BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//London Experience Week - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:London Experience Week
X-ORIGINAL-URL:https://londonexperienceweek.com
X-WR-CALDESC:Events for London Experience Week
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20270328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20271031T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T100000
DTEND;TZID=Europe/London:20260422T104500
DTSTAMP:20260430T160556
CREATED:20260316T110744Z
LAST-MODIFIED:20260317T001409Z
UID:10000463-1776852000-1776854700@londonexperienceweek.com
SUMMARY:Session: Pigalle Tavakkoli (School of Experience Design)
DESCRIPTION:Session details to come. \n  \n\n  \nPigalle Tavakkoli is an experience design strategist\, consultant\, and award-winning educator. \nShe has 15 years’ expertise producing collaborations between artists and scientists\, and creating immersive story worlds across live and digital platforms for leading scientific\, cultural\, and arts organizations. \nAs an educator for more than 12 years\, she co-created the UK’s first course in Experience Design at the University of the Arts London\, and founded the School of Experience Design. \nPigalle consults and delivers bespoke training for global brands including Apple\, Philips\, The Guardian\, L’Oréal\, Unilever\, is an international keynote speaker\, and Council Member for WXO\, Jury Member for Conventa Best Events Awards\, Board Member for World Futures Awards.
URL:https://londonexperienceweek.com/event/session-pigalle-tavakkoli-school-of-experience-design/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Pigalle-Tavakkoli.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T100000
DTEND;TZID=Europe/London:20260422T103000
DTSTAMP:20260430T160556
CREATED:20260416T095044Z
LAST-MODIFIED:20260418T130530Z
UID:10008975-1776852000-1776853800@londonexperienceweek.com
SUMMARY:Roundtable: ZERO TO HERO? What We Can All Learn from Escape Rooms
DESCRIPTION:Full guest list to come. Please come along and join in the debate with our expert panel. \n  \n\n  \nTitle: ZERO TO HERO? What We Can All Learn from Escape Rooms \nA Business of Experience Roundtable \nHost: David Middleton \nDescription: \nIn the early 2010s\, escape rooms were on the sort of growth curve that gets investors\, rightly\, excited. And then\, the growth plateaued. Or did it…? With a leading panel of escape room specialists\, we look at what happened to the rise\, ‘fall’\, and what the escape room pioneers did next. \n(Because they’re all around us\, building some of the most immersive\, amazing\, successful experiences.) \nBut we think there are not only how to make experience learnings\, there are also category learnings\, and that it’ll help you figure out what you should do now\, and what you’ll be doing in the future. \nKey questions: \n\nWhat drove the initial growth of the escape room industry?\nWhy did the industry stall?\nWhich operators are still thriving?\nWhat are the pioneers doing now?\nWhat does this teach us about all experience formats?\nWhat does it suggest how each one of us should approach our work?\n\nWhat You’ll Come Out Of this Business of Experience Room With: \nA clearer understanding of the mechanics of escape rooms\, and how they can inform the design of experiences today. \nThe limits of new categories\, and how to plan for them. \nA better ability to recognize the experience category you work in\, and how that may evolve in the 2020s/2030s.
URL:https://londonexperienceweek.com/event/roundtable-zero-to-hero-what-we-can-all-learn-from-escape-rooms/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Business-of-Experience-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T100000
DTEND;TZID=Europe/London:20260422T103000
DTSTAMP:20260430T160556
CREATED:20260311T143216Z
LAST-MODIFIED:20260414T010045Z
UID:10000015-1776852000-1776853800@londonexperienceweek.com
SUMMARY:What Game Engines Actually Enable in Location-Based Experiences
DESCRIPTION:Spectacle is no longer enough to sustain engagement in location-based experiences. Yet one powerful solution remains vastly underused.  \nToo often\, game engines like Unreal function merely as pre-viz or rendering tools\, rather than as systems for interaction\, state\, agency\, and personalization. This session explores how lightweight game mechanics\, logic layers\, and rule-based design can deepen immersion and enable meaningful personalization — without turning LBEs into “games” or disrupting operations. \nDrawing on real-world projects\, it offers practical ways to introduce interaction that supports throughput\, resilience\, and guest experience\, while avoiding the assumptions that keep teams anchored in spectacle. \nKey takeaways: \n\nA Mechanics Ladder (passive → reactive → interactive → systemic) to evaluate interaction depth\nA decision matrix for determining whether an experience is ready for mechanics\nA shared vocabulary for discussing mechanics with non-game stakeholders\nClear guidance on where not to use game logic (and why)
URL:https://londonexperienceweek.com/event/what-game-engines-actually-enable-in-location-based-experiences/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/jpeg:https://londonexperienceweek.com/wp-content/uploads/2026/03/Katarina-Soukup.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T095000
DTEND;TZID=Europe/London:20260422T170000
DTSTAMP:20260430T160556
CREATED:20260409T114014Z
LAST-MODIFIED:20260409T115412Z
UID:10008912-1776851400-1776877200@londonexperienceweek.com
SUMMARY:The Jane Austen Experience
DESCRIPTION:We’re delighted to be able to offer 20% off tickets to The Jane Austen Experience during London Experience Week 2026. \nThe Jane Austen Experience in London invites you to step into the elegant world of Jane Austen in the heart of London. Just a short walk from Oxford Circus\, The Jane Austen Experience in London allows you to immerse yourself in the charm\, wit\, and romance of Regency England. Building on the legacy of The Jane Austen Centre in Bath\, our new Jane Austen Experience brings another chapter of her story to life. Visitors can step into Austen’s world through immersive storytelling\, Regency settings\, and a curated collection of literary-inspired gifts. \nNote: LXW26 ticket holders will be given instructions on how to book this experience via the event app. \n\nA Permanent Exhibition – explore a thoughtfully curated exhibition featuring: \n\nCharacter actors bringing Regency society to life\nA beautifully crafted waxwork of Jane Austen\nInteractive storytelling experiences\nInsight into Jane’s life\, legacy\, and London connections\n\nGround Floor Gift Shop – discover a delightful collection of: \n\nLiterary-inspired gifts\nRegency-themed souvenirs\nBooks and exclusive collectibles\nUnique keepsakes for Austen lovers
URL:https://londonexperienceweek.com/event/the-jane-austen-experience/2026-04-22/
LOCATION:The Jane Austen Experience\, 11 John Prince's St\, London\, W1G 0JR\, United Kingdom
CATEGORIES:Experience Safari 2026,Experiences
ATTACH;FMTTYPE=image/webp:https://londonexperienceweek.com/wp-content/uploads/2026/04/Jane-Austen.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T093000
DTEND;TZID=Europe/London:20260422T160000
DTSTAMP:20260430T160556
CREATED:20260409T230712Z
LAST-MODIFIED:20260416T073013Z
UID:10008951-1776850200-1776873600@londonexperienceweek.com
SUMMARY:The Paddington Bear Experience | Clockwork Dog Show
DESCRIPTION:While you’re at London Experience Week 2026\, why not take in one of the capital’s best experiences: The Paddington Bear Experience. \nThe Paddington Bear Experience is supercharged by Clockwork Dog’s COGS system. Formed in 2016 Clockwork Dog enable cutting edge immersive attractions and experiences around the world to control audience flow\, track specific groups\, integrate different technologies\, connect all departments\, create custom dashboards and much more. \nGo on the Clockwork Dog Tour at your leisure throughout London Experience Week 2026. \nWhile you’re at the Summit\, pop along to the Clockwork Dog booth in The 103 to say hi to the team and tell them what you thought. \nYou can also check out the cool Clockwork Dog activations throughout the Ministry of Sound\, plus two workshops led by some of Clockwork Dog’s founders. \n  \n\n  \nAbout The Paddington Bear Experience \nThis multi-room immersive Experience is London’s newest family attraction situated on London’s South Bank. \nStep into Paddington’s world by helping him and the Brown family prepare for a VERY special occasion\, The Marmalade Day Festival! \nBoard the train from Paddington Station to 32 Windsor Gardens and be transported to the Peruvian jungle\, where you’ll meet beloved characters from the films\, help them solve puzzles and play games to make the Marmalade Day Festival the best celebration ever! Join Paddington himself for a photo\, dance to the Calypso band and even try a Marmalade Sandwich! \nThe Paddington Bear Experience will capture the hearts of the entire family\, no matter the age.
URL:https://londonexperienceweek.com/event/the-paddington-bear-experience-clockwork-dog-show/2026-04-22/
LOCATION:The Paddington Bear Experience\, Riverside Building\, County Hall\, Westminster Bridge Road\, London\, SE1 7PB\, United Kingdom
CATEGORIES:Clockwork Dog Shows,Experience Safari 2026,Experiences
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Clockwork-Dog-Tour_-LANDER-23.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T090000
DTEND;TZID=Europe/London:20260422T200000
DTSTAMP:20260430T160556
CREATED:20260312T091219Z
LAST-MODIFIED:20260331T123213Z
UID:10007691-1776848400-1776888000@londonexperienceweek.com
SUMMARY:Moco Museum
DESCRIPTION:We’re delighted to be able to offer 50% off tickets to Moco Museum during London Experience Week 2026. \nYou’ll be able to enjoy the latest exhibitions including: \n\nModern Masters: The exhibition presents works by Andy Warhol\, Jean-Michel Basquiat\, Keith Haring\, and Yayoi Kusama\, four artists whose visual languages continue to define how we see\, consume\, and understand art today.\nContemporary Masters London: Meet the icons & rising stars who shape how culture looks\, feels\, and questions itself today. At Moco Museum\, their voices converge in one space\, not as trends\, but as defining forces of contemporary art.\nDigital and Immersive Art Exhibition (Six N. Five / Pulse Interactive): London’s immersive art is entering a new era. Moco Museum’s immersive art exhibition in London brings digital art experiences into the heart of the city\, inviting visitors into environments shaped by light\, sound\, movement\, and interaction.\n\nNote: LXW26 ticket holders will be given instructions on how to book this experience via the event app. \n  \n\n  \nAbout Moco Museum: \nMoco Museum London is not just a museum—it’s an art experience that puts you in the heart of the action. \nOpened in August 2024 following massive success in Amsterdam and Barcelona\, Moco invites you to explore\, feel\, and connect with modern\, contemporary\, and digital art like never before. \nThe immersive 25\,000-square-foot space brings you face-to-face with iconic and rising artists whose bold works challenge\, inspire\, and captivate. \nFrom the rebellious genius of Banksy to the vibrant worlds of Warhol\, Haring\, Basquiat\, Kusama\, Hirst and more—every corner of Moco is designed for emotional impact. With rotating exhibitions and multi-sensory digital installations\, no two visits are the same. \nCome experience a new way to engage with art! Get your tickets now for Moco Museum London! \nAfter captivating over 6 million visitors in Amsterdam and Barcelona\, Moco Museum brings its boundary-pushing art experience to the heart of London. Opened in August 2024 at Marble Arch\, this 25\,000 square-foot creative playground invites you to connect deeply with modern\, contemporary\, and digital masterpieces—up close and in unexpected ways. Experience art that moves\, surprises\, and surrounds you!
URL:https://londonexperienceweek.com/event/moco-museum/2026-04-22/
LOCATION:Moco Museum\, Marble Arch 1-4\, London\, W1H 7EJ\, United Kingdom
CATEGORIES:Experience Safari 2026,Experiences
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Moco-Museum.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T090000
DTEND;TZID=Europe/London:20260422T160000
DTSTAMP:20260430T160556
CREATED:20260407T162042Z
LAST-MODIFIED:20260407T175428Z
UID:10008896-1776848400-1776873600@londonexperienceweek.com
SUMMARY:Vikings: The Immersive Experience
DESCRIPTION:We’re delighted to offer 30% off tickets to Vikings: The Immersive Experience during London Experience Week 2026. \nStep into the golden age of the Vikings at Dock X\, London. Guided by the story of Queen Kraka\, the experience takes you through: \n\nThe Forest of Time: A life-size immersive forest where myth and history intertwine as the Viking world emerges around you.\nVirtual Reality beneath Yggdrasil: Follow Kraka’s story from peasant girl to queen through cutting-edge VR storytelling.\n360° Immersive Projection Room: Board a real Viking longship and watch the rise of a dynasty unfold around you in vivid light and sound.\nInteractive Installations: Touch-screen maps\, replica artefacts\, and a live encounter with Queen Kraka herself.\n\nNote: LXW26 ticket holders will receive instructions on how to redeem their discount via the event app. \n——- \nAbout Vikings: The Immersive Experience: \nDesigned by flora&faunavisions and built by The Storytelling Company\, Vikings: The Immersive Experience is the UK’s largest ever immersive Vikings experience. \nAfter a successful run in Hamburg\, the show opened at Dock X London in March 2026. \nCombining life-size set design\, virtual reality\, and 360° cinematic projection\, it tells 300 years of Viking history through the saga of Queen Kraka and King Ragnar Lodbrok. Rated 4.4/5 on Google. Running through 31 May 2026. \n“A step above many of the other similar experiences on offer in London — it strikes the balance between educational and entertaining.” — Immersive Rumours \n“Vikings doesn’t disappoint. In delivering truly immersive set pieces which educate as much as they entertain\, it lays down a gauntlet to the theatre industry in general.” — Broadway World \n“Dock X has been transformed into a 9th-century Norse hallucination — a forest set\, VR beneath a huge tree\, interactive exhibits\, and a 360° cinematic finale built around a full-size longship.” — The Nudge
URL:https://londonexperienceweek.com/event/vikings-the-immersive-experience/2026-04-22/
LOCATION:Vikings: The Immersive Experience\, Dock X\, Unit 1 Canada Water\, Surrey Quays Rd\, London\, SE16 2XU\, United Kingdom
CATEGORIES:Experience Safari 2026,Experiences
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Vikings-The-Immersive-Experience-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T081500
DTEND;TZID=Europe/London:20260422T093000
DTSTAMP:20260430T160556
CREATED:20260407T174113Z
LAST-MODIFIED:20260413T233027Z
UID:10008901-1776845700-1776850200@londonexperienceweek.com
SUMMARY:Fresh Start with SPLITWEATHER (Day Two)
DESCRIPTION:Conference days can be draining. But your mornings don’t have to be! \nStart your day off fresh and join fellow nature-lover\, sparks\, for some sunshine\, birdsong and human connection. \nEach morning before the conference\, we’ll gather at Mint Street Park (just a 12min walk from The Hoxton Hub Hotel)\, on the steps across from the park stage. Content will vary slightly each day and will flex based on the humans and vibes that show up\, but you can expect something akin to: an opening circle\, some playful movement\, a few gently curated prompts for connection and a collaborative closing ritual. \nEver wished you would have scheduled some extra self-care time into your conference days? This is it! No decks. No pitches. No expectations. Just fresh air\, sunshine and humans being humans\, together. \nCome touch grass before you sit on your ass! \n(Bonus! The park is just a 9-minute walk to The Ministry of Sound\, so we can all walk over together after\, and maybe even stop to pick up a coffee on the way!) \nTHE DEETS \nWhy Join Us? \nStart conference days energized and clear-headed\nBuild community through shared morning ritual\nGet some sunshine\, touch some grass\nCost: FREE! \nDates + Times:  \nTuesday April 21\, 10:15 – 11:30am\nOption to grab lunch together after\nFirst conference talk starts at 1pm \nWednesday April 22\, 8:15 – 9:30am\nOption to grab coffee together after\nFirst conference talk starts at 10am \nThursday April 23\, 8:15 – 9:30am\nOption to grab coffee together after\nFirst conference talk starts at 10am \nReserve Your Spot! \nPlease email sparks at: sparks.be.nimble@gmail.com with subject line “Fresh Start” if you plan to join us! (We’ll use this email to send any updates pending weather\, location\, etc. and maaaaaaybe a fun little prompt or two to help get your conference days started.) \n—— \nsparks is the founder of SPLITWEATHER \nSPLITWEATHER is an experiential outdoor adventure series that blends wonder\, athleticism and immersive storytelling to engage folks in climate activism. \nWe design adventures inspired by biomimicry–real examples of resilience\, adaptation\, and efficiency in nature. We nerd out about how ants optimize paths\, how trees communicate and how mycelium networks share resources. And then we design experiential challenges for humans inspired by them.
URL:https://londonexperienceweek.com/event/fresh-start-with-splitweather-day-two/
LOCATION:Mint Street Park\, Mint Street Park\, 14 Weller St\, London\, SE1 1QU\, United Kingdom
CATEGORIES:Experience Safari 2026,Experiences,Networking
ATTACH;FMTTYPE=image/jpeg:https://londonexperienceweek.com/wp-content/uploads/2026/04/mint-street-park-square-edit-3-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T193000
DTEND;TZID=Europe/London:20260421T213000
DTSTAMP:20260430T160556
CREATED:20260316T144553Z
LAST-MODIFIED:20260331T111608Z
UID:10004078-1776799800-1776807000@londonexperienceweek.com
SUMMARY:Hexmoor: The World's First Wizarding Prison Bar
DESCRIPTION:We’re delighted to be able to offer 30% off tickets to Hexmoor during London Experience Week 2026. \nSee website for full details: https://hexmoor.co.uk \nNote: LXW26 ticket holders will be given instructions on how to book this experience via the event app. \n———– \nAbout Hexmoor: The Worlds First Wizarding Prison Bar! \nAlongside our world exists an unknown and unseen magic world. Those that commit crimes of dark arts within this world get sentenced to Hexmoor\, a wizarding prison and cell block for sorcerers. \nExperience a world of mysticism and alchemy at Hexmoor\, the world’s first immersive\, wizarding prison bar. Don your official jumpsuit and rub shoulders with the notorious dark arts wizards who call Hexmoor home. Collude with these inmates to transport yourself to Wilbotts Wand Shop and ensure not only your freedom but also that of the non-magic world. \nEnjoy three magical cocktails crafted by a team of mixologists\, or more appropriately\, hexologists whilst you enjoy the immersive experience unfold. Intended to dampen abilities\, with the right hex\, these potions will enhance your time behind bars. \nDive into the depths of Hexmoor\, where potions are your only way out.
URL:https://londonexperienceweek.com/event/hexmoor-the-worlds-first-wizarding-prison-bar-30-off/2026-04-21/
LOCATION:Hexmoor\, Unit 11\, 127 Hackney Rd\, London\, E2 8GY\, United Kingdom
CATEGORIES:Experience Safari 2026,Experiences
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Hexmoor.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T190000
DTEND;TZID=Europe/London:20260421T210000
DTSTAMP:20260430T160556
CREATED:20260416T193825Z
LAST-MODIFIED:20260416T193946Z
UID:10008983-1776798000-1776805200@londonexperienceweek.com
SUMMARY:WXO Experience Awards 2026 with Immerse LDN
DESCRIPTION:The WXO World Experience Awards 2026 take place on Tuesday 21 April at Ministry of Sound from 7-9pm.  \nThe ceremony marks the end of Day One of the World Experience Summit\, a part of London Experience Week 2026. \nWe’re delighted to announce our friends at Immerse LDN will be sponsoring the Awards evening. \nWinners are decided by votes by members of the World Experience Organization – all leaders and practitioners shaping this industry – can vote. That is what gives these awards their unique weight. \nTickets are still available – click here for more. \n  \n——————– \n  \nABOUT WXO EXPERIENCE AWARDS 2026 \nBeing shortlisted is winning. At this level\, the difference between entries for the WXO Awards is rarely clear-cut. It is subjective. Context matters. Taste matters. What resonates with one judge may not with another. \nAll this is true – unless\, of course\, you win \nThis is the third year of the WXO World Experience Awards\, and the standard has risen markedly. The depth\, rigour\, and ambition of submissions this year signal a field coming of age. \nLike the Oscars\, these awards are decided by peers. \nJust as the Oscars are voted for by members of the Academy of Motion Picture Arts and Sciences\, so only members of the World Experience Organization – all leaders and practitioners shaping this industry – can vote. That is what gives these awards their unique weight. \nWe planned for six shortlisted entries for most categories. In several cases\, ties made that impossible. It felt churlish to exclude people and work at this level. \nFor Experience of the Year\, we managed to stay at 12 shortlisted entries\, though the volume and quality made selection unusually difficult. (There are many exceptional experiences that are not on this list. \nIt’s been a real pleasure reading\, watching\, considering this list. We hope you enjoy celebrating with the finalist and winners at the end of Day One of the World Experience Summit. \nWe hope to see you there.
URL:https://londonexperienceweek.com/event/wxo-experience-awards-2026-with-immerse-ldn/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Experience Safari 2026,Experiences,LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Experientialist-of-the-Year-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T190000
DTEND;TZID=Europe/London:20260421T210000
DTSTAMP:20260430T160556
CREATED:20260316T143833Z
LAST-MODIFIED:20260331T121500Z
UID:10002275-1776798000-1776805200@londonexperienceweek.com
SUMMARY:Moonshine Saloon
DESCRIPTION:We’re delighted to be able to offer 30% off tickets to Moonshine Saloon during London Experience Week 2026. \nSee website for details: https://moonshinesaloon.com/london/ \nNote: LXW26 ticket holders will be given instructions on how to book this experience via the event app. \n———– \nAbout Moonshine Saloon: \nBecome a bootlegger at Moonshine Saloon and enjoy delicious cocktails crafted from your smuggled liquor as part of Clyde Cassidy’s bootlegging empire. \nFrom the creators of Alcotraz and Avora comes another incredible interactive cocktail experience. \nStep into London’s hidden underworld at Moonshine Saloon\, where you’ll mingle with locals\, play games\, and sip on custom cocktails expertly crafted from your smuggled liquor. \nDressed in a Western wardrobe provided by the town’s tailor\, you’ll be sure to fit right in. \nWatch out for the Sheriff\, though\, if they happen to pass through town… one wrong word is all it takes to bring down Cassidy’s empire! \nIf you prove you can be trusted\, you’ll also be treated to a close-up tour of Cassidy’s infamous Moonshine Distillery. Sounds exciting?
URL:https://londonexperienceweek.com/event/moonshine-saloon-30-off/2026-04-21/
LOCATION:Moonshine Saloon\, 28-30 Houndsditch\, London\, EC3A 7DB\, United Kingdom
CATEGORIES:Experience Safari 2026,Experiences
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Moonshine-Saloon.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T190000
DTEND;TZID=Europe/London:20260421T210000
DTSTAMP:20260430T160556
CREATED:20260316T141614Z
LAST-MODIFIED:20260331T111452Z
UID:10007682-1776798000-1776805200@londonexperienceweek.com
SUMMARY:Alcotraz
DESCRIPTION:We’re delighted to be able to offer 30% off tickets to Alcotraz during London Experience Week 2026. \nSee website for full details: https://alcotraz.co.uk \nNote: LXW26 ticket holders will be given instructions on how to book this experience via the event app. \n———– \nAbout Alcotraz: \nExperience a world of contraband and corruption at Alcotraz\, the world’s first immersive\, prison-themed bar. \nDon your orange jumpsuit and become the newest inmate of Alcotraz Penitentiary! More than just a themed bar\, Alcotraz combines the very best of immersive theatre with a world-class hospitality experience. \nGet ready to be processed by the corrupt guards. As you immerse yourself in the cold walls of your metallic cell with your fellow inmates\, the prison canteen convicts will serve up a range of delicious and unique drinks for you to enjoy. \nBut remember\, you’ll need to make sure that the Warden doesn’t catch you or you could find yourself in solitary.
URL:https://londonexperienceweek.com/event/alcotraz-30-off/2026-04-21/
LOCATION:Alcotraz\, Unit 3B\, 127 Hackney Rd\, London\, E2 8GY\, United Kingdom
CATEGORIES:Experience Safari 2026,Experiences
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Alcotraz.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T180000
DTEND;TZID=Europe/London:20260421T200000
DTSTAMP:20260430T160556
CREATED:20260316T142807Z
LAST-MODIFIED:20260331T123426Z
UID:10000473-1776794400-1776801600@londonexperienceweek.com
SUMMARY:Avora
DESCRIPTION:We’re delighted to be able to offer 30% off tickets to Avora during London Experience Week 2026. \nSee website for full details: https://www.avora-experience.co.uk \nNote: LXW26 ticket holders will be given instructions on how to book this experience via the event app. \n———– \nAbout Avora: \nFrom the creators of Alcotraz and Moonshine Saloon comes another incredible interactive theatrical experience. \nGet ready to go on a magical journey through the mystical land of Avora\, brought to life with mesmerising theatrical sets and a talented cast of actors. \nDressed in your special Avora jumpsuit\, you’ll become part of the story as you mingle with local Avorians and sip on 3 expertly crafted signature concoctions. \nAs day turns into night\, watch this magical land light up before your eyes and delight in its beauty. Are you ready to join the resistance and save Avora from human destruction?
URL:https://londonexperienceweek.com/event/avora-30-off/2026-04-21/
LOCATION:Avora\, 5C\, 127 Hackney Rd\, London\, E2 8GY\, United Kingdom
CATEGORIES:Experience Safari 2026,Experiences
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Avora.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T170000
DTEND;TZID=Europe/London:20260421T180000
DTSTAMP:20260430T160556
CREATED:20260416T064630Z
LAST-MODIFIED:20260416T081206Z
UID:10008981-1776790800-1776794400@londonexperienceweek.com
SUMMARY:How to Create Emotion Through Technology
DESCRIPTION:Way too many “tech-driven experiences” don’t make you feel anything. \nThis is different. \nThree of the world’s most exciting tech-driven creators each get 7 minutes to show us how it’s actually done: \nFrom France — Bruno Ribeiro (ribeirobruno.com)\nWorking at the frontier of shared immersive worlds\, Bruno will talk about his work with Jay Rinsky and Little Cinema on The Matrix in shared reality at COSM – where scale\, story\, and technology combine to create collective emotional experiences. \nFrom Germany — Felipe Sánchez Luna (KLING KLANG KLONG)\nA creative director pushing the edges of light\, sound\, and spatial installations—known for turning abstract tech into visceral\, physical moments. The KLING KLANG KLONG team’s audioscapes opened up this morning’s Summit in The 103. \nFrom Canada — Catherine Turp (Moment Factory)\nOne of the minds behind globally renowned immersive environments like ‘Lumina Night Walks’ and large-scale multimedia spectacles that consistently move audiences at scale. \nThis is NOT a panel. There’ll be minimal explanation. \nJust sound\, light\, visuals\, and instinct—used well enough to actually move a room full of people. \nThey can show a case. Build a moment. Drop us into something. \nThe only brief we’ve given them: make us feel something real. \nAwe. Tension. Joy. Unease… let’s see! \nIf it works\, you’ll know. If it doesn’t\, you’ll know that too. \nThree different backgrounds. Three different creative languages. One shared question: \nCan technology really make us feel – or are we all just pretending it does?
URL:https://londonexperienceweek.com/event/how-to-create-emotion-through-technology/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Holding-screen.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T170000
DTEND;TZID=Europe/London:20260421T173000
DTSTAMP:20260430T160556
CREATED:20260418T100454Z
LAST-MODIFIED:20260418T123247Z
UID:10008992-1776790800-1776792600@londonexperienceweek.com
SUMMARY:‘Artspitality': How The Lost Estate Is Pioneering A New Immersive Arts And Hospitality Category
DESCRIPTION:Join Eddy Hackett\, Cofounder and Executive Producer of leading immersive arts and hospitality company\, The Lost Estate\, as he lifts the curtain on how the brand bootstrapped from fringe pop-up to rapidly to become one of the UK’s largest commercial arts companies\, and a global leader in the emerging immersive performance and hospitality category.  \nHear about TLE’s vision to become a global cultural icon—the profound antidote to the digital age—defined by unashamedly moving\, ‘artistic smash hits’\, and its roots in the founder’s origin story as professional classical musicians. Eddy will plot his/TLE’s journey and give insight on the realities of growing a company – and category – in amongst the most challenging trading conditions of the past 20 years.
URL:https://londonexperienceweek.com/event/artspitality-how-the-lost-estate-is-pioneering-a-new-immersive-arts-and-hospitality-category/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Eddy-Hackett.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T170000
DTEND;TZID=Europe/London:20260421T173000
DTSTAMP:20260430T160556
CREATED:20260313T170024Z
LAST-MODIFIED:20260415T222122Z
UID:10000447-1776790800-1776792600@londonexperienceweek.com
SUMMARY:Puppetry as a Gateway to Participation in Immersive Experiences
DESCRIPTION:Many immersive experiences struggle to invite participation without instruction or pressure. This hands-on workshop explores puppetry as a craft for designing invitations to play.  \nWorking directly with puppets from The Wylding Woods\, participants will experiment with gaze\, movement\, scale\, and restraint to feel how small choices open or close audience engagement. \nThe focus is not on puppetry technique\, but on how puppets communicate permission\, safety\, and curiosity—especially across mixed-age audiences. \nAttendees will leave with embodied insights they can apply to participatory moments in their own work. \nKey takeaways: \n\nA felt understanding of invitation vs. performance\nTools for lowering audience anxiety and resistance\nTransferable patterns usable beyond puppetry
URL:https://londonexperienceweek.com/event/puppetry-as-a-gateway-to-participation-in-immersive-experiences/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Matthew-Purdon.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T170000
DTEND;TZID=Europe/London:20260421T173000
DTSTAMP:20260430T160556
CREATED:20260311T150054Z
LAST-MODIFIED:20260311T150054Z
UID:10000018-1776790800-1776792600@londonexperienceweek.com
SUMMARY:Beyond the Individual Experience: Mapping Experience Ecosystems
DESCRIPTION:From high streets to cultural districts\, experiences are rarely created in isolation\, yet the ecosystems that enable them are fragmented and invisible. \nWhile micro high-street businesses are good at creating meaningful experiences\, they often struggle to translate these strengths into growth\, innovation or long-term resilience. Limited resources\, time and funds are common challenges. \nThe session introduces network analysis as a practical tool for mapping relationships among businesses and other actors\, like place managers\, funders. Ecosystem mapping reveals gaps and opportunities for collaborations. \nThrough a participatory mapping exercise\, participants leave with a tool to apply ecosystem thinking in their own contexts. \nKey takeaways: \n\nA simple ecosystem mapping approach to visualise relationships between businesses\, support organisations and other stakeholders.\nA practical way to identify gaps\, under-used support and non-monetary value flows such as knowledge exchange within an experience ecosystem\, supporting resilience and collaboration.\nA clear entry point for applying ecosystem thinking when supporting experience-led businesses working in resource-constrained contexts.
URL:https://londonexperienceweek.com/event/beyond-the-individual-experience-mapping-experience-ecosystems/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Ilze-Mertena.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T160000
DTEND;TZID=Europe/London:20260421T213000
DTSTAMP:20260430T160556
CREATED:20260409T225508Z
LAST-MODIFIED:20260416T073115Z
UID:10008940-1776787200-1776807000@londonexperienceweek.com
SUMMARY:LANDER 23 | Clockwork Dog Show
DESCRIPTION:While you’re at London Experience Week 2026\, why not take in one of the capital’s best experiences: LANDER 23. \nLANDER 23 is supercharged by Clockwork Dog’s COGS system. Formed in 2016 Clockwork Dog enable cutting edge immersive attractions and experiences around the world to control audience flow\, track specific groups\, integrate different technologies\, connect all departments\, create custom dashboards and much more. \nGo on the Clockwork Dog Tour at your leisure throughout London Experience Week 2026. \nWhile you’re at the Summit\, pop along to the Clockwork Dog booth in The 103 to say hi to the team and tell them what you thought. \nYou can also check out the cool Clockwork Dog activations throughout the Ministry of Sound\, plus two workshops led by some of Clockwork Dog’s founders. \n  \n\n  \nAbout LANDER 23 \nLANDER 23 is a live-action video game created by immersive theatre pioneers Punchdrunk. \nIn this 90-minute experience\, teams of four become the crew of a spacecraft sent to investigate a mysterious alien city after the previous mission vanished. \nYou’ll explore physical environments\, communicate through live comms\, solve challenges under pressure and race against the clock to complete your mission. There are no spectators. Everyone plays. \nYou are welcome to arrive up to 30 minutes before the start of your time slot and enjoy our on-site bar. The bar is also open after your mission. \nThe closest stations to Punchdrunk are Woolwich (Elizabeth Line)\, Woolwich Arsenal (DLR and National Rail)\, and Woolwich Pier for the Thames Clippers. \nIf travelling by tube or train\, the easiest route is to take the Elizabeth Line to Woolwich\, which is around 15 minutes from Canary Wharf and about 20 minutes from central London. From the station\, it’s just a short walk to the venue. \nFor a more scenic journey\, you can also take the Uber Boat by Thames Clippers to Woolwich (Royal Arsenal Pier)\, which is only a few minutes’ walk away and offers great views along the Thames on the way.
URL:https://londonexperienceweek.com/event/lander-23-clockwork-dog-show/2026-04-21/
LOCATION:LANDER 23\, One Cartridge Place\, Woolwich\, London\, SE18 6ZR\, United Kingdom
CATEGORIES:Clockwork Dog Shows,Experience Safari 2026,Experiences
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Clockwork-Dog-Tour_-LANDER-23-2-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T160000
DTEND;TZID=Europe/London:20260421T164500
DTSTAMP:20260430T160556
CREATED:20260313T171011Z
LAST-MODIFIED:20260327T121948Z
UID:10000449-1776787200-1776789900@londonexperienceweek.com
SUMMARY:How to Pitch (Almost) Anything: Build Yours in 45 Minutes
DESCRIPTION:You need to pitch yourself\, your company\, or your next project—but how do you explain something intangible?  \nExperience professionals face a unique challenge: clients can’t see value until it exists. \nThe result? Rambling explanations\, blank stares\, projects that die before they start. \nThis hands-on workshop uses the Pocket Pitch framework from How to Pitch (Almost) Anything (Pearson\, 2025). \nYou’ll craft a working two-sentence pitch that translates vision into language stakeholders understand—whether pitching clients\, explaining your studio’s value\, or presenting a concept. \nBring a notebook. Follow the framework. Leave with a pitch you’ll use tomorrow. \nKey takeaways: \n\nThe Pocket Pitch Framework: A repeatable structure from Strategic Story Design that works for any pitch\, any room\, any context. Called a “Pocket Pitch” because it’s always with you — compact enough to remember\, flexible enough to use forever.\nYour Completed Pocket Pitch: You won’t just learn the framework\, you’ll build yours during the session. Leave with a working two-sentence pitch for yourself\, your company\, or a specific project — ready for proposals\, client conversations\, and networking the very next day.\nAudience-First Thinking: The Pocket Pitch works because it’s built on story structure — the same patterns behind every compelling narrative. Leading with how you help rather than what you do puts your audience at the center of the story\, which is exactly where they need to be.\nThe H.E.L.P. Checklist: Four questions that quality-check any communication before it goes out — not just pitches\, but briefs\, proposals\, emails\, and presentations. A practical editing tool drawn from the book that you’ll use long after the session ends.\nOne Framework\, Many Contexts: The same Pocket Pitch structure works whether you’re pitching yourself as a freelancer\, positioning your studio\, or presenting a specific concept to a client. The session shows you how to adapt it so you leave with more than one application in mind.
URL:https://londonexperienceweek.com/event/how-to-pitch-almost-anything-build-yours-in-45-minutes/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Kendra-Valentine.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T160000
DTEND;TZID=Europe/London:20260421T163000
DTSTAMP:20260430T160556
CREATED:20260413T153949Z
LAST-MODIFIED:20260417T084514Z
UID:10008964-1776787200-1776789000@londonexperienceweek.com
SUMMARY:Roundtable: Have We Cracked the Formula for Profitable LBEs?
DESCRIPTION:Please come along and join in the debate with our expert panel. \n\nTitle: Have We Cracked the Formula for Profitable LBEs? \nA Business of Experience Roundtable \nDescription: \nImmersive and location-based experiences are booming. But beneath the hype\, a harder question is emerging: have we actually figured out the formats that make money — and is the next frontier distribution? \nAre we moving toward a world of standardised “black box” venues showing touring content\, like cinemas and theatres? And if so\, what does that mean for creativity — and for the future of the sector? \nAre we still inventing the medium — or starting to scale it? \nKey Questions: \n\nHave we found repeatable\, profitable formats — or is the model still evolving?\nWhat actually drives LBE profitability (utilisation\, pricing\, throughput)?\nTouring vs permanent: which model works best\, and when?\nHow should IP shape your format and business model?\nAre “black box” distribution networks the future of LBE?\nWhere do most projects fail financially?\nStory vs spectacle: what actually drives demand and repeat visits?\nDoes standardisation limit creativity — or unlock scale?\nIn an ever busier era\, how does marketing of museums and nuseums need to change?\n\nWhat You’ll Come Away From This Roundtable With: \nA clear\, practical understanding of the commercial mechanics behind successful LBEs — and where the sector is heading next.
URL:https://londonexperienceweek.com/event/roundtable-have-we-cracked-the-formula-for-profitable-lbes/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Business-of-Experience-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T160000
DTEND;TZID=Europe/London:20260421T163000
DTSTAMP:20260430T160556
CREATED:20260323T102124Z
LAST-MODIFIED:20260414T115502Z
UID:10007708-1776787200-1776789000@londonexperienceweek.com
SUMMARY:Session: Harshadha Balasubramanian
DESCRIPTION:Session description to come. \n  \n\n  \nAbout Harshadha Balasubramanian: \nHarshadha (Harsha) Balasubramanian is an anthropologist researching the labour of making immersive media accessible to disability communities. \nShe is an Associate Lecturer at the Royal College of Art and a consultant working to embed digital access in galleries\, libraries\, archives\, and museums. \nOutputs from her research include a patented prototype for non-visual virtual reality access\, co-creative research methods\, and workshops on designing with disability justice principles.
URL:https://londonexperienceweek.com/event/session-harshadha-balasubramanian/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Harshadha-Balasubramanian.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T160000
DTEND;TZID=Europe/London:20260421T163000
DTSTAMP:20260430T160556
CREATED:20260320T121838Z
LAST-MODIFIED:20260406T132642Z
UID:10007707-1776787200-1776789000@londonexperienceweek.com
SUMMARY:Positivity as a Strategy: How Pinterest Is Redefining Experiences
DESCRIPTION:The most memorable experiences aren’t just well-designed; they happen in the right emotional environment. And for brand and experience leaders and operators\, the platform is part of the experience. \nWe know from behavioural science that emotional context shapes everything: how audiences process what they encounter\, what they retain\, and how they respond to the brands they meet along the way. \nThe environment is not neutral. It is doing work – either for you or against you. \nPinterest has built something rare: a platform where people arrive with intention\, in an open and aspirational state of mind. Positivity by design isn’t a tagline but is a deliberate set of product\, policy\, and cultural decisions that shape every interaction on the platform. \nIn this exclusive in-conversation session\, behavioural scientist Lea Karam opens with a short provocation on emotional architecture: why the context surrounding an experience is as powerful as the experience itself\, and what the science tells us about how positive environments change human behaviour and recall. \nLea then interviews Pinterest’s MD Caroline Orange-Northey on stage for a frank\, expansive conversation about what it looks like to build a platform around inspiration\, discovery and positivity – and what experience designers\, brands\, and operators can take from it. \nA conversation on positivity by design\, emotional architecture\, and what happens when a platform puts human experience first; you won’t want to miss this.
URL:https://londonexperienceweek.com/event/positivity-as-a-strategy-how-pinterest-is-redefining-experiences/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Lea-Karam-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T160000
DTEND;TZID=Europe/London:20260421T163000
DTSTAMP:20260430T160556
CREATED:20260313T175435Z
LAST-MODIFIED:20260313T175509Z
UID:10000455-1776787200-1776789000@londonexperienceweek.com
SUMMARY:Invitation To Play: How Gaming Experiences Drive Fandom
DESCRIPTION:Today’s guests don’t just want to be entertained – they want to play with the worlds they love.  \nFrom Netflix House to year-round horror attractions\, the most talked‑about brands are borrowing straight from gaming: multi-level engagement\, shared missions\, and communities that feel more like squads than audiences. \nIn this session\, we’ll show how gaming principles – honed in live experiences like Brawl Stars: Welcome To Starr Park – can transform any attraction\, pop‑up\, or touring experience into a living fandom engine. \nYou’ll learn how to design moments that invite guests to play together\, not just pass through\, and how to measure success in terms of belonging\, not just bodies through the door. \nCome ready to steal from gaming in the best way possible. \nKey takeaways: \n\nA Multi‑Level Engagement Map\nA plug‑and‑play framework to design for casual guests\, engaged fans\, and super-fans in the same experience—so there’s always a next level to climb.\nA Shared Experiences Toolkit\nPractical prompts to answer “What do our guests actually do together?” and turn passive scenes into memorable\, co-created moments people talk about later.\nAn Actionable Pilot Plan\nA clear first step for testing these ideas in your next event\, pop‑up\, or touring experience—without needing a blockbuster budget or a total redesign.
URL:https://londonexperienceweek.com/event/invitation-to-play-how-gaming-experiences-drive-fandom/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Ashley-Jex-Wagner.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T151500
DTEND;TZID=Europe/London:20260421T153000
DTSTAMP:20260430T160556
CREATED:20260324T175124Z
LAST-MODIFIED:20260414T003419Z
UID:10007711-1776784500-1776785400@londonexperienceweek.com
SUMMARY:Welcome to London from Howard Dawber (Deputy Mayor of London for Business & Growth)
DESCRIPTION:A welcome to London from Howard Dawber OBE\, Deputy Mayor of London for Business & Growth. \n  \n\n  \nAbout Howard Dawber: \nHoward was appointed Deputy Mayor for Business and Chair of London and Partners in December 2023. \nBefore joining the Mayor’s team\, Howard worked in business for thirty years\, spending 17 years as Managing Director for Strategy of the Canary Wharf Group. At Canary Wharf\, Howard was involved in the development of the Elizabeth Line and supporting the 2012 Olympic Bid and Olympic Legacy as well as commercial inward investment projects in tech\, health and life sciences\, and financial services. \nHe has been an active member of business organisations including Business LDN\, London Chamber of Commerce and Industry\, TheCityUK and the London Property Alliance. \nHe is a trustee of “The Line” art walk along the River Lea. Formerly Chair of the East End Community Foundation (2013-2022) he is now a patron of the charity\, and a patron and former Vice-President of UK Youth. \nHoward was Chair of the Business Advisory Board for the University of East London School of Business and Law and has been a visiting lecturer at the School. \nHoward was a Parliamentary Candidate for the Labour Party and is the Chair of Labour Friends of Bangladesh and Labour Friends of USA. \nHe lives in London and is married with a daughter.
URL:https://londonexperienceweek.com/event/welcome-to-london-from-howard-dawber-deputy-mayor-of-london-for-business-growth/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Howard-Dawber-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T150000
DTEND;TZID=Europe/London:20260421T153000
DTSTAMP:20260430T160556
CREATED:20260414T013858Z
LAST-MODIFIED:20260414T013858Z
UID:10008974-1776783600-1776785400@londonexperienceweek.com
SUMMARY:Unbuilt: What We Can Learn From Our Most Precious Projects
DESCRIPTION:This workshop is about featuring unbuilt experience projects – from the famous like Walt Disney’s failed Mineral King ski resort in the Sierra Nevada Mountains to the hidden like the Turner Entertainment Experience that was killed by the AOL merger with Time-Warner. \nKey takeaways: \nPeople will learn lessons from unbuilt projects\, including the history of the experience industry\, why projects fail (and it’s not always because of ROI) and most importantly\, that there are no previous ideas because often times the timing just isn’t right.\n  \n  \n 
URL:https://londonexperienceweek.com/event/unbuilt-what-we-can-learn-from-our-most-precious-projects/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Geoff-Thatcher.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T150000
DTEND;TZID=Europe/London:20260421T153000
DTSTAMP:20260430T160556
CREATED:20260413T223945Z
LAST-MODIFIED:20260413T225503Z
UID:10008971-1776783600-1776785400@londonexperienceweek.com
SUMMARY:Roundtable: Everyone's Invited? Why Accessibility Is A Creative & Commercial Advantage - Not A Constraint
DESCRIPTION:Full guest list to come. \nPlease come along and join in the debate with our expert panel. \n\nTitle: Everyone’s Invited? Why Accessibility Is A Creative & Commercial Advantage – Not A Constraint \nA Business of Experience Roundtable \nHost: Christopher Morrison (Vita Nova) \nDescription: \nAccessibility is often treated as compliance. A checklist. A cost. But the best experience creators are starting to treat it as a design unlock – one that improves experiences for everyone. \nFrom audio design to spatial navigation\, from neurodiversity to physical access\, accessibility is no longer a niche consideration. It’s a creative frontier. \nKey Questions: \n\nWhat does “accessible by design” actually look like in practice?\nWho is doing accessibility well\, and what can we learn from them?\nHow can accessibility improve the core experience\, not just expand the audience?\nWhere are we unintentionally excluding people\, and why does that matter commercially?\nHow do you design for neurodiversity\, sensory sensitivity\, and invisible disabilities?\nWhat are the most common mistakes teams make when trying to be accessible?\nHow do you balance accessibility with creative intent?\n\nWhat You’ll Come Out Of This Roundtable With: \nA clearer understanding of how accessibility can improve both the quality and reach of your experiences – and practical ways to embed it into your design process\, your commercial design\, and your marketing.
URL:https://londonexperienceweek.com/event/roundtable-everyones-invited-why-accessibility-is-a-creative-commercial-advantage-not-a-constraint/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Business-of-Experience-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T150000
DTEND;TZID=Europe/London:20260421T153000
DTSTAMP:20260430T160556
CREATED:20260323T104107Z
LAST-MODIFIED:20260414T003648Z
UID:10007709-1776783600-1776785400@londonexperienceweek.com
SUMMARY:Nostalgia Reimagined: Designing Experiences That Resonate Across Generations
DESCRIPTION:Sarah Mendes is the founder of WONDR Experience and the creator of Barbie The Dream Experience in Amsterdam.  \nShe designs immersive\, interactive worlds that tap into nostalgia\, inviting audiences to reconnect with joy\, play\, and their inner child. \nIn her work\, Sarah explores how emotionally driven experiences can create powerful connections—especially for Millennials and Gen Z. \nHer talk\, “Nostalgia Reimagined: Designing Experiences That Resonate Across Generations\,” dives into how brands and creators can harness the emotional pull of the past to build meaningful\, memorable experiences for modern audiences.
URL:https://londonexperienceweek.com/event/nostalgia-reimagined-designing-experiences-that-resonate-across-generations/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Sarah-Mendes.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T150000
DTEND;TZID=Europe/London:20260421T153000
DTSTAMP:20260430T160556
CREATED:20260316T113300Z
LAST-MODIFIED:20260414T003123Z
UID:10000464-1776783600-1776785400@londonexperienceweek.com
SUMMARY:DEEP STORY: A Complete Guide to Creating Transformational Visitor Attractions
DESCRIPTION:For the past twenty years\, brand homes\, museums and other visitor centers have poured millions into making their experiences more immersive and entertaining. But according to Bob Rogers\, this isn‘t enough. \nIn his forthcoming book\, DEEP STORY; A Complete Guide to Creating Transformational Visitor Attractions\, Bob shows how the next higher level of visitor experience achieves true transformation—not better temporary engagement or entertainment\, but a true change in the visitors’ actions and lives. Guests who came looking only for something fun to do for 90 or so minutes\, come away thinking and acting differently. They are more attracted to the sponsor’s brand and products\, or more attracted to the museum’s subject. And that difference is lasting. \nIn this session\, Bob gives a preview of his forthcoming book\, DEEP STORY\, and will discuss what transformation can really mean for brand homes\, museums\, and other visitor centers\, why most visitor centers and museums are too often achieving only momentary impact\, and how they can permanently connect their subject or brand with the departing visitor’s identity. \n——– \nDEEP STORY; A Complete Guide to Creating Transformational Visitor Attractions\nIf you seek to change the world\, permanently and measurably\, by increasing your visitors’ interest in your subject or your brand\, this book is for you. \nDEEP STORY is an expert practitioner’s guide to the creation of truly transformational exhibits and visitor experiences that millions of people remember and treasure. Examples of these attractions can be found at many locations around the world\, such as the Johnnie Walker Experience on Princes Street in Edinburgh\, the Las Vegas Raiders’ Allegiant Stadium Tour\, Jameson Bow St in Dublin\, and the Abraham Lincoln Presidential Library and Museum. \nThey transform visitors into lifelong fans of a brand\, a team\, a country\, or a subject. The stories in this book are drawn from decades of the author’s experience creating transformational attractions. They show leaders and creators how to combine scholarship\, showmanship\, and salesmanship to do more than entertain or inform. \nMore than merely sending a message or creating awareness\, experiences powered by DEEP STORY seek to permanently lead visitors to see differently\, act differently—to become different. As visitor’s identities are changed\, so are their subsequent actions. \nDEEP STORY; A Complete Guide to Creating Transformational Visitor Attractions\, will be officially released September 8\, 2026. For more information or to receive a pre-publication copy go to www.Deep-Story.com or www.BobRogers.com.
URL:https://londonexperienceweek.com/event/deep-story/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Bob-Rogers-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T140000
DTEND;TZID=Europe/London:20260421T230000
DTSTAMP:20260430T160556
CREATED:20260401T140701Z
LAST-MODIFIED:20260416T073231Z
UID:10008872-1776780000-1776812400@londonexperienceweek.com
SUMMARY:The Traitors: Live Experience | Clockwork Dog Show
DESCRIPTION:While you’re at London Experience Week 2026\, why not take in one of the capital’s best experiences: The Traitors: Live Experience. \nThe Traitors: Live Experience is supercharged by Clockwork Dog’s COGS system. Formed in 2016 Clockwork Dog enable cutting edge immersive attractions and experiences around the world to control audience flow\, track specific groups\, integrate different technologies\, connect all departments\, create custom dashboards and much more. \nGo on the Clockwork Dog Tour at your leisure throughout London Experience Week 2026. \nWhile you’re at the Summit\, pop along to the Clockwork Dog booth in The 103 to say hi to the team and tell them what you thought. \nYou can also check out the cool Clockwork Dog activations throughout the Ministry of Sound\, plus two workshops led by some of Clockwork Dog’s founders. \n  \n\n\nAbout The Traitors: Live Experience \nARE YOU A FAITHFUL OR A TRAITOR? \nYou’ve watched the treachery unfold on screen – now it’s your turn to play in real life. \nWelcome to  The Traitors: Live Experience\,  where nothing (and no one) is as it seems. \nTake your seat at The Round Table in a 2-hour\, pulse-racing experience that will immerse you in a world of deception and betrayal. Complete missions to build the prize pot\, forge alliances\, and expose the liars as you navigate your way to victory. \nBut remember – in this game of strategy\, even your closest ally could be your most dangerous enemy.
URL:https://londonexperienceweek.com/event/the-traitors-live-experience-clockwork-dog-show/2026-04-21/
LOCATION:The Traitors: Live Experience\, 60 Short's Gardens\, London\, WC2H 9AH\, United Kingdom
CATEGORIES:Clockwork Dog Shows,Experience Safari 2026,Experiences
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Clockwork-Dog-Tour_-The-Traitors_-Live-Experience-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T140000
DTEND;TZID=Europe/London:20260421T144500
DTSTAMP:20260430T160556
CREATED:20260313T170337Z
LAST-MODIFIED:20260313T171444Z
UID:10000448-1776780000-1776782700@londonexperienceweek.com
SUMMARY:Tools for Transformative Experiences
DESCRIPTION:Guests aren’t returning. Merchandise isn’t moving. Social buzz fades fast. Your experience is impressive\, but it’s simply not transformative. \nThis talk breaks down the non-negotiables of transformative experiences — the narrative fundamentals that turn one-time visitors into loyal advocates. \nLearn how a clear message; defined guest role; and accessible\, intentional design work together to drive emotional impact\, repeat visitation\, and organic marketing. \nThis session offers practical tools for use during development to help create experiences that stick — long after guests leave the venue. \nKey takeaways: \n\nA clear set of narrative elements to help build a transformative experience that drives return visits\, merchandise sales\, and social sharing.\nPractical ways to define what the guest is doing in the experience — and why that clarity increases emotional investment and memory.\nExamples of small narrative changes that significantly increase perceived value\, engagement\, and shareability without increasing scope.
URL:https://londonexperienceweek.com/event/tools-for-transformative-experiences/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Emma-Oliver.png
END:VEVENT
END:VCALENDAR