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DTSTART;TZID=Europe/London:20260423T120000
DTEND;TZID=Europe/London:20260423T124500
DTSTAMP:20260418T150746Z
CREATED:20260413T133734Z
LAST-MODIFIED:20260418T150746Z
UID:10008957-1776945600-1776948300@londonexperienceweek.com
SUMMARY:Roundtable: Around The WXOrld | What's Working Now\, What's Coming Next
DESCRIPTION:Please come along and join in the debate with our expert panel. \n\n  \nTitle: Around The WXOrld: What’s Working Now\, What’s Coming Next \nA Business of Experience Roundtable \nHost: Richard Parry (Experience UK) \nDescription: \nFrom Shanghai to Riyadh\, from London to Los Angeles – the Experience Economy is evolving fast. New formats\, new funding models\, new audiences. Jubensha in China\, vibrations in Los Angeles… \nThis session is a global intelligence exchange: what’s working\, where\, and why. \nKey Questions: \n\nWhat are the most interesting experience formats emerging globally right now?\nWhich regions are leading in what areas?\nAre there models/formats that only work locally? What’s set to scale internationally?\nWhat can we learn from tier 1 and tier 2 markets in China\, South East Asia\, the Middle East\, and different cities across the US?\nWhere are the biggest opportunities over the next 3–5 years?\nWhat trends are overhyped\, what’s under the radar?\n\nWhat You’ll Come Out Of This Roundtable With: \nIdeas you can use in your work. A clearer global picture of where the Experience Economy is heading\, and if that will impact your work\, locally or if you’re intending to scale internationally. You’ll also make useful global connections.
URL:https://londonexperienceweek.com/event/roundtable-around-the-wxorld-whats-working-now-whats-coming-next/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Business-of-Experience-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T120000
DTEND;TZID=Europe/London:20260423T123000
DTSTAMP:20260317T200301Z
CREATED:20260317T200301Z
LAST-MODIFIED:20260317T200301Z
UID:10007698-1776945600-1776947400@londonexperienceweek.com
SUMMARY:Beyond Borders: The Playbook for Global Event Scaling
DESCRIPTION:The world’s fastest-growing markets are opening new frontiers for business impact. As organizations expand internationally\, event strategies must evolve to capture this growth.  \nJoin Brent Turner\, EVP Strategy & Solutions at Opus Agency\, alongside a panel of senior leaders from the world’s top brands\, to unpack the “why\, where\, and how” of global scaling. \nLearn to adapt formats\, target emerging hubs\, and build a globally scalable playbook that resonates locally. \nFuture-proof your footprint for the next era of growth. \nKey takeaways: \n\nThe Emerging Map: Identify the key global markets and hubs that brands cannot afford to ignore in the next five years.\nGlobal vs. Local: Strategies to balance global brand consistency with the necessity of local cultural relevance and adaptation.\nThe Scaling Playbook: A strategic framework for extending event portfolios into new regions without losing impact or efficiency.\nFuture-Proofing: Practical steps to evolve U.S.-based models into a truly resilient\, borderless global presence.
URL:https://londonexperienceweek.com/event/beyond-borders-the-playbook-for-global-event-scaling/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Brent-Turner.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T120000
DTEND;TZID=Europe/London:20260423T123000
DTSTAMP:20260319T144818Z
CREATED:20260316T110217Z
LAST-MODIFIED:20260319T144818Z
UID:10000462-1776945600-1776947400@londonexperienceweek.com
SUMMARY:Worldbuilding the World
DESCRIPTION:In this inspiring keynote\, Abraham Burickson—architect\, founder\, and artistic director of Odyssey Works—shares his unique vision of experience design.  \nWhat if experience design was not just about creating memorable moments\, but a tool to transform our very relationship with the world? \nHow might we craft experiences that go beyond entertainment to deeply move and connect with individuals? \nFrom his journeys in the Amazon\, to multi-month immersive creations designed for a single participant\, to explorations with whirling dervishes\, Burickson continuously pushes the boundaries of what an experience can be. \nThis keynote offers a rare opportunity to understand how design can become a vector of both personal and collective transformation\, and how empathy\, intention\, and imagination can quite literally reshape the world we share.
URL:https://londonexperienceweek.com/event/worldbuilding-the-world/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Abraham-Burickson.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T120000
DTEND;TZID=Europe/London:20260423T123000
DTSTAMP:20260317T104653Z
CREATED:20260316T104411Z
LAST-MODIFIED:20260317T104653Z
UID:10000460-1776945600-1776947400@londonexperienceweek.com
SUMMARY:Consumer Trust: Yesterday\, Today and Tomorrow
DESCRIPTION:Dr Amna Khan is a trust expert\, published academic author and global speaker.  \nAmna explains the decline in consumer trust for brands\, businesses and institutions. Traditional approaches to trust development have been disrupted\, new ways of trust development need to be adopted. \n Key takeaway: \n\nUnderstand how brands\, businesses and creators can build trust with consumers today.
URL:https://londonexperienceweek.com/event/consumer-trust-yesterday-today-and-tomorrow/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Dr-Amna-Khan.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T110000
DTEND;TZID=Europe/London:20260423T114500
DTSTAMP:20260418T134113Z
CREATED:20260318T101831Z
LAST-MODIFIED:20260418T134113Z
UID:10007703-1776942000-1776944700@londonexperienceweek.com
SUMMARY:Worlds Not Walls: 7 Principles for Turning Attractions into Playable Worlds
DESCRIPTION:In the modern Experience Economy\, passive entertainment is a wall.  \nModern “Play Native” audiences want to break through that barrier to inhabit “playable worlds” where their presence matters. \nThis session is an authorised deep dive into PRELOADED’s “7 Principles for Bringing Play to Attractions.” \nUsing the Playful Experience Design (PXD) framework\, we explore how to move from “showing” a story to “hosting” an ecosystem. \nLearn how to transform static attractions into living environments where guests aren’t just visitors\, they are protagonists of a world built for play\, agency\, and human connection. \nKey takeaways: \n\nDismantling the Barrier: Master the “Low Thresholds\, Wide Walls\, High Ceilings” model to invite everyone in while providing infinite depth for the most curious players.\nNarrative as Instruction: Shift from reading rules to discovering the world: replace traditional manuals with diegetic instruction. By leveraging environmental storytelling instead of intrusive tutorials\, the game uses the world itself to signal mechanics and guide player progression.\nEngineering Social Connectivity: Leverage the “Eyes-Up Play” principle to prioritise physical\, human-to-human interaction over digital screen distraction.\nThe invisible tech filter: Learn to apply a narrative filter to technology and sets\, ensuring every element reinforces the world’s internal logic rather than breaking the spell.
URL:https://londonexperienceweek.com/event/7-principles-for-turning-attractions-into-playable-worlds/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Richard-Winter.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T110000
DTEND;TZID=Europe/London:20260423T113000
DTSTAMP:20260413T192051Z
CREATED:20260409T220639Z
LAST-MODIFIED:20260413T192051Z
UID:10008923-1776942000-1776943800@londonexperienceweek.com
SUMMARY:Managing Audience Flow in Ambitious Attractions
DESCRIPTION:Audiences in immersive and interactive shows don’t want to feel like they’re on rails. To deliver the best experience\, a dynamic approach to audience flow control is required to let audiences retain their sense of agency while keeping a show on track. \nDelivering this while maintaining operational control and maximising throughput requires careful attention and novel technology. There is no ‘one size fits all’ approach but there are tried and tested techniques that we’ve developed over many years working on large scale interactive experiences. \nWe’ll look at various flavours of this problem we’ve solved for shows such as The Paddington Bear Experience\, Saw: Escape Experience and The Traitors: Live Experience. \nWe’ll demonstrate how with COGS we’re able to adapt to any requirements\, from strict time-of-day based audience pulses to completely dynamic start and finish times. We can build in rich operator controls such as room-by-room management\, targeted show pausing and actor feedback mechanisms. \nKey takeaways: \n\nThe different approaches to audience management being used in today’s attractions\nHow a dynamic approach to audience flow can heighten the experience for the audience\nHow to build a show with enough operational flexibility to handle the unexpected behaviours of real audiences
URL:https://londonexperienceweek.com/event/managing-audience-flow-in-ambitious-attractions/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Tom-Dixon.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T110000
DTEND;TZID=Europe/London:20260423T113000
DTSTAMP:20260418T150705Z
CREATED:20260409T120019Z
LAST-MODIFIED:20260418T150705Z
UID:10008915-1776942000-1776943800@londonexperienceweek.com
SUMMARY:Roundtable: The Best Experiences in the World Are Made by People Who've Never Met
DESCRIPTION:Full guest list to come. Please come along and join in the debate with our expert panel. \n  \n\n  \nTitle: The Best Experiences in the World Are Made by People Who’ve Never Met \nA Business of Experience Roundtable \nHost: David Botchey \nDescription: The experience industry talks endlessly about collaboration\, but the reality is that the studios making the content\, the designers building the worlds\, the technologists engineering the moments and the brands funding it all are still largely working in parallel\, not together. \nThe results are incredible. \nNow imagine what happens when they actually converge. \nDavid Botchey sits at that intersection every day\, one foot in games and VFX\, one foot in experiential and immersive. What he’s seeing seeing is that the next generation of experiences won’t be built by one brilliant team. They’ll be built by ecosystems. \nThe question is who’s building those ecosystems now\, and how. \nNot a case study\, more a real world provocation. Come and join David and guests at London Experience Week. \nKey Questions: \n\nWhere do the biggest breakdowns happen between studios\, designers\, technologists\, and brands?\nWho is actually working well across these boundaries today? What are they doing differently?\nWhat does a high-functioning experience ecosystem look like in practice?\nAt what point should each discipline enter the process? What happens when they’re brought in too late?\nHow do you align creative ambition\, technical feasibility\, and commercial reality from the start?\nWhat structures\, partnerships\, or ways of working actually enable better collaboration?\nWhat should we stop doing because it consistently leads to poor outcomes?\n\nWhat You’ll Come Out Of This Roundtable With \nPractical ways to collaborate more effectively across disciplines to create better\, faster\, and more commercially successful experiences.
URL:https://londonexperienceweek.com/event/roundtable-the-best-experiences-in-the-world-are-made-by-people-whove-never-met/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/David-Botchey-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T110000
DTEND;TZID=Europe/London:20260423T110000
DTSTAMP:20260415T111701Z
CREATED:20260318T101246Z
LAST-MODIFIED:20260415T111701Z
UID:10007702-1776942000-1776942000@londonexperienceweek.com
SUMMARY:How DMOs Fund\, Scale\, and Prove Partner-Led Experiences Without Owning Them
DESCRIPTION:Most destination experiences live or die in the gap between great storytelling and operational reality.  \nDMOs don’t “own” experiences—but they can be the producer: funding what’s needed\, building a partner pipeline\, distributing demand\, and proving impact in the language of hotel stays\, visitation\, and community benefit. \nIn this hands-on session\, you’ll learn a repeatable Destination–Experience Flywheel (pipeline → readiness → investment → distribution → measurement) that turns local stories into visit-worthy\, bookable experiences. \nYou’ll leave with a one-page canvas and a starter ROI/ROX dashboard you can use immediately. \nKey takeaways: \n\nDMO–Partner Experience Deal Canvas (1-page): roles\, boundaries\, quality standards\, staffing/training needs\, and governance so the partner owns delivery while the DMO supports scale.\nExperience Readiness Checklist: a go/no-go tool to assess capacity\, consistency\, accessibility\, booking flow\, and on-site “performance” requirements before marketing.\nExperience Capital Funding Stack Map: what a DMO can fund vs. what the partner funds\, plus where grants\, placemaking partners\, and sponsors fit.\nROI/ROX Mini Dashboard Template: a simple measurement set linking visitation/room nights/spend to community outcomes and resident sentiment signals.\n90-Day Pilot Plan: timeline and milestones for testing\, training\, launch\, measurement\, and iteration—so experiences improve without burning partners out.
URL:https://londonexperienceweek.com/event/how-dmos-fund-scale-and-prove-partner-led-experiences-without-owning-them/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Seth-Lieber.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T100000
DTEND;TZID=Europe/London:20260423T113000
DTSTAMP:20260410T144723Z
CREATED:20260316T102244Z
LAST-MODIFIED:20260410T144723Z
UID:10000457-1776938400-1776943800@londonexperienceweek.com
SUMMARY:WXO Campfire: Live @ LXW26
DESCRIPTION:Now a tradition at WXO Summit\, we take time to run one of our trademark WXO Campfire sessions – live.  \nBringing an online session to life\, come and join WXO founder and CEO James Wallman as he leads a group session where he’ll reflect on the emerging trends of London Experience Week and recent insights from the WXO’s recent ’10 Big Battles’ report on the needs of over 3\,000 members of the Experience Economy. \nThis is no sermon from the mount. WXO Campfires are a place for you to share opinions\, discover new skills and make new friends. \nWe look forward to you joining us! \n  \n\n  \nAbout WXO Campfires: \nEvery week\, WXO runs two online Campfires – intimate\, informal\, insight-rich sessions with the brightest minds in the Experience Economy. Because we believe experience matters. \nMembers get to put their questions directly to expert speakers as well as network with experience professionals from over 40 countries. \nPrevious speakers have included the likes of Joe Pine\, Kevin Williams\, Laura Hess\, Heather Gallagher\, Bob Cooney\, Pigalle Tavakkoli\, Lou Murray and many more \nCampfires have covered everything from real-time brain measurement to rave culture\, sound therapy to AI storytelling\, Minecraft to Elvis.
URL:https://londonexperienceweek.com/event/wxo-campfire-live-lxw26/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/James-Wallman.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T100000
DTEND;TZID=Europe/London:20260423T110000
DTSTAMP:20260420T214446Z
CREATED:20260418T115046Z
LAST-MODIFIED:20260420T214446Z
UID:10008993-1776938400-1776942000@londonexperienceweek.com
SUMMARY:DODDZ x Senzomi: A LXW26 Collab
DESCRIPTION:We open The 103 on the final day of the Summit with an exclusive audio-visual collaboration for London Experience Week 2026. \nColour of Conversation by DODDZ is a living artwork that listens to human conversation and translates its emotional tone into evolving fields of colour in real time. Nothing is pre-programmed. Every moment is shaped by the people in the room. \nFor this collaboration\, Tom Middleton has created responsive soundscapes that support and extend the visual system\, forming a unified environment where conversation shapes colour and sound carries it through space. \n———- \nOn the eyes – DODDZ\, a multi-award-winning artist and innovator\, known for blending art and technology across projects including Disney\, Nike and Sony\, brings Colour of Conversation to life across The Box and the wider Ministry of Sound. \nOn the ears – Tom Middleton\, composer\, electronic music pioneer and neurosensory designer\, opened London Experience Week 2026 with Time Echoes\, transforming The Box into a powerful multi-sensory environment for deep immersive listening. He will also be DJing at the WXO Experience Disco. \nArrive early. Experience it as it unfolds.
URL:https://londonexperienceweek.com/event/doddz-x-senzomi-a-lxw26-collab/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,Experiences,LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/DODDZ-Tom-M-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T100000
DTEND;TZID=Europe/London:20260423T110000
DTSTAMP:20260409T152446Z
CREATED:20260409T152446Z
LAST-MODIFIED:20260409T152446Z
UID:10008917-1776938400-1776942000@londonexperienceweek.com
SUMMARY:I MUST BE INVISIBLE: A Laboratory of Belonging
DESCRIPTION:What does it mean to be invisible — and why do some people long for it? \nIn this intimate gathering\, participants become researchers of their own lived experience — exploring how invisibility operates in personal\, social\, and institutional life\, and how being seen or unseen shapes behavior\, belonging\, and choice. \nThe Laboratory of Belonging is a place where visibility is examined with curiosity and care — and where participants leave feeling seen\, heard\, and celebrated. Blending storytelling\, live music\, audience reflection\, and participatory ritual\, this experience fosters resilience and a genuine sense of belonging that tends to stay with people long after they leave the room. \nFacilitated by social practice artist and In/Visibility Lab Founder Gabrielle Senza\, assisted by Dan Ruderman. \nGrounded in over 500 real responses from the Archive of Invisible Things — an ongoing cross-cultural research project. \nCapacity: up to 25. No late entry. \n——– \nPresenting at London Experience Week 2026\nI MUST BE INVISIBLE: A Laboratory of Belonging\nMinistry of Sound · April 23rd  |  CitizenM London · April 24th \ngabriellesenza.com\ninvisibilitylab.com\nwalkunafraid.org
URL:https://londonexperienceweek.com/event/i-must-be-invisible-a-laboratory-of-belonging/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,Experiences,LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/I-MUST-BE-INVISIBLE-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T100000
DTEND;TZID=Europe/London:20260423T104500
DTSTAMP:20260415T111048Z
CREATED:20260311T153534Z
LAST-MODIFIED:20260415T111048Z
UID:10000021-1776938400-1776941100@londonexperienceweek.com
SUMMARY:ROI\, ROX & Timing: An Experiential Love Triangle
DESCRIPTION:What if most experiential projects don’t fail because of bad ideas — but because teams commit too early?  \nThis case study / workshop breaks down two real Luna Luna outcomes. \nFirst\, a win: six months spent learning how to speak to an audience — tone\, references\, cultural signals — while raising interest from partners and capital\, all on a 5-figure budget and before a venue or show design existed. \nThen\, a loss: a high-volume show launch where guest flow decisions were locked before insight\, forcing expensive mid-run fixes. \nUsing real numbers\, timelines\, and trade-offs\, this session shows how sequencing audience learning\, capital\, and commitment directly determines ROI and ROX. \nTLDR; Most experiential pain is self-inflicted. This is how to delay the pain until it actually matters. \nKey takeaways: \n\nTest demand before belief hardens\nLearn how to validate interest and audience resonance before locking venues\, designs\, or major spend — using lightweight signals rather than polished launches.\nRead pricing through time\, not averages\nUse day- and hour-level sales patterns to identify pricing gaps\, demand cliffs\, and elasticity early\, instead of relying on blended metrics that hide opportunity.\nBorrow communities before buying attention\nActivate bands\, artisans\, creators\, and local partners as built-in distribution to reduce CAC and deepen emotional engagement without increasing media spend.\nLearn at checkout\, not after the run\nCapture real customer intent in the moment of purchase to improve marketing\, programming\, and sponsorship decisions while the experience is still live.\nSpend only where impact clears breakeven\nApply a simple breakeven test to creative and operational decisions to avoid overhiring\, overdesigning\, and last-minute additions that audiences won’t materially notice. (this is where the love triangle really comes in)
URL:https://londonexperienceweek.com/event/roi-rox-timing-an-experiential-love-triangle/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/jpeg:https://londonexperienceweek.com/wp-content/uploads/2026/03/Kris-Nalla.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T100000
DTEND;TZID=Europe/London:20260423T103000
DTSTAMP:20260418T141019Z
CREATED:20260318T102319Z
LAST-MODIFIED:20260418T141019Z
UID:10007704-1776938400-1776940200@londonexperienceweek.com
SUMMARY:Experiences That Matter: Building Brand Impact Through Collaboration and Insight
DESCRIPTION:This session explores how TRO and BMW create real-world impact in the UK.  \nDrawing on 20 years of relationship intelligence data\, it shows that deep\, trusted partnerships\, invested in as rigorously as creativity\, are a true superpower for growth\, particularly when retention is five times more cost-efficient than acquisition. \nThe session will unpack work that shifts perception and builds brand energy people actually feel\, while helping BMW stay relevant in a fast-moving\, culture-driven UK landscape. \nIt breaks down how experiential work becomes a brand-building engine when agencies move beyond delivery into strategic vision and business understanding. These are the traits data shows separate high-performing partnerships from the rest. \nAttendees can expect honest insights on partnership\, retention\, and organic growth\, framed through the lens of impact: what moves people and what makes a brand matter. \nKey takeaways: \n\nHow to design experiences that create measurable brand and business impact\, in a context where impact is the new currency.\nHow TRO helps BMW stay culturally relevant in the UK by combining flawless delivery with strategic direction and social-first\, creator-ready experiences.\nHow long-term partnerships\, underpinned by business understanding and a prevention mindset\, unlock bigger\, braver ideas that shift brand perception while reducing churn.\nHow to spot and grow opportunities by solving real audience needs\, identifying early risk signals before they affect revenue.\nHow trust\, transparency\, and a clear point of view fuel impactful work that feels effortless to clients\, even when efficiency and collaboration are top concerns.
URL:https://londonexperienceweek.com/event/experiences-that-matter-building-brand-impact-through-collaboration-and-insight/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Balpreet-Mangat.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T170000
DTEND;TZID=Europe/London:20260422T173000
DTSTAMP:20260414T091557Z
CREATED:20260414T091557Z
LAST-MODIFIED:20260414T091557Z
UID:10008976-1776877200-1776879000@londonexperienceweek.com
SUMMARY:The LXW26 Shark Tank!
DESCRIPTION:It’s back for 2026! \nWhether you call it Shark Tank or Dragon’s Den (or The Tigers of Money as it was originally called in Japan)\, our version of the infamous TV is where you the LXW attendee gets to pitch their ideas to a panel of investors\, operators\, and experience veterans. \nJust fill in the form (link below) and get ready to pitch for your life! \n>> CLICK TO FILL IN FORM \nThis is the biggest chance you will EVER have to have to get YOUR idea in front of a dream line-up of experience taken – make the most of it! \nExpect insights\, surprises\, and maybe even some funding sparks… \nNOTE: This session expects you to pitch your session to a panel of experts in front of a live audience for five minute. Please practice your session as much as possible to hit the time limit and get your concept across. \nIf you would like the chance to pitch directly to the audience with no panel discussion\, head to our Three Minute Heroes session on Thursday where you’ll get the chance to present your project. \n 
URL:https://londonexperienceweek.com/event/the-lxw26-shark-tank/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/shark-tank.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T160000
DTEND;TZID=Europe/London:20260422T164500
DTSTAMP:20260327T154314Z
CREATED:20260313T174449Z
LAST-MODIFIED:20260327T154314Z
UID:10000453-1776873600-1776876300@londonexperienceweek.com
SUMMARY:Using AI to Clarify Experience Design
DESCRIPTION:Many designers are adopting AI tools quickly. The result is often more concepts\, more outputs\, but less clarity. Instead of accelerating decision-making\, AI can create noise that weakens creative direction and human judgment. \nThis session reframes AI as a design assistant\, NOT a shortcut or replacement for craft. Through real-world case studies\, NeoPangea’s Jen Wallace and Teresa Van Wagner are joined by ID3 Group’s Lydia Futral-Pilcher to show how AI is intentionally integrated into NeoPangea’s experience design workflow to support clarity\, alignment\, and better decision-making across IRL projects. \nThe session will walk through when and why AI is used during concept development\, narrative framing\, and internal alignment\, and when it’s deliberately not used. Along the way\, the speakers will share honest examples of failed experiments\, abandoned approaches\, and lessons learned. \nAttendees will be introduced to a simple\, repeatable framework for using AI with purpose\, preserving authorship while benefiting from emerging tools. \nFor beginner to intermediate AI users; experience designers\, creative technologists\, producers\, and strategists \nKey takeaways: \n\nA practical framework for integrating AI into experience design workflows\nClear guidance on where AI adds value\, and where it erodes craft\nReal examples of successful and unsuccessful AI use in IRL projects\nGreater confidence using AI intentionally\, not reactively\n\n 
URL:https://londonexperienceweek.com/event/using-ai-to-clarify-experience-design/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=application/pdf:https://londonexperienceweek.com/wp-content/uploads/2026/03/Lydia-Jen-Teresa.pdf
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T160000
DTEND;TZID=Europe/London:20260422T163000
DTSTAMP:20260416T124256Z
CREATED:20260414T005634Z
LAST-MODIFIED:20260416T124256Z
UID:10008973-1776873600-1776875400@londonexperienceweek.com
SUMMARY:Memory\, Embodiment and AI for the Immersive Industry
DESCRIPTION:When considering the potential impact of immersive technologies on our society\, there is an unmistakable human component.  \nThe value of immersive experiences stems\, at least in part\, from the embodiment of the experience: the immersion of the senses\, the social interpersonal aspect\, and the dimension of these tools that goes beyond passive screen consumption. \nHow can we use AI to enhance our understanding of the immersive industry and explore the potential for AI-human collaboration? \nMeet Sam – Tellart’s ongoing applied research project exploring real-time AI-human interaction with generative cinema. \nThrough a series of phone-based interactions\, an unlimited number of participants can provide input and feedback into the interactive on-screen engine. \nAfter careful processing\, Sam will provide a uniquely generated cinematic reflection on the group’s collective consciousness. \nOn the spot. \n\n This work is a continuation of Tellart’s previous work at Nxt Museum Amsterdam as well as several other AI-powered experiences that the company has created over the last two years. 
URL:https://londonexperienceweek.com/event/memory-embodiment-and-ai-for-the-immersive-industry/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/jpeg:https://londonexperienceweek.com/wp-content/uploads/2026/04/0-1.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T160000
DTEND;TZID=Europe/London:20260422T163000
DTSTAMP:20260418T103742Z
CREATED:20260413T235343Z
LAST-MODIFIED:20260418T103742Z
UID:10008972-1776873600-1776875400@londonexperienceweek.com
SUMMARY:A Common Design Language for Experience
DESCRIPTION:We design experiences around what people should feel.  \nThen we build them with tools that only understand what machines should do. \nSomewhere in between\, the original vision drifts. \nNot because anyone failed\, but because there’s no shared language to protect it. \nAnton will introduce a new experience design language for experience that treats human perception as a first-class building block\, encoding creative intent as an immutable blueprint so that when something changes\, the impact on what people will actually feel is visible immediately. \nAnton will be joined by Mark Laisure from Impossible Creative to reveal one of the first implementations of this project. \nKey takeaways: \n\nWhy creative vision drifts between concept and delivery\, and what structurally causes it\nA new design language that starts with human perception\, not hardware protocols\nHow to encode creative intent as an immutable blueprint that connects the original vision directly to the delivered experience\nHow to make the impact of any change visible at the point decisions are being made\nHow to get involved in shaping an open standard that belongs to the industry
URL:https://londonexperienceweek.com/event/a-common-design-language-for-experience/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Anton-Christodoulou.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T160000
DTEND;TZID=Europe/London:20260422T163000
DTSTAMP:20260415T145728Z
CREATED:20260413T153221Z
LAST-MODIFIED:20260415T145728Z
UID:10008963-1776873600-1776875400@londonexperienceweek.com
SUMMARY:Roundtable: More Please! ROI\, ROX and How to Measure & Deliver Profitable Experiences
DESCRIPTION:Please come along and join in the debate with our expert panel. \n\nTitle: More Please! ROI\, ROX and How to Measure & Deliver Profitable Experiences \nA Business of Experience Roundtable \nDescription: \nExperiences work: 91% brand recall\, 85% more likely to purchase. \nThey drive pipeline\, deepen relationships\, and create lasting brand impact. \nAnd yet… budgets are still hard to unlock. \nBecause “was it good?” isn’t enough anymore. The real question is: “did it drive business?” \nWhether it’s a brand activation or a B2B event\, the challenge is the same: how do you prove experiences deliver measurable outcomes — and earn more budget? \nKey Questions \n\nHow do you make ROI undeniable — to CMOs\, CFOs\, and sales teams?\nWhat metrics actually matter (pipeline\, revenue\, retention\, brand)?\nHow do you connect experiences to real business outcomes?\nWhat formats (events\, activations\, communities) drive the strongest results?\nWho is doing measurement well — and how?\nWhat should we stop measuring?\nHow do you move experiences from “marketing spend” to core growth driver?\n\nWhat You’ll Come Away From This Roundtable With: \nClear frameworks\, metrics\, and strategies to prove – and grow – the business impact of both B2B events and brand experiences.
URL:https://londonexperienceweek.com/event/roundtable-more-please-roi-rox-and-how-to-measure-deliver-profitable-experiences/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Business-of-Experience-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T160000
DTEND;TZID=Europe/London:20260422T163000
DTSTAMP:20260410T152951Z
CREATED:20260318T103200Z
LAST-MODIFIED:20260410T152951Z
UID:10007705-1776873600-1776875400@londonexperienceweek.com
SUMMARY:Making Meaning\, Connection\, and Transformation: Tools\, Reflections\, and Explorations
DESCRIPTION:Impactful experiences create a transformation in their guests…but how do we design to create embodied\, emotional connections and meaningful\, memorable audience journeys? \nDrawing on 25 years of creating immersive\, site-specific\, and experiential work\, Zach will offer practical tools and considerations on creating emotionally engaging audience journeys. \nHe will detail the myriad methods he and Third Rail Projects have used to create critically-acclaimed works that place the audience at the very heart of the storytelling including: Then She Fell\, The Grand Paradise\, Ghost Light\, Behind the City\, the VR adaptation of Wolves in The Walls\, and many others. \nKey takeaways: \n\nWhy you need to hire a theater/dance/movement director as a consultant and/or key member of your team. What is crucial about designing for the whole body & choreographing/blocking the audience experience?\nWhy it is important to create pathways for personal meaning-making through audience endowment and resonance. How does this offer essential and meaningful agency and participation?\nWhy you might want to reimagine what intimacy means in immersive/experiential performance and activations. How we can foster deeply connected\, emotionally resonant\, and scalable audience experiences without relying on unsustainable performer-to-audience ratios?
URL:https://londonexperienceweek.com/event/making-meaning-connection-and-transformation-tools-reflections-and-explorations/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Zach-Morris.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T150000
DTEND;TZID=Europe/London:20260422T154500
DTSTAMP:20260313T180810Z
CREATED:20260313T180003Z
LAST-MODIFIED:20260313T180810Z
UID:10000456-1776870000-1776872700@londonexperienceweek.com
SUMMARY:Pitch\, Please! How to Sell Your Creative Idea
DESCRIPTION:Creative ideas don’t fail because they’re not good—they fail because they’re pitched without clarity\, context\, or value.  \nThis interactive workshop breaks down how to pitch creative ideas to brands in a way that actually gets a yes. Participants will learn how to frame ideas as brand solutions\, align creativity with business goals\, and communicate value without flattening the magic. \nThrough hands-on exercises\, live examples\, and real-time reframing\, attendees will actively workshop a pitch and leave with a simple\, repeatable framework they can use in brand meetings\, decks\, and follow-ups. \nLess theory. More traction. \nKey takeaways: \n\n A 5-Part Pitch Framework\nA simple structure for pitching creative ideas to brands that clearly connects concept\, audience\, brand value\, and outcome.\nThe “Brand Translation” Cheat Sheet\nA quick-reference guide for translating creative language into brand priorities like objectives\, KPIs\, and ROI.\nThe 30-Second Hook Formula\nA repeatable opening that captures attention fast and frames your idea before details derail the room.\nA Pitch Clarity Checklist\nA self-edit tool to stress-test any pitch for focus\, relevance\, and decision-maker readiness.\nA Reusable Pitch Template\nA plug-and-play template attendees can use immediately for decks\, meetings\, or written proposals.
URL:https://londonexperienceweek.com/event/pitch-please-how-to-sell-your-creative-idea/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Jillian-Austin.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T150000
DTEND;TZID=Europe/London:20260422T153000
DTSTAMP:20260418T125552Z
CREATED:20260413T134725Z
LAST-MODIFIED:20260418T125552Z
UID:10008958-1776870000-1776871800@londonexperienceweek.com
SUMMARY:Roundtable: Swinging London | What We Can All Learn From Competitive Socializing
DESCRIPTION:Full guest list to come. Please come along and join in the debate with our expert panel. \n\nTitle: Swinging London | What We Can All Learn From Competitive Socializing \nA Business of Experience Roundtable \nHost: Kevin Williams (The Stinger Report / LBX Collective) \nDescription: \nFrom Swingers to Flight Club\, Puttshack to the recently-opened Poolhouse\, competitive socialising is one of the fastest-growing & most successful formats in the Experience Economy. It blends play\, F&B\, and repeatable revenue. \nVenues often outperform traditional hospitality on: \n\nDwell time (2–3x longer)\nRepeat visits (driven by gameplay + social loops)\nHigher per-head spend\nLower reliance on constant new customer acquisition due to built-in replayability\n\nKey Questions: \n\nSo what are the secrets to competitive socializing’s success – and what can the rest of us learn from them?\nWhy is competitive socialising outperforming traditional hospitality and leisure formats?\nWhat drives repeat visits? Is that design intentional? What are the best mechanics for repeat visitation?\nWhat can museums\, brands\, theme parks\, LBEs\, and even B2B events learn from these mechanics?\nHow important is gameplay vs atmosphere vs social context?\nConsidering the competitive socialising formats that haven’t worked – when does this model break? What doesn’t scale?\nAlso\, what about the competitive socializing startups that didn’t make it? What’s the difference between those that win vs those that close?\n\nWhat You’ll Come Out Of This Roundtable With: \nDesign and commercial principles transferable from one of the fastest-growing sectors to your work.
URL:https://londonexperienceweek.com/event/roundtable-swinging-london-what-we-can-all-learn-from-competitive-socializing/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Business-of-Experience-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T150000
DTEND;TZID=Europe/London:20260422T153000
DTSTAMP:20260331T112422Z
CREATED:20260311T144946Z
LAST-MODIFIED:20260331T112422Z
UID:10000017-1776870000-1776871800@londonexperienceweek.com
SUMMARY:High Tech\, Low Tech\, No Tech: Lessons Learned From 800+ Immersive Experiences
DESCRIPTION:When we talk about immersive experiences\, technology can sometimes dominate the conversation. But after encountering 900+ immersive works across three continents in three years\, Katrina noticed a recurring pattern: tech alone doesn’t determine quality. \nIn this session\, she introduces her AURA Framework (Agency\, Universe\, Resonance\, Artistry) – a qualitative lens for thinking about how immersive experiences function and why they land. Rather than scoring or ranking work\, AURA offers a shared vocabulary for reflecting on agency\, world-building\, resonance\, and craft. \nWhether built with cutting-edge tech or almost none at all\, this session offers an experience-first perspective on designing work that holds together and connects with audiences. \nKey takeaways: \n\nThe AURA Framework (Agency\, Universe\, Resonance\, Artistry) – A practical qualitative lens participants can use to think more clearly about immersive design choices\, regardless of scale\, budget\, or technology.\nA clearer distinction between technology and experience quality – A sharper way to identify when tech is adding value versus when it’s compensating for weak design.\nPatterns observed across 900+ immersive works – Recurring design strengths and common pitfalls drawn from extensive firsthand experience across formats and contexts.\nLanguage to advocate for experience-led decisions – Clear vocabulary to help teams communicate why certain design choices matter\, especially when navigating stakeholder pressure around technology.
URL:https://londonexperienceweek.com/event/high-tech-low-tech-no-tech-patterns-observed-across-800-immersive-works/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Katrina-Lat.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T150000
DTEND;TZID=Europe/London:20260422T153000
DTSTAMP:20260414T171707Z
CREATED:20260311T142605Z
LAST-MODIFIED:20260414T171707Z
UID:10000014-1776870000-1776871800@londonexperienceweek.com
SUMMARY:Designing With Music and Sound: Creating Experiences That Transform
DESCRIPTION:Experiences today are often overloaded in an effort to engage every sense\, leaving audiences overstimulated rather than deeply connected.  \nThis talk places renewed emphasis on reintroducing music and sound as foundational forces in experience design\, not secondary layers. \nDrawing from real-world productions and experiences\, music therapy studies\, and ancestral sound practices\, Gen Cleary shares how a pivotal realization in her own work reshaped her approach. \nShe introduces a practical framework and clear protocols for using music\, sound\, haptics\, and spatial environments with intention\, so experiences can entertain while also helping audiences heal\, unite\, and transform\, creating deeper impact without compromising well-being. \nKey takeaways: \n\nExploration of protocol for using music and sound with intention\nA dosage checklist to avoid overstimulation\nA body-first approach to music and sound design\nWe can hear but are we listening\nYes to introducing haptics into our experiences\, but only with a clear safety playbook in place
URL:https://londonexperienceweek.com/event/designing-with-music-and-sound-creating-experiences-that-transform/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/jpeg:https://londonexperienceweek.com/wp-content/uploads/2026/03/Gen-Cleary.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T140000
DTEND;TZID=Europe/London:20260422T144500
DTSTAMP:20260313T173511Z
CREATED:20260313T173511Z
LAST-MODIFIED:20260313T173511Z
UID:10000451-1776866400-1776869100@londonexperienceweek.com
SUMMARY:The Story Codex: A New Framework for Narrative in Experiences
DESCRIPTION:The Story Codex is a narrative tool that redefines how stories are built.  \nDesigned to be equally useful for linear\, branching\, and open-world experiences\, this new framework also empowers collaborators across disciplines — both writers and non-writers alike — to shape the narrative design of an experience. \nKey takeaways: \n\nImmersive stories are not films or television shows. So why are immersive writers still using film and television tools — like treatments or bibles — to create and document their work? Whether attendees go on to use the Story Codex or not\, this presentation will open their eyes to the urgent need for new narrative tools that are designed specifically for immersive storytelling.\nThe presentation will shift the definition of “story” from a linear plot and cast of characters to\, simply\, a collection of rules. This will fundamentally change the way attendees think about narrative.\nThe Story Codex is the first narrative tool that develops stories as rule sets — and attendees will quickly learn how to adapt this method for their own projects.
URL:https://londonexperienceweek.com/event/the-story-codex-a-new-framework-for-narrative-in-experiences/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Abigail-Taylor-Sansom.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T140000
DTEND;TZID=Europe/London:20260422T143000
DTSTAMP:20260331T115059Z
CREATED:20260331T115059Z
LAST-MODIFIED:20260331T115059Z
UID:10008093-1776866400-1776868200@londonexperienceweek.com
SUMMARY:From IRL to IP: The Kinetic Framework for Evaluating Experiential Expansion
DESCRIPTION:‘IP-to-be or not to be’…  \nThat is the question many experiential creators find themselves asking as they find themselves at the intersection of an entertainment category that has grown year after year\, a legacy entertainment industry on the hunt for scaled IP\, and an audience with an appetite for more. \nSome experiences begin and end in one venue. One run. One audience. \nHowever\, there are those experiences that can be the spark that starts an IP engine. \nJoin Diana Williams\, CEO & Co-founder of media venture studio Kinetic Energy Entertainment\, as she dives into the gap between experiences that exist in a moment and experiences that live across media. \nThe session will offer early development exercises for anyone in the entertainment ecosystem – creators\, IP owners\, investors\, brands\, etc – to view the IRL “mothership” through the lens of how experiential work can become an IP-builder. Attendees can expect honest insights on the hard conversations that are needed to get to a yay\, nay or let’s table for now on the question of IP. \nKey takeaways: \n\nA checklist to assess whether an experience is scalable across other media.\nA framework for assessing core team capabilities and ambitions.\n“Golden Rules” of IP expansion.
URL:https://londonexperienceweek.com/event/from-irl-to-ip-the-kinetic-framework-for-evaluating-experiential-expansion/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Diana-Williams-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T140000
DTEND;TZID=Europe/London:20260422T143000
DTSTAMP:20260330T095850Z
CREATED:20260311T155302Z
LAST-MODIFIED:20260330T095850Z
UID:10000022-1776866400-1776868200@londonexperienceweek.com
SUMMARY:Human Tech Under Martial Law: Lightsticks\, Flags\, Prepayment & BARAM
DESCRIPTION:On 3 December 2024\, South Korea lived through a surreal day: martial law declared\, then overturned within hours.  \nFear and old memories of violence surfaced – but what appeared in the streets was different: \n\nK-pop lightsticks instead of weapons\nHand-drawn meme flags (“I want to go home”\, “National Lying Down Association”)\nPrepaid cups of warm coffee waiting for strangers\n\nIn this session\, Jooseok Oh (Founder\, CEO BARAM Experience Co.\, Ltd) shares these fragile\, powerful “human technologies” and explores what they teach us about designing experiences\, democracy\, and sustainable coexistence – not as the organiser\, but as a Korean experience researcher and storyteller. \nKey takeaways: \nThis session gives you a set of lenses and prompts to design with the human technologies your audiences invent for themselves – not just with the tools you buy or build. \n\nA backstage context-mapping method for any audience\nA reusable way to map the “hidden layers” behind behaviour – from 1980–90s democracy movements to 2002 World Cup streets\, 2016 candlelight protests and the 2024–25 “revolution of light”. You’ll leave with questions you can use to surface your own city’s historical layers before you design.\nA lens for reading symbols as human tech\, not props\nHow to treat K-pop lightsticks\, meme flags and prepaid cups of warm coffee as serious interfaces for emotion\, identity and care – and how to run the same analysis on the objects\, memes and habits your audiences already bring from home.\nDesign prompts for when people refuse to follow the script\nConcrete prompts to redesign one current project so it anticipates where people will really move: from staying home to coming out\, from standing still to studying under streetlights\, from consuming to organising heated buses and late-night snacks for strangers.\nA pattern library for bottom-up solidarity hacks\nTransferable patterns from Korea’s winter nights – from foil-blanket “Kisses” cheering squads to anonymous donors sending heated buses – that you can adapt to festivals\, museums\, cities and brands without copying the politics.\nA sharper definition of “human tech” for experience makers\nA way to distinguish between digital tools and the human technologies of time\, risk and shared belief – plus a closing question set you can use with your team: “Where will we let people become the protagonists here?”
URL:https://londonexperienceweek.com/event/human-tech-under-martial-law-lightsticks-flags-prepayment-baram/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/오주석-Jooseok-Oh.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T140000
DTEND;TZID=Europe/London:20260422T143000
DTSTAMP:20260327T114754Z
CREATED:20260311T150633Z
LAST-MODIFIED:20260327T114754Z
UID:10000019-1776866400-1776868200@londonexperienceweek.com
SUMMARY:People Aren’t Escaping Reality. They’re Rewriting Themselves
DESCRIPTION:We ARE the story. \nPeople aren’t turning to experiences to escape reality. They’re using them to rewrite who they are. \nFor the past decade\, Raj Samuel has been building underground worlds across London\, creating 10 surreal\, story-driven immersive music events where participants stepped inside the story. Projects like 1984 vs 1984\, Trumpocalypse\, Once A Tron A Time\, and Blizzard of Odd invited participants into strange\, participatory worlds. These experiences were doing more than entertaining people — they were changing how participants saw themselves\, even if only for a moment. \nWhat emerged from those experiments was a pattern rarely discussed in experience design. Powerful experiences don’t simply create memories. They temporarily change who someone is. \nRaj calls these Main Character Moments — brief sparks where someone stops observing and begins acting like the protagonist of their own story. They sit at the heart of a broader idea he calls We ARE the Story: the notion that people don’t just consume narratives\, they actively rewrite themselves inside them. \nDrawing on ten years of participatory worlds and thousands of participants\, this talk introduces five discoveries about how identity rewrites actually happen: \n\nThe Imagination Gap – People can’t change what they can’t imagine.\nThe Permission Paradox – The tighter the script\, the smaller the shift.\nThe Short Circuit Moment – The moment someone steps outside their usual script.\nIdentity Editing – For a moment\, someone becomes a different version of themselves.\nThe Afterglow Effect – What matters is what travels home.\n\nTogether these discoveries reveal the hidden mechanics behind experiences that don’t just entertain people\, but restore imagination\, interrupt identity scripts\, and create moments that travel far beyond the room.
URL:https://londonexperienceweek.com/event/people-arent-escaping-reality-theyre-rewriting-themselves/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Raj-Samuel.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T130000
DTEND;TZID=Europe/London:20260422T140000
DTSTAMP:20260420T222151Z
CREATED:20260420T221955Z
LAST-MODIFIED:20260420T222151Z
UID:10008995-1776862800-1776866400@londonexperienceweek.com
SUMMARY:Colour of Conversation: In Conversation
DESCRIPTION:Colour of Conversation by DODDZ is a living artwork that listens to human conversation and translates its emotional tone into evolving fields of colour in real time. Nothing is pre-programmed. Every moment is shaped by the people in the room. \nThe artwork has been featured throughout London Experience Week. Microphones have been set up in various locations to ensure we are ‘taking the temperature’ of London Experience Week throughout the event. \nWhat do the business roundtables in The Loft look like vs the workshops in The Baby Box. How does the audience for Barbie: The Dream Experience’s Sarah Mendes compare with that of Abraham Burickson’s Worldbuilding the World. \nWXO Head of Content Mike Goldsmith chats with DODDZ in a lunchtime discussion\, talking about the artist’s beginnings\, his art practice and the importance of storytelling to his work. After a conversation about Colour of Conversation\, the artwork will be displayed on the ceiling of The Box as we move from room to room and experience London Experience Week – in real time…
URL:https://londonexperienceweek.com/event/colour-of-conversation-in-conversation/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,Experiences,LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/DODDZ.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T130000
DTEND;TZID=Europe/London:20260422T140000
DTSTAMP:20260413T214421Z
CREATED:20260413T213915Z
LAST-MODIFIED:20260413T214421Z
UID:10008968-1776862800-1776866400@londonexperienceweek.com
SUMMARY:Inside The BurnerSphere
DESCRIPTION:We are delighted to welcome Big Rock Creative CEO Athena Demos to London Experience Week where she will be sharing BurnerSphere\, the award-winning VR recreation of the Burning Man festival. \nYou’ll be able to experience the full BurnerSphere platform for yourself\, with a full guided VR experience with Athena also present. \nAthena will share how BurnerSphere combines 360 and 180 stereo footage with VR worlds for immersive storytelling that is evolving the way we connect\, explore\, and participate together across digital and physical worlds. \nKeep an eye on the London Experience Week app on how to sign up for sessions across both Wednesday and Thursday lunchtimes. Walk ups will also be available. \n  \n\n  \nAbout BurnerSphere \nBurnerSphere is a groundbreaking social VR platform created by BRCvr in collaboration with Burning Man Project. \nAt its core\, it’s an immersive documentary experience that tells the story of the vibrant communities that make up Burning Man. \nThis isn’t a passive 2D doc—it’s a living\, breathing digital world where you can walk alongside friends from anywhere in the world to explore mind-blowing art\, join interactive workshops\, and connect in real time. \nWith realistic 360° and 180° video\, detailed virtual environments\, and spontaneous social interaction\, BurnerSphere captures the spirit of Black Rock City and invites you to participate in its culture year-round. \nBurnerSphere accurately mirrors the sights\, sounds\, and spirit of Black Rock City through: \n\nA dynamic social VR environment that fosters real-time engagement\nFully exploration virtual Playa\n360° and 180° 3D video footage from past Burns\nPhotorealistic 3 dimensional art installations\nInteractive theme camps\nResurrected Temples\, Man bases to create the Temple Museum and Museum of the Man and other large scale art from Burning Man’s history\nLive music\, artist panels\, wellness workshops\, and lectures at the virtual Center Camp\n\nAbout BRCvr \nBRCvr is an official virtual Burning Man Experience whose scope is unprecedented in the VR space. Athena produced internationally recognized social impact projects such as Breonna’s Garden which premiered at SXSW 2022 and Pride has no borders which was a finalist in the VR Awards. In 2024\, Athena produced a live event called GLOW: a Celebration of the 15th Annual Auggie Awards to great success welcoming over 1500 technology leaders for networking and transformational fun sponsored by T-Mobile. \nAbout Big Rock Creative \nBig Rock Creative won the Producer’s Guild Award for Innovation\, the Aurea Award for creativity\, the No Proscenium award for Best VR experience of 2020\, the Hermes’ Platinum Award\, and the Auggie Award for Best Societal Impact of 2022 and well as Best Indie Creator of 2023.
URL:https://londonexperienceweek.com/event/inside-the-burnersphere/2026-04-22/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Athena-Demos.png
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DTSTART;TZID=Europe/London:20260422T120000
DTEND;TZID=Europe/London:20260422T124500
DTSTAMP:20260323T011236Z
CREATED:20260313T172857Z
LAST-MODIFIED:20260323T011236Z
UID:10000450-1776859200-1776861900@londonexperienceweek.com
SUMMARY:Tug Of War: The Dance Between Creative And Finance
DESCRIPTION:In this panel discussion moderated by Alicia Yaffe and featuring Dave Shulman and Neil Chakravarti\, we’ll bring creatives\, investors\, and finance leaders into a shared conversation about how experiential projects move from idea to reality.  \nPanelists will explore how different stakeholders approach projects at the outset — from creating original IP to responding to a brief — and how viability\, risk\, and structure are balanced against creative imperative and guest experience. \nKey takeaways: \n\nLearn how to identify each stakeholders starting point\nLearn how to apply creative compromise to your circumstances\nGain real perspective from creative\, business and investor perspectives
URL:https://londonexperienceweek.com/event/tug-of-war-the-dance-between-creative-and-finance/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/David-Alicia-Neil.png
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