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DTSTART;TZID=Europe/London:20260422T140000
DTEND;TZID=Europe/London:20260422T143000
DTSTAMP:20260331T115059Z
CREATED:20260331T115059Z
LAST-MODIFIED:20260331T115059Z
UID:10008093-1776866400-1776868200@londonexperienceweek.com
SUMMARY:From IRL to IP: The Kinetic Framework for Evaluating Experiential Expansion
DESCRIPTION:‘IP-to-be or not to be’…  \nThat is the question many experiential creators find themselves asking as they find themselves at the intersection of an entertainment category that has grown year after year\, a legacy entertainment industry on the hunt for scaled IP\, and an audience with an appetite for more. \nSome experiences begin and end in one venue. One run. One audience. \nHowever\, there are those experiences that can be the spark that starts an IP engine. \nJoin Diana Williams\, CEO & Co-founder of media venture studio Kinetic Energy Entertainment\, as she dives into the gap between experiences that exist in a moment and experiences that live across media. \nThe session will offer early development exercises for anyone in the entertainment ecosystem – creators\, IP owners\, investors\, brands\, etc – to view the IRL “mothership” through the lens of how experiential work can become an IP-builder. Attendees can expect honest insights on the hard conversations that are needed to get to a yay\, nay or let’s table for now on the question of IP. \nKey takeaways: \n\nA checklist to assess whether an experience is scalable across other media.\nA framework for assessing core team capabilities and ambitions.\n“Golden Rules” of IP expansion.
URL:https://londonexperienceweek.com/event/from-irl-to-ip-the-kinetic-framework-for-evaluating-experiential-expansion/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Diana-Williams-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T140000
DTEND;TZID=Europe/London:20260422T143000
DTSTAMP:20260330T095850Z
CREATED:20260311T155302Z
LAST-MODIFIED:20260330T095850Z
UID:10000022-1776866400-1776868200@londonexperienceweek.com
SUMMARY:Human Tech Under Martial Law: Lightsticks\, Flags\, Prepayment & BARAM
DESCRIPTION:On 3 December 2024\, South Korea lived through a surreal day: martial law declared\, then overturned within hours.  \nFear and old memories of violence surfaced – but what appeared in the streets was different: \n\nK-pop lightsticks instead of weapons\nHand-drawn meme flags (“I want to go home”\, “National Lying Down Association”)\nPrepaid cups of warm coffee waiting for strangers\n\nIn this session\, Jooseok Oh (Founder\, CEO BARAM Experience Co.\, Ltd) shares these fragile\, powerful “human technologies” and explores what they teach us about designing experiences\, democracy\, and sustainable coexistence – not as the organiser\, but as a Korean experience researcher and storyteller. \nKey takeaways: \nThis session gives you a set of lenses and prompts to design with the human technologies your audiences invent for themselves – not just with the tools you buy or build. \n\nA backstage context-mapping method for any audience\nA reusable way to map the “hidden layers” behind behaviour – from 1980–90s democracy movements to 2002 World Cup streets\, 2016 candlelight protests and the 2024–25 “revolution of light”. You’ll leave with questions you can use to surface your own city’s historical layers before you design.\nA lens for reading symbols as human tech\, not props\nHow to treat K-pop lightsticks\, meme flags and prepaid cups of warm coffee as serious interfaces for emotion\, identity and care – and how to run the same analysis on the objects\, memes and habits your audiences already bring from home.\nDesign prompts for when people refuse to follow the script\nConcrete prompts to redesign one current project so it anticipates where people will really move: from staying home to coming out\, from standing still to studying under streetlights\, from consuming to organising heated buses and late-night snacks for strangers.\nA pattern library for bottom-up solidarity hacks\nTransferable patterns from Korea’s winter nights – from foil-blanket “Kisses” cheering squads to anonymous donors sending heated buses – that you can adapt to festivals\, museums\, cities and brands without copying the politics.\nA sharper definition of “human tech” for experience makers\nA way to distinguish between digital tools and the human technologies of time\, risk and shared belief – plus a closing question set you can use with your team: “Where will we let people become the protagonists here?”
URL:https://londonexperienceweek.com/event/human-tech-under-martial-law-lightsticks-flags-prepayment-baram/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/오주석-Jooseok-Oh.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T140000
DTEND;TZID=Europe/London:20260422T143000
DTSTAMP:20260327T114754Z
CREATED:20260311T150633Z
LAST-MODIFIED:20260327T114754Z
UID:10000019-1776866400-1776868200@londonexperienceweek.com
SUMMARY:People Aren’t Escaping Reality. They’re Rewriting Themselves
DESCRIPTION:We ARE the story. \nPeople aren’t turning to experiences to escape reality. They’re using them to rewrite who they are. \nFor the past decade\, Raj Samuel has been building underground worlds across London\, creating 10 surreal\, story-driven immersive music events where participants stepped inside the story. Projects like 1984 vs 1984\, Trumpocalypse\, Once A Tron A Time\, and Blizzard of Odd invited participants into strange\, participatory worlds. These experiences were doing more than entertaining people — they were changing how participants saw themselves\, even if only for a moment. \nWhat emerged from those experiments was a pattern rarely discussed in experience design. Powerful experiences don’t simply create memories. They temporarily change who someone is. \nRaj calls these Main Character Moments — brief sparks where someone stops observing and begins acting like the protagonist of their own story. They sit at the heart of a broader idea he calls We ARE the Story: the notion that people don’t just consume narratives\, they actively rewrite themselves inside them. \nDrawing on ten years of participatory worlds and thousands of participants\, this talk introduces five discoveries about how identity rewrites actually happen: \n\nThe Imagination Gap – People can’t change what they can’t imagine.\nThe Permission Paradox – The tighter the script\, the smaller the shift.\nThe Short Circuit Moment – The moment someone steps outside their usual script.\nIdentity Editing – For a moment\, someone becomes a different version of themselves.\nThe Afterglow Effect – What matters is what travels home.\n\nTogether these discoveries reveal the hidden mechanics behind experiences that don’t just entertain people\, but restore imagination\, interrupt identity scripts\, and create moments that travel far beyond the room.
URL:https://londonexperienceweek.com/event/people-arent-escaping-reality-theyre-rewriting-themselves/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Raj-Samuel.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T130000
DTEND;TZID=Europe/London:20260422T140000
DTSTAMP:20260420T222151Z
CREATED:20260420T221955Z
LAST-MODIFIED:20260420T222151Z
UID:10008995-1776862800-1776866400@londonexperienceweek.com
SUMMARY:Colour of Conversation: In Conversation
DESCRIPTION:Colour of Conversation by DODDZ is a living artwork that listens to human conversation and translates its emotional tone into evolving fields of colour in real time. Nothing is pre-programmed. Every moment is shaped by the people in the room. \nThe artwork has been featured throughout London Experience Week. Microphones have been set up in various locations to ensure we are ‘taking the temperature’ of London Experience Week throughout the event. \nWhat do the business roundtables in The Loft look like vs the workshops in The Baby Box. How does the audience for Barbie: The Dream Experience’s Sarah Mendes compare with that of Abraham Burickson’s Worldbuilding the World. \nWXO Head of Content Mike Goldsmith chats with DODDZ in a lunchtime discussion\, talking about the artist’s beginnings\, his art practice and the importance of storytelling to his work. After a conversation about Colour of Conversation\, the artwork will be displayed on the ceiling of The Box as we move from room to room and experience London Experience Week – in real time…
URL:https://londonexperienceweek.com/event/colour-of-conversation-in-conversation/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,Experiences,LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/DODDZ.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T130000
DTEND;TZID=Europe/London:20260422T140000
DTSTAMP:20260413T214421Z
CREATED:20260413T213915Z
LAST-MODIFIED:20260413T214421Z
UID:10008968-1776862800-1776866400@londonexperienceweek.com
SUMMARY:Inside The BurnerSphere
DESCRIPTION:We are delighted to welcome Big Rock Creative CEO Athena Demos to London Experience Week where she will be sharing BurnerSphere\, the award-winning VR recreation of the Burning Man festival. \nYou’ll be able to experience the full BurnerSphere platform for yourself\, with a full guided VR experience with Athena also present. \nAthena will share how BurnerSphere combines 360 and 180 stereo footage with VR worlds for immersive storytelling that is evolving the way we connect\, explore\, and participate together across digital and physical worlds. \nKeep an eye on the London Experience Week app on how to sign up for sessions across both Wednesday and Thursday lunchtimes. Walk ups will also be available. \n  \n\n  \nAbout BurnerSphere \nBurnerSphere is a groundbreaking social VR platform created by BRCvr in collaboration with Burning Man Project. \nAt its core\, it’s an immersive documentary experience that tells the story of the vibrant communities that make up Burning Man. \nThis isn’t a passive 2D doc—it’s a living\, breathing digital world where you can walk alongside friends from anywhere in the world to explore mind-blowing art\, join interactive workshops\, and connect in real time. \nWith realistic 360° and 180° video\, detailed virtual environments\, and spontaneous social interaction\, BurnerSphere captures the spirit of Black Rock City and invites you to participate in its culture year-round. \nBurnerSphere accurately mirrors the sights\, sounds\, and spirit of Black Rock City through: \n\nA dynamic social VR environment that fosters real-time engagement\nFully exploration virtual Playa\n360° and 180° 3D video footage from past Burns\nPhotorealistic 3 dimensional art installations\nInteractive theme camps\nResurrected Temples\, Man bases to create the Temple Museum and Museum of the Man and other large scale art from Burning Man’s history\nLive music\, artist panels\, wellness workshops\, and lectures at the virtual Center Camp\n\nAbout BRCvr \nBRCvr is an official virtual Burning Man Experience whose scope is unprecedented in the VR space. Athena produced internationally recognized social impact projects such as Breonna’s Garden which premiered at SXSW 2022 and Pride has no borders which was a finalist in the VR Awards. In 2024\, Athena produced a live event called GLOW: a Celebration of the 15th Annual Auggie Awards to great success welcoming over 1500 technology leaders for networking and transformational fun sponsored by T-Mobile. \nAbout Big Rock Creative \nBig Rock Creative won the Producer’s Guild Award for Innovation\, the Aurea Award for creativity\, the No Proscenium award for Best VR experience of 2020\, the Hermes’ Platinum Award\, and the Auggie Award for Best Societal Impact of 2022 and well as Best Indie Creator of 2023.
URL:https://londonexperienceweek.com/event/inside-the-burnersphere/2026-04-22/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Athena-Demos.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T120000
DTEND;TZID=Europe/London:20260422T124500
DTSTAMP:20260323T011236Z
CREATED:20260313T172857Z
LAST-MODIFIED:20260323T011236Z
UID:10000450-1776859200-1776861900@londonexperienceweek.com
SUMMARY:Tug Of War: The Dance Between Creative And Finance
DESCRIPTION:In this panel discussion moderated by Alicia Yaffe and featuring Dave Shulman and Neil Chakravarti\, we’ll bring creatives\, investors\, and finance leaders into a shared conversation about how experiential projects move from idea to reality.  \nPanelists will explore how different stakeholders approach projects at the outset — from creating original IP to responding to a brief — and how viability\, risk\, and structure are balanced against creative imperative and guest experience. \nKey takeaways: \n\nLearn how to identify each stakeholders starting point\nLearn how to apply creative compromise to your circumstances\nGain real perspective from creative\, business and investor perspectives
URL:https://londonexperienceweek.com/event/tug-of-war-the-dance-between-creative-and-finance/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/David-Alicia-Neil.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T120000
DTEND;TZID=Europe/London:20260422T123000
DTSTAMP:20260414T121649Z
CREATED:20260413T135355Z
LAST-MODIFIED:20260414T121649Z
UID:10008959-1776859200-1776861000@londonexperienceweek.com
SUMMARY:Roundtable: Good Vibrations | Can Wellbeing Scale?
DESCRIPTION:Please come along and join in the debate with our expert panel. \n\n  \nTitle: Good Vibrations | Can Wellbeing Scale? \nA Business of Experience Roundtable \nDescription: \nWellness and neuroaesthetic experiences are powerful – but so far\, often small\, niche\, and hard to scale. \nThe opportunity to remake society is really exciting – but only if they can become commercially viable. Over to you… \nKey Questions: \n\nWhy don’t most wellness experiences scale today?\nWhat would it take to make wellness commercially viable at scale?\nHow do you balance intimacy with growth?\nWhat role does neuroscience / neuroaesthetics play in design?\nIs “feeling better” a repeatable\, monetisable experience – or just a nice to have?\n\nWhat You’ll Come Out Of This Roundtable With: \nA path toward turning wellness into a scalable experience category. \n 
URL:https://londonexperienceweek.com/event/roundtable-good-vibrations-can-wellbeing-scale/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Business-of-Experience-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T120000
DTEND;TZID=Europe/London:20260422T123000
DTSTAMP:20260413T192152Z
CREATED:20260409T220159Z
LAST-MODIFIED:20260413T192152Z
UID:10008922-1776859200-1776861000@londonexperienceweek.com
SUMMARY:Unlocking Creative Flow: How Iterative Systems Build Better Live Experiences
DESCRIPTION:Creators of attractions and live experiences recognise that no interaction survives first contact with the audience\, as traditional planning methods and tools falter against the unpredictability of human engagement. \nThat’s why we design our systems not just to manage the show but to empower genuine creative innovation. \nBuilt with the creative process in mind we make systems that foster a culture of rapid\, iterative play. Enabling teams to quickly and cheaply get ideas on their feet\, test audience interactions\, and even adapt entire experiences right up until opening night. \nWe’ll talk through how this agile approach has been instrumental for companies like Punchdrunk\, Netflix House\, and Secret Cinema in achieving some of their most ambitious work. We’ll demonstrate how by embracing fluidity and iteration\, you can generate more ideas\, overcome creative blocks more quickly\, and ultimately craft more responsive\, impactful and flexible experiences. \nKey takeaways: \n\nHow flexible tools and centralised systems can give you enormous value over highly specialised ones.\nHow to build ‘levers’ into your workflow\, allowing you to quickly respond to feedback.\nHow to set out success criteria for early play tests (and how to gather the data required to see if those criteria have been met).
URL:https://londonexperienceweek.com/event/unlocking-creative-flow-how-iterative-systems-build-better-live-experiences/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Eyal-Danon.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T120000
DTEND;TZID=Europe/London:20260422T123000
DTSTAMP:20260410T152925Z
CREATED:20260409T132334Z
LAST-MODIFIED:20260410T152925Z
UID:10008916-1776859200-1776861000@londonexperienceweek.com
SUMMARY:The Hidden Economics of Experience: How To Turn Art Into Business
DESCRIPTION:So many ideas… so many ‘art-preneurs’ who need to know how to create a business plan investors will understand + draw a direct line between experience and returns. \nSo Blair Russell\, Tony-nominated producer and developer of theatre and live performance\, will share: \n\nFunding structures (commercial vs subsidised vs hybrid)\nRisk models in live experience\nWhy most projects fail to get funded\n\nIn particular\, Blair will consider non-traditional development paths\, more complex revenue streams\, more options to raise funds and other opportunities that are as diversified as they are resilient. \nCome and join Blair for a session that shows that the business of art is more than just seats\, popcorn and merch!
URL:https://londonexperienceweek.com/event/the-hidden-economics-of-experience-how-to-turn-art-into-business/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Blair-Russell.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T120000
DTEND;TZID=Europe/London:20260422T123000
DTSTAMP:20260418T124209Z
CREATED:20260317T195435Z
LAST-MODIFIED:20260418T124209Z
UID:10007697-1776859200-1776861000@londonexperienceweek.com
SUMMARY:The Origins of Immersion: From Margins to Mainstream
DESCRIPTION:Long before “immersive” became an industry term\, marginalized communities were already mastering the art of experience. \nAcross cultures and contexts\, people pushed to the edges of society have created their own spaces of belonging—through ritual\, music\, performance\, environment\, and collective joy. \nWithin this lineage\, LGBTQ+ communities—particularly spaces like Fire Island Pines—have served as powerful living laboratories for immersive design: crafting worlds where people could safely gather\, transform\, and become. \nIn this talk\, Vance Garrett traces how these traditions directly inform the foundations of modern immersive practice—from portals and transitions to audience participation\, environmental storytelling\, and the choreography of collective experience. Drawing from his early career within queer cultural spaces and his work on pioneering projects like Sleep No More\, he reframes immersive design not as a recent innovation\, but as an inheritance—one shaped by communities who had to build the spaces they were denied. \nThis session offers both a cultural acknowledgment and a practical framework: a set of principles drawn from marginalized space-making that can guide creators in building experiences rooted in belonging\, emotional resonance\, and shared transformation.
URL:https://londonexperienceweek.com/event/the-origins-of-immersion-from-margins-to-mainstream/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Vance-Garrett-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T110000
DTEND;TZID=Europe/London:20260422T114500
DTSTAMP:20260413T204903Z
CREATED:20260413T204903Z
LAST-MODIFIED:20260413T204903Z
UID:10008967-1776855600-1776858300@londonexperienceweek.com
SUMMARY:Workshop: The Delta Model with Joe Pine
DESCRIPTION:In this workshop derived from The Transformation Toolkit\, Joe Pine will show you how to describe and define your business through the Delta Model from chapter 6 of his new book\, The Transformation Economy.  \nThrough understanding encapsulation and the four types of transformation\, you will be able to see how you can shift from designing\, creating\, and staging memorable experiences to meaningful\, transporting\, and transformative experiences and how to think about turning those experiences into full transformation offerings.
URL:https://londonexperienceweek.com/event/workshop-the-delta-model-with-joe-pine/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Joe-Pine-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T110000
DTEND;TZID=Europe/London:20260422T113000
DTSTAMP:20260410T163031Z
CREATED:20260409T180623Z
LAST-MODIFIED:20260410T163031Z
UID:10008921-1776855600-1776857400@londonexperienceweek.com
SUMMARY:Roundtable: Time To Level Up | Videogames & the Experience Economy
DESCRIPTION:Full guest list to come. Please come along and join in the debate with our expert panel. \n  \n\n  \nTitle: Time To Level Up: Videogames & the Experience Economy \nA Business of Experience Roundtable \nHost: Simon McCaugherty\, author of London’s Visitor Experience Strategy for London & Partners. \nDescription: Bigger than film and music combined\, the global gaming industry is a massive\, rapidly growing market\, valued at $300 billion in 2024 and projected to double to over $600 billion by 2030. And now this huge\, exciting behemoth is making the first forays into IRL experiences. \nThere are two distinct angles to this conversation: \nHow can IRL experiences borrow from (video) game mechanics to entertain\, engage\, increase dwell time and build fan bases that can’t help but play?\nClue: many already are\, witness Phantom Peak\, Lander 23\, Bridge Command. \nHow should video game IP best show up in the real world and bring their players with them?\nClue: look at what Minecraft has done / is doing with Supply + Demand and Merlin. \nBut of course those are just a few examples\, and there’s so many more insights\, approaches to be shared\, fought over\, and figured out. Because bringing digital IP into physical space is difficult. And just because you understand the basic mechanics of a game\, doesn’t mean you can translate that into an experience… \nKey questions: \n\nWhat makes a real-world gaming experience worth leaving the screen for?\nWhich formats are working (and why)?\nWhat do gaming audiences actually want offline?\nHow do you monetise without breaking the community?\nWho is getting this right?\n\nWhat You’ll Come Out Of This Roundtable With: \nClear design principles and examples that work.
URL:https://londonexperienceweek.com/event/roundtable-time-to-level-up-videogames-the-experience-economy/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Simon-McCaugherty-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T110000
DTEND;TZID=Europe/London:20260422T113000
DTSTAMP:20260330T142609Z
CREATED:20260324T164255Z
LAST-MODIFIED:20260330T142609Z
UID:10007710-1776855600-1776857400@londonexperienceweek.com
SUMMARY:Beyond the Stage: Building Meaningful Festival Experiences
DESCRIPTION:In this session\, Goc O’Callaghan takes audiences inside the reality of building and running ArcTanGent Festival\, an award-winning independent event known for its unorthodox artistry\, international community spirit and refusal to follow the mainstream festival playbook. \nMoving beyond the polished surface of “experience design\,” this talk unpacks the constant balancing act behind the scenes: the complexities in the independent festival landscape\, juggling the “what-the-audience-don’t-see” challenges\, unexpected moments\, and a neuroscientific twist into unlock insights. Goc will explore how thousands of individual moments come together to form a cohesive\, and memorable\, whole. \nBlending candid storytelling with practical insight\, this talk offers a rare look at the complexity behind festival design\, curation production and management\, and a fresh framework for thinking about how we design experience optimisation in the context of a wicked problem. \nKey takeaways: \n\nUnderstand and evaluate festival design as a complex system — recognising the need to balance competing priorities (e.g. budget\, safety\, creativity) and make informed trade-offs without a single optimal solution.\nAnalyse the role of identity and adaptability in event success — assessing how intentional community-building and responsive decision-making contribute to resilient\, distinctive festival experiences.\nApply neuroscientific principles to experience design — using concepts such as the peak-end rule to design impactful micro-moments that shape audience perception and long-term memory.
URL:https://londonexperienceweek.com/event/beyond-the-stage-building-meaningful-festival-experiences/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Goc-OCallaghan.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T110000
DTEND;TZID=Europe/London:20260422T113000
DTSTAMP:20260311T154807Z
CREATED:20260311T142041Z
LAST-MODIFIED:20260311T154807Z
UID:10000013-1776855600-1776857400@londonexperienceweek.com
SUMMARY:What Experience Designers Can Learn From Art & Technology (and Why It Matters Now)
DESCRIPTION:Many experience designers struggle to move beyond surface-level “wow effects” and create experiences that genuinely move people and stay in memory. \nThis talk explores why some of today’s most impactful experiences come from the worlds of contemporary art & technology rather than from traditional experience design alone. \nDrawing on over 15 years of curating interactive and immersive art projects\, Marie du Chastel shares inspiring artistic examples and practical principles that experience professionals can apply to design more emotional\, multisensory and meaningful experiences using technology. \nKey takeaways: \n\nA practical framework for designing emotional impact\, inspired by artistic practice.\nCore principles of multisensory experience design (sound\, space\, body\, interaction) and emerging technologies (XR\, spatial audio\, real-time systems) applicable to live\, immersive and hybrid experiences.\nA curated set of artistic references and project typologies to inspire future experience concepts.
URL:https://londonexperienceweek.com/event/what-experience-designers-can-learn-from-art-technology-and-why-it-matters-now/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Marie-du-Chastel.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T110000
DTEND;TZID=Europe/London:20260422T113000
DTSTAMP:20260414T121522Z
CREATED:20260309T095621Z
LAST-MODIFIED:20260414T121522Z
UID:10000009-1776855600-1776857400@londonexperienceweek.com
SUMMARY:What if Places of Escape Could Help Rebuild the World We’re Escaping From?
DESCRIPTION:Location-based experiences already shape how people think\, value\, and behave – but that influence is rarely recognised as a strategic lever.  \nThis session marks the launch of Immersive Influence\, a new white paper that reframes experiences as behavioural infrastructure: places where mindset shifts can emerge and compound positive actions beyond the visit itself. \nDrawing on systems thinking and behavioural science\, it shows how experiences can influence norms\, choices\, and behaviours in everyday life – and why the downstream effects of those shifts can rival\, or in many cases far exceed\, a venue’s operational impact. \nSession takeaways: \n\nA reframing of experiences as behavioural systems — not just venues\, content\, or moments in time.\nImmersive Influence — the core framework introduced in the white paper\, and how its elements connect to shape post-visit behaviour.\nA systems view of impact that distinguishes what venues control operationally from how guests influence outcomes in everyday life.\nThe 3R Framework (Revelation → Reinforcement → Replication) as a practical design lens for how influence can carry beyond the exit gate.\nGreater clarity on leverage – where experience design can matter most\, and why small shifts can have outsized effects at scale.
URL:https://londonexperienceweek.com/event/what-if-places-of-escape-could-help-rebuild-the-world-were-escaping-from/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/LXW26-Content-Session-Card-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T100000
DTEND;TZID=Europe/London:20260422T110000
DTSTAMP:20260417T134620Z
CREATED:20260417T112157Z
LAST-MODIFIED:20260417T134620Z
UID:10008985-1776852000-1776855600@londonexperienceweek.com
SUMMARY:Breathe Wild: Live Performance
DESCRIPTION:Breathe Wild is a live audiovisual experience from Jeena Earthiva and George Berlin. \nGathering attendees together in The 103\, the piece offers an immersive journey through music\, visuals\, and emotional storytelling. \nAnchored by ex-Bollywood singer Jeena’s live vocals and George’s live visual mixing\, the work moves from a dreamy\, reflective atmosphere into a bold\, untamed release — holding space for both tenderness and unapologetic self-expression. Blending voice\, sound\, and cinematic imagery\, the performance creates an emotional arc that feels at once intimate\, expansive\, and alive in the moment. \nDeveloped from Jeena’s song Breathe\, the piece was first translated into a large-scale visual work presented in Finland as part of Lumen Rauma\, commissioned for the city’s 120th anniversary celebrations. \nFor that commission\, George remixed the music and created a striking projection-mapped visual narrative that brought the song’s raw emotional essence into public space. \nFor today’s experience\, he will be live mixing and reworking visuals from that original performance in real time\, creating a dynamic dialogue between image\, sound\, and Jeena’s live vocal performance. \nReimagined for a live audience setting\, Breathe Wild invites attendees into a richly human world of sound\, image\, and presence — immersive\, cinematic\, and emotionally resonant. \nSee Breathe Wild as a projection map at Lumen Rauma: https://www.georgeberlin.com/rauma \nListen to Jeena’s Breathe Wild playlist on Spotify: https://open.spotify.com/album/7ItgLsZ6pIDYtgcJyT57uV \nABOUT GEORGE AND JEENA \nGeorge Berlin is an award-winning experience designer and visual artist creating large-scale immersive works across music\, spatial design\, projection mapping\, and visual storytelling. \nJeena Earthiva is a singer\, artist\, and immersive experience creator whose work explores emotion\, embodiment\, and transformation through sound\, story\, and multisensory experience.
URL:https://londonexperienceweek.com/event/breathe-wild-live-performance/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,Experiences,LXW 2026
ATTACH;FMTTYPE=image/jpeg:https://londonexperienceweek.com/wp-content/uploads/2026/04/unnamed-3.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T100000
DTEND;TZID=Europe/London:20260422T104500
DTSTAMP:20260406T191934Z
CREATED:20260406T191934Z
LAST-MODIFIED:20260406T191934Z
UID:10008889-1776852000-1776854700@londonexperienceweek.com
SUMMARY:Journeys and Spectacles
DESCRIPTION:In this site-specific experience and talk\, Gerred Blyth will use the fantastic video surfaces of the Ministry of Sound to take the audience on a journey that will explore the shared grammar between our many professional fields. \nGerred is in a unique position to take you on this journey. He has enjoyed a 25 year tandem career. \nBy Day: Head of Product Design for ASOS\, Product Director for the biggest pan African eCom platform and most recently C-Suite for the US’s leading Experience Gift destination. \nBy Night: Member of the band Public Service Broadcasting and creative producer of “a live orchestra in a holographic world” – the Supernova Spectaculars. \nIn this experiential presentation\, you will see the fabric of the Ministry of Sound come to life to the sounds of Public Service Broadcasting – and then we explore the concepts together. \nWhat can crafted user-experience journeys teach us about designing immersive spectacles? And what can show design teach us about building products used by millions? \nAs “Mr B” from Public Service Broadcasting\, Gerred has helped create and perform immersive\, story-driven shows at venues ranging from the Royal Albert Hall and Glastonbury to the Natural History Museum\, Caerphilly Castle\, and the British Library. \nTouring together in Europe\, US\, Asia and Australia/NZ\, these aren’t just concerts – they are carefully designed experiences\, built around pacing\, anticipation\, emotional peaks\, and shared moments of wonder. \nAlthough they use different language\, these Public Service Broadcasting shows relied on the same principles we obsess over in product design: onboarding\, narrative flow\, attention management\, friction\, reward\, and memory-making. \nThen we reverse the lens. \nDrawing on experience in e-commerce\, interactive design\, and product leadership\, we look at how UX frameworks\, research methods\, and iteration cycles can surprisingly inform how live shows and large-scale spectacles are conceived. \nAt first glance\, the parallels are obscure. But scratch the surface\, and you’ll discover a shared experience grammar that may permanently change how you think about experiences – whether they live on a stage or on a screen.
URL:https://londonexperienceweek.com/event/journeys-and-spectacles/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Gerred-Blyth.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T100000
DTEND;TZID=Europe/London:20260422T104500
DTSTAMP:20260317T001409Z
CREATED:20260316T110744Z
LAST-MODIFIED:20260317T001409Z
UID:10000463-1776852000-1776854700@londonexperienceweek.com
SUMMARY:Session: Pigalle Tavakkoli (School of Experience Design)
DESCRIPTION:Session details to come. \n  \n\n  \nPigalle Tavakkoli is an experience design strategist\, consultant\, and award-winning educator. \nShe has 15 years’ expertise producing collaborations between artists and scientists\, and creating immersive story worlds across live and digital platforms for leading scientific\, cultural\, and arts organizations. \nAs an educator for more than 12 years\, she co-created the UK’s first course in Experience Design at the University of the Arts London\, and founded the School of Experience Design. \nPigalle consults and delivers bespoke training for global brands including Apple\, Philips\, The Guardian\, L’Oréal\, Unilever\, is an international keynote speaker\, and Council Member for WXO\, Jury Member for Conventa Best Events Awards\, Board Member for World Futures Awards.
URL:https://londonexperienceweek.com/event/session-pigalle-tavakkoli-school-of-experience-design/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Pigalle-Tavakkoli.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T100000
DTEND;TZID=Europe/London:20260422T103000
DTSTAMP:20260418T130530Z
CREATED:20260416T095044Z
LAST-MODIFIED:20260418T130530Z
UID:10008975-1776852000-1776853800@londonexperienceweek.com
SUMMARY:Roundtable: ZERO TO HERO? What We Can All Learn from Escape Rooms
DESCRIPTION:Full guest list to come. Please come along and join in the debate with our expert panel. \n  \n\n  \nTitle: ZERO TO HERO? What We Can All Learn from Escape Rooms \nA Business of Experience Roundtable \nHost: David Middleton \nDescription: \nIn the early 2010s\, escape rooms were on the sort of growth curve that gets investors\, rightly\, excited. And then\, the growth plateaued. Or did it…? With a leading panel of escape room specialists\, we look at what happened to the rise\, ‘fall’\, and what the escape room pioneers did next. \n(Because they’re all around us\, building some of the most immersive\, amazing\, successful experiences.) \nBut we think there are not only how to make experience learnings\, there are also category learnings\, and that it’ll help you figure out what you should do now\, and what you’ll be doing in the future. \nKey questions: \n\nWhat drove the initial growth of the escape room industry?\nWhy did the industry stall?\nWhich operators are still thriving?\nWhat are the pioneers doing now?\nWhat does this teach us about all experience formats?\nWhat does it suggest how each one of us should approach our work?\n\nWhat You’ll Come Out Of this Business of Experience Room With: \nA clearer understanding of the mechanics of escape rooms\, and how they can inform the design of experiences today. \nThe limits of new categories\, and how to plan for them. \nA better ability to recognize the experience category you work in\, and how that may evolve in the 2020s/2030s.
URL:https://londonexperienceweek.com/event/roundtable-zero-to-hero-what-we-can-all-learn-from-escape-rooms/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Business-of-Experience-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T100000
DTEND;TZID=Europe/London:20260422T103000
DTSTAMP:20260414T010045Z
CREATED:20260311T143216Z
LAST-MODIFIED:20260414T010045Z
UID:10000015-1776852000-1776853800@londonexperienceweek.com
SUMMARY:What Game Engines Actually Enable in Location-Based Experiences
DESCRIPTION:Spectacle is no longer enough to sustain engagement in location-based experiences. Yet one powerful solution remains vastly underused.  \nToo often\, game engines like Unreal function merely as pre-viz or rendering tools\, rather than as systems for interaction\, state\, agency\, and personalization. This session explores how lightweight game mechanics\, logic layers\, and rule-based design can deepen immersion and enable meaningful personalization — without turning LBEs into “games” or disrupting operations. \nDrawing on real-world projects\, it offers practical ways to introduce interaction that supports throughput\, resilience\, and guest experience\, while avoiding the assumptions that keep teams anchored in spectacle. \nKey takeaways: \n\nA Mechanics Ladder (passive → reactive → interactive → systemic) to evaluate interaction depth\nA decision matrix for determining whether an experience is ready for mechanics\nA shared vocabulary for discussing mechanics with non-game stakeholders\nClear guidance on where not to use game logic (and why)
URL:https://londonexperienceweek.com/event/what-game-engines-actually-enable-in-location-based-experiences/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/jpeg:https://londonexperienceweek.com/wp-content/uploads/2026/03/Katarina-Soukup.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T190000
DTEND;TZID=Europe/London:20260421T210000
DTSTAMP:20260416T193946Z
CREATED:20260416T193825Z
LAST-MODIFIED:20260416T193946Z
UID:10008983-1776798000-1776805200@londonexperienceweek.com
SUMMARY:WXO Experience Awards 2026 with Immerse LDN
DESCRIPTION:The WXO World Experience Awards 2026 take place on Tuesday 21 April at Ministry of Sound from 7-9pm.  \nThe ceremony marks the end of Day One of the World Experience Summit\, a part of London Experience Week 2026. \nWe’re delighted to announce our friends at Immerse LDN will be sponsoring the Awards evening. \nWinners are decided by votes by members of the World Experience Organization – all leaders and practitioners shaping this industry – can vote. That is what gives these awards their unique weight. \nTickets are still available – click here for more. \n  \n——————– \n  \nABOUT WXO EXPERIENCE AWARDS 2026 \nBeing shortlisted is winning. At this level\, the difference between entries for the WXO Awards is rarely clear-cut. It is subjective. Context matters. Taste matters. What resonates with one judge may not with another. \nAll this is true – unless\, of course\, you win \nThis is the third year of the WXO World Experience Awards\, and the standard has risen markedly. The depth\, rigour\, and ambition of submissions this year signal a field coming of age. \nLike the Oscars\, these awards are decided by peers. \nJust as the Oscars are voted for by members of the Academy of Motion Picture Arts and Sciences\, so only members of the World Experience Organization – all leaders and practitioners shaping this industry – can vote. That is what gives these awards their unique weight. \nWe planned for six shortlisted entries for most categories. In several cases\, ties made that impossible. It felt churlish to exclude people and work at this level. \nFor Experience of the Year\, we managed to stay at 12 shortlisted entries\, though the volume and quality made selection unusually difficult. (There are many exceptional experiences that are not on this list. \nIt’s been a real pleasure reading\, watching\, considering this list. We hope you enjoy celebrating with the finalist and winners at the end of Day One of the World Experience Summit. \nWe hope to see you there.
URL:https://londonexperienceweek.com/event/wxo-experience-awards-2026-with-immerse-ldn/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Experience Safari 2026,Experiences,LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Experientialist-of-the-Year-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T170000
DTEND;TZID=Europe/London:20260421T180000
DTSTAMP:20260416T081206Z
CREATED:20260416T064630Z
LAST-MODIFIED:20260416T081206Z
UID:10008981-1776790800-1776794400@londonexperienceweek.com
SUMMARY:How to Create Emotion Through Technology
DESCRIPTION:Way too many “tech-driven experiences” don’t make you feel anything. \nThis is different. \nThree of the world’s most exciting tech-driven creators each get 7 minutes to show us how it’s actually done: \nFrom France — Bruno Ribeiro (ribeirobruno.com)\nWorking at the frontier of shared immersive worlds\, Bruno will talk about his work with Jay Rinsky and Little Cinema on The Matrix in shared reality at COSM – where scale\, story\, and technology combine to create collective emotional experiences. \nFrom Germany — Felipe Sánchez Luna (KLING KLANG KLONG)\nA creative director pushing the edges of light\, sound\, and spatial installations—known for turning abstract tech into visceral\, physical moments. The KLING KLANG KLONG team’s audioscapes opened up this morning’s Summit in The 103. \nFrom Canada — Catherine Turp (Moment Factory)\nOne of the minds behind globally renowned immersive environments like ‘Lumina Night Walks’ and large-scale multimedia spectacles that consistently move audiences at scale. \nThis is NOT a panel. There’ll be minimal explanation. \nJust sound\, light\, visuals\, and instinct—used well enough to actually move a room full of people. \nThey can show a case. Build a moment. Drop us into something. \nThe only brief we’ve given them: make us feel something real. \nAwe. Tension. Joy. Unease… let’s see! \nIf it works\, you’ll know. If it doesn’t\, you’ll know that too. \nThree different backgrounds. Three different creative languages. One shared question: \nCan technology really make us feel – or are we all just pretending it does?
URL:https://londonexperienceweek.com/event/how-to-create-emotion-through-technology/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Holding-screen.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T170000
DTEND;TZID=Europe/London:20260421T173000
DTSTAMP:20260418T123247Z
CREATED:20260418T100454Z
LAST-MODIFIED:20260418T123247Z
UID:10008992-1776790800-1776792600@londonexperienceweek.com
SUMMARY:‘Artspitality': How The Lost Estate Is Pioneering A New Immersive Arts And Hospitality Category
DESCRIPTION:Join Eddy Hackett\, Cofounder and Executive Producer of leading immersive arts and hospitality company\, The Lost Estate\, as he lifts the curtain on how the brand bootstrapped from fringe pop-up to rapidly to become one of the UK’s largest commercial arts companies\, and a global leader in the emerging immersive performance and hospitality category.  \nHear about TLE’s vision to become a global cultural icon—the profound antidote to the digital age—defined by unashamedly moving\, ‘artistic smash hits’\, and its roots in the founder’s origin story as professional classical musicians. Eddy will plot his/TLE’s journey and give insight on the realities of growing a company – and category – in amongst the most challenging trading conditions of the past 20 years.
URL:https://londonexperienceweek.com/event/artspitality-how-the-lost-estate-is-pioneering-a-new-immersive-arts-and-hospitality-category/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Eddy-Hackett.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T170000
DTEND;TZID=Europe/London:20260421T173000
DTSTAMP:20260415T222122Z
CREATED:20260313T170024Z
LAST-MODIFIED:20260415T222122Z
UID:10000447-1776790800-1776792600@londonexperienceweek.com
SUMMARY:Puppetry as a Gateway to Participation in Immersive Experiences
DESCRIPTION:Many immersive experiences struggle to invite participation without instruction or pressure. This hands-on workshop explores puppetry as a craft for designing invitations to play.  \nWorking directly with puppets from The Wylding Woods\, participants will experiment with gaze\, movement\, scale\, and restraint to feel how small choices open or close audience engagement. \nThe focus is not on puppetry technique\, but on how puppets communicate permission\, safety\, and curiosity—especially across mixed-age audiences. \nAttendees will leave with embodied insights they can apply to participatory moments in their own work. \nKey takeaways: \n\nA felt understanding of invitation vs. performance\nTools for lowering audience anxiety and resistance\nTransferable patterns usable beyond puppetry
URL:https://londonexperienceweek.com/event/puppetry-as-a-gateway-to-participation-in-immersive-experiences/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Matthew-Purdon.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T170000
DTEND;TZID=Europe/London:20260421T173000
DTSTAMP:20260311T150054Z
CREATED:20260311T150054Z
LAST-MODIFIED:20260311T150054Z
UID:10000018-1776790800-1776792600@londonexperienceweek.com
SUMMARY:Beyond the Individual Experience: Mapping Experience Ecosystems
DESCRIPTION:From high streets to cultural districts\, experiences are rarely created in isolation\, yet the ecosystems that enable them are fragmented and invisible. \nWhile micro high-street businesses are good at creating meaningful experiences\, they often struggle to translate these strengths into growth\, innovation or long-term resilience. Limited resources\, time and funds are common challenges. \nThe session introduces network analysis as a practical tool for mapping relationships among businesses and other actors\, like place managers\, funders. Ecosystem mapping reveals gaps and opportunities for collaborations. \nThrough a participatory mapping exercise\, participants leave with a tool to apply ecosystem thinking in their own contexts. \nKey takeaways: \n\nA simple ecosystem mapping approach to visualise relationships between businesses\, support organisations and other stakeholders.\nA practical way to identify gaps\, under-used support and non-monetary value flows such as knowledge exchange within an experience ecosystem\, supporting resilience and collaboration.\nA clear entry point for applying ecosystem thinking when supporting experience-led businesses working in resource-constrained contexts.
URL:https://londonexperienceweek.com/event/beyond-the-individual-experience-mapping-experience-ecosystems/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Ilze-Mertena.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T160000
DTEND;TZID=Europe/London:20260421T164500
DTSTAMP:20260327T121948Z
CREATED:20260313T171011Z
LAST-MODIFIED:20260327T121948Z
UID:10000449-1776787200-1776789900@londonexperienceweek.com
SUMMARY:How to Pitch (Almost) Anything: Build Yours in 45 Minutes
DESCRIPTION:You need to pitch yourself\, your company\, or your next project—but how do you explain something intangible?  \nExperience professionals face a unique challenge: clients can’t see value until it exists. \nThe result? Rambling explanations\, blank stares\, projects that die before they start. \nThis hands-on workshop uses the Pocket Pitch framework from How to Pitch (Almost) Anything (Pearson\, 2025). \nYou’ll craft a working two-sentence pitch that translates vision into language stakeholders understand—whether pitching clients\, explaining your studio’s value\, or presenting a concept. \nBring a notebook. Follow the framework. Leave with a pitch you’ll use tomorrow. \nKey takeaways: \n\nThe Pocket Pitch Framework: A repeatable structure from Strategic Story Design that works for any pitch\, any room\, any context. Called a “Pocket Pitch” because it’s always with you — compact enough to remember\, flexible enough to use forever.\nYour Completed Pocket Pitch: You won’t just learn the framework\, you’ll build yours during the session. Leave with a working two-sentence pitch for yourself\, your company\, or a specific project — ready for proposals\, client conversations\, and networking the very next day.\nAudience-First Thinking: The Pocket Pitch works because it’s built on story structure — the same patterns behind every compelling narrative. Leading with how you help rather than what you do puts your audience at the center of the story\, which is exactly where they need to be.\nThe H.E.L.P. Checklist: Four questions that quality-check any communication before it goes out — not just pitches\, but briefs\, proposals\, emails\, and presentations. A practical editing tool drawn from the book that you’ll use long after the session ends.\nOne Framework\, Many Contexts: The same Pocket Pitch structure works whether you’re pitching yourself as a freelancer\, positioning your studio\, or presenting a specific concept to a client. The session shows you how to adapt it so you leave with more than one application in mind.
URL:https://londonexperienceweek.com/event/how-to-pitch-almost-anything-build-yours-in-45-minutes/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Kendra-Valentine.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T160000
DTEND;TZID=Europe/London:20260421T163000
DTSTAMP:20260417T084514Z
CREATED:20260413T153949Z
LAST-MODIFIED:20260417T084514Z
UID:10008964-1776787200-1776789000@londonexperienceweek.com
SUMMARY:Roundtable: Have We Cracked the Formula for Profitable LBEs?
DESCRIPTION:Please come along and join in the debate with our expert panel. \n\nTitle: Have We Cracked the Formula for Profitable LBEs? \nA Business of Experience Roundtable \nDescription: \nImmersive and location-based experiences are booming. But beneath the hype\, a harder question is emerging: have we actually figured out the formats that make money — and is the next frontier distribution? \nAre we moving toward a world of standardised “black box” venues showing touring content\, like cinemas and theatres? And if so\, what does that mean for creativity — and for the future of the sector? \nAre we still inventing the medium — or starting to scale it? \nKey Questions: \n\nHave we found repeatable\, profitable formats — or is the model still evolving?\nWhat actually drives LBE profitability (utilisation\, pricing\, throughput)?\nTouring vs permanent: which model works best\, and when?\nHow should IP shape your format and business model?\nAre “black box” distribution networks the future of LBE?\nWhere do most projects fail financially?\nStory vs spectacle: what actually drives demand and repeat visits?\nDoes standardisation limit creativity — or unlock scale?\nIn an ever busier era\, how does marketing of museums and nuseums need to change?\n\nWhat You’ll Come Away From This Roundtable With: \nA clear\, practical understanding of the commercial mechanics behind successful LBEs — and where the sector is heading next.
URL:https://londonexperienceweek.com/event/roundtable-have-we-cracked-the-formula-for-profitable-lbes/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Business-of-Experience-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T160000
DTEND;TZID=Europe/London:20260421T163000
DTSTAMP:20260414T115502Z
CREATED:20260323T102124Z
LAST-MODIFIED:20260414T115502Z
UID:10007708-1776787200-1776789000@londonexperienceweek.com
SUMMARY:Session: Harshadha Balasubramanian
DESCRIPTION:Session description to come. \n  \n\n  \nAbout Harshadha Balasubramanian: \nHarshadha (Harsha) Balasubramanian is an anthropologist researching the labour of making immersive media accessible to disability communities. \nShe is an Associate Lecturer at the Royal College of Art and a consultant working to embed digital access in galleries\, libraries\, archives\, and museums. \nOutputs from her research include a patented prototype for non-visual virtual reality access\, co-creative research methods\, and workshops on designing with disability justice principles.
URL:https://londonexperienceweek.com/event/session-harshadha-balasubramanian/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Harshadha-Balasubramanian.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T160000
DTEND;TZID=Europe/London:20260421T163000
DTSTAMP:20260406T132642Z
CREATED:20260320T121838Z
LAST-MODIFIED:20260406T132642Z
UID:10007707-1776787200-1776789000@londonexperienceweek.com
SUMMARY:Positivity as a Strategy: How Pinterest Is Redefining Experiences
DESCRIPTION:The most memorable experiences aren’t just well-designed; they happen in the right emotional environment. And for brand and experience leaders and operators\, the platform is part of the experience. \nWe know from behavioural science that emotional context shapes everything: how audiences process what they encounter\, what they retain\, and how they respond to the brands they meet along the way. \nThe environment is not neutral. It is doing work – either for you or against you. \nPinterest has built something rare: a platform where people arrive with intention\, in an open and aspirational state of mind. Positivity by design isn’t a tagline but is a deliberate set of product\, policy\, and cultural decisions that shape every interaction on the platform. \nIn this exclusive in-conversation session\, behavioural scientist Lea Karam opens with a short provocation on emotional architecture: why the context surrounding an experience is as powerful as the experience itself\, and what the science tells us about how positive environments change human behaviour and recall. \nLea then interviews Pinterest’s MD Caroline Orange-Northey on stage for a frank\, expansive conversation about what it looks like to build a platform around inspiration\, discovery and positivity – and what experience designers\, brands\, and operators can take from it. \nA conversation on positivity by design\, emotional architecture\, and what happens when a platform puts human experience first; you won’t want to miss this.
URL:https://londonexperienceweek.com/event/positivity-as-a-strategy-how-pinterest-is-redefining-experiences/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Lea-Karam-3.png
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DTSTART;TZID=Europe/London:20260421T160000
DTEND;TZID=Europe/London:20260421T163000
DTSTAMP:20260313T175509Z
CREATED:20260313T175435Z
LAST-MODIFIED:20260313T175509Z
UID:10000455-1776787200-1776789000@londonexperienceweek.com
SUMMARY:Invitation To Play: How Gaming Experiences Drive Fandom
DESCRIPTION:Today’s guests don’t just want to be entertained – they want to play with the worlds they love.  \nFrom Netflix House to year-round horror attractions\, the most talked‑about brands are borrowing straight from gaming: multi-level engagement\, shared missions\, and communities that feel more like squads than audiences. \nIn this session\, we’ll show how gaming principles – honed in live experiences like Brawl Stars: Welcome To Starr Park – can transform any attraction\, pop‑up\, or touring experience into a living fandom engine. \nYou’ll learn how to design moments that invite guests to play together\, not just pass through\, and how to measure success in terms of belonging\, not just bodies through the door. \nCome ready to steal from gaming in the best way possible. \nKey takeaways: \n\nA Multi‑Level Engagement Map\nA plug‑and‑play framework to design for casual guests\, engaged fans\, and super-fans in the same experience—so there’s always a next level to climb.\nA Shared Experiences Toolkit\nPractical prompts to answer “What do our guests actually do together?” and turn passive scenes into memorable\, co-created moments people talk about later.\nAn Actionable Pilot Plan\nA clear first step for testing these ideas in your next event\, pop‑up\, or touring experience—without needing a blockbuster budget or a total redesign.
URL:https://londonexperienceweek.com/event/invitation-to-play-how-gaming-experiences-drive-fandom/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Ashley-Jex-Wagner.png
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