BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//London Experience Week - ECPv6.18.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:London Experience Week
X-ORIGINAL-URL:https://londonexperienceweek.com
X-WR-CALDESC:Events for London Experience Week
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20270328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20271031T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T140000
DTEND;TZID=Europe/London:20260423T143000
DTSTAMP:20260418T092331Z
CREATED:20260418T092331Z
LAST-MODIFIED:20260418T092331Z
UID:10008989-1776952800-1776954600@londonexperienceweek.com
SUMMARY:Bridge Command - the Most Repeatable Experience in the World? How to Create\, Maintain and Harness the Power of a Cult Following
DESCRIPTION:Bridge Command is entering its third year of operation with a hyper-engaged fan base – some of whom have attended over a hundred times.  \nIt has proven that an immersive experience does not have to have the broadest possible appeal to achieve success\, and has become a masterclass in how to build an experience on a niche interest catering to significantly smaller audience sizes than immersive experiences commonly rely on. \nIn 30 minutes\, Owen will walk you through how Bridge Command has developed\, maintained and grown that core fan base\, and the benefits that have come from this approach. \n 
URL:https://londonexperienceweek.com/event/bridge-command-the-most-repeatable-experience-in-the-world-how-to-create-maintain-and-harness-the-power-of-a-cult-following/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Owen-Kingston.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T140000
DTEND;TZID=Europe/London:20260423T143000
DTSTAMP:20260317T201847Z
CREATED:20260317T200921Z
LAST-MODIFIED:20260317T201847Z
UID:10007699-1776952800-1776954600@londonexperienceweek.com
SUMMARY:Experience Design for a Better World
DESCRIPTION:“Envisioning a better future is the crucial first step to creating it.” – Rob Hopkins \nWhat if experience design could reshape how we imagine? \nLandfall Labs will share how Experience Designers are uniquely suited to create social impact. \nResearchers Melissa Carine\, Bonnie Gregory\, and sparks make the case that our spatial environments\, invitations to interact\, and the stories embedded in our experiences actively condition what’s possible. \nThis panel will focus on designing for change in three areas of Experience Culture: Environments\, Interactions\, and Narratives. \nLeave with practical tools for making change irresistible. \nFollowed by a facilitated conversation with Odyssey Works’ Abraham Burickson. \nKey takeaways: \n\nHow to design environments that shape behavior beyond conscious awareness.\nHow to design interactions that turn wonder into agency.\nHow to design narratives that expand what futures feel possible.
URL:https://londonexperienceweek.com/event/experience-design-for-a-better-world/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/sparks-_-Bonnie-Gregory-_-Melissa-Carine_-Abe.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T140000
DTEND;TZID=Europe/London:20260423T144500
DTSTAMP:20260416T080203Z
CREATED:20260410T142950Z
LAST-MODIFIED:20260416T080203Z
UID:10008954-1776952800-1776955500@londonexperienceweek.com
SUMMARY:Launch of the Shift Salon Report: Embracing Digital Innovation & Strategy in Public Arts
DESCRIPTION:Join Patrick Moran (Barbican Immersive) for the launch of the Shift Salon Report.  \nPatrick will present learnings from the first three years of immersive programming at the Barbican Centre and host a high-level conversation with Kati Price (Head of Digital Media\, V&A)\, Ben Luxford (Director of UK-Wide Audiences\, BFI)\, and Ana Brzezińska (Creative Director\, Moment Factory & Shift Salon Programmer)\, discussing the challenges and future for Public Arts organisations in the Experience Economy. \nThe Shift Salon Report was born from an international gathering of cultural leaders convened to discuss how institutions can remain relevant in a “multi-crisis” era. \nWe dive into the possibilities and challenges of Immersive Arts—and how to balance public values with commercial requirements in the hyper-competitive attention economy. \nKey Takeaways: \n\nThe need for Hybrid ROI Frameworks: Strategies for mastering the tension between artistic integrity and financial viability.\nCracking the Gen Z Code: Insights from audience research into key demographics.\nGlobal Collaboration: Approaches to sharing creative risk and technical costs through international partnerships.\n\nJoin the conversation to help define the future of digital arts by moving from institutional control to meaningful co-creation.
URL:https://londonexperienceweek.com/event/launch-of-the-shift-salon-report-embracing-digital-innovation-strategy-in-public-arts/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Shift-Salon-Report.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T140000
DTEND;TZID=Europe/London:20260423T144500
DTSTAMP:20260415T112739Z
CREATED:20260409T172813Z
LAST-MODIFIED:20260415T112739Z
UID:10008920-1776952800-1776955500@londonexperienceweek.com
SUMMARY:Bompas & Parr: Inside Allen Ginsberg’s Fridge
DESCRIPTION:The companion session to Monday night’s Allen Ginsberg’s Fridge at Bompas & Parr. \nHosted by the incomparable Sam Bompas and Rob Smith of Bompas & Parr\, more tales of refrigerated drinks and our imminent future of food. Served fresh with the glistening condensation of futurity \nHave you ever wondered how Marie Antoinette’s Pleasure Dairies might inspire how we consume the fresh products of tomorrow? Or considered what new approaches to nocturnal drinking might better support the sensorial realm of attractions. \nThis session will present the future of the food and drink developed by Bompas & Parr’s strategy and insights team. There will be tasters for your experienced palate. \nFor details on how to book Monday’s Studio Visit to Bompas & Parr including Allen Ginsberg’s Fridge\, visit: https://londonexperienceweek.com/event/bompas-parr-studio-visit/  \nFor details on how to book Friday’s My Lady Nicotine exhibition at Bompas & Parr\, visit: https://londonexperienceweek.com/event/bompas-parr-my-lady-nicotine/ \n  \n\n  \nAllen Ginsberg’s Fridge at Bompas & Parr \nIn 1960 Allen Ginsberg had two pictures taped to his fridge – one of Baudelaire\, the other of Poe. These galvanised his writing each time he went for a cooled snack. \nJoin us for a rambunctious and poetic evening of refrigerated drinks and creative camaraderie. We’ll look at networks of inspiration and where ideas come from\, the catalytic entities you have taped to your fridge and food as a site for emotive experiences. \nOn Ginsberg’s death\, the only items remaining in his apartment once the contents were auctioned and the archive went to Stamford were two tins of his frozen fish chowder. Refused by the Met and Guggenheim\, rescued after a brownout on the Lower East Side\, the soup tins were eventually exhibited in the Museum of Jurassic Technology. \nThe evening will feature: \n\nArdent spirits that foster creativity\nPoetry around a fridge\nFish chowder based on Ginsberg’s recipe\, itself drawn from Rochelle Kraut’s scrod\nCreating experiences with literary IPs\nNotes towards which weird items should be preserved in museums\nSpoons
URL:https://londonexperienceweek.com/event/bompas-parr-inside-allen-ginsbergs-fridge/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Bompas-Parr.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T140000
DTEND;TZID=Europe/London:20260423T144500
DTSTAMP:20260414T001052Z
CREATED:20260409T164225Z
LAST-MODIFIED:20260414T001052Z
UID:10008919-1776952800-1776955500@londonexperienceweek.com
SUMMARY:The Democratization of Tech In Experiences with IF Magic
DESCRIPTION:A hands-on session where you get to actually make something!  \nCome early for what is bound to be a packed workshop for the tech curious and experts alike. \nThe guys from IF Magic are bringing their gear from NYC so you can explore how to design interactive experiences with technology. \nYou’ll build physical interactions and learn practical ways to integrate responsive tech into experiences without complexity or heavy engineering. \nLance and Isaac were with us at London Experience Week in 2025\, activating the welcome tunnel and showing their incredible tech off to the crowds. \nExperiences already “running on magic“ include life-sized video games at the Museum of Ice Cream\, award-winning architectural installations in NYC\, design studios at Stanford University\, activations at SXSW and the Sundance Film Festival\, sculptures at the Whitney ISP\, and performances at The Getty in LA. \n 
URL:https://londonexperienceweek.com/event/the-democratization-of-tech-in-experiences-with-if-magic/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Isaac-and-Lance-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T150000
DTEND;TZID=Europe/London:20260423T153000
DTSTAMP:20260414T134730Z
CREATED:20260413T140034Z
LAST-MODIFIED:20260414T134730Z
UID:10008960-1776956400-1776958200@londonexperienceweek.com
SUMMARY:Roundtable: Memories That Last? | The Future of Experiential Hospitality
DESCRIPTION:Full guest list to come. Please come along and join in the debate with our expert panel.\n \n  \n\n  \nTitle: Memories That Last? | The Future of Experiential Hospitality \nA Business of Experience Roundtable \nHost: Jenna Matecki (AMARIMA) \nDescription: \nAny hotel can sell a room\, and pressures on margins – from OTAs\, costs\, and competition – is only ever going to get more intense. As so many realise\, the answer is to differentiate through the moments and memories that people have when they stay with you. From\, in other words\, the experiences people have. \nBut while the idea of experiential travel – transformative travel\, even – is everywhere\, it’s much harder to do than say. \nSo what does it actually take to deliver an experience people remember\, tell their friends about\, and come back for? \nKey Questions: \n\nWhat does an experiential hotel look like in practice\, not just in marketing?\nWho’s doing this well? What can we learn from them?\nHow do you design experiences that drive both satisfaction and revenue?\nWhat role should F&B\, programming\, and partnerships play?\nHow do you operationalise experience across teams and locations?\nWhere does tech help? Where does it get in the way?\nWhen it comes to experiences\, how can you balance consistency with uniqueness? How can you balance scale with memorability?\n\nWhat You’ll Come Out Of This Roundtable With: \nA clearer view of what “experiential hospitality” actually means in practice – and how you can design\, deliver\, and scale experiences that guests value and deliver measurable value for your bottom line.
URL:https://londonexperienceweek.com/event/roundtable-memories-that-last-the-future-of-experiential-hospitality/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Business-of-Experience-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T150000
DTEND;TZID=Europe/London:20260423T153000
DTSTAMP:20260418T150637Z
CREATED:20260409T105528Z
LAST-MODIFIED:20260418T150637Z
UID:10008908-1776956400-1776958200@londonexperienceweek.com
SUMMARY:Roundtable: The Art of Listening | Music & the Experience Economy
DESCRIPTION:Full guest list to come. Please come along and join in the debate with our expert panel.\n \n  \n\n  \nTitle: The Art of Listening \nA Business of Experience Roundtable \nHost: Keith Jopling (CCed)\, author of Body Of Work and Riding The Rollercoaster\, host of The Art of Longevity and ex Sony Music\, EMI and Spotify. \nDescription: One the one hand – music is one of the most powerful forms of experience design. It shapes emotion\, controls attention\, builds community. It drives repeat behaviour. And yet\, most experience creators underuse and misunderstand sound. \nOn the other – the music industry is going through huge changes: the fall of clubbing\, challenges for smaller venues\, the rise and economic impact of mega residencies\, the rise of listening rooms and high-end audio experiences. \nSo where does experience design fit in with the future of music? \nThis session brings together people from music\, audio\, and experience design to explore what happens when sound is treated not as decoration\, but as core infrastructure. And how the broader idea of experience design is becoming ever more important to the music industry. \nKey Questions: \n\nWhat can experience designers learn from how music creates emotion and memory?\nWhat can the music industry learn from the wider world of experience design – in terms of engaging and monetising the product?\nHow do you design sound as part of the experience – not just an add-on? What are the best examples of sound-led experiences\nHow do live music formats translate into other experience categories?\nWhat role does sound play in dwell time\, behaviour\, and repeat visits?\nWhere do most experiences get audio wrong?\nHow is spatial audio changing what’s possible?\n\nWhat You’ll Come Out Of This Roundtable With: \nConcrete tactics to use sound as a design tool\, and practical ways to integrate it into your experiences.
URL:https://londonexperienceweek.com/event/roundtable-the-art-of-listening/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/LXW-26-Business-of-Experience-Room.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T150000
DTEND;TZID=Europe/London:20260423T153000
DTSTAMP:20260404T161750Z
CREATED:20260316T105507Z
LAST-MODIFIED:20260404T161750Z
UID:10000461-1776956400-1776958200@londonexperienceweek.com
SUMMARY:Elvis Evolution: Lessons From a Data-led Redesign
DESCRIPTION:When Elvis Evolution first launched\, it faced unexpectedly intense and polarized reactions. In response\, Layered Reality initiated a thoughtful redesign and teamed up with Cavea to measure what really needed to change and if those changes worked. \nBy mapping the show’s emotional arc and analyzing second by second audience reactions before and after\, we uncovered not just improvements\, but also bigger questions about the role and risk of certain IPs in live experiences. \nJoin Cavea’s Joe Timson and Layered Reality’s Amy Farrant to explore these insights and what they mean for the future of IP-led immersive experiences. \nTo see Cavea’s and Layered Reality’s work live\, head to the Elvis Evolution page on our Experience Safari for the chance to attend a full VIP experience/show/QA package or get 50% off tickets for selected Thurs\, Fri and Sun shows during London Experience Week. \nKey takeaways: \n\nA frontline playbook for responding to unexpected audience reaction: How to move from polarised feedback and negative reviews to structured learning\, without panic\, defensiveness\, or overcorrecting creatively.\nAn introduction to emotion analytics as a diagnostic tool for creative impact: How emotional response data can be used to map the arc of a live experience\, test creative assumptions\, and validate whether a redesign has addressed the right problems.\nCritical lessons on IP\, fandom\, and risk in immersive entertainment: What this case reveals about how different types of IP shape audience expectations\, where immersive formats struggle with emotionally charged fandoms\, and how to assess risk.
URL:https://londonexperienceweek.com/event/elvis-evolution-lessons-from-a-data-led-redesign/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Joe-Timson-_-Amy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T150000
DTEND;TZID=Europe/London:20260423T153000
DTSTAMP:20260414T175531Z
CREATED:20260311T154526Z
LAST-MODIFIED:20260414T175531Z
UID:10000016-1776956400-1776958200@londonexperienceweek.com
SUMMARY:The Great Unplugging: Why Digital Backlash is an Opportunity for Experiences
DESCRIPTION:The impacts of digital culture is going to lead to a boom in the experience economy – but only if you’re ready for it. \nPeak social media was in 2022\, we’re on the downward part of the curve. \nPeople are craving IRL experiences and connecting with people. \nAt the same time AI slop is going to make it increasingly difficult to make money in media. \nCommercial strategy will move to live. \nSecret Cinema’s Experiential Director Dean Rodgers predicts this will be a time of enormous opportunity and competition within the experiential space – how can you make the most of it? Join in the debate live. \nKey takeaways: \n\nBe ready for a cultural shift\nHow to create experiences that prioritise connection\nHow to reach audiences without social media
URL:https://londonexperienceweek.com/event/the-great-unplugging-why-digital-backlash-is-an-opportunity-for-experiences/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Dean-Rodgers.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T160000
DTEND;TZID=Europe/London:20260423T163000
DTSTAMP:20260413T222025Z
CREATED:20260413T221843Z
LAST-MODIFIED:20260413T222025Z
UID:10008970-1776960000-1776961800@londonexperienceweek.com
SUMMARY:How Torture Garden Creates Safety\, Anticipation & Intention Before and During Events
DESCRIPTION:Charlotte Hellicar is Director of Torture Garden\, the world-renowned fetish and body art club night\, which has hosted monthly London events for over 35 years. \nWith more than 25 years as a core member of the Torture Garden team\, Charlotte is passionate about curating events that celebrate individuality\, connection\, and provide welcoming spaces with a unique edge for those willing to step through the door. \nHer work is defined by creating dynamic\, inclusive spaces that champion creativity\, boundary pushing\, self-expression\, and community for those seeking something that challenges the norm – and she brings that passion and expertise to London Experience Week this April. \nAt LXW26\, Charlotte will reveal how Torture Garden uses communication and production to create safety\, anticipation and intention before and during events. She will detail how using rules\, event info and immersion can actually increase excitement\, giving partygoers the freedom to enjoy the best experience possible. \nCome and learn something from a club who has been prioritising community\, inclusion and creativity for over three decades.
URL:https://londonexperienceweek.com/event/how-torture-garden-creates-safety-anticipation-intention-before-and-during-events/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Charlotte-Hellicar-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T160000
DTEND;TZID=Europe/London:20260423T163000
DTSTAMP:20260416T080354Z
CREATED:20260413T163829Z
LAST-MODIFIED:20260416T080354Z
UID:10008966-1776960000-1776961800@londonexperienceweek.com
SUMMARY:Roundtable: Green or Gone | How to Build Experiences That Survive the Sustainability Reckoning
DESCRIPTION:Building on yesterday’s greenloop virtual session ‘Fixing Our Broken Planet with the Natural History Museum’\, blooloop director Ruth Read chairs this vital roundtable on sustainability in the Experience Economy. \nFull guest list to come. \nPlease come along and join in the debate with our expert panel. \n  \n\nTitle: Green or Gone | How to Build Experiences That Survive the Sustainability Reckoning \nA Business of Experience Roundtable \nHost: Ruth Read (blooloop) \nDescription: \nSustainability is no longer optional. From travel emissions to temporary builds\, from waste to energy use – experiences are under growing scrutiny from audiences\, partners\, and regulators. \nBeyond compliance though\, a bigger question: can sustainable experiences also be better experiences? \nKey Questions: \n\nWhat does a genuinely sustainable experience look like – beyond surface-level gestures?\nWhere are the biggest environmental costs in experiences today?\nWho’s leading the way? What are they doing differently?\nCan sustainability actually improve the guest experience?\nHow do you balance sustainability with cost\, scale\, and ambition?\nWhat are clients and audiences starting to demand? How fast is that changing?\nWhat should we stop doing entirely?\n\nWhat You’ll Come Out Of This Roundtable With: \nA realistic view of what sustainability means in practice – and how to design experiences that are both responsible and commercially viable.
URL:https://londonexperienceweek.com/event/roundtable-green-or-gone-how-to-build-experiences-that-survive-the-sustainability-reckoning/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Business-of-Experience-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T160000
DTEND;TZID=Europe/London:20260423T163000
DTSTAMP:20260415T114020Z
CREATED:20260408T223745Z
LAST-MODIFIED:20260415T114020Z
UID:10008905-1776960000-1776961800@londonexperienceweek.com
SUMMARY:LXW: Three Minute Heroes
DESCRIPTION:Have you got a new project you want to announce? Are you looking for a partner? Do you have a new concept you need to share? \nLXW Three Minute Heroes is for you! \nLXW Three Minute Heroes gives you – yes – three minutes to pitch your platform\, share your idea and tell a high powered audience why they need to talk to you. \nWe have ten x three minute slots available – but not for long! \nFill in the below form\, upload any supporting deck and we’ll be in touch. \n>> LINK TO FORM \nYou’ll have three mins to talk directly to the highest quality audience you’ll ever meet. \nNo cost\, no fuss\, all opportunity to showcase your project to an audience of potential partners\, investors and influencers. \nAre you a Three Minute Hero? Get in touch!
URL:https://londonexperienceweek.com/event/lxw-three-minute-heroes/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Mike-Goldsmith.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T160000
DTEND;TZID=Europe/London:20260423T163000
DTSTAMP:20260316T102934Z
CREATED:20260316T102934Z
LAST-MODIFIED:20260316T102934Z
UID:10000458-1776960000-1776961800@londonexperienceweek.com
SUMMARY:Magic\, Memory\, Money
DESCRIPTION:Our industry has been defending experiential with the wrong weapons.  \nImpressions. \nSentiment scores. \nCase studies nobody believes. \nThere is a different way – revenue. And it can be predicted before work even begins. \nJoin Stephen Martell\, VP Innovation at DE-YAN\, as he draws a hard line between events that get attended and experiences that generate revenue; the gap between them is exceptional craft. \nGreat experiences print money. \nBad ones just burn it politely. \nKey takeaways: \n\nLearn the three key impacts to revenue making experiences\nExplore the Experiential Revenue Impact predictive model\nWalk away with a usable tool to measure; the Experiential Performance Score\n\n  \n  \n 
URL:https://londonexperienceweek.com/event/magic-memory-money/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Stephen-Martell.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T160000
DTEND;TZID=Europe/London:20260423T164500
DTSTAMP:20260317T201727Z
CREATED:20260317T201727Z
LAST-MODIFIED:20260317T201727Z
UID:10007700-1776960000-1776962700@londonexperienceweek.com
SUMMARY:Designing for Reality: Using Digital Twins to De-Risk Live Experiences
DESCRIPTION:Experience design teams struggle to justify technology spend beyond the “wow.”  \nThis session shows how digital twins are different from flashy demos— they are practical decision engines that reduce risk\, control budgets\, and improve guest outcomes. \nWith the help of the audience’s input\, Michael Libby demonstrates a live digital twin built in real-time\, incorporating crowd flow\, capacity\, and creative constraints. \nAttendees will learn a repeatable framework for using simulation to test ideas BEFORE steel is cut—turning tech into a measurable creative advantage\, not an expensive experiment. \nKey takeaways: \n\nA Digital Twin Readiness Checklist to assess when simulation adds real value\nA Pre-Build Simulation Workflow teams can apply immediately\nA stakeholder-friendly way to explain tech choices using evidence\nA Tech ROI Scorecard linking creative intent to operational metrics
URL:https://londonexperienceweek.com/event/designing-for-reality-using-digital-twins-to-de-risk-live-experiences/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Michael-Libby.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T160000
DTEND;TZID=Europe/London:20260423T173000
DTSTAMP:20260423T091549Z
CREATED:20260313T173947Z
LAST-MODIFIED:20260423T091549Z
UID:10000452-1776960000-1776965400@londonexperienceweek.com
SUMMARY:How We Create the Worlds We Want the World to Be
DESCRIPTION:When immersive experience is crafted with intention\, something rare happens: strangers become community\, imagination becomes belief\, and the impossible starts to feel possible. \nThis is entertainment. \nThis is where fans are built. \nThis is how culture changes. \nThis belief drives everything in Mikhael Tara Garver’s 25+ year pioneering career in Immersive Entertainment and her visionary creative & business strategy behind Culture House Immersive (CHI). \nThis talk will draw together how she and CHI are developing original tourable work and bringing some of the world’s most beloved IP across music\, film\, literature\, and culture into spaces people can inhabit. \nShe will share her unique immersive involvement tools that integrate audiences not at the end of the creative process but at its very origin. \nThis session is for those who want to understand how this work becomes a thriving\, scalable enterprise and a genuine culture change engine\, not one or the other\, but both\, by design. We’ll share the proprietary development process\, the evolving financial model\, and the vision for growth. \nCome if you’re ready to step towards what we can build…together.
URL:https://londonexperienceweek.com/event/how-we-create-the-worlds-we-want-the-world-to-be/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Mikhael-Tara-Garver.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T170000
DTEND;TZID=Europe/London:20260423T173000
DTSTAMP:20260416T113813Z
CREATED:20260317T202740Z
LAST-MODIFIED:20260416T113813Z
UID:10007701-1776963600-1776965400@londonexperienceweek.com
SUMMARY:The Art of the Easter Egg: How Play Created a $1B+ Pipeline.
DESCRIPTION:What do ducks\, dancing\, and digital towers have to do with billion-dollar pipelines? \nIn this candid\, visual\, case-backed talk\, Carlson Bull (CEO\, bully! entertainment) explores how play\, from easter eggs to micro-celebrations\, unlocks real business conversations. \nWhether selling GenAI to global C-suites or turning a trade show booth into a story engine\, the formula is the same: give people something fun to talk about first. \nFeaturing work with Microsoft\, power-four consultancies\, and more\, Carlson unpacks how “candy vs. entrée” design drives trust\, emotion\, and over $1B in pipeline gen. Serious results\, sparked by play. \nKey takeaways: \n\nPlay triggers presence: Learn why small surprises (ducks\, spins\, snarky quips) create emotional space for deeper conversations.\nDesign with “candy + entrée” in mind: Use Gladwell’s framing to balance fun and substance in every experience.\nBuild for talkability: Discover how embedded play turns complex products into memorable stories people want to share.\nUse emerging tech with tone: See how AI-driven personalization (like snarky commentary) builds emotional resonance.\nMake serious scalable: Explore how modular tools drive real pipeline while staying playful.
URL:https://londonexperienceweek.com/event/how-play-creates-conversations-and-1b-in-pipeline/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Carlson-Bull.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T170000
DTEND;TZID=Europe/London:20260423T173000
DTSTAMP:20260416T112313Z
CREATED:20260316T225647Z
LAST-MODIFIED:20260416T112313Z
UID:10000459-1776963600-1776965400@londonexperienceweek.com
SUMMARY:Theatre\, Myth\, Music & Games: Designing Live Experiences in Hybrid Systems
DESCRIPTION:As live performance increasingly intersects with games\, AR\, and AI\, creators face a core challenge: how to design participation without fragmenting attention or diluting emotional meaning.  \nThis talk presents AURORA as a case study in entangled experience design\, where theatre\, myth\, music\, and game systems function as a single authored whole. \nDeveloped through international collaboration\, the project treats technology not as spectacle but as dramaturgical material—shaping agency\, pressure\, and consequence. \nDrawing on theatre direction\, the session shows how interior states like desire\, envy\, and care can be externalized through playable systems\, offering practical frameworks for ethical\, scalable hybrid participation. \nKey takeaways: \n\nSeat-Based AR at Scale: Designing app-based AR games that allow audience participation from anywhere in the auditorium.\nHybrid Systems Dramaturgy: Emotional–Mechanical Alignment: How to preserve emotional arcs when live performance and interactive systems operate in parallel.\nEnsuring every mechanic—AR effects\, AI behaviors\, game pressures—reinforces core narrative stakes.\nCross-Cultural Collaboration Lessons: What must adapt—and what must remain stable—when designing experience systems across regions\, institutions\, and audiences.
URL:https://londonexperienceweek.com/event/theatre-myth-music-games-designing-live-experiences-in-hybrid-systems/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/David-Bassuk-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T170000
DTEND;TZID=Europe/London:20260423T180000
DTSTAMP:20260409T175800Z
CREATED:20260325T134333Z
LAST-MODIFIED:20260409T175800Z
UID:10007712-1776963600-1776967200@londonexperienceweek.com
SUMMARY:Session: Charlie Melcher (Future of Storytelling)
DESCRIPTION:Session details to come. \n  \n\n  \nAbout Charlie Melcher: \nCharlie Melcher is the Founder and CEO of Future of Storytelling\, a live events and content studio that is focused on how storytelling and technology are developing in the twenty-first century. \nFor over a decade\, FoST has created groundbreaking live gatherings such as the FoST Summit\, the FoST Festival (recognized as cutting-edge events by Forbes\, VICE\, The New York Times\, and others)\, as well as the FoST Explorers Club membership program. \nFoST also produces original content throughout the year\, including storytelling workshops; curated exhibitions with local and international organizations; a storytelling curriculum for businesses; a monthly newsletter\, “FoST in Thought\,” and the bi-weekly FoST Podcast. It also produces apps\, websites\, films\, and immersive experiences for international brands and media companies. \nMost recently\, Charlie has written a first-of-its-kind book about immersive experiences called THE FUTURE OF STORYTELLING: How Immersive Experiences are Transforming Our World—available now wherever books are sold. \nHe is also the Founder and CEO of Melcher Media\, Inc. Founded in 1993\, the company works with leading brands (including Meta\, PepsiCo\, and Microsoft)\, media companies (Netflix\, HBO\, Condé Nast\, and Time Warner)\, and individual authors (Oprah Winfrey\, Lin-Manuel Miranda\, and Kobe Bryant) to help them tell their stories and connect with large audiences via beautifully illustrated\, interactive books. The company has won numerous design awards and has produced thirty-three New York Times best sellers.
URL:https://londonexperienceweek.com/event/session-charlie-melcher-future-of-storytelling/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Charlie-Melcher.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T200000
DTEND;TZID=Europe/London:20260424T010000
DTSTAMP:20260416T195042Z
CREATED:20260416T195042Z
LAST-MODIFIED:20260416T195042Z
UID:10008984-1776974400-1776992400@londonexperienceweek.com
SUMMARY:The WXO Experience Disco\, with Hawkmoon Immersive
DESCRIPTION:Our legendary London Experience Week Wrap Party is back!\nLast year\, we asked everyone to come dressed as an experience. This year\, we’re turning up the volume. \nTo celebrate London Experience Week landing at the newly refitted Ministry of Sound\, our 2026 Wrap Party theme is simple: music. \nMusic runs through this year’s London Experience Week. \nFrom the multiple audio experiences that welcome attendees across the Ministry of Sound’s iconic threshold to roundtables exploring how the Experience Economy is reinventing live performance and the album experience. \nFrom our exclusive Experience Safari preview of Lightroom’s latest David Bowie experience to the deep listening rooms of L-Acoustics\, music is powering London Experience Week. \nAnd did we mention that interview with the man behind The War of The Worlds: The Experience – Jeff Wayne? \nAnd ABBA Voyage? And Elvis Evolution? And… \nSo what better way to close the week than on the dancefloor? \nWelcome to The WXO Experience Disco – brought to you with the lovely people at Hawkmoon Immersive. \nFor one night only\, come and strut your experiential stuff at a night inspired by our venue\, powered by our global community\, and soundtracked by every era\, scene and style that gets people moving. \nDress code: Dress as an era or a scene. \nNeed inspiration? \nThink: Studio 54\, K-Pop\, Ibiza\, Fifties rockabilly\, Seventies disco\, Nineties rave\, Afrobeats\, Amapiano\, Baile Funk\, Bollywood\, Dancehall\, J-Pop — or whatever looks good on you and makes you want to dance. \nAs Madonna says\, music makes the people come together. \nWe’ll see you on the dance floor. \n  \n\n  \nDETAILS \nWhen: Thursday 23 April 2026\nWhere: Ministry of Sound\nDoors open: 8pm\nCarriages: 1am \nGuest DJ: Tom Middleton (Senzomi / Global Communication) and a galaxy of WXO stars! \nPlease note: London Experience Week ticket holders only. If your name’s not down\, you’re not coming in!
URL:https://londonexperienceweek.com/event/the-wxo-experience-disco-with-hawkmoon-immersive/
LOCATION:Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,Experiences,LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Holding-screen-4-1.png
GEO:51.4977929;-0.0994686
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Ministry of Sound 103 Gaunt St London SE1 6DP United Kingdom;X-APPLE-RADIUS=500;X-TITLE=103 Gaunt St:geo:-0.0994686,51.4977929
END:VEVENT
END:VCALENDAR