1776857400@londonexperienceweek.com
SUMMARY:Beyond the Stage: Building Meaningful Festival Experiences
DESCRIPTION:In this session\, Goc O’Callaghan takes audiences inside the reality of building and running ArcTanGent Festival\, an award-winning independent event known for its unorthodox artistry\, international community spirit and refusal to follow the mainstream festival playbook. \nMoving beyond the polished surface of “experience design\,” this talk unpacks the constant balancing act behind the scenes: the complexities in the independent festival landscape\, juggling the “what-the-audience-don’t-see” challenges\, unexpected moments\, and a neuroscientific twist into unlock insights. Goc will explore how thousands of individual moments come together to form a cohesive\, and memorable\, whole. \nBlending candid storytelling with practical insight\, this talk offers a rare look at the complexity behind festival design\, curation production and management\, and a fresh framework for thinking about how we design experience optimisation in the context of a wicked problem. \nKey takeaways: \n\nUnderstand and evaluate festival design as a complex system — recognising the need to balance competing priorities (e.g. budget\, safety\, creativity) and make informed trade-offs without a single optimal solution.\nAnalyse the role of identity and adaptability in event success — assessing how intentional community-building and responsive decision-making contribute to resilient\, distinctive festival experiences.\nApply neuroscientific principles to experience design — using concepts such as the peak-end rule to design impactful micro-moments that shape audience perception and long-term memory.
URL:https://londonexperienceweek.com/event/beyond-the-stage-building-meaningful-festival-experiences/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Goc-OCallaghan.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T110000
DTEND;TZID=Europe/London:20260422T113000
DTSTAMP:20260430T123651
CREATED:20260409T180623Z
LAST-MODIFIED:20260410T163031Z
UID:10008921-1776855600-1776857400@londonexperienceweek.com
SUMMARY:Roundtable: Time To Level Up | Videogames & the Experience Economy
DESCRIPTION:Full guest list to come. Please come along and join in the debate with our expert panel. \n  \n\n  \nTitle: Time To Level Up: Videogames & the Experience Economy \nA Business of Experience Roundtable \nHost: Simon McCaugherty\, author of London’s Visitor Experience Strategy for London & Partners. \nDescription: Bigger than film and music combined\, the global gaming industry is a massive\, rapidly growing market\, valued at $300 billion in 2024 and projected to double to over $600 billion by 2030. And now this huge\, exciting behemoth is making the first forays into IRL experiences. \nThere are two distinct angles to this conversation: \nHow can IRL experiences borrow from (video) game mechanics to entertain\, engage\, increase dwell time and build fan bases that can’t help but play?\nClue: many already are\, witness Phantom Peak\, Lander 23\, Bridge Command. \nHow should video game IP best show up in the real world and bring their players with them?\nClue: look at what Minecraft has done / is doing with Supply + Demand and Merlin. \nBut of course those are just a few examples\, and there’s so many more insights\, approaches to be shared\, fought over\, and figured out. Because bringing digital IP into physical space is difficult. And just because you understand the basic mechanics of a game\, doesn’t mean you can translate that into an experience… \nKey questions: \n\nWhat makes a real-world gaming experience worth leaving the screen for?\nWhich formats are working (and why)?\nWhat do gaming audiences actually want offline?\nHow do you monetise without breaking the community?\nWho is getting this right?\n\nWhat You’ll Come Out Of This Roundtable With: \nClear design principles and examples that work.
URL:https://londonexperienceweek.com/event/roundtable-time-to-level-up-videogames-the-experience-economy/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Simon-McCaugherty-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T110000
DTEND;TZID=Europe/London:20260422T114500
DTSTAMP:20260430T123651
CREATED:20260413T204903Z
LAST-MODIFIED:20260413T204903Z
UID:10008967-1776855600-1776858300@londonexperienceweek.com
SUMMARY:Workshop: The Delta Model with Joe Pine
DESCRIPTION:In this workshop derived from The Transformation Toolkit\, Joe Pine will show you how to describe and define your business through the Delta Model from chapter 6 of his new book\, The Transformation Economy.  \nThrough understanding encapsulation and the four types of transformation\, you will be able to see how you can shift from designing\, creating\, and staging memorable experiences to meaningful\, transporting\, and transformative experiences and how to think about turning those experiences into full transformation offerings.
URL:https://londonexperienceweek.com/event/workshop-the-delta-model-with-joe-pine/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Joe-Pine-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T110000
DTEND;TZID=Europe/London:20260422T230000
DTSTAMP:20260430T123651
CREATED:20260317T001037Z
LAST-MODIFIED:20260402T112232Z
UID:10008483-1776855600-1776898800@londonexperienceweek.com
SUMMARY:City Cruises Dining Cruises
DESCRIPTION:Discover the city in style on City Cruises’ signature dining cruises\, where exceptional cuisine\, live entertainment\, and breathtaking views come together for an unforgettable evening. \nGlide past London’s most iconic landmarks — Big Ben\, the London Eye\, Tower Bridge — while the river’s charm unfolds around you. For the ultimate experience\, our London Dinner Cruise journeys\, tide permitting\, all the way to the Thames Barrier\, offering a front-row seat to the city’s splendour. \nWe’ve secured a 30% off discount for LXW26 attendees all the way from now until 30/04/2026. \nThis offer is valid for Lunch\, Afternoon Tea\, Dinner\, Evening\, Jazz\, Elvis and Murder Mystery cruises. \nCheck out the website for full details on each cruise: \nhttps://www.cityexperiences.com/london/city-cruises/dining-cruises/ \nNote: LXW26 ticket holders will be given instructions on how to book this experience via the event app. \nT&Cs: This offer applies to the base fare of select dining cruises and does not apply to optional enhancements. This offer is only valid on Lunch\, Afternoon Tea\, Dinner\, Evening\, Jazz\, Elvis and Murder Mystery cruises. This offer is not valid on packages or upgrades. Cannot be redeemed for cash or combined with any other offers. Gift card purchases are excluded from this offer. Prices & offers are subject to availability\, are capacity controlled\, and may change or be withdrawn at any time without notice. Offer excludes Festive Cruises and Special Events\, and seasonal events such as Valentine’s Day\, Mother’s Day\, Christmas Parties\, Christmas Day\, and New Year’s Eve. Void where prohibited. Additional terms & conditions may apply.
URL:https://londonexperienceweek.com/event/city-cruises-dining-cruises/2026-04-22/
LOCATION:Westminster Pier\, Victoria Embankment\, London\, SW1A 2JH\, United Kingdom
CATEGORIES:Experience Safari 2026,Experiences
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/City-Cruises-Dining-Cruises.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T113000
DTEND;TZID=Europe/London:20260426T200000
DTSTAMP:20260430T123651
CREATED:20260409T230207Z
LAST-MODIFIED:20260416T073043Z
UID:10008946-1776857400-1777233600@londonexperienceweek.com
SUMMARY:Monopoly Lifesized | Clockwork Dog Show
DESCRIPTION:While you’re at London Experience Week 2026\, why not take in one of the capital’s best experiences: Monopoly Lifesized. \nMonopoly Lifesized is supercharged by Clockwork Dog’s COGS system. Formed in 2016 Clockwork Dog enable cutting edge immersive attractions and experiences around the world to control audience flow\, track specific groups\, integrate different technologies\, connect all departments\, create custom dashboards and much more. \nGo on the Clockwork Dog Tour at your leisure throughout London Experience Week 2026. \nWhile you’re at the Summit\, pop along to the Clockwork Dog booth in The 103 to say hi to the team and tell them what you thought. \nYou can also check out the cool Clockwork Dog activations throughout the Ministry of Sound\, plus two workshops led by some of Clockwork Dog’s founders. \n  \n\n  \nAbout Monopoly Lifesized \nMONOPOLY LIFESIZED is the ultimate immersive gaming experience based on the world’s favourite board game! \nStep on to one of our four giant boards and meet your very own human token – they’ll serve as your board’s characterful guide\, bringing the game to life and adding to the excitement. \nRoll the dice and move across the board which features beloved locations from the classic MONOPOLY Board\, except to win a property\, you’ll need to work together to complete a hands-on challenge\, puzzle or mini game. \nTeams must strategize to win properties\, build houses\, manage money and avoid jail in this jam-packed immersive experience\, suitable for families\, friends or even corporate team-building. It’s an action-packed blend of competitive gameplay and live entertainment\, making it a must-do attraction for all ages.
URL:https://londonexperienceweek.com/event/monopoly-lifesized-clockwork-dog-show/2026-04-22/
LOCATION:Monopoly Lifesized\, 213-215 Tottenham Court Road\, London\, W1T 7PS\, United Kingdom
CATEGORIES:Clockwork Dog Shows,Experience Safari 2026,Experiences
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Clockwork-Dog-Tour_-Monopoly-LIfesized-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T120000
DTEND;TZID=Europe/London:20260422T123000
DTSTAMP:20260430T123651
CREATED:20260317T195435Z
LAST-MODIFIED:20260418T124209Z
UID:10007697-1776859200-1776861000@londonexperienceweek.com
SUMMARY:The Origins of Immersion: From Margins to Mainstream
DESCRIPTION:Long before “immersive” became an industry term\, marginalized communities were already mastering the art of experience. \nAcross cultures and contexts\, people pushed to the edges of society have created their own spaces of belonging—through ritual\, music\, performance\, environment\, and collective joy. \nWithin this lineage\, LGBTQ+ communities—particularly spaces like Fire Island Pines—have served as powerful living laboratories for immersive design: crafting worlds where people could safely gather\, transform\, and become. \nIn this talk\, Vance Garrett traces how these traditions directly inform the foundations of modern immersive practice—from portals and transitions to audience participation\, environmental storytelling\, and the choreography of collective experience. Drawing from his early career within queer cultural spaces and his work on pioneering projects like Sleep No More\, he reframes immersive design not as a recent innovation\, but as an inheritance—one shaped by communities who had to build the spaces they were denied. \nThis session offers both a cultural acknowledgment and a practical framework: a set of principles drawn from marginalized space-making that can guide creators in building experiences rooted in belonging\, emotional resonance\, and shared transformation.
URL:https://londonexperienceweek.com/event/the-origins-of-immersion-from-margins-to-mainstream/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Vance-Garrett-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T120000
DTEND;TZID=Europe/London:20260422T123000
DTSTAMP:20260430T123651
CREATED:20260409T132334Z
LAST-MODIFIED:20260410T152925Z
UID:10008916-1776859200-1776861000@londonexperienceweek.com
SUMMARY:The Hidden Economics of Experience: How To Turn Art Into Business
DESCRIPTION:So many ideas… so many ‘art-preneurs’ who need to know how to create a business plan investors will understand + draw a direct line between experience and returns. \nSo Blair Russell\, Tony-nominated producer and developer of theatre and live performance\, will share: \n\nFunding structures (commercial vs subsidised vs hybrid)\nRisk models in live experience\nWhy most projects fail to get funded\n\nIn particular\, Blair will consider non-traditional development paths\, more complex revenue streams\, more options to raise funds and other opportunities that are as diversified as they are resilient. \nCome and join Blair for a session that shows that the business of art is more than just seats\, popcorn and merch!
URL:https://londonexperienceweek.com/event/the-hidden-economics-of-experience-how-to-turn-art-into-business/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Blair-Russell.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T120000
DTEND;TZID=Europe/London:20260422T123000
DTSTAMP:20260430T123651
CREATED:20260409T220159Z
LAST-MODIFIED:20260413T192152Z
UID:10008922-1776859200-1776861000@londonexperienceweek.com
SUMMARY:Unlocking Creative Flow: How Iterative Systems Build Better Live Experiences
DESCRIPTION:Creators of attractions and live experiences recognise that no interaction survives first contact with the audience\, as traditional planning methods and tools falter against the unpredictability of human engagement. \nThat’s why we design our systems not just to manage the show but to empower genuine creative innovation. \nBuilt with the creative process in mind we make systems that foster a culture of rapid\, iterative play. Enabling teams to quickly and cheaply get ideas on their feet\, test audience interactions\, and even adapt entire experiences right up until opening night. \nWe’ll talk through how this agile approach has been instrumental for companies like Punchdrunk\, Netflix House\, and Secret Cinema in achieving some of their most ambitious work. We’ll demonstrate how by embracing fluidity and iteration\, you can generate more ideas\, overcome creative blocks more quickly\, and ultimately craft more responsive\, impactful and flexible experiences. \nKey takeaways: \n\nHow flexible tools and centralised systems can give you enormous value over highly specialised ones.\nHow to build ‘levers’ into your workflow\, allowing you to quickly respond to feedback.\nHow to set out success criteria for early play tests (and how to gather the data required to see if those criteria have been met).
URL:https://londonexperienceweek.com/event/unlocking-creative-flow-how-iterative-systems-build-better-live-experiences/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Eyal-Danon.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T120000
DTEND;TZID=Europe/London:20260422T123000
DTSTAMP:20260430T123651
CREATED:20260413T135355Z
LAST-MODIFIED:20260414T121649Z
UID:10008959-1776859200-1776861000@londonexperienceweek.com
SUMMARY:Roundtable: Good Vibrations | Can Wellbeing Scale?
DESCRIPTION:Please come along and join in the debate with our expert panel. \n\n  \nTitle: Good Vibrations | Can Wellbeing Scale? \nA Business of Experience Roundtable \nDescription: \nWellness and neuroaesthetic experiences are powerful – but so far\, often small\, niche\, and hard to scale. \nThe opportunity to remake society is really exciting – but only if they can become commercially viable. Over to you… \nKey Questions: \n\nWhy don’t most wellness experiences scale today?\nWhat would it take to make wellness commercially viable at scale?\nHow do you balance intimacy with growth?\nWhat role does neuroscience / neuroaesthetics play in design?\nIs “feeling better” a repeatable\, monetisable experience – or just a nice to have?\n\nWhat You’ll Come Out Of This Roundtable With: \nA path toward turning wellness into a scalable experience category. \n 
URL:https://londonexperienceweek.com/event/roundtable-good-vibrations-can-wellbeing-scale/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Business-of-Experience-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T120000
DTEND;TZID=Europe/London:20260422T124500
DTSTAMP:20260430T123651
CREATED:20260313T172857Z
LAST-MODIFIED:20260323T011236Z
UID:10000450-1776859200-1776861900@londonexperienceweek.com
SUMMARY:Tug Of War: The Dance Between Creative And Finance
DESCRIPTION:In this panel discussion moderated by Alicia Yaffe and featuring Dave Shulman and Neil Chakravarti\, we’ll bring creatives\, investors\, and finance leaders into a shared conversation about how experiential projects move from idea to reality.  \nPanelists will explore how different stakeholders approach projects at the outset — from creating original IP to responding to a brief — and how viability\, risk\, and structure are balanced against creative imperative and guest experience. \nKey takeaways: \n\nLearn how to identify each stakeholders starting point\nLearn how to apply creative compromise to your circumstances\nGain real perspective from creative\, business and investor perspectives
URL:https://londonexperienceweek.com/event/tug-of-war-the-dance-between-creative-and-finance/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/David-Alicia-Neil.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T130000
DTEND;TZID=Europe/London:20260422T140000
DTSTAMP:20260430T123651
CREATED:20260413T213915Z
LAST-MODIFIED:20260413T214421Z
UID:10008968-1776862800-1776866400@londonexperienceweek.com
SUMMARY:Inside The BurnerSphere
DESCRIPTION:We are delighted to welcome Big Rock Creative CEO Athena Demos to London Experience Week where she will be sharing BurnerSphere\, the award-winning VR recreation of the Burning Man festival. \nYou’ll be able to experience the full BurnerSphere platform for yourself\, with a full guided VR experience with Athena also present. \nAthena will share how BurnerSphere combines 360 and 180 stereo footage with VR worlds for immersive storytelling that is evolving the way we connect\, explore\, and participate together across digital and physical worlds. \nKeep an eye on the London Experience Week app on how to sign up for sessions across both Wednesday and Thursday lunchtimes. Walk ups will also be available. \n  \n\n  \nAbout BurnerSphere \nBurnerSphere is a groundbreaking social VR platform created by BRCvr in collaboration with Burning Man Project. \nAt its core\, it’s an immersive documentary experience that tells the story of the vibrant communities that make up Burning Man. \nThis isn’t a passive 2D doc—it’s a living\, breathing digital world where you can walk alongside friends from anywhere in the world to explore mind-blowing art\, join interactive workshops\, and connect in real time. \nWith realistic 360° and 180° video\, detailed virtual environments\, and spontaneous social interaction\, BurnerSphere captures the spirit of Black Rock City and invites you to participate in its culture year-round. \nBurnerSphere accurately mirrors the sights\, sounds\, and spirit of Black Rock City through: \n\nA dynamic social VR environment that fosters real-time engagement\nFully exploration virtual Playa\n360° and 180° 3D video footage from past Burns\nPhotorealistic 3 dimensional art installations\nInteractive theme camps\nResurrected Temples\, Man bases to create the Temple Museum and Museum of the Man and other large scale art from Burning Man’s history\nLive music\, artist panels\, wellness workshops\, and lectures at the virtual Center Camp\n\nAbout BRCvr \nBRCvr is an official virtual Burning Man Experience whose scope is unprecedented in the VR space. Athena produced internationally recognized social impact projects such as Breonna’s Garden which premiered at SXSW 2022 and Pride has no borders which was a finalist in the VR Awards. In 2024\, Athena produced a live event called GLOW: a Celebration of the 15th Annual Auggie Awards to great success welcoming over 1500 technology leaders for networking and transformational fun sponsored by T-Mobile. \nAbout Big Rock Creative \nBig Rock Creative won the Producer’s Guild Award for Innovation\, the Aurea Award for creativity\, the No Proscenium award for Best VR experience of 2020\, the Hermes’ Platinum Award\, and the Auggie Award for Best Societal Impact of 2022 and well as Best Indie Creator of 2023.
URL:https://londonexperienceweek.com/event/inside-the-burnersphere/2026-04-22/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Athena-Demos.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T130000
DTEND;TZID=Europe/London:20260422T140000
DTSTAMP:20260430T123651
CREATED:20260420T221955Z
LAST-MODIFIED:20260420T222151Z
UID:10008995-1776862800-1776866400@londonexperienceweek.com
SUMMARY:Colour of Conversation: In Conversation
DESCRIPTION:Colour of Conversation by DODDZ is a living artwork that listens to human conversation and translates its emotional tone into evolving fields of colour in real time. Nothing is pre-programmed. Every moment is shaped by the people in the room. \nThe artwork has been featured throughout London Experience Week. Microphones have been set up in various locations to ensure we are ‘taking the temperature’ of London Experience Week throughout the event. \nWhat do the business roundtables in The Loft look like vs the workshops in The Baby Box. How does the audience for Barbie: The Dream Experience’s Sarah Mendes compare with that of Abraham Burickson’s Worldbuilding the World. \nWXO Head of Content Mike Goldsmith chats with DODDZ in a lunchtime discussion\, talking about the artist’s beginnings\, his art practice and the importance of storytelling to his work. After a conversation about Colour of Conversation\, the artwork will be displayed on the ceiling of The Box as we move from room to room and experience London Experience Week – in real time…
URL:https://londonexperienceweek.com/event/colour-of-conversation-in-conversation/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,Experiences,LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/DODDZ.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T140000
DTEND;TZID=Europe/London:20260422T143000
DTSTAMP:20260430T123651
CREATED:20260311T150633Z
LAST-MODIFIED:20260327T114754Z
UID:10000019-1776866400-1776868200@londonexperienceweek.com
SUMMARY:People Aren’t Escaping Reality. They’re Rewriting Themselves
DESCRIPTION:We ARE the story. \nPeople aren’t turning to experiences to escape reality. They’re using them to rewrite who they are. \nFor the past decade\, Raj Samuel has been building underground worlds across London\, creating 10 surreal\, story-driven immersive music events where participants stepped inside the story. Projects like 1984 vs 1984\, Trumpocalypse\, Once A Tron A Time\, and Blizzard of Odd invited participants into strange\, participatory worlds. These experiences were doing more than entertaining people — they were changing how participants saw themselves\, even if only for a moment. \nWhat emerged from those experiments was a pattern rarely discussed in experience design. Powerful experiences don’t simply create memories. They temporarily change who someone is. \nRaj calls these Main Character Moments — brief sparks where someone stops observing and begins acting like the protagonist of their own story. They sit at the heart of a broader idea he calls We ARE the Story: the notion that people don’t just consume narratives\, they actively rewrite themselves inside them. \nDrawing on ten years of participatory worlds and thousands of participants\, this talk introduces five discoveries about how identity rewrites actually happen: \n\nThe Imagination Gap – People can’t change what they can’t imagine.\nThe Permission Paradox – The tighter the script\, the smaller the shift.\nThe Short Circuit Moment – The moment someone steps outside their usual script.\nIdentity Editing – For a moment\, someone becomes a different version of themselves.\nThe Afterglow Effect – What matters is what travels home.\n\nTogether these discoveries reveal the hidden mechanics behind experiences that don’t just entertain people\, but restore imagination\, interrupt identity scripts\, and create moments that travel far beyond the room.
URL:https://londonexperienceweek.com/event/people-arent-escaping-reality-theyre-rewriting-themselves/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Raj-Samuel.png
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