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DTSTART;TZID=Europe/London:20260423T200000
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SUMMARY:The WXO Experience Disco\, with Hawkmoon Immersive
DESCRIPTION:Our legendary London Experience Week Wrap Party is back!\nLast year\, we asked everyone to come dressed as an experience. This year\, we’re turning up the volume. \nTo celebrate London Experience Week landing at the newly refitted Ministry of Sound\, our 2026 Wrap Party theme is simple: music. \nMusic runs through this year’s London Experience Week. \nFrom the multiple audio experiences that welcome attendees across the Ministry of Sound’s iconic threshold to roundtables exploring how the Experience Economy is reinventing live performance and the album experience. \nFrom our exclusive Experience Safari preview of Lightroom’s latest David Bowie experience to the deep listening rooms of L-Acoustics\, music is powering London Experience Week. \nAnd did we mention that interview with the man behind The War of The Worlds: The Experience – Jeff Wayne? \nAnd ABBA Voyage? And Elvis Evolution? And… \nSo what better way to close the week than on the dancefloor? \nWelcome to The WXO Experience Disco – brought to you with the lovely people at Hawkmoon Immersive. \nFor one night only\, come and strut your experiential stuff at a night inspired by our venue\, powered by our global community\, and soundtracked by every era\, scene and style that gets people moving. \nDress code: Dress as an era or a scene. \nNeed inspiration? \nThink: Studio 54\, K-Pop\, Ibiza\, Fifties rockabilly\, Seventies disco\, Nineties rave\, Afrobeats\, Amapiano\, Baile Funk\, Bollywood\, Dancehall\, J-Pop — or whatever looks good on you and makes you want to dance. \nAs Madonna says\, music makes the people come together. \nWe’ll see you on the dance floor. \n  \n\n  \nDETAILS \nWhen: Thursday 23 April 2026\nWhere: Ministry of Sound\nDoors open: 8pm\nCarriages: 1am \nGuest DJ: Tom Middleton (Senzomi / Global Communication) and a galaxy of WXO stars! \nPlease note: London Experience Week ticket holders only. If your name’s not down\, you’re not coming in!
URL:https://londonexperienceweek.com/event/the-wxo-experience-disco-with-hawkmoon-immersive/
LOCATION:Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,Experiences,LXW 2026
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T170000
DTEND;TZID=Europe/London:20260423T180000
DTSTAMP:20260409T175800Z
CREATED:20260325T134333Z
LAST-MODIFIED:20260409T175800Z
UID:10007712-1776963600-1776967200@londonexperienceweek.com
SUMMARY:Session: Charlie Melcher (Future of Storytelling)
DESCRIPTION:Session details to come. \n  \n\n  \nAbout Charlie Melcher: \nCharlie Melcher is the Founder and CEO of Future of Storytelling\, a live events and content studio that is focused on how storytelling and technology are developing in the twenty-first century. \nFor over a decade\, FoST has created groundbreaking live gatherings such as the FoST Summit\, the FoST Festival (recognized as cutting-edge events by Forbes\, VICE\, The New York Times\, and others)\, as well as the FoST Explorers Club membership program. \nFoST also produces original content throughout the year\, including storytelling workshops; curated exhibitions with local and international organizations; a storytelling curriculum for businesses; a monthly newsletter\, “FoST in Thought\,” and the bi-weekly FoST Podcast. It also produces apps\, websites\, films\, and immersive experiences for international brands and media companies. \nMost recently\, Charlie has written a first-of-its-kind book about immersive experiences called THE FUTURE OF STORYTELLING: How Immersive Experiences are Transforming Our World—available now wherever books are sold. \nHe is also the Founder and CEO of Melcher Media\, Inc. Founded in 1993\, the company works with leading brands (including Meta\, PepsiCo\, and Microsoft)\, media companies (Netflix\, HBO\, Condé Nast\, and Time Warner)\, and individual authors (Oprah Winfrey\, Lin-Manuel Miranda\, and Kobe Bryant) to help them tell their stories and connect with large audiences via beautifully illustrated\, interactive books. The company has won numerous design awards and has produced thirty-three New York Times best sellers.
URL:https://londonexperienceweek.com/event/session-charlie-melcher-future-of-storytelling/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Charlie-Melcher.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T170000
DTEND;TZID=Europe/London:20260423T173000
DTSTAMP:20260416T113813Z
CREATED:20260317T202740Z
LAST-MODIFIED:20260416T113813Z
UID:10007701-1776963600-1776965400@londonexperienceweek.com
SUMMARY:The Art of the Easter Egg: How Play Created a $1B+ Pipeline.
DESCRIPTION:What do ducks\, dancing\, and digital towers have to do with billion-dollar pipelines? \nIn this candid\, visual\, case-backed talk\, Carlson Bull (CEO\, bully! entertainment) explores how play\, from easter eggs to micro-celebrations\, unlocks real business conversations. \nWhether selling GenAI to global C-suites or turning a trade show booth into a story engine\, the formula is the same: give people something fun to talk about first. \nFeaturing work with Microsoft\, power-four consultancies\, and more\, Carlson unpacks how “candy vs. entrée” design drives trust\, emotion\, and over $1B in pipeline gen. Serious results\, sparked by play. \nKey takeaways: \n\nPlay triggers presence: Learn why small surprises (ducks\, spins\, snarky quips) create emotional space for deeper conversations.\nDesign with “candy + entrée” in mind: Use Gladwell’s framing to balance fun and substance in every experience.\nBuild for talkability: Discover how embedded play turns complex products into memorable stories people want to share.\nUse emerging tech with tone: See how AI-driven personalization (like snarky commentary) builds emotional resonance.\nMake serious scalable: Explore how modular tools drive real pipeline while staying playful.
URL:https://londonexperienceweek.com/event/how-play-creates-conversations-and-1b-in-pipeline/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Carlson-Bull.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T170000
DTEND;TZID=Europe/London:20260423T173000
DTSTAMP:20260416T112313Z
CREATED:20260316T225647Z
LAST-MODIFIED:20260416T112313Z
UID:10000459-1776963600-1776965400@londonexperienceweek.com
SUMMARY:Theatre\, Myth\, Music & Games: Designing Live Experiences in Hybrid Systems
DESCRIPTION:As live performance increasingly intersects with games\, AR\, and AI\, creators face a core challenge: how to design participation without fragmenting attention or diluting emotional meaning.  \nThis talk presents AURORA as a case study in entangled experience design\, where theatre\, myth\, music\, and game systems function as a single authored whole. \nDeveloped through international collaboration\, the project treats technology not as spectacle but as dramaturgical material—shaping agency\, pressure\, and consequence. \nDrawing on theatre direction\, the session shows how interior states like desire\, envy\, and care can be externalized through playable systems\, offering practical frameworks for ethical\, scalable hybrid participation. \nKey takeaways: \n\nSeat-Based AR at Scale: Designing app-based AR games that allow audience participation from anywhere in the auditorium.\nHybrid Systems Dramaturgy: Emotional–Mechanical Alignment: How to preserve emotional arcs when live performance and interactive systems operate in parallel.\nEnsuring every mechanic—AR effects\, AI behaviors\, game pressures—reinforces core narrative stakes.\nCross-Cultural Collaboration Lessons: What must adapt—and what must remain stable—when designing experience systems across regions\, institutions\, and audiences.
URL:https://londonexperienceweek.com/event/theatre-myth-music-games-designing-live-experiences-in-hybrid-systems/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/David-Bassuk-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T160000
DTEND;TZID=Europe/London:20260423T173000
DTSTAMP:20260423T091549Z
CREATED:20260313T173947Z
LAST-MODIFIED:20260423T091549Z
UID:10000452-1776960000-1776965400@londonexperienceweek.com
SUMMARY:How We Create the Worlds We Want the World to Be
DESCRIPTION:When immersive experience is crafted with intention\, something rare happens: strangers become community\, imagination becomes belief\, and the impossible starts to feel possible. \nThis is entertainment. \nThis is where fans are built. \nThis is how culture changes. \nThis belief drives everything in Mikhael Tara Garver’s 25+ year pioneering career in Immersive Entertainment and her visionary creative & business strategy behind Culture House Immersive (CHI). \nThis talk will draw together how she and CHI are developing original tourable work and bringing some of the world’s most beloved IP across music\, film\, literature\, and culture into spaces people can inhabit. \nShe will share her unique immersive involvement tools that integrate audiences not at the end of the creative process but at its very origin. \nThis session is for those who want to understand how this work becomes a thriving\, scalable enterprise and a genuine culture change engine\, not one or the other\, but both\, by design. We’ll share the proprietary development process\, the evolving financial model\, and the vision for growth. \nCome if you’re ready to step towards what we can build…together.
URL:https://londonexperienceweek.com/event/how-we-create-the-worlds-we-want-the-world-to-be/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Mikhael-Tara-Garver.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T160000
DTEND;TZID=Europe/London:20260423T164500
DTSTAMP:20260317T201727Z
CREATED:20260317T201727Z
LAST-MODIFIED:20260317T201727Z
UID:10007700-1776960000-1776962700@londonexperienceweek.com
SUMMARY:Designing for Reality: Using Digital Twins to De-Risk Live Experiences
DESCRIPTION:Experience design teams struggle to justify technology spend beyond the “wow.”  \nThis session shows how digital twins are different from flashy demos— they are practical decision engines that reduce risk\, control budgets\, and improve guest outcomes. \nWith the help of the audience’s input\, Michael Libby demonstrates a live digital twin built in real-time\, incorporating crowd flow\, capacity\, and creative constraints. \nAttendees will learn a repeatable framework for using simulation to test ideas BEFORE steel is cut—turning tech into a measurable creative advantage\, not an expensive experiment. \nKey takeaways: \n\nA Digital Twin Readiness Checklist to assess when simulation adds real value\nA Pre-Build Simulation Workflow teams can apply immediately\nA stakeholder-friendly way to explain tech choices using evidence\nA Tech ROI Scorecard linking creative intent to operational metrics
URL:https://londonexperienceweek.com/event/designing-for-reality-using-digital-twins-to-de-risk-live-experiences/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Michael-Libby.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T160000
DTEND;TZID=Europe/London:20260423T163000
DTSTAMP:20260413T222025Z
CREATED:20260413T221843Z
LAST-MODIFIED:20260413T222025Z
UID:10008970-1776960000-1776961800@londonexperienceweek.com
SUMMARY:How Torture Garden Creates Safety\, Anticipation & Intention Before and During Events
DESCRIPTION:Charlotte Hellicar is Director of Torture Garden\, the world-renowned fetish and body art club night\, which has hosted monthly London events for over 35 years. \nWith more than 25 years as a core member of the Torture Garden team\, Charlotte is passionate about curating events that celebrate individuality\, connection\, and provide welcoming spaces with a unique edge for those willing to step through the door. \nHer work is defined by creating dynamic\, inclusive spaces that champion creativity\, boundary pushing\, self-expression\, and community for those seeking something that challenges the norm – and she brings that passion and expertise to London Experience Week this April. \nAt LXW26\, Charlotte will reveal how Torture Garden uses communication and production to create safety\, anticipation and intention before and during events. She will detail how using rules\, event info and immersion can actually increase excitement\, giving partygoers the freedom to enjoy the best experience possible. \nCome and learn something from a club who has been prioritising community\, inclusion and creativity for over three decades.
URL:https://londonexperienceweek.com/event/how-torture-garden-creates-safety-anticipation-intention-before-and-during-events/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Charlotte-Hellicar-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T160000
DTEND;TZID=Europe/London:20260423T163000
DTSTAMP:20260416T080354Z
CREATED:20260413T163829Z
LAST-MODIFIED:20260416T080354Z
UID:10008966-1776960000-1776961800@londonexperienceweek.com
SUMMARY:Roundtable: Green or Gone | How to Build Experiences That Survive the Sustainability Reckoning
DESCRIPTION:Building on yesterday’s greenloop virtual session ‘Fixing Our Broken Planet with the Natural History Museum’\, blooloop director Ruth Read chairs this vital roundtable on sustainability in the Experience Economy. \nFull guest list to come. \nPlease come along and join in the debate with our expert panel. \n  \n\nTitle: Green or Gone | How to Build Experiences That Survive the Sustainability Reckoning \nA Business of Experience Roundtable \nHost: Ruth Read (blooloop) \nDescription: \nSustainability is no longer optional. From travel emissions to temporary builds\, from waste to energy use – experiences are under growing scrutiny from audiences\, partners\, and regulators. \nBeyond compliance though\, a bigger question: can sustainable experiences also be better experiences? \nKey Questions: \n\nWhat does a genuinely sustainable experience look like – beyond surface-level gestures?\nWhere are the biggest environmental costs in experiences today?\nWho’s leading the way? What are they doing differently?\nCan sustainability actually improve the guest experience?\nHow do you balance sustainability with cost\, scale\, and ambition?\nWhat are clients and audiences starting to demand? How fast is that changing?\nWhat should we stop doing entirely?\n\nWhat You’ll Come Out Of This Roundtable With: \nA realistic view of what sustainability means in practice – and how to design experiences that are both responsible and commercially viable.
URL:https://londonexperienceweek.com/event/roundtable-green-or-gone-how-to-build-experiences-that-survive-the-sustainability-reckoning/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Business-of-Experience-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T160000
DTEND;TZID=Europe/London:20260423T163000
DTSTAMP:20260415T114020Z
CREATED:20260408T223745Z
LAST-MODIFIED:20260415T114020Z
UID:10008905-1776960000-1776961800@londonexperienceweek.com
SUMMARY:LXW: Three Minute Heroes
DESCRIPTION:Have you got a new project you want to announce? Are you looking for a partner? Do you have a new concept you need to share? \nLXW Three Minute Heroes is for you! \nLXW Three Minute Heroes gives you – yes – three minutes to pitch your platform\, share your idea and tell a high powered audience why they need to talk to you. \nWe have ten x three minute slots available – but not for long! \nFill in the below form\, upload any supporting deck and we’ll be in touch. \n>> LINK TO FORM \nYou’ll have three mins to talk directly to the highest quality audience you’ll ever meet. \nNo cost\, no fuss\, all opportunity to showcase your project to an audience of potential partners\, investors and influencers. \nAre you a Three Minute Hero? Get in touch!
URL:https://londonexperienceweek.com/event/lxw-three-minute-heroes/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Mike-Goldsmith.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T160000
DTEND;TZID=Europe/London:20260423T163000
DTSTAMP:20260316T102934Z
CREATED:20260316T102934Z
LAST-MODIFIED:20260316T102934Z
UID:10000458-1776960000-1776961800@londonexperienceweek.com
SUMMARY:Magic\, Memory\, Money
DESCRIPTION:Our industry has been defending experiential with the wrong weapons.  \nImpressions. \nSentiment scores. \nCase studies nobody believes. \nThere is a different way – revenue. And it can be predicted before work even begins. \nJoin Stephen Martell\, VP Innovation at DE-YAN\, as he draws a hard line between events that get attended and experiences that generate revenue; the gap between them is exceptional craft. \nGreat experiences print money. \nBad ones just burn it politely. \nKey takeaways: \n\nLearn the three key impacts to revenue making experiences\nExplore the Experiential Revenue Impact predictive model\nWalk away with a usable tool to measure; the Experiential Performance Score\n\n  \n  \n 
URL:https://londonexperienceweek.com/event/magic-memory-money/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Stephen-Martell.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T150000
DTEND;TZID=Europe/London:20260423T153000
DTSTAMP:20260414T134730Z
CREATED:20260413T140034Z
LAST-MODIFIED:20260414T134730Z
UID:10008960-1776956400-1776958200@londonexperienceweek.com
SUMMARY:Roundtable: Memories That Last? | The Future of Experiential Hospitality
DESCRIPTION:Full guest list to come. Please come along and join in the debate with our expert panel.\n \n  \n\n  \nTitle: Memories That Last? | The Future of Experiential Hospitality \nA Business of Experience Roundtable \nHost: Jenna Matecki (AMARIMA) \nDescription: \nAny hotel can sell a room\, and pressures on margins – from OTAs\, costs\, and competition – is only ever going to get more intense. As so many realise\, the answer is to differentiate through the moments and memories that people have when they stay with you. From\, in other words\, the experiences people have. \nBut while the idea of experiential travel – transformative travel\, even – is everywhere\, it’s much harder to do than say. \nSo what does it actually take to deliver an experience people remember\, tell their friends about\, and come back for? \nKey Questions: \n\nWhat does an experiential hotel look like in practice\, not just in marketing?\nWho’s doing this well? What can we learn from them?\nHow do you design experiences that drive both satisfaction and revenue?\nWhat role should F&B\, programming\, and partnerships play?\nHow do you operationalise experience across teams and locations?\nWhere does tech help? Where does it get in the way?\nWhen it comes to experiences\, how can you balance consistency with uniqueness? How can you balance scale with memorability?\n\nWhat You’ll Come Out Of This Roundtable With: \nA clearer view of what “experiential hospitality” actually means in practice – and how you can design\, deliver\, and scale experiences that guests value and deliver measurable value for your bottom line.
URL:https://londonexperienceweek.com/event/roundtable-memories-that-last-the-future-of-experiential-hospitality/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Business-of-Experience-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T150000
DTEND;TZID=Europe/London:20260423T153000
DTSTAMP:20260418T150637Z
CREATED:20260409T105528Z
LAST-MODIFIED:20260418T150637Z
UID:10008908-1776956400-1776958200@londonexperienceweek.com
SUMMARY:Roundtable: The Art of Listening | Music & the Experience Economy
DESCRIPTION:Full guest list to come. Please come along and join in the debate with our expert panel.\n \n  \n\n  \nTitle: The Art of Listening \nA Business of Experience Roundtable \nHost: Keith Jopling (CCed)\, author of Body Of Work and Riding The Rollercoaster\, host of The Art of Longevity and ex Sony Music\, EMI and Spotify. \nDescription: One the one hand – music is one of the most powerful forms of experience design. It shapes emotion\, controls attention\, builds community. It drives repeat behaviour. And yet\, most experience creators underuse and misunderstand sound. \nOn the other – the music industry is going through huge changes: the fall of clubbing\, challenges for smaller venues\, the rise and economic impact of mega residencies\, the rise of listening rooms and high-end audio experiences. \nSo where does experience design fit in with the future of music? \nThis session brings together people from music\, audio\, and experience design to explore what happens when sound is treated not as decoration\, but as core infrastructure. And how the broader idea of experience design is becoming ever more important to the music industry. \nKey Questions: \n\nWhat can experience designers learn from how music creates emotion and memory?\nWhat can the music industry learn from the wider world of experience design – in terms of engaging and monetising the product?\nHow do you design sound as part of the experience – not just an add-on? What are the best examples of sound-led experiences\nHow do live music formats translate into other experience categories?\nWhat role does sound play in dwell time\, behaviour\, and repeat visits?\nWhere do most experiences get audio wrong?\nHow is spatial audio changing what’s possible?\n\nWhat You’ll Come Out Of This Roundtable With: \nConcrete tactics to use sound as a design tool\, and practical ways to integrate it into your experiences.
URL:https://londonexperienceweek.com/event/roundtable-the-art-of-listening/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/LXW-26-Business-of-Experience-Room.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T150000
DTEND;TZID=Europe/London:20260423T153000
DTSTAMP:20260404T161750Z
CREATED:20260316T105507Z
LAST-MODIFIED:20260404T161750Z
UID:10000461-1776956400-1776958200@londonexperienceweek.com
SUMMARY:Elvis Evolution: Lessons From a Data-led Redesign
DESCRIPTION:When Elvis Evolution first launched\, it faced unexpectedly intense and polarized reactions. In response\, Layered Reality initiated a thoughtful redesign and teamed up with Cavea to measure what really needed to change and if those changes worked. \nBy mapping the show’s emotional arc and analyzing second by second audience reactions before and after\, we uncovered not just improvements\, but also bigger questions about the role and risk of certain IPs in live experiences. \nJoin Cavea’s Joe Timson and Layered Reality’s Amy Farrant to explore these insights and what they mean for the future of IP-led immersive experiences. \nTo see Cavea’s and Layered Reality’s work live\, head to the Elvis Evolution page on our Experience Safari for the chance to attend a full VIP experience/show/QA package or get 50% off tickets for selected Thurs\, Fri and Sun shows during London Experience Week. \nKey takeaways: \n\nA frontline playbook for responding to unexpected audience reaction: How to move from polarised feedback and negative reviews to structured learning\, without panic\, defensiveness\, or overcorrecting creatively.\nAn introduction to emotion analytics as a diagnostic tool for creative impact: How emotional response data can be used to map the arc of a live experience\, test creative assumptions\, and validate whether a redesign has addressed the right problems.\nCritical lessons on IP\, fandom\, and risk in immersive entertainment: What this case reveals about how different types of IP shape audience expectations\, where immersive formats struggle with emotionally charged fandoms\, and how to assess risk.
URL:https://londonexperienceweek.com/event/elvis-evolution-lessons-from-a-data-led-redesign/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Joe-Timson-_-Amy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T150000
DTEND;TZID=Europe/London:20260423T153000
DTSTAMP:20260414T175531Z
CREATED:20260311T154526Z
LAST-MODIFIED:20260414T175531Z
UID:10000016-1776956400-1776958200@londonexperienceweek.com
SUMMARY:The Great Unplugging: Why Digital Backlash is an Opportunity for Experiences
DESCRIPTION:The impacts of digital culture is going to lead to a boom in the experience economy – but only if you’re ready for it. \nPeak social media was in 2022\, we’re on the downward part of the curve. \nPeople are craving IRL experiences and connecting with people. \nAt the same time AI slop is going to make it increasingly difficult to make money in media. \nCommercial strategy will move to live. \nSecret Cinema’s Experiential Director Dean Rodgers predicts this will be a time of enormous opportunity and competition within the experiential space – how can you make the most of it? Join in the debate live. \nKey takeaways: \n\nBe ready for a cultural shift\nHow to create experiences that prioritise connection\nHow to reach audiences without social media
URL:https://londonexperienceweek.com/event/the-great-unplugging-why-digital-backlash-is-an-opportunity-for-experiences/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Dean-Rodgers.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T140000
DTEND;TZID=Europe/London:20260423T144500
DTSTAMP:20260416T080203Z
CREATED:20260410T142950Z
LAST-MODIFIED:20260416T080203Z
UID:10008954-1776952800-1776955500@londonexperienceweek.com
SUMMARY:Launch of the Shift Salon Report: Embracing Digital Innovation & Strategy in Public Arts
DESCRIPTION:Join Patrick Moran (Barbican Immersive) for the launch of the Shift Salon Report.  \nPatrick will present learnings from the first three years of immersive programming at the Barbican Centre and host a high-level conversation with Kati Price (Head of Digital Media\, V&A)\, Ben Luxford (Director of UK-Wide Audiences\, BFI)\, and Ana Brzezińska (Creative Director\, Moment Factory & Shift Salon Programmer)\, discussing the challenges and future for Public Arts organisations in the Experience Economy. \nThe Shift Salon Report was born from an international gathering of cultural leaders convened to discuss how institutions can remain relevant in a “multi-crisis” era. \nWe dive into the possibilities and challenges of Immersive Arts—and how to balance public values with commercial requirements in the hyper-competitive attention economy. \nKey Takeaways: \n\nThe need for Hybrid ROI Frameworks: Strategies for mastering the tension between artistic integrity and financial viability.\nCracking the Gen Z Code: Insights from audience research into key demographics.\nGlobal Collaboration: Approaches to sharing creative risk and technical costs through international partnerships.\n\nJoin the conversation to help define the future of digital arts by moving from institutional control to meaningful co-creation.
URL:https://londonexperienceweek.com/event/launch-of-the-shift-salon-report-embracing-digital-innovation-strategy-in-public-arts/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Shift-Salon-Report.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T140000
DTEND;TZID=Europe/London:20260423T144500
DTSTAMP:20260415T112739Z
CREATED:20260409T172813Z
LAST-MODIFIED:20260415T112739Z
UID:10008920-1776952800-1776955500@londonexperienceweek.com
SUMMARY:Bompas & Parr: Inside Allen Ginsberg’s Fridge
DESCRIPTION:The companion session to Monday night’s Allen Ginsberg’s Fridge at Bompas & Parr. \nHosted by the incomparable Sam Bompas and Rob Smith of Bompas & Parr\, more tales of refrigerated drinks and our imminent future of food. Served fresh with the glistening condensation of futurity \nHave you ever wondered how Marie Antoinette’s Pleasure Dairies might inspire how we consume the fresh products of tomorrow? Or considered what new approaches to nocturnal drinking might better support the sensorial realm of attractions. \nThis session will present the future of the food and drink developed by Bompas & Parr’s strategy and insights team. There will be tasters for your experienced palate. \nFor details on how to book Monday’s Studio Visit to Bompas & Parr including Allen Ginsberg’s Fridge\, visit: https://londonexperienceweek.com/event/bompas-parr-studio-visit/  \nFor details on how to book Friday’s My Lady Nicotine exhibition at Bompas & Parr\, visit: https://londonexperienceweek.com/event/bompas-parr-my-lady-nicotine/ \n  \n\n  \nAllen Ginsberg’s Fridge at Bompas & Parr \nIn 1960 Allen Ginsberg had two pictures taped to his fridge – one of Baudelaire\, the other of Poe. These galvanised his writing each time he went for a cooled snack. \nJoin us for a rambunctious and poetic evening of refrigerated drinks and creative camaraderie. We’ll look at networks of inspiration and where ideas come from\, the catalytic entities you have taped to your fridge and food as a site for emotive experiences. \nOn Ginsberg’s death\, the only items remaining in his apartment once the contents were auctioned and the archive went to Stamford were two tins of his frozen fish chowder. Refused by the Met and Guggenheim\, rescued after a brownout on the Lower East Side\, the soup tins were eventually exhibited in the Museum of Jurassic Technology. \nThe evening will feature: \n\nArdent spirits that foster creativity\nPoetry around a fridge\nFish chowder based on Ginsberg’s recipe\, itself drawn from Rochelle Kraut’s scrod\nCreating experiences with literary IPs\nNotes towards which weird items should be preserved in museums\nSpoons
URL:https://londonexperienceweek.com/event/bompas-parr-inside-allen-ginsbergs-fridge/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Bompas-Parr.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T140000
DTEND;TZID=Europe/London:20260423T144500
DTSTAMP:20260414T001052Z
CREATED:20260409T164225Z
LAST-MODIFIED:20260414T001052Z
UID:10008919-1776952800-1776955500@londonexperienceweek.com
SUMMARY:The Democratization of Tech In Experiences with IF Magic
DESCRIPTION:A hands-on session where you get to actually make something!  \nCome early for what is bound to be a packed workshop for the tech curious and experts alike. \nThe guys from IF Magic are bringing their gear from NYC so you can explore how to design interactive experiences with technology. \nYou’ll build physical interactions and learn practical ways to integrate responsive tech into experiences without complexity or heavy engineering. \nLance and Isaac were with us at London Experience Week in 2025\, activating the welcome tunnel and showing their incredible tech off to the crowds. \nExperiences already “running on magic“ include life-sized video games at the Museum of Ice Cream\, award-winning architectural installations in NYC\, design studios at Stanford University\, activations at SXSW and the Sundance Film Festival\, sculptures at the Whitney ISP\, and performances at The Getty in LA. \n 
URL:https://londonexperienceweek.com/event/the-democratization-of-tech-in-experiences-with-if-magic/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Isaac-and-Lance-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T140000
DTEND;TZID=Europe/London:20260423T143000
DTSTAMP:20260423T091631Z
CREATED:20260418T094331Z
LAST-MODIFIED:20260423T091631Z
UID:10008990-1776952800-1776954600@londonexperienceweek.com
SUMMARY:Building Worlds Within The Sphere
DESCRIPTION:Factory Fifteen’s creative director Paul Nicholls showcases their journey from concepting The Sphere for Madison Square Gardens in 2016\, to creating digital experiences within it today.  \nTheir recent projects for the UFC in The Sphere in Las Vegas set a new standard in sports entertainment\, crafting several films for the infamous event that celebrated Mexican traditions on Mexican Independence Day. \nPaul will guide audiences at WXO through the process of designing and delivering these worlds within spheres. \nNote: Attendees should stay in The Box for a special presentation of The Shape of Memory\, an Audio and Visual installation recently launched at the Royal Albert Hall by Max Cooper & Factory Fifteen. \n  \n 
URL:https://londonexperienceweek.com/event/building-worlds-within-the-sphere/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,Experiences,LXW 2026
ATTACH;FMTTYPE=image/jpeg:https://londonexperienceweek.com/wp-content/uploads/2026/04/24035_Nexus_UFC_Rituals_Concept-Event_01-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T140000
DTEND;TZID=Europe/London:20260423T143000
DTSTAMP:20260418T092331Z
CREATED:20260418T092331Z
LAST-MODIFIED:20260418T092331Z
UID:10008989-1776952800-1776954600@londonexperienceweek.com
SUMMARY:Bridge Command - the Most Repeatable Experience in the World? How to Create\, Maintain and Harness the Power of a Cult Following
DESCRIPTION:Bridge Command is entering its third year of operation with a hyper-engaged fan base – some of whom have attended over a hundred times.  \nIt has proven that an immersive experience does not have to have the broadest possible appeal to achieve success\, and has become a masterclass in how to build an experience on a niche interest catering to significantly smaller audience sizes than immersive experiences commonly rely on. \nIn 30 minutes\, Owen will walk you through how Bridge Command has developed\, maintained and grown that core fan base\, and the benefits that have come from this approach. \n 
URL:https://londonexperienceweek.com/event/bridge-command-the-most-repeatable-experience-in-the-world-how-to-create-maintain-and-harness-the-power-of-a-cult-following/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Owen-Kingston.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T140000
DTEND;TZID=Europe/London:20260423T143000
DTSTAMP:20260317T201847Z
CREATED:20260317T200921Z
LAST-MODIFIED:20260317T201847Z
UID:10007699-1776952800-1776954600@londonexperienceweek.com
SUMMARY:Experience Design for a Better World
DESCRIPTION:“Envisioning a better future is the crucial first step to creating it.” – Rob Hopkins \nWhat if experience design could reshape how we imagine? \nLandfall Labs will share how Experience Designers are uniquely suited to create social impact. \nResearchers Melissa Carine\, Bonnie Gregory\, and sparks make the case that our spatial environments\, invitations to interact\, and the stories embedded in our experiences actively condition what’s possible. \nThis panel will focus on designing for change in three areas of Experience Culture: Environments\, Interactions\, and Narratives. \nLeave with practical tools for making change irresistible. \nFollowed by a facilitated conversation with Odyssey Works’ Abraham Burickson. \nKey takeaways: \n\nHow to design environments that shape behavior beyond conscious awareness.\nHow to design interactions that turn wonder into agency.\nHow to design narratives that expand what futures feel possible.
URL:https://londonexperienceweek.com/event/experience-design-for-a-better-world/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/sparks-_-Bonnie-Gregory-_-Melissa-Carine_-Abe.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T130000
DTEND;TZID=Europe/London:20260423T140000
DTSTAMP:20260423T091614Z
CREATED:20260418T094254Z
LAST-MODIFIED:20260423T091614Z
UID:10008991-1776949200-1776952800@londonexperienceweek.com
SUMMARY:The Shape of Memory
DESCRIPTION:The Shape of Memory is an Audio and Visual installation first launched at the Royal Albert Hall by Max Cooper & Factory Fifteen.  \nMemory has a special aesthetic quality\, being rewritten each time it’s recalled and being somewhat skewed\, particular details in high resolution; others in low or entirely missing \nThe Shape of Memory looks to explore the fickle and often fragmented nature of our memories. Exploring the visual language behind our memories from our most fond to the mundane\, in which some parts can be entirely in focus while others are always somehow just out of reach. \nWhere the lines between one memory and another blur to create entirely fictitious memories of our minds creation until it’s impossible to know where one stops and another begins. \nThank to Paul Nicholls\, Pete Rey and all at Factory Fifteen for their help in launching this exclusive installation at London Experience Week 2026. \n—————- \nAbout Max Cooper: \nMax Cooper is an electronic composer\, multi-disciplinary artist\, music label founder and former scientist who has carved out a unique space in music and visual art. \nHe holds a PhD in computational biology at the same time as being the first contemporary electronic musician to perform at the ancient Acropolis theatre in Athens and one of the first clutch of musicians to produce in Dolby Atmos. Cooper has enquired forover 15 years through music\, collaborations\, and his label Mesh\, to explore the intersections between the arts and sciences with installations\, performances\, immersive experiences\, online media\, music videos and live events. \nAnchored throughout is his emotive approach\, connecting how ideas and forms feel\, in a manner accessible to us all. “I’ve always had a strong emotive bond with aesthetics\, and found at an early age that the purified forms of electronic music carried a lot of weight for me\, as did the reductive natural aesthetics of the sciences. That felt connection to both opened up a world I’ve been lost in ever since.” \nPivoting from computational biology to electronic music might not seem like the most natural career transition\, but for Cooper the commonalities are obvious: “In both fields\, you’re in a sense\, free. Free from the limits of living systems\, free from the limits of corporeal sound. The only constraints are in your mind.” \nMax Cooper has collaborated with Zaha Hadid Architects\, Dolby\, L-Acoustics\, 4DSOUND\, Barbican Centre\, W1 Curates\, The Babraham Institute and exhibited work at museums including the Pompidou Metz\, ZKM Karlsruhe\, Museum Wave Seoul and The Science Museum London. \nDiscover more at www.maxcooper.net \nAbout Factory Fifteen: \nFactory Fifteen are a film and experience design studio led by Bafta and Emmy award winning directors. They create extraordinary cinematic worlds and live experiences for innovative brands and cultural institutions. \nRecent experiential case studies include the UFC and Backstreet Boys events at Sphere\, Max Cooper’s Royal Albert Hall show\, ‘Kia Joyride experience’ at St Judes Cancer Research Hospital and the ‘Reve Des Lumiere’ in Tokyo Dream Park. \n  \n  \n  \n 
URL:https://londonexperienceweek.com/event/the-shape-of-memory/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,Experiences,LXW 2026
ATTACH;FMTTYPE=image/jpeg:https://londonexperienceweek.com/wp-content/uploads/2026/04/25100_Max-Cooper_Memory_4k_CinemaCrop_Web_0079-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T130000
DTEND;TZID=Europe/London:20260423T140000
DTSTAMP:20260413T214421Z
CREATED:20260413T213915Z
LAST-MODIFIED:20260413T214421Z
UID:10008969-1776949200-1776952800@londonexperienceweek.com
SUMMARY:Inside The BurnerSphere
DESCRIPTION:We are delighted to welcome Big Rock Creative CEO Athena Demos to London Experience Week where she will be sharing BurnerSphere\, the award-winning VR recreation of the Burning Man festival. \nYou’ll be able to experience the full BurnerSphere platform for yourself\, with a full guided VR experience with Athena also present. \nAthena will share how BurnerSphere combines 360 and 180 stereo footage with VR worlds for immersive storytelling that is evolving the way we connect\, explore\, and participate together across digital and physical worlds. \nKeep an eye on the London Experience Week app on how to sign up for sessions across both Wednesday and Thursday lunchtimes. Walk ups will also be available. \n  \n\n  \nAbout BurnerSphere \nBurnerSphere is a groundbreaking social VR platform created by BRCvr in collaboration with Burning Man Project. \nAt its core\, it’s an immersive documentary experience that tells the story of the vibrant communities that make up Burning Man. \nThis isn’t a passive 2D doc—it’s a living\, breathing digital world where you can walk alongside friends from anywhere in the world to explore mind-blowing art\, join interactive workshops\, and connect in real time. \nWith realistic 360° and 180° video\, detailed virtual environments\, and spontaneous social interaction\, BurnerSphere captures the spirit of Black Rock City and invites you to participate in its culture year-round. \nBurnerSphere accurately mirrors the sights\, sounds\, and spirit of Black Rock City through: \n\nA dynamic social VR environment that fosters real-time engagement\nFully exploration virtual Playa\n360° and 180° 3D video footage from past Burns\nPhotorealistic 3 dimensional art installations\nInteractive theme camps\nResurrected Temples\, Man bases to create the Temple Museum and Museum of the Man and other large scale art from Burning Man’s history\nLive music\, artist panels\, wellness workshops\, and lectures at the virtual Center Camp\n\nAbout BRCvr \nBRCvr is an official virtual Burning Man Experience whose scope is unprecedented in the VR space. Athena produced internationally recognized social impact projects such as Breonna’s Garden which premiered at SXSW 2022 and Pride has no borders which was a finalist in the VR Awards. In 2024\, Athena produced a live event called GLOW: a Celebration of the 15th Annual Auggie Awards to great success welcoming over 1500 technology leaders for networking and transformational fun sponsored by T-Mobile. \nAbout Big Rock Creative \nBig Rock Creative won the Producer’s Guild Award for Innovation\, the Aurea Award for creativity\, the No Proscenium award for Best VR experience of 2020\, the Hermes’ Platinum Award\, and the Auggie Award for Best Societal Impact of 2022 and well as Best Indie Creator of 2023.
URL:https://londonexperienceweek.com/event/inside-the-burnersphere/2026-04-23/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Athena-Demos.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T130000
DTEND;TZID=Europe/London:20260423T140000
DTSTAMP:20260413T214519Z
CREATED:20260413T145355Z
LAST-MODIFIED:20260413T214519Z
UID:10008962-1776949200-1776952800@londonexperienceweek.com
SUMMARY:Lunch & Learn for Experience Entrepreneurs with Professor Chris Coleridge (University of Cambridge)
DESCRIPTION:Chris Coleridge is a Management Practice Associate Professor at the University of Cambridge Judge Business School. He creates and runs venture builders for entrepreneurial start-ups. \nHe has recently partnered with the WXO and Technology Innovation Associates to launch The WXO Venture Builder\, a global launchpad for the next generation of ventures in the Experience Economy with a mission to help founders… \n\nFind the right co-founders\, advisors & investors\nShape irresistible propositions & pitch decks\nBuild ventures that are not just creative – but fundable\, scalable\, and profitable\n\nChris has raised c. $20m in early-stage funding\, entored 100s of founders at London Business School and the University of Cambridge and built one of Europe’s most respected innovation ecosystems. \nCome and join him for an invaluable lunch and learn session. If you’re starting your own experience business or need help with an existing one\, this could be the best lunchtime you’ve ever had. \n  \n\n  \nAbout Chris Coleridge: \n\nManagement Practice Associate Professor\nFellow of Wolfson College\nMBA (London Business School)\, MSc\, PhD (London School of Economics)\n\nIn addition to my Strategy and Entrepreneurship teaching responsibilities\, I work on advancing startups (by mentoring\, and by creating and running venture builders)\, on advancing business ecosystems (by consulting on ecosystem strategy\, and through my Faster Climate Impact project)\, and on advancing innovation ecosystems (through the Innovation Ecosystems Network at Wolfson College).  My work aims to protect liberal democracy by strengthening our innovation capacities. \nMy research interests include collaborative innovation\, top management teams in ventures\, venture builders\, networks and innovation ecosystems. I’m a member of the Strategy and International Business subject group.
URL:https://londonexperienceweek.com/event/lunch-learn-for-experience-entrepreneurs-with-professor-chris-coleridge-university-of-cambridge/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Chris-Coleridge.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T120000
DTEND;TZID=Europe/London:20260423T130000
DTSTAMP:20260414T001812Z
CREATED:20260410T171103Z
LAST-MODIFIED:20260414T001812Z
UID:10008955-1776945600-1776949200@londonexperienceweek.com
SUMMARY:A BRC Imagination Arts Workshop
DESCRIPTION:Last year’s BRC Imagination Arts Workshop with Brad Shelton and Donna Davidson at London Experience Week was packed out\, with people queueing out the door. We’re delighted to be able to run a follow-up session for this year’s event. \nBRC Imagination Arts have been designing powerful experiences for decades. \nIn this special workshop\, Brad and Donna share their storydoing methodology — how to make your story happen to people in ways that move\, shift and stay with them long after it’s over. \n————– \nAbout Brad Shelton: \nVice President of Creative and Story at BRC Imagination Arts\, Brad works with the world’s leading brands\, sports teams\, government agencies\, and cultural institutions to help turn their story into engaging experiences that build community and audiences love. \nAs one of five partners at BRC Imagination Arts\, he collaborates closely with client teams\, agencies\, architects and other strategic design\, business planning\, and production partners to create unique experiences that are customized to the story\, brand and audience. \nAbout Donna Davidson:  \nDonna Davidson has overseen project development efforts for dozens of BRC Imagination Arts benchmark projects including the multiple award-winning Johnnie Walker Experience on Princes Street\, Jameson Bow Street in Dublin\, Abraham Lincoln Presidential Museum in Illinois\, and the Museum of Liverpool. \nShe is a master at building and nurturing creative partnerships. With over 25 years of experience developing successful and award-winning brand destinations and cultural attractions\, she has an in-depth understanding of the process and necessary relationships to produce an on-schedule and on-budget opening and an enduring\, profitable operation.
URL:https://londonexperienceweek.com/event/a-brc-imagination-arts-workshop/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/BRC.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T120000
DTEND;TZID=Europe/London:20260423T124500
DTSTAMP:20260418T150746Z
CREATED:20260413T133734Z
LAST-MODIFIED:20260418T150746Z
UID:10008957-1776945600-1776948300@londonexperienceweek.com
SUMMARY:Roundtable: Around The WXOrld | What's Working Now\, What's Coming Next
DESCRIPTION:Please come along and join in the debate with our expert panel. \n\n  \nTitle: Around The WXOrld: What’s Working Now\, What’s Coming Next \nA Business of Experience Roundtable \nHost: Richard Parry (Experience UK) \nDescription: \nFrom Shanghai to Riyadh\, from London to Los Angeles – the Experience Economy is evolving fast. New formats\, new funding models\, new audiences. Jubensha in China\, vibrations in Los Angeles… \nThis session is a global intelligence exchange: what’s working\, where\, and why. \nKey Questions: \n\nWhat are the most interesting experience formats emerging globally right now?\nWhich regions are leading in what areas?\nAre there models/formats that only work locally? What’s set to scale internationally?\nWhat can we learn from tier 1 and tier 2 markets in China\, South East Asia\, the Middle East\, and different cities across the US?\nWhere are the biggest opportunities over the next 3–5 years?\nWhat trends are overhyped\, what’s under the radar?\n\nWhat You’ll Come Out Of This Roundtable With: \nIdeas you can use in your work. A clearer global picture of where the Experience Economy is heading\, and if that will impact your work\, locally or if you’re intending to scale internationally. You’ll also make useful global connections.
URL:https://londonexperienceweek.com/event/roundtable-around-the-wxorld-whats-working-now-whats-coming-next/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Business-of-Experience-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T120000
DTEND;TZID=Europe/London:20260423T123000
DTSTAMP:20260317T200301Z
CREATED:20260317T200301Z
LAST-MODIFIED:20260317T200301Z
UID:10007698-1776945600-1776947400@londonexperienceweek.com
SUMMARY:Beyond Borders: The Playbook for Global Event Scaling
DESCRIPTION:The world’s fastest-growing markets are opening new frontiers for business impact. As organizations expand internationally\, event strategies must evolve to capture this growth.  \nJoin Brent Turner\, EVP Strategy & Solutions at Opus Agency\, alongside a panel of senior leaders from the world’s top brands\, to unpack the “why\, where\, and how” of global scaling. \nLearn to adapt formats\, target emerging hubs\, and build a globally scalable playbook that resonates locally. \nFuture-proof your footprint for the next era of growth. \nKey takeaways: \n\nThe Emerging Map: Identify the key global markets and hubs that brands cannot afford to ignore in the next five years.\nGlobal vs. Local: Strategies to balance global brand consistency with the necessity of local cultural relevance and adaptation.\nThe Scaling Playbook: A strategic framework for extending event portfolios into new regions without losing impact or efficiency.\nFuture-Proofing: Practical steps to evolve U.S.-based models into a truly resilient\, borderless global presence.
URL:https://londonexperienceweek.com/event/beyond-borders-the-playbook-for-global-event-scaling/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Brent-Turner.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T120000
DTEND;TZID=Europe/London:20260423T123000
DTSTAMP:20260319T144818Z
CREATED:20260316T110217Z
LAST-MODIFIED:20260319T144818Z
UID:10000462-1776945600-1776947400@londonexperienceweek.com
SUMMARY:Worldbuilding the World
DESCRIPTION:In this inspiring keynote\, Abraham Burickson—architect\, founder\, and artistic director of Odyssey Works—shares his unique vision of experience design.  \nWhat if experience design was not just about creating memorable moments\, but a tool to transform our very relationship with the world? \nHow might we craft experiences that go beyond entertainment to deeply move and connect with individuals? \nFrom his journeys in the Amazon\, to multi-month immersive creations designed for a single participant\, to explorations with whirling dervishes\, Burickson continuously pushes the boundaries of what an experience can be. \nThis keynote offers a rare opportunity to understand how design can become a vector of both personal and collective transformation\, and how empathy\, intention\, and imagination can quite literally reshape the world we share.
URL:https://londonexperienceweek.com/event/worldbuilding-the-world/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Abraham-Burickson.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T120000
DTEND;TZID=Europe/London:20260423T123000
DTSTAMP:20260317T104653Z
CREATED:20260316T104411Z
LAST-MODIFIED:20260317T104653Z
UID:10000460-1776945600-1776947400@londonexperienceweek.com
SUMMARY:Consumer Trust: Yesterday\, Today and Tomorrow
DESCRIPTION:Dr Amna Khan is a trust expert\, published academic author and global speaker.  \nAmna explains the decline in consumer trust for brands\, businesses and institutions. Traditional approaches to trust development have been disrupted\, new ways of trust development need to be adopted. \n Key takeaway: \n\nUnderstand how brands\, businesses and creators can build trust with consumers today.
URL:https://londonexperienceweek.com/event/consumer-trust-yesterday-today-and-tomorrow/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Dr-Amna-Khan.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T110000
DTEND;TZID=Europe/London:20260423T114500
DTSTAMP:20260418T134113Z
CREATED:20260318T101831Z
LAST-MODIFIED:20260418T134113Z
UID:10007703-1776942000-1776944700@londonexperienceweek.com
SUMMARY:Worlds Not Walls: 7 Principles for Turning Attractions into Playable Worlds
DESCRIPTION:In the modern Experience Economy\, passive entertainment is a wall.  \nModern “Play Native” audiences want to break through that barrier to inhabit “playable worlds” where their presence matters. \nThis session is an authorised deep dive into PRELOADED’s “7 Principles for Bringing Play to Attractions.” \nUsing the Playful Experience Design (PXD) framework\, we explore how to move from “showing” a story to “hosting” an ecosystem. \nLearn how to transform static attractions into living environments where guests aren’t just visitors\, they are protagonists of a world built for play\, agency\, and human connection. \nKey takeaways: \n\nDismantling the Barrier: Master the “Low Thresholds\, Wide Walls\, High Ceilings” model to invite everyone in while providing infinite depth for the most curious players.\nNarrative as Instruction: Shift from reading rules to discovering the world: replace traditional manuals with diegetic instruction. By leveraging environmental storytelling instead of intrusive tutorials\, the game uses the world itself to signal mechanics and guide player progression.\nEngineering Social Connectivity: Leverage the “Eyes-Up Play” principle to prioritise physical\, human-to-human interaction over digital screen distraction.\nThe invisible tech filter: Learn to apply a narrative filter to technology and sets\, ensuring every element reinforces the world’s internal logic rather than breaking the spell.
URL:https://londonexperienceweek.com/event/7-principles-for-turning-attractions-into-playable-worlds/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Richard-Winter.png
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DTSTART;TZID=Europe/London:20260423T110000
DTEND;TZID=Europe/London:20260423T113000
DTSTAMP:20260413T192051Z
CREATED:20260409T220639Z
LAST-MODIFIED:20260413T192051Z
UID:10008923-1776942000-1776943800@londonexperienceweek.com
SUMMARY:Managing Audience Flow in Ambitious Attractions
DESCRIPTION:Audiences in immersive and interactive shows don’t want to feel like they’re on rails. To deliver the best experience\, a dynamic approach to audience flow control is required to let audiences retain their sense of agency while keeping a show on track. \nDelivering this while maintaining operational control and maximising throughput requires careful attention and novel technology. There is no ‘one size fits all’ approach but there are tried and tested techniques that we’ve developed over many years working on large scale interactive experiences. \nWe’ll look at various flavours of this problem we’ve solved for shows such as The Paddington Bear Experience\, Saw: Escape Experience and The Traitors: Live Experience. \nWe’ll demonstrate how with COGS we’re able to adapt to any requirements\, from strict time-of-day based audience pulses to completely dynamic start and finish times. We can build in rich operator controls such as room-by-room management\, targeted show pausing and actor feedback mechanisms. \nKey takeaways: \n\nThe different approaches to audience management being used in today’s attractions\nHow a dynamic approach to audience flow can heighten the experience for the audience\nHow to build a show with enough operational flexibility to handle the unexpected behaviours of real audiences
URL:https://londonexperienceweek.com/event/managing-audience-flow-in-ambitious-attractions/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Tom-Dixon.png
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