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DTSTART;TZID=Europe/London:20260422T160000
DTEND;TZID=Europe/London:20260422T163000
DTSTAMP:20260416T124256Z
CREATED:20260414T005634Z
LAST-MODIFIED:20260416T124256Z
UID:10008973-1776873600-1776875400@londonexperienceweek.com
SUMMARY:Memory\, Embodiment and AI for the Immersive Industry
DESCRIPTION:When considering the potential impact of immersive technologies on our society\, there is an unmistakable human component.  \nThe value of immersive experiences stems\, at least in part\, from the embodiment of the experience: the immersion of the senses\, the social interpersonal aspect\, and the dimension of these tools that goes beyond passive screen consumption. \nHow can we use AI to enhance our understanding of the immersive industry and explore the potential for AI-human collaboration? \nMeet Sam – Tellart’s ongoing applied research project exploring real-time AI-human interaction with generative cinema. \nThrough a series of phone-based interactions\, an unlimited number of participants can provide input and feedback into the interactive on-screen engine. \nAfter careful processing\, Sam will provide a uniquely generated cinematic reflection on the group’s collective consciousness. \nOn the spot. \n\n This work is a continuation of Tellart’s previous work at Nxt Museum Amsterdam as well as several other AI-powered experiences that the company has created over the last two years. 
URL:https://londonexperienceweek.com/event/memory-embodiment-and-ai-for-the-immersive-industry/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/jpeg:https://londonexperienceweek.com/wp-content/uploads/2026/04/0-1.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T160000
DTEND;TZID=Europe/London:20260422T163000
DTSTAMP:20260418T103742Z
CREATED:20260413T235343Z
LAST-MODIFIED:20260418T103742Z
UID:10008972-1776873600-1776875400@londonexperienceweek.com
SUMMARY:A Common Design Language for Experience
DESCRIPTION:We design experiences around what people should feel.  \nThen we build them with tools that only understand what machines should do. \nSomewhere in between\, the original vision drifts. \nNot because anyone failed\, but because there’s no shared language to protect it. \nAnton will introduce a new experience design language for experience that treats human perception as a first-class building block\, encoding creative intent as an immutable blueprint so that when something changes\, the impact on what people will actually feel is visible immediately. \nAnton will be joined by Mark Laisure from Impossible Creative to reveal one of the first implementations of this project. \nKey takeaways: \n\nWhy creative vision drifts between concept and delivery\, and what structurally causes it\nA new design language that starts with human perception\, not hardware protocols\nHow to encode creative intent as an immutable blueprint that connects the original vision directly to the delivered experience\nHow to make the impact of any change visible at the point decisions are being made\nHow to get involved in shaping an open standard that belongs to the industry
URL:https://londonexperienceweek.com/event/a-common-design-language-for-experience/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Anton-Christodoulou.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T160000
DTEND;TZID=Europe/London:20260422T163000
DTSTAMP:20260415T145728Z
CREATED:20260413T153221Z
LAST-MODIFIED:20260415T145728Z
UID:10008963-1776873600-1776875400@londonexperienceweek.com
SUMMARY:Roundtable: More Please! ROI\, ROX and How to Measure & Deliver Profitable Experiences
DESCRIPTION:Please come along and join in the debate with our expert panel. \n\nTitle: More Please! ROI\, ROX and How to Measure & Deliver Profitable Experiences \nA Business of Experience Roundtable \nDescription: \nExperiences work: 91% brand recall\, 85% more likely to purchase. \nThey drive pipeline\, deepen relationships\, and create lasting brand impact. \nAnd yet… budgets are still hard to unlock. \nBecause “was it good?” isn’t enough anymore. The real question is: “did it drive business?” \nWhether it’s a brand activation or a B2B event\, the challenge is the same: how do you prove experiences deliver measurable outcomes — and earn more budget? \nKey Questions \n\nHow do you make ROI undeniable — to CMOs\, CFOs\, and sales teams?\nWhat metrics actually matter (pipeline\, revenue\, retention\, brand)?\nHow do you connect experiences to real business outcomes?\nWhat formats (events\, activations\, communities) drive the strongest results?\nWho is doing measurement well — and how?\nWhat should we stop measuring?\nHow do you move experiences from “marketing spend” to core growth driver?\n\nWhat You’ll Come Away From This Roundtable With: \nClear frameworks\, metrics\, and strategies to prove – and grow – the business impact of both B2B events and brand experiences.
URL:https://londonexperienceweek.com/event/roundtable-more-please-roi-rox-and-how-to-measure-deliver-profitable-experiences/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Business-of-Experience-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T160000
DTEND;TZID=Europe/London:20260422T163000
DTSTAMP:20260410T152951Z
CREATED:20260318T103200Z
LAST-MODIFIED:20260410T152951Z
UID:10007705-1776873600-1776875400@londonexperienceweek.com
SUMMARY:Making Meaning\, Connection\, and Transformation: Tools\, Reflections\, and Explorations
DESCRIPTION:Impactful experiences create a transformation in their guests…but how do we design to create embodied\, emotional connections and meaningful\, memorable audience journeys? \nDrawing on 25 years of creating immersive\, site-specific\, and experiential work\, Zach will offer practical tools and considerations on creating emotionally engaging audience journeys. \nHe will detail the myriad methods he and Third Rail Projects have used to create critically-acclaimed works that place the audience at the very heart of the storytelling including: Then She Fell\, The Grand Paradise\, Ghost Light\, Behind the City\, the VR adaptation of Wolves in The Walls\, and many others. \nKey takeaways: \n\nWhy you need to hire a theater/dance/movement director as a consultant and/or key member of your team. What is crucial about designing for the whole body & choreographing/blocking the audience experience?\nWhy it is important to create pathways for personal meaning-making through audience endowment and resonance. How does this offer essential and meaningful agency and participation?\nWhy you might want to reimagine what intimacy means in immersive/experiential performance and activations. How we can foster deeply connected\, emotionally resonant\, and scalable audience experiences without relying on unsustainable performer-to-audience ratios?
URL:https://londonexperienceweek.com/event/making-meaning-connection-and-transformation-tools-reflections-and-explorations/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Zach-Morris.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T160000
DTEND;TZID=Europe/London:20260422T164500
DTSTAMP:20260327T154314Z
CREATED:20260313T174449Z
LAST-MODIFIED:20260327T154314Z
UID:10000453-1776873600-1776876300@londonexperienceweek.com
SUMMARY:Using AI to Clarify Experience Design
DESCRIPTION:Many designers are adopting AI tools quickly. The result is often more concepts\, more outputs\, but less clarity. Instead of accelerating decision-making\, AI can create noise that weakens creative direction and human judgment. \nThis session reframes AI as a design assistant\, NOT a shortcut or replacement for craft. Through real-world case studies\, NeoPangea’s Jen Wallace and Teresa Van Wagner are joined by ID3 Group’s Lydia Futral-Pilcher to show how AI is intentionally integrated into NeoPangea’s experience design workflow to support clarity\, alignment\, and better decision-making across IRL projects. \nThe session will walk through when and why AI is used during concept development\, narrative framing\, and internal alignment\, and when it’s deliberately not used. Along the way\, the speakers will share honest examples of failed experiments\, abandoned approaches\, and lessons learned. \nAttendees will be introduced to a simple\, repeatable framework for using AI with purpose\, preserving authorship while benefiting from emerging tools. \nFor beginner to intermediate AI users; experience designers\, creative technologists\, producers\, and strategists \nKey takeaways: \n\nA practical framework for integrating AI into experience design workflows\nClear guidance on where AI adds value\, and where it erodes craft\nReal examples of successful and unsuccessful AI use in IRL projects\nGreater confidence using AI intentionally\, not reactively\n\n 
URL:https://londonexperienceweek.com/event/using-ai-to-clarify-experience-design/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=application/pdf:https://londonexperienceweek.com/wp-content/uploads/2026/03/Lydia-Jen-Teresa.pdf
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T170000
DTEND;TZID=Europe/London:20260422T173000
DTSTAMP:20260414T091557Z
CREATED:20260414T091557Z
LAST-MODIFIED:20260414T091557Z
UID:10008976-1776877200-1776879000@londonexperienceweek.com
SUMMARY:The LXW26 Shark Tank!
DESCRIPTION:It’s back for 2026! \nWhether you call it Shark Tank or Dragon’s Den (or The Tigers of Money as it was originally called in Japan)\, our version of the infamous TV is where you the LXW attendee gets to pitch their ideas to a panel of investors\, operators\, and experience veterans. \nJust fill in the form (link below) and get ready to pitch for your life! \n>> CLICK TO FILL IN FORM \nThis is the biggest chance you will EVER have to have to get YOUR idea in front of a dream line-up of experience taken – make the most of it! \nExpect insights\, surprises\, and maybe even some funding sparks… \nNOTE: This session expects you to pitch your session to a panel of experts in front of a live audience for five minute. Please practice your session as much as possible to hit the time limit and get your concept across. \nIf you would like the chance to pitch directly to the audience with no panel discussion\, head to our Three Minute Heroes session on Thursday where you’ll get the chance to present your project. \n 
URL:https://londonexperienceweek.com/event/the-lxw26-shark-tank/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/shark-tank.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T100000
DTEND;TZID=Europe/London:20260423T103000
DTSTAMP:20260418T141019Z
CREATED:20260318T102319Z
LAST-MODIFIED:20260418T141019Z
UID:10007704-1776938400-1776940200@londonexperienceweek.com
SUMMARY:Experiences That Matter: Building Brand Impact Through Collaboration and Insight
DESCRIPTION:This session explores how TRO and BMW create real-world impact in the UK.  \nDrawing on 20 years of relationship intelligence data\, it shows that deep\, trusted partnerships\, invested in as rigorously as creativity\, are a true superpower for growth\, particularly when retention is five times more cost-efficient than acquisition. \nThe session will unpack work that shifts perception and builds brand energy people actually feel\, while helping BMW stay relevant in a fast-moving\, culture-driven UK landscape. \nIt breaks down how experiential work becomes a brand-building engine when agencies move beyond delivery into strategic vision and business understanding. These are the traits data shows separate high-performing partnerships from the rest. \nAttendees can expect honest insights on partnership\, retention\, and organic growth\, framed through the lens of impact: what moves people and what makes a brand matter. \nKey takeaways: \n\nHow to design experiences that create measurable brand and business impact\, in a context where impact is the new currency.\nHow TRO helps BMW stay culturally relevant in the UK by combining flawless delivery with strategic direction and social-first\, creator-ready experiences.\nHow long-term partnerships\, underpinned by business understanding and a prevention mindset\, unlock bigger\, braver ideas that shift brand perception while reducing churn.\nHow to spot and grow opportunities by solving real audience needs\, identifying early risk signals before they affect revenue.\nHow trust\, transparency\, and a clear point of view fuel impactful work that feels effortless to clients\, even when efficiency and collaboration are top concerns.
URL:https://londonexperienceweek.com/event/experiences-that-matter-building-brand-impact-through-collaboration-and-insight/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Balpreet-Mangat.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T100000
DTEND;TZID=Europe/London:20260423T104500
DTSTAMP:20260415T111048Z
CREATED:20260311T153534Z
LAST-MODIFIED:20260415T111048Z
UID:10000021-1776938400-1776941100@londonexperienceweek.com
SUMMARY:ROI\, ROX & Timing: An Experiential Love Triangle
DESCRIPTION:What if most experiential projects don’t fail because of bad ideas — but because teams commit too early?  \nThis case study / workshop breaks down two real Luna Luna outcomes. \nFirst\, a win: six months spent learning how to speak to an audience — tone\, references\, cultural signals — while raising interest from partners and capital\, all on a 5-figure budget and before a venue or show design existed. \nThen\, a loss: a high-volume show launch where guest flow decisions were locked before insight\, forcing expensive mid-run fixes. \nUsing real numbers\, timelines\, and trade-offs\, this session shows how sequencing audience learning\, capital\, and commitment directly determines ROI and ROX. \nTLDR; Most experiential pain is self-inflicted. This is how to delay the pain until it actually matters. \nKey takeaways: \n\nTest demand before belief hardens\nLearn how to validate interest and audience resonance before locking venues\, designs\, or major spend — using lightweight signals rather than polished launches.\nRead pricing through time\, not averages\nUse day- and hour-level sales patterns to identify pricing gaps\, demand cliffs\, and elasticity early\, instead of relying on blended metrics that hide opportunity.\nBorrow communities before buying attention\nActivate bands\, artisans\, creators\, and local partners as built-in distribution to reduce CAC and deepen emotional engagement without increasing media spend.\nLearn at checkout\, not after the run\nCapture real customer intent in the moment of purchase to improve marketing\, programming\, and sponsorship decisions while the experience is still live.\nSpend only where impact clears breakeven\nApply a simple breakeven test to creative and operational decisions to avoid overhiring\, overdesigning\, and last-minute additions that audiences won’t materially notice. (this is where the love triangle really comes in)
URL:https://londonexperienceweek.com/event/roi-rox-timing-an-experiential-love-triangle/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/jpeg:https://londonexperienceweek.com/wp-content/uploads/2026/03/Kris-Nalla.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T100000
DTEND;TZID=Europe/London:20260423T110000
DTSTAMP:20260420T214446Z
CREATED:20260418T115046Z
LAST-MODIFIED:20260420T214446Z
UID:10008993-1776938400-1776942000@londonexperienceweek.com
SUMMARY:DODDZ x Senzomi: A LXW26 Collab
DESCRIPTION:We open The 103 on the final day of the Summit with an exclusive audio-visual collaboration for London Experience Week 2026. \nColour of Conversation by DODDZ is a living artwork that listens to human conversation and translates its emotional tone into evolving fields of colour in real time. Nothing is pre-programmed. Every moment is shaped by the people in the room. \nFor this collaboration\, Tom Middleton has created responsive soundscapes that support and extend the visual system\, forming a unified environment where conversation shapes colour and sound carries it through space. \n———- \nOn the eyes – DODDZ\, a multi-award-winning artist and innovator\, known for blending art and technology across projects including Disney\, Nike and Sony\, brings Colour of Conversation to life across The Box and the wider Ministry of Sound. \nOn the ears – Tom Middleton\, composer\, electronic music pioneer and neurosensory designer\, opened London Experience Week 2026 with Time Echoes\, transforming The Box into a powerful multi-sensory environment for deep immersive listening. He will also be DJing at the WXO Experience Disco. \nArrive early. Experience it as it unfolds.
URL:https://londonexperienceweek.com/event/doddz-x-senzomi-a-lxw26-collab/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,Experiences,LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/DODDZ-Tom-M-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T100000
DTEND;TZID=Europe/London:20260423T110000
DTSTAMP:20260409T152446Z
CREATED:20260409T152446Z
LAST-MODIFIED:20260409T152446Z
UID:10008917-1776938400-1776942000@londonexperienceweek.com
SUMMARY:I MUST BE INVISIBLE: A Laboratory of Belonging
DESCRIPTION:What does it mean to be invisible — and why do some people long for it? \nIn this intimate gathering\, participants become researchers of their own lived experience — exploring how invisibility operates in personal\, social\, and institutional life\, and how being seen or unseen shapes behavior\, belonging\, and choice. \nThe Laboratory of Belonging is a place where visibility is examined with curiosity and care — and where participants leave feeling seen\, heard\, and celebrated. Blending storytelling\, live music\, audience reflection\, and participatory ritual\, this experience fosters resilience and a genuine sense of belonging that tends to stay with people long after they leave the room. \nFacilitated by social practice artist and In/Visibility Lab Founder Gabrielle Senza\, assisted by Dan Ruderman. \nGrounded in over 500 real responses from the Archive of Invisible Things — an ongoing cross-cultural research project. \nCapacity: up to 25. No late entry. \n——– \nPresenting at London Experience Week 2026\nI MUST BE INVISIBLE: A Laboratory of Belonging\nMinistry of Sound · April 23rd  |  CitizenM London · April 24th \ngabriellesenza.com\ninvisibilitylab.com\nwalkunafraid.org
URL:https://londonexperienceweek.com/event/i-must-be-invisible-a-laboratory-of-belonging/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,Experiences,LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/I-MUST-BE-INVISIBLE-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T100000
DTEND;TZID=Europe/London:20260423T113000
DTSTAMP:20260410T144723Z
CREATED:20260316T102244Z
LAST-MODIFIED:20260410T144723Z
UID:10000457-1776938400-1776943800@londonexperienceweek.com
SUMMARY:WXO Campfire: Live @ LXW26
DESCRIPTION:Now a tradition at WXO Summit\, we take time to run one of our trademark WXO Campfire sessions – live.  \nBringing an online session to life\, come and join WXO founder and CEO James Wallman as he leads a group session where he’ll reflect on the emerging trends of London Experience Week and recent insights from the WXO’s recent ’10 Big Battles’ report on the needs of over 3\,000 members of the Experience Economy. \nThis is no sermon from the mount. WXO Campfires are a place for you to share opinions\, discover new skills and make new friends. \nWe look forward to you joining us! \n  \n\n  \nAbout WXO Campfires: \nEvery week\, WXO runs two online Campfires – intimate\, informal\, insight-rich sessions with the brightest minds in the Experience Economy. Because we believe experience matters. \nMembers get to put their questions directly to expert speakers as well as network with experience professionals from over 40 countries. \nPrevious speakers have included the likes of Joe Pine\, Kevin Williams\, Laura Hess\, Heather Gallagher\, Bob Cooney\, Pigalle Tavakkoli\, Lou Murray and many more \nCampfires have covered everything from real-time brain measurement to rave culture\, sound therapy to AI storytelling\, Minecraft to Elvis.
URL:https://londonexperienceweek.com/event/wxo-campfire-live-lxw26/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/James-Wallman.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T110000
DTEND;TZID=Europe/London:20260423T110000
DTSTAMP:20260415T111701Z
CREATED:20260318T101246Z
LAST-MODIFIED:20260415T111701Z
UID:10007702-1776942000-1776942000@londonexperienceweek.com
SUMMARY:How DMOs Fund\, Scale\, and Prove Partner-Led Experiences Without Owning Them
DESCRIPTION:Most destination experiences live or die in the gap between great storytelling and operational reality.  \nDMOs don’t “own” experiences—but they can be the producer: funding what’s needed\, building a partner pipeline\, distributing demand\, and proving impact in the language of hotel stays\, visitation\, and community benefit. \nIn this hands-on session\, you’ll learn a repeatable Destination–Experience Flywheel (pipeline → readiness → investment → distribution → measurement) that turns local stories into visit-worthy\, bookable experiences. \nYou’ll leave with a one-page canvas and a starter ROI/ROX dashboard you can use immediately. \nKey takeaways: \n\nDMO–Partner Experience Deal Canvas (1-page): roles\, boundaries\, quality standards\, staffing/training needs\, and governance so the partner owns delivery while the DMO supports scale.\nExperience Readiness Checklist: a go/no-go tool to assess capacity\, consistency\, accessibility\, booking flow\, and on-site “performance” requirements before marketing.\nExperience Capital Funding Stack Map: what a DMO can fund vs. what the partner funds\, plus where grants\, placemaking partners\, and sponsors fit.\nROI/ROX Mini Dashboard Template: a simple measurement set linking visitation/room nights/spend to community outcomes and resident sentiment signals.\n90-Day Pilot Plan: timeline and milestones for testing\, training\, launch\, measurement\, and iteration—so experiences improve without burning partners out.
URL:https://londonexperienceweek.com/event/how-dmos-fund-scale-and-prove-partner-led-experiences-without-owning-them/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Seth-Lieber.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T110000
DTEND;TZID=Europe/London:20260423T113000
DTSTAMP:20260413T192051Z
CREATED:20260409T220639Z
LAST-MODIFIED:20260413T192051Z
UID:10008923-1776942000-1776943800@londonexperienceweek.com
SUMMARY:Managing Audience Flow in Ambitious Attractions
DESCRIPTION:Audiences in immersive and interactive shows don’t want to feel like they’re on rails. To deliver the best experience\, a dynamic approach to audience flow control is required to let audiences retain their sense of agency while keeping a show on track. \nDelivering this while maintaining operational control and maximising throughput requires careful attention and novel technology. There is no ‘one size fits all’ approach but there are tried and tested techniques that we’ve developed over many years working on large scale interactive experiences. \nWe’ll look at various flavours of this problem we’ve solved for shows such as The Paddington Bear Experience\, Saw: Escape Experience and The Traitors: Live Experience. \nWe’ll demonstrate how with COGS we’re able to adapt to any requirements\, from strict time-of-day based audience pulses to completely dynamic start and finish times. We can build in rich operator controls such as room-by-room management\, targeted show pausing and actor feedback mechanisms. \nKey takeaways: \n\nThe different approaches to audience management being used in today’s attractions\nHow a dynamic approach to audience flow can heighten the experience for the audience\nHow to build a show with enough operational flexibility to handle the unexpected behaviours of real audiences
URL:https://londonexperienceweek.com/event/managing-audience-flow-in-ambitious-attractions/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Tom-Dixon.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T110000
DTEND;TZID=Europe/London:20260423T113000
DTSTAMP:20260418T150705Z
CREATED:20260409T120019Z
LAST-MODIFIED:20260418T150705Z
UID:10008915-1776942000-1776943800@londonexperienceweek.com
SUMMARY:Roundtable: The Best Experiences in the World Are Made by People Who've Never Met
DESCRIPTION:Full guest list to come. Please come along and join in the debate with our expert panel. \n  \n\n  \nTitle: The Best Experiences in the World Are Made by People Who’ve Never Met \nA Business of Experience Roundtable \nHost: David Botchey \nDescription: The experience industry talks endlessly about collaboration\, but the reality is that the studios making the content\, the designers building the worlds\, the technologists engineering the moments and the brands funding it all are still largely working in parallel\, not together. \nThe results are incredible. \nNow imagine what happens when they actually converge. \nDavid Botchey sits at that intersection every day\, one foot in games and VFX\, one foot in experiential and immersive. What he’s seeing seeing is that the next generation of experiences won’t be built by one brilliant team. They’ll be built by ecosystems. \nThe question is who’s building those ecosystems now\, and how. \nNot a case study\, more a real world provocation. Come and join David and guests at London Experience Week. \nKey Questions: \n\nWhere do the biggest breakdowns happen between studios\, designers\, technologists\, and brands?\nWho is actually working well across these boundaries today? What are they doing differently?\nWhat does a high-functioning experience ecosystem look like in practice?\nAt what point should each discipline enter the process? What happens when they’re brought in too late?\nHow do you align creative ambition\, technical feasibility\, and commercial reality from the start?\nWhat structures\, partnerships\, or ways of working actually enable better collaboration?\nWhat should we stop doing because it consistently leads to poor outcomes?\n\nWhat You’ll Come Out Of This Roundtable With \nPractical ways to collaborate more effectively across disciplines to create better\, faster\, and more commercially successful experiences.
URL:https://londonexperienceweek.com/event/roundtable-the-best-experiences-in-the-world-are-made-by-people-whove-never-met/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/David-Botchey-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T110000
DTEND;TZID=Europe/London:20260423T114500
DTSTAMP:20260418T134113Z
CREATED:20260318T101831Z
LAST-MODIFIED:20260418T134113Z
UID:10007703-1776942000-1776944700@londonexperienceweek.com
SUMMARY:Worlds Not Walls: 7 Principles for Turning Attractions into Playable Worlds
DESCRIPTION:In the modern Experience Economy\, passive entertainment is a wall.  \nModern “Play Native” audiences want to break through that barrier to inhabit “playable worlds” where their presence matters. \nThis session is an authorised deep dive into PRELOADED’s “7 Principles for Bringing Play to Attractions.” \nUsing the Playful Experience Design (PXD) framework\, we explore how to move from “showing” a story to “hosting” an ecosystem. \nLearn how to transform static attractions into living environments where guests aren’t just visitors\, they are protagonists of a world built for play\, agency\, and human connection. \nKey takeaways: \n\nDismantling the Barrier: Master the “Low Thresholds\, Wide Walls\, High Ceilings” model to invite everyone in while providing infinite depth for the most curious players.\nNarrative as Instruction: Shift from reading rules to discovering the world: replace traditional manuals with diegetic instruction. By leveraging environmental storytelling instead of intrusive tutorials\, the game uses the world itself to signal mechanics and guide player progression.\nEngineering Social Connectivity: Leverage the “Eyes-Up Play” principle to prioritise physical\, human-to-human interaction over digital screen distraction.\nThe invisible tech filter: Learn to apply a narrative filter to technology and sets\, ensuring every element reinforces the world’s internal logic rather than breaking the spell.
URL:https://londonexperienceweek.com/event/7-principles-for-turning-attractions-into-playable-worlds/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Richard-Winter.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T120000
DTEND;TZID=Europe/London:20260423T123000
DTSTAMP:20260317T200301Z
CREATED:20260317T200301Z
LAST-MODIFIED:20260317T200301Z
UID:10007698-1776945600-1776947400@londonexperienceweek.com
SUMMARY:Beyond Borders: The Playbook for Global Event Scaling
DESCRIPTION:The world’s fastest-growing markets are opening new frontiers for business impact. As organizations expand internationally\, event strategies must evolve to capture this growth.  \nJoin Brent Turner\, EVP Strategy & Solutions at Opus Agency\, alongside a panel of senior leaders from the world’s top brands\, to unpack the “why\, where\, and how” of global scaling. \nLearn to adapt formats\, target emerging hubs\, and build a globally scalable playbook that resonates locally. \nFuture-proof your footprint for the next era of growth. \nKey takeaways: \n\nThe Emerging Map: Identify the key global markets and hubs that brands cannot afford to ignore in the next five years.\nGlobal vs. Local: Strategies to balance global brand consistency with the necessity of local cultural relevance and adaptation.\nThe Scaling Playbook: A strategic framework for extending event portfolios into new regions without losing impact or efficiency.\nFuture-Proofing: Practical steps to evolve U.S.-based models into a truly resilient\, borderless global presence.
URL:https://londonexperienceweek.com/event/beyond-borders-the-playbook-for-global-event-scaling/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Brent-Turner.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T120000
DTEND;TZID=Europe/London:20260423T123000
DTSTAMP:20260319T144818Z
CREATED:20260316T110217Z
LAST-MODIFIED:20260319T144818Z
UID:10000462-1776945600-1776947400@londonexperienceweek.com
SUMMARY:Worldbuilding the World
DESCRIPTION:In this inspiring keynote\, Abraham Burickson—architect\, founder\, and artistic director of Odyssey Works—shares his unique vision of experience design.  \nWhat if experience design was not just about creating memorable moments\, but a tool to transform our very relationship with the world? \nHow might we craft experiences that go beyond entertainment to deeply move and connect with individuals? \nFrom his journeys in the Amazon\, to multi-month immersive creations designed for a single participant\, to explorations with whirling dervishes\, Burickson continuously pushes the boundaries of what an experience can be. \nThis keynote offers a rare opportunity to understand how design can become a vector of both personal and collective transformation\, and how empathy\, intention\, and imagination can quite literally reshape the world we share.
URL:https://londonexperienceweek.com/event/worldbuilding-the-world/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Abraham-Burickson.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T120000
DTEND;TZID=Europe/London:20260423T123000
DTSTAMP:20260317T104653Z
CREATED:20260316T104411Z
LAST-MODIFIED:20260317T104653Z
UID:10000460-1776945600-1776947400@londonexperienceweek.com
SUMMARY:Consumer Trust: Yesterday\, Today and Tomorrow
DESCRIPTION:Dr Amna Khan is a trust expert\, published academic author and global speaker.  \nAmna explains the decline in consumer trust for brands\, businesses and institutions. Traditional approaches to trust development have been disrupted\, new ways of trust development need to be adopted. \n Key takeaway: \n\nUnderstand how brands\, businesses and creators can build trust with consumers today.
URL:https://londonexperienceweek.com/event/consumer-trust-yesterday-today-and-tomorrow/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Dr-Amna-Khan.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T120000
DTEND;TZID=Europe/London:20260423T124500
DTSTAMP:20260418T150746Z
CREATED:20260413T133734Z
LAST-MODIFIED:20260418T150746Z
UID:10008957-1776945600-1776948300@londonexperienceweek.com
SUMMARY:Roundtable: Around The WXOrld | What's Working Now\, What's Coming Next
DESCRIPTION:Please come along and join in the debate with our expert panel. \n\n  \nTitle: Around The WXOrld: What’s Working Now\, What’s Coming Next \nA Business of Experience Roundtable \nHost: Richard Parry (Experience UK) \nDescription: \nFrom Shanghai to Riyadh\, from London to Los Angeles – the Experience Economy is evolving fast. New formats\, new funding models\, new audiences. Jubensha in China\, vibrations in Los Angeles… \nThis session is a global intelligence exchange: what’s working\, where\, and why. \nKey Questions: \n\nWhat are the most interesting experience formats emerging globally right now?\nWhich regions are leading in what areas?\nAre there models/formats that only work locally? What’s set to scale internationally?\nWhat can we learn from tier 1 and tier 2 markets in China\, South East Asia\, the Middle East\, and different cities across the US?\nWhere are the biggest opportunities over the next 3–5 years?\nWhat trends are overhyped\, what’s under the radar?\n\nWhat You’ll Come Out Of This Roundtable With: \nIdeas you can use in your work. A clearer global picture of where the Experience Economy is heading\, and if that will impact your work\, locally or if you’re intending to scale internationally. You’ll also make useful global connections.
URL:https://londonexperienceweek.com/event/roundtable-around-the-wxorld-whats-working-now-whats-coming-next/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Business-of-Experience-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T120000
DTEND;TZID=Europe/London:20260423T130000
DTSTAMP:20260414T001812Z
CREATED:20260410T171103Z
LAST-MODIFIED:20260414T001812Z
UID:10008955-1776945600-1776949200@londonexperienceweek.com
SUMMARY:A BRC Imagination Arts Workshop
DESCRIPTION:Last year’s BRC Imagination Arts Workshop with Brad Shelton and Donna Davidson at London Experience Week was packed out\, with people queueing out the door. We’re delighted to be able to run a follow-up session for this year’s event. \nBRC Imagination Arts have been designing powerful experiences for decades. \nIn this special workshop\, Brad and Donna share their storydoing methodology — how to make your story happen to people in ways that move\, shift and stay with them long after it’s over. \n————– \nAbout Brad Shelton: \nVice President of Creative and Story at BRC Imagination Arts\, Brad works with the world’s leading brands\, sports teams\, government agencies\, and cultural institutions to help turn their story into engaging experiences that build community and audiences love. \nAs one of five partners at BRC Imagination Arts\, he collaborates closely with client teams\, agencies\, architects and other strategic design\, business planning\, and production partners to create unique experiences that are customized to the story\, brand and audience. \nAbout Donna Davidson:  \nDonna Davidson has overseen project development efforts for dozens of BRC Imagination Arts benchmark projects including the multiple award-winning Johnnie Walker Experience on Princes Street\, Jameson Bow Street in Dublin\, Abraham Lincoln Presidential Museum in Illinois\, and the Museum of Liverpool. \nShe is a master at building and nurturing creative partnerships. With over 25 years of experience developing successful and award-winning brand destinations and cultural attractions\, she has an in-depth understanding of the process and necessary relationships to produce an on-schedule and on-budget opening and an enduring\, profitable operation.
URL:https://londonexperienceweek.com/event/a-brc-imagination-arts-workshop/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/BRC.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T130000
DTEND;TZID=Europe/London:20260423T140000
DTSTAMP:20260423T091614Z
CREATED:20260418T094254Z
LAST-MODIFIED:20260423T091614Z
UID:10008991-1776949200-1776952800@londonexperienceweek.com
SUMMARY:The Shape of Memory
DESCRIPTION:The Shape of Memory is an Audio and Visual installation first launched at the Royal Albert Hall by Max Cooper & Factory Fifteen.  \nMemory has a special aesthetic quality\, being rewritten each time it’s recalled and being somewhat skewed\, particular details in high resolution; others in low or entirely missing \nThe Shape of Memory looks to explore the fickle and often fragmented nature of our memories. Exploring the visual language behind our memories from our most fond to the mundane\, in which some parts can be entirely in focus while others are always somehow just out of reach. \nWhere the lines between one memory and another blur to create entirely fictitious memories of our minds creation until it’s impossible to know where one stops and another begins. \nThank to Paul Nicholls\, Pete Rey and all at Factory Fifteen for their help in launching this exclusive installation at London Experience Week 2026. \n—————- \nAbout Max Cooper: \nMax Cooper is an electronic composer\, multi-disciplinary artist\, music label founder and former scientist who has carved out a unique space in music and visual art. \nHe holds a PhD in computational biology at the same time as being the first contemporary electronic musician to perform at the ancient Acropolis theatre in Athens and one of the first clutch of musicians to produce in Dolby Atmos. Cooper has enquired forover 15 years through music\, collaborations\, and his label Mesh\, to explore the intersections between the arts and sciences with installations\, performances\, immersive experiences\, online media\, music videos and live events. \nAnchored throughout is his emotive approach\, connecting how ideas and forms feel\, in a manner accessible to us all. “I’ve always had a strong emotive bond with aesthetics\, and found at an early age that the purified forms of electronic music carried a lot of weight for me\, as did the reductive natural aesthetics of the sciences. That felt connection to both opened up a world I’ve been lost in ever since.” \nPivoting from computational biology to electronic music might not seem like the most natural career transition\, but for Cooper the commonalities are obvious: “In both fields\, you’re in a sense\, free. Free from the limits of living systems\, free from the limits of corporeal sound. The only constraints are in your mind.” \nMax Cooper has collaborated with Zaha Hadid Architects\, Dolby\, L-Acoustics\, 4DSOUND\, Barbican Centre\, W1 Curates\, The Babraham Institute and exhibited work at museums including the Pompidou Metz\, ZKM Karlsruhe\, Museum Wave Seoul and The Science Museum London. \nDiscover more at www.maxcooper.net \nAbout Factory Fifteen: \nFactory Fifteen are a film and experience design studio led by Bafta and Emmy award winning directors. They create extraordinary cinematic worlds and live experiences for innovative brands and cultural institutions. \nRecent experiential case studies include the UFC and Backstreet Boys events at Sphere\, Max Cooper’s Royal Albert Hall show\, ‘Kia Joyride experience’ at St Judes Cancer Research Hospital and the ‘Reve Des Lumiere’ in Tokyo Dream Park. \n  \n  \n  \n 
URL:https://londonexperienceweek.com/event/the-shape-of-memory/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,Experiences,LXW 2026
ATTACH;FMTTYPE=image/jpeg:https://londonexperienceweek.com/wp-content/uploads/2026/04/25100_Max-Cooper_Memory_4k_CinemaCrop_Web_0079-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T130000
DTEND;TZID=Europe/London:20260423T140000
DTSTAMP:20260413T214421Z
CREATED:20260413T213915Z
LAST-MODIFIED:20260413T214421Z
UID:10008969-1776949200-1776952800@londonexperienceweek.com
SUMMARY:Inside The BurnerSphere
DESCRIPTION:We are delighted to welcome Big Rock Creative CEO Athena Demos to London Experience Week where she will be sharing BurnerSphere\, the award-winning VR recreation of the Burning Man festival. \nYou’ll be able to experience the full BurnerSphere platform for yourself\, with a full guided VR experience with Athena also present. \nAthena will share how BurnerSphere combines 360 and 180 stereo footage with VR worlds for immersive storytelling that is evolving the way we connect\, explore\, and participate together across digital and physical worlds. \nKeep an eye on the London Experience Week app on how to sign up for sessions across both Wednesday and Thursday lunchtimes. Walk ups will also be available. \n  \n\n  \nAbout BurnerSphere \nBurnerSphere is a groundbreaking social VR platform created by BRCvr in collaboration with Burning Man Project. \nAt its core\, it’s an immersive documentary experience that tells the story of the vibrant communities that make up Burning Man. \nThis isn’t a passive 2D doc—it’s a living\, breathing digital world where you can walk alongside friends from anywhere in the world to explore mind-blowing art\, join interactive workshops\, and connect in real time. \nWith realistic 360° and 180° video\, detailed virtual environments\, and spontaneous social interaction\, BurnerSphere captures the spirit of Black Rock City and invites you to participate in its culture year-round. \nBurnerSphere accurately mirrors the sights\, sounds\, and spirit of Black Rock City through: \n\nA dynamic social VR environment that fosters real-time engagement\nFully exploration virtual Playa\n360° and 180° 3D video footage from past Burns\nPhotorealistic 3 dimensional art installations\nInteractive theme camps\nResurrected Temples\, Man bases to create the Temple Museum and Museum of the Man and other large scale art from Burning Man’s history\nLive music\, artist panels\, wellness workshops\, and lectures at the virtual Center Camp\n\nAbout BRCvr \nBRCvr is an official virtual Burning Man Experience whose scope is unprecedented in the VR space. Athena produced internationally recognized social impact projects such as Breonna’s Garden which premiered at SXSW 2022 and Pride has no borders which was a finalist in the VR Awards. In 2024\, Athena produced a live event called GLOW: a Celebration of the 15th Annual Auggie Awards to great success welcoming over 1500 technology leaders for networking and transformational fun sponsored by T-Mobile. \nAbout Big Rock Creative \nBig Rock Creative won the Producer’s Guild Award for Innovation\, the Aurea Award for creativity\, the No Proscenium award for Best VR experience of 2020\, the Hermes’ Platinum Award\, and the Auggie Award for Best Societal Impact of 2022 and well as Best Indie Creator of 2023.
URL:https://londonexperienceweek.com/event/inside-the-burnersphere/2026-04-23/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Athena-Demos.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T130000
DTEND;TZID=Europe/London:20260423T140000
DTSTAMP:20260413T214519Z
CREATED:20260413T145355Z
LAST-MODIFIED:20260413T214519Z
UID:10008962-1776949200-1776952800@londonexperienceweek.com
SUMMARY:Lunch & Learn for Experience Entrepreneurs with Professor Chris Coleridge (University of Cambridge)
DESCRIPTION:Chris Coleridge is a Management Practice Associate Professor at the University of Cambridge Judge Business School. He creates and runs venture builders for entrepreneurial start-ups. \nHe has recently partnered with the WXO and Technology Innovation Associates to launch The WXO Venture Builder\, a global launchpad for the next generation of ventures in the Experience Economy with a mission to help founders… \n\nFind the right co-founders\, advisors & investors\nShape irresistible propositions & pitch decks\nBuild ventures that are not just creative – but fundable\, scalable\, and profitable\n\nChris has raised c. $20m in early-stage funding\, entored 100s of founders at London Business School and the University of Cambridge and built one of Europe’s most respected innovation ecosystems. \nCome and join him for an invaluable lunch and learn session. If you’re starting your own experience business or need help with an existing one\, this could be the best lunchtime you’ve ever had. \n  \n\n  \nAbout Chris Coleridge: \n\nManagement Practice Associate Professor\nFellow of Wolfson College\nMBA (London Business School)\, MSc\, PhD (London School of Economics)\n\nIn addition to my Strategy and Entrepreneurship teaching responsibilities\, I work on advancing startups (by mentoring\, and by creating and running venture builders)\, on advancing business ecosystems (by consulting on ecosystem strategy\, and through my Faster Climate Impact project)\, and on advancing innovation ecosystems (through the Innovation Ecosystems Network at Wolfson College).  My work aims to protect liberal democracy by strengthening our innovation capacities. \nMy research interests include collaborative innovation\, top management teams in ventures\, venture builders\, networks and innovation ecosystems. I’m a member of the Strategy and International Business subject group.
URL:https://londonexperienceweek.com/event/lunch-learn-for-experience-entrepreneurs-with-professor-chris-coleridge-university-of-cambridge/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Chris-Coleridge.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T140000
DTEND;TZID=Europe/London:20260423T143000
DTSTAMP:20260423T091631Z
CREATED:20260418T094331Z
LAST-MODIFIED:20260423T091631Z
UID:10008990-1776952800-1776954600@londonexperienceweek.com
SUMMARY:Building Worlds Within The Sphere
DESCRIPTION:Factory Fifteen’s creative director Paul Nicholls showcases their journey from concepting The Sphere for Madison Square Gardens in 2016\, to creating digital experiences within it today.  \nTheir recent projects for the UFC in The Sphere in Las Vegas set a new standard in sports entertainment\, crafting several films for the infamous event that celebrated Mexican traditions on Mexican Independence Day. \nPaul will guide audiences at WXO through the process of designing and delivering these worlds within spheres. \nNote: Attendees should stay in The Box for a special presentation of The Shape of Memory\, an Audio and Visual installation recently launched at the Royal Albert Hall by Max Cooper & Factory Fifteen. \n  \n 
URL:https://londonexperienceweek.com/event/building-worlds-within-the-sphere/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,Experiences,LXW 2026
ATTACH;FMTTYPE=image/jpeg:https://londonexperienceweek.com/wp-content/uploads/2026/04/24035_Nexus_UFC_Rituals_Concept-Event_01-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T140000
DTEND;TZID=Europe/London:20260423T143000
DTSTAMP:20260418T092331Z
CREATED:20260418T092331Z
LAST-MODIFIED:20260418T092331Z
UID:10008989-1776952800-1776954600@londonexperienceweek.com
SUMMARY:Bridge Command - the Most Repeatable Experience in the World? How to Create\, Maintain and Harness the Power of a Cult Following
DESCRIPTION:Bridge Command is entering its third year of operation with a hyper-engaged fan base – some of whom have attended over a hundred times.  \nIt has proven that an immersive experience does not have to have the broadest possible appeal to achieve success\, and has become a masterclass in how to build an experience on a niche interest catering to significantly smaller audience sizes than immersive experiences commonly rely on. \nIn 30 minutes\, Owen will walk you through how Bridge Command has developed\, maintained and grown that core fan base\, and the benefits that have come from this approach. \n 
URL:https://londonexperienceweek.com/event/bridge-command-the-most-repeatable-experience-in-the-world-how-to-create-maintain-and-harness-the-power-of-a-cult-following/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Owen-Kingston.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T140000
DTEND;TZID=Europe/London:20260423T143000
DTSTAMP:20260317T201847Z
CREATED:20260317T200921Z
LAST-MODIFIED:20260317T201847Z
UID:10007699-1776952800-1776954600@londonexperienceweek.com
SUMMARY:Experience Design for a Better World
DESCRIPTION:“Envisioning a better future is the crucial first step to creating it.” – Rob Hopkins \nWhat if experience design could reshape how we imagine? \nLandfall Labs will share how Experience Designers are uniquely suited to create social impact. \nResearchers Melissa Carine\, Bonnie Gregory\, and sparks make the case that our spatial environments\, invitations to interact\, and the stories embedded in our experiences actively condition what’s possible. \nThis panel will focus on designing for change in three areas of Experience Culture: Environments\, Interactions\, and Narratives. \nLeave with practical tools for making change irresistible. \nFollowed by a facilitated conversation with Odyssey Works’ Abraham Burickson. \nKey takeaways: \n\nHow to design environments that shape behavior beyond conscious awareness.\nHow to design interactions that turn wonder into agency.\nHow to design narratives that expand what futures feel possible.
URL:https://londonexperienceweek.com/event/experience-design-for-a-better-world/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/sparks-_-Bonnie-Gregory-_-Melissa-Carine_-Abe.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T140000
DTEND;TZID=Europe/London:20260423T144500
DTSTAMP:20260416T080203Z
CREATED:20260410T142950Z
LAST-MODIFIED:20260416T080203Z
UID:10008954-1776952800-1776955500@londonexperienceweek.com
SUMMARY:Launch of the Shift Salon Report: Embracing Digital Innovation & Strategy in Public Arts
DESCRIPTION:Join Patrick Moran (Barbican Immersive) for the launch of the Shift Salon Report.  \nPatrick will present learnings from the first three years of immersive programming at the Barbican Centre and host a high-level conversation with Kati Price (Head of Digital Media\, V&A)\, Ben Luxford (Director of UK-Wide Audiences\, BFI)\, and Ana Brzezińska (Creative Director\, Moment Factory & Shift Salon Programmer)\, discussing the challenges and future for Public Arts organisations in the Experience Economy. \nThe Shift Salon Report was born from an international gathering of cultural leaders convened to discuss how institutions can remain relevant in a “multi-crisis” era. \nWe dive into the possibilities and challenges of Immersive Arts—and how to balance public values with commercial requirements in the hyper-competitive attention economy. \nKey Takeaways: \n\nThe need for Hybrid ROI Frameworks: Strategies for mastering the tension between artistic integrity and financial viability.\nCracking the Gen Z Code: Insights from audience research into key demographics.\nGlobal Collaboration: Approaches to sharing creative risk and technical costs through international partnerships.\n\nJoin the conversation to help define the future of digital arts by moving from institutional control to meaningful co-creation.
URL:https://londonexperienceweek.com/event/launch-of-the-shift-salon-report-embracing-digital-innovation-strategy-in-public-arts/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Shift-Salon-Report.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T140000
DTEND;TZID=Europe/London:20260423T144500
DTSTAMP:20260415T112739Z
CREATED:20260409T172813Z
LAST-MODIFIED:20260415T112739Z
UID:10008920-1776952800-1776955500@londonexperienceweek.com
SUMMARY:Bompas & Parr: Inside Allen Ginsberg’s Fridge
DESCRIPTION:The companion session to Monday night’s Allen Ginsberg’s Fridge at Bompas & Parr. \nHosted by the incomparable Sam Bompas and Rob Smith of Bompas & Parr\, more tales of refrigerated drinks and our imminent future of food. Served fresh with the glistening condensation of futurity \nHave you ever wondered how Marie Antoinette’s Pleasure Dairies might inspire how we consume the fresh products of tomorrow? Or considered what new approaches to nocturnal drinking might better support the sensorial realm of attractions. \nThis session will present the future of the food and drink developed by Bompas & Parr’s strategy and insights team. There will be tasters for your experienced palate. \nFor details on how to book Monday’s Studio Visit to Bompas & Parr including Allen Ginsberg’s Fridge\, visit: https://londonexperienceweek.com/event/bompas-parr-studio-visit/  \nFor details on how to book Friday’s My Lady Nicotine exhibition at Bompas & Parr\, visit: https://londonexperienceweek.com/event/bompas-parr-my-lady-nicotine/ \n  \n\n  \nAllen Ginsberg’s Fridge at Bompas & Parr \nIn 1960 Allen Ginsberg had two pictures taped to his fridge – one of Baudelaire\, the other of Poe. These galvanised his writing each time he went for a cooled snack. \nJoin us for a rambunctious and poetic evening of refrigerated drinks and creative camaraderie. We’ll look at networks of inspiration and where ideas come from\, the catalytic entities you have taped to your fridge and food as a site for emotive experiences. \nOn Ginsberg’s death\, the only items remaining in his apartment once the contents were auctioned and the archive went to Stamford were two tins of his frozen fish chowder. Refused by the Met and Guggenheim\, rescued after a brownout on the Lower East Side\, the soup tins were eventually exhibited in the Museum of Jurassic Technology. \nThe evening will feature: \n\nArdent spirits that foster creativity\nPoetry around a fridge\nFish chowder based on Ginsberg’s recipe\, itself drawn from Rochelle Kraut’s scrod\nCreating experiences with literary IPs\nNotes towards which weird items should be preserved in museums\nSpoons
URL:https://londonexperienceweek.com/event/bompas-parr-inside-allen-ginsbergs-fridge/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Bompas-Parr.png
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DTSTART;TZID=Europe/London:20260423T140000
DTEND;TZID=Europe/London:20260423T144500
DTSTAMP:20260414T001052Z
CREATED:20260409T164225Z
LAST-MODIFIED:20260414T001052Z
UID:10008919-1776952800-1776955500@londonexperienceweek.com
SUMMARY:The Democratization of Tech In Experiences with IF Magic
DESCRIPTION:A hands-on session where you get to actually make something!  \nCome early for what is bound to be a packed workshop for the tech curious and experts alike. \nThe guys from IF Magic are bringing their gear from NYC so you can explore how to design interactive experiences with technology. \nYou’ll build physical interactions and learn practical ways to integrate responsive tech into experiences without complexity or heavy engineering. \nLance and Isaac were with us at London Experience Week in 2025\, activating the welcome tunnel and showing their incredible tech off to the crowds. \nExperiences already “running on magic“ include life-sized video games at the Museum of Ice Cream\, award-winning architectural installations in NYC\, design studios at Stanford University\, activations at SXSW and the Sundance Film Festival\, sculptures at the Whitney ISP\, and performances at The Getty in LA. \n 
URL:https://londonexperienceweek.com/event/the-democratization-of-tech-in-experiences-with-if-magic/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Isaac-and-Lance-2.png
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DTSTART;TZID=Europe/London:20260423T150000
DTEND;TZID=Europe/London:20260423T153000
DTSTAMP:20260414T134730Z
CREATED:20260413T140034Z
LAST-MODIFIED:20260414T134730Z
UID:10008960-1776956400-1776958200@londonexperienceweek.com
SUMMARY:Roundtable: Memories That Last? | The Future of Experiential Hospitality
DESCRIPTION:Full guest list to come. Please come along and join in the debate with our expert panel.\n \n  \n\n  \nTitle: Memories That Last? | The Future of Experiential Hospitality \nA Business of Experience Roundtable \nHost: Jenna Matecki (AMARIMA) \nDescription: \nAny hotel can sell a room\, and pressures on margins – from OTAs\, costs\, and competition – is only ever going to get more intense. As so many realise\, the answer is to differentiate through the moments and memories that people have when they stay with you. From\, in other words\, the experiences people have. \nBut while the idea of experiential travel – transformative travel\, even – is everywhere\, it’s much harder to do than say. \nSo what does it actually take to deliver an experience people remember\, tell their friends about\, and come back for? \nKey Questions: \n\nWhat does an experiential hotel look like in practice\, not just in marketing?\nWho’s doing this well? What can we learn from them?\nHow do you design experiences that drive both satisfaction and revenue?\nWhat role should F&B\, programming\, and partnerships play?\nHow do you operationalise experience across teams and locations?\nWhere does tech help? Where does it get in the way?\nWhen it comes to experiences\, how can you balance consistency with uniqueness? How can you balance scale with memorability?\n\nWhat You’ll Come Out Of This Roundtable With: \nA clearer view of what “experiential hospitality” actually means in practice – and how you can design\, deliver\, and scale experiences that guests value and deliver measurable value for your bottom line.
URL:https://londonexperienceweek.com/event/roundtable-memories-that-last-the-future-of-experiential-hospitality/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Business-of-Experience-5.png
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