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X-WR-CALDESC:Events for London Experience Week
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DTSTART;TZID=Europe/London:20260422T183000
DTEND;TZID=Europe/London:20260422T213000
DTSTAMP:20260430T235651
CREATED:20260331T131950Z
LAST-MODIFIED:20260331T131950Z
UID:10008860-1776882600-1776893400@londonexperienceweek.com
SUMMARY:The Magicians Table
DESCRIPTION:Step into The Magicians Table\, London’s only immersive\, close-up magic experience — and your last chance to see it in its current home. \nSet in the private warehouse of a deceased\, famed magician\, this two-hour experience unfolds just inches from your eyes. Expect world-class sleight of hand\, live theatre\, and music woven into a story of love and mystery. There are no tricks at a distance here — every moment happens up close\, creating an unforgettable evening that redefines the art of magic. \nThis LXW exclusive comes during the show’s final week in this location\, before it moves to a new home — making this a rare opportunity to experience it in its original setting. \nLXW Attendee Offer: 50% off tickets \nNote: LXW26 ticket holders will be given instructions on how to book this experience via the event app.
URL:https://londonexperienceweek.com/event/the-magicians-table-2/2026-04-22/
LOCATION:The Magicians Table\, 47-49 Tanner Street\, London\, SE1 3PL\, United Kingdom
CATEGORIES:Experience Safari 2026,Experiences
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Magicians-Table-Offer.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T183000
DTEND;TZID=Europe/London:20260422T203000
DTSTAMP:20260430T235651
CREATED:20260316T135748Z
LAST-MODIFIED:20260407T154104Z
UID:10000467-1776882600-1776889800@londonexperienceweek.com
SUMMARY:L-Acoustics | Deep Listening Experience + Cocktails
DESCRIPTION:We are delighted to announce a studio visit to L-Acoustics’ showroom in Highgate as part of Experience Safari 2026. \nGuests will enjoy a deep listening experience (starts 19:00pm)\, showcasing L-Acoustics’ immersive sound expertise and latest audio innovations. \nGuests will enjoy networking and cocktails before and after the experience. \nTickets are limited to 22 places and will be allocated on a ‘first come first served’ basis. \nNote: LXW26 ticket holders will be given instructions on how to apply for this experience via the event app. \n——— \nAbout L-Acoustics \nL-Acoustics has been shaping the future of sound since 1984\, delivering premium audio 
experiences through trailblazing innovation. \nFrom the world’s largest music festivals to over 13\,000 premium venues worldwide\, our European-designed solutions power the most 
demanding live events and unforgettable sound. \nWe lead in line source array innovation\, blending science with sound design. Our expertise spans raw materials\, cutting-edge tech\, and software\, shaping the future of sound.
URL:https://londonexperienceweek.com/event/l-acoustics-deep-listening-experience-cocktails/
LOCATION:L-Acoustics\, 67 Southwood Lane\, London\, N6 5EG\, United Kingdom
CATEGORIES:Behind-the-scenes,Exclusives,Experience Safari 2026,Experiences,Networking
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/L-Acoustics.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T180000
DTEND;TZID=Europe/London:20260422T223000
DTSTAMP:20260430T235651
CREATED:20260402T113259Z
LAST-MODIFIED:20260403T110636Z
UID:10008877-1776880800-1776897000@londonexperienceweek.com
SUMMARY:The End
DESCRIPTION:Exclusive 30% discount for preview access to their new escape room event ‘The End’ on April 22nd and 23rd 2026 \nStep into the apocalypse with The End\, a thrilling immersive escape room just 10 minutes’ walk from London Bridge Station. \nThis is not your average puzzle game – a live actor guides your journey\, making every choice feel critical as you navigate the final days of humanity. \nSet in a bespoke apocalyptic bunker\, you and your group of up to 6 players will work together to solve intricate puzzles\, make impossible decisions\, and uncover the dark secrets threatening what remains of the world. With a difficulty of 4/5\, this experience is perfect for those who love a challenge. \nThe Gold Bar next to the venue will also be open from 5pm for drinks – feel free to pop by and wet your whistle before the event. It may be the last drink you’ll ever have… \n  \nWho it’s for: Ages 14+ (under 18s must be accompanied by an adult). \nWhy it’s unique: \n  \nFully immersive setting with a live actor curating the experience\nSmall\, intimate groups (no herding around large crowds)\nCombines apocalyptic horror with theatrical performance for a one-of-a-kind adventure \nWhat people are saying about COLAB’s productions (on TripAdvisor): \n\n“Absolutely brilliant! Highly recommend this. We had so much fun and the actors were superb.” — Claire D 9\n“This was absolutely brilliant… the actors were brilliant. The more you join in\, the more fun you will have.” — London Fet\n“If you are a lover of theatre\, history\, team experiences… this should absolutely not be missed. Incredible sense of community by the time the show is over.” — Katie T\n\n  \nNote: LXW26 ticket holders will be given instructions on how to book this experience via the event app. \nExclusive preview access for the 6pm\, 7:30pm & 9pm showings on 22nd and 23rd April.
URL:https://londonexperienceweek.com/event/the-end/2026-04-22/
LOCATION:COLAB Theatre\, COLAB Tower\, 54 Park Street\, London\, SE1 9EA\, London\, Select a State or Province:\, SE1 9EA\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,Experiences
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/The-End.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T180000
DTEND;TZID=Europe/London:20260422T200000
DTSTAMP:20260430T235651
CREATED:20260316T142807Z
LAST-MODIFIED:20260331T123426Z
UID:10000474-1776880800-1776888000@londonexperienceweek.com
SUMMARY:Avora
DESCRIPTION:We’re delighted to be able to offer 30% off tickets to Avora during London Experience Week 2026. \nSee website for full details: https://www.avora-experience.co.uk \nNote: LXW26 ticket holders will be given instructions on how to book this experience via the event app. \n———– \nAbout Avora: \nFrom the creators of Alcotraz and Moonshine Saloon comes another incredible interactive theatrical experience. \nGet ready to go on a magical journey through the mystical land of Avora\, brought to life with mesmerising theatrical sets and a talented cast of actors. \nDressed in your special Avora jumpsuit\, you’ll become part of the story as you mingle with local Avorians and sip on 3 expertly crafted signature concoctions. \nAs day turns into night\, watch this magical land light up before your eyes and delight in its beauty. Are you ready to join the resistance and save Avora from human destruction?
URL:https://londonexperienceweek.com/event/avora-30-off/2026-04-22/
LOCATION:Avora\, 5C\, 127 Hackney Rd\, London\, E2 8GY\, United Kingdom
CATEGORIES:Experience Safari 2026,Experiences
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Avora.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T173000
DTEND;TZID=Europe/London:20260422T203000
DTSTAMP:20260430T235651
CREATED:20260401T111542Z
LAST-MODIFIED:20260409T161011Z
UID:10008870-1776879000-1776889800@londonexperienceweek.com
SUMMARY:Opus Agency x WXO | After Hours @ London Experience Week [RSVP required]
DESCRIPTION:Join Opus Agency for ‘After Hours’\, a night to trade the sessions for social\, connect with your peers\, and celebrate the pulse of an industry that refuses to stay still.  \nImportant: RVSP is required – go to this link to book your place. \nTapping into London Experience Week (LXW)\, we’re celebrating the leaders\, the thinkers\, and the makers of the experience economy. \nExpect proper drinks – expertly crafted and perfectly chilled\, a curated menu of appetizers to fuel the night\, and industry connections in an invite-only space for Opus Agency clients\, partners\, and peers.
URL:https://londonexperienceweek.com/event/opus-agency-x-wxo-after-hours-london-experience-week/
LOCATION:The Ministry\, The Ministry\, Borough 79-81 Borough Road\, London\, SE1 1DN\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,Networking
ATTACH;FMTTYPE=image/jpeg:https://londonexperienceweek.com/wp-content/uploads/2026/04/homepage-carousel-01.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T170000
DTEND;TZID=Europe/London:20260422T190000
DTSTAMP:20260430T235651
CREATED:20260408T231234Z
LAST-MODIFIED:20260409T083831Z
UID:10008906-1776877200-1776884400@londonexperienceweek.com
SUMMARY:Blue Fondue’s JE L’AIME (Work In Progress): Day One
DESCRIPTION:Join the team behind Blue Fondue’s JE L’AIME at one of two sharings of the Work in Progress. The production is slated to open in London in July 2026 before touring internationally in Autumn 2026 and Spring / Summer 2027. \nJE L’AIME uses Internet of Things devices\, bespoke software to personalise the piece and a modular systems design to create a unique show\, which is able to tour apartments around the world. \nThe team are road testing these systems in this Work in Progress\, and exploring how ‘theatrical’ they can go in a highly naturalistic setting. Can we place the audience in a plastic universe – one that bends and stretches\, warps and moulds to the inner and outer lives of our characters – without losing narrative coherence? \nThe only way to find out is with an audience… \nNote: LX26 ticket holders will be given instructions on how to book this experience via the event app. \n Running time: Two hours incl. time for post show feedback over drinks & nibbles \nCapacity: 20 \n 
URL:https://londonexperienceweek.com/event/blue-fondues-je-laime-work-in-progress-day-one/
LOCATION:The Penthouse\, Penthouse\, 5th Floor\, 38 Southwark St\, London\, SE1 1UN\, United Kingdom
CATEGORIES:Behind-the-scenes,Exclusives,Experience Safari 2026,Experiences,Networking
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/HERO-IMAGE-BLUE-FONDUE-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T170000
DTEND;TZID=Europe/London:20260422T183000
DTSTAMP:20260430T235651
CREATED:20260316T130504Z
LAST-MODIFIED:20260407T153823Z
UID:10000465-1776877200-1776882600@londonexperienceweek.com
SUMMARY:David Bowie: You're Not Alone | Exclusive Complimentary Showing + Networking Drinks
DESCRIPTION:We are delighted to be able to announce an exclusive opening night package for Lightroom’s new David Bowie: You’re Not Alone experience. \nIn a special opening night slot for LXW26 attendees only\, guests will be able to enjoy iconic performances\, rarely-seen interviews and never-before-exhibited material from one of the world’s greatest\, most visionary artists. \nOpen to LXW26 attendees (numbers TBC) and free of charge\, this offer includes: \n\nWelcome drinks and registration\nFree tickets for the 5:00-6:30pm showing (usually £25) – LXW26 attendees only\nNetworking drinks afterward (paid)\n\nNumbers will be limited with tickets allocated on a first come first served’ basis. \nNote: LXW26 ticket holders will be given instructions on how to apply for this experience via the event app. \nFor more information on the show\, visit https://lightroom.uk/whats-on/david-bowie-youre-not-alone. \n  \n\n  \nAbout David Bowie: You’re Not Alone \nUsing iconic performance footage\, rarely heard interviews and never-before-seen material selected from thousands of hours of film in the vaults of the David Bowie Archive in New York\, from Space Oddity through Diamond Dogs and ”Heroes” to ★\, this show is a celebration of Bowie’s boundless curiosity as a force that connected people across continents and generations\, as well as his enduring cultural impact today. Whether you’re reliving the magic or discovering it for the very first time: this is your ticket to the landmark Bowie performances that changed culture forever. \nDavid Bowie: You’re Not Alone is produced by Lightroom and designed by 59\, a Journey studio\, and directed by 59’s Mark Grimmer (Creative Director for the V&A’s David Bowie Is exhibition) and Tom Wexler. \nWhat You’ll See \nLightroom’s fully projected 11-metre tall walls and vast open floor become the canvas for a truly one-of-a-kind presentation. Bringing together a wealth of visual material from a wide range of sources\, the show combines rare performance footage\, photography\, drawings\, lyrics\, personal notes and sketches to craft the most vivid\, detailed and immersive visual exploration yet of Bowie’s worlds. Structured in thematic chapters in a looping presentation\, You’re Not Alone brings insight into Bowie’s perspective on the subjects most important to him\, including: theatricality\, spirituality\, songwriting\, and the transformative power of creativity. \nWhat You’ll Hear \nYou’re Not Alone makes full use of Lightroom’s unique sound capabilities and specialised HOLOPLOT spatial audio system. Each track in the show has been newly reconfigured by multiple Olivier and Tony award-winning sound designer Gareth Fry (Harry Potter & The Cursed Child\, David Bowie Is). Featuring the artist as its sole voice\, a story composed from hundreds of interviews spanning a five-decade-long career at the cutting edge of art and culture sees Bowie invite you into his way of thinking like never before.
URL:https://londonexperienceweek.com/event/david-bowie-youre-not-alone-talk-exclusive/
LOCATION:Lightroom\, 12 Lewis Cubitt Square\, London\, N1C 4DY\, United Kingdom
CATEGORIES:Behind-the-scenes,Exclusives,Experience Safari 2026,Experiences,Networking
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Lightroom-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T170000
DTEND;TZID=Europe/London:20260422T173000
DTSTAMP:20260430T235651
CREATED:20260414T091557Z
LAST-MODIFIED:20260414T091557Z
UID:10008976-1776877200-1776879000@londonexperienceweek.com
SUMMARY:The LXW26 Shark Tank!
DESCRIPTION:It’s back for 2026! \nWhether you call it Shark Tank or Dragon’s Den (or The Tigers of Money as it was originally called in Japan)\, our version of the infamous TV is where you the LXW attendee gets to pitch their ideas to a panel of investors\, operators\, and experience veterans. \nJust fill in the form (link below) and get ready to pitch for your life! \n>> CLICK TO FILL IN FORM \nThis is the biggest chance you will EVER have to have to get YOUR idea in front of a dream line-up of experience taken – make the most of it! \nExpect insights\, surprises\, and maybe even some funding sparks… \nNOTE: This session expects you to pitch your session to a panel of experts in front of a live audience for five minute. Please practice your session as much as possible to hit the time limit and get your concept across. \nIf you would like the chance to pitch directly to the audience with no panel discussion\, head to our Three Minute Heroes session on Thursday where you’ll get the chance to present your project. \n 
URL:https://londonexperienceweek.com/event/the-lxw26-shark-tank/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/shark-tank.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T160000
DTEND;TZID=Europe/London:20260422T213000
DTSTAMP:20260430T235651
CREATED:20260409T225508Z
LAST-MODIFIED:20260416T073115Z
UID:10008941-1776873600-1776893400@londonexperienceweek.com
SUMMARY:LANDER 23 | Clockwork Dog Show
DESCRIPTION:While you’re at London Experience Week 2026\, why not take in one of the capital’s best experiences: LANDER 23. \nLANDER 23 is supercharged by Clockwork Dog’s COGS system. Formed in 2016 Clockwork Dog enable cutting edge immersive attractions and experiences around the world to control audience flow\, track specific groups\, integrate different technologies\, connect all departments\, create custom dashboards and much more. \nGo on the Clockwork Dog Tour at your leisure throughout London Experience Week 2026. \nWhile you’re at the Summit\, pop along to the Clockwork Dog booth in The 103 to say hi to the team and tell them what you thought. \nYou can also check out the cool Clockwork Dog activations throughout the Ministry of Sound\, plus two workshops led by some of Clockwork Dog’s founders. \n  \n\n  \nAbout LANDER 23 \nLANDER 23 is a live-action video game created by immersive theatre pioneers Punchdrunk. \nIn this 90-minute experience\, teams of four become the crew of a spacecraft sent to investigate a mysterious alien city after the previous mission vanished. \nYou’ll explore physical environments\, communicate through live comms\, solve challenges under pressure and race against the clock to complete your mission. There are no spectators. Everyone plays. \nYou are welcome to arrive up to 30 minutes before the start of your time slot and enjoy our on-site bar. The bar is also open after your mission. \nThe closest stations to Punchdrunk are Woolwich (Elizabeth Line)\, Woolwich Arsenal (DLR and National Rail)\, and Woolwich Pier for the Thames Clippers. \nIf travelling by tube or train\, the easiest route is to take the Elizabeth Line to Woolwich\, which is around 15 minutes from Canary Wharf and about 20 minutes from central London. From the station\, it’s just a short walk to the venue. \nFor a more scenic journey\, you can also take the Uber Boat by Thames Clippers to Woolwich (Royal Arsenal Pier)\, which is only a few minutes’ walk away and offers great views along the Thames on the way.
URL:https://londonexperienceweek.com/event/lander-23-clockwork-dog-show/2026-04-22/
LOCATION:LANDER 23\, One Cartridge Place\, Woolwich\, London\, SE18 6ZR\, United Kingdom
CATEGORIES:Clockwork Dog Shows,Experience Safari 2026,Experiences
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Clockwork-Dog-Tour_-LANDER-23-2-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T160000
DTEND;TZID=Europe/London:20260422T210000
DTSTAMP:20260430T235651
CREATED:20260417T180118Z
LAST-MODIFIED:20260417T180118Z
UID:10008988-1776873600-1776891600@londonexperienceweek.com
SUMMARY:Flux Innovation Lounge & Scape X® Open Studio London Experience Week Safari
DESCRIPTION:Join us from 4:00pm for an exclusive after-hours studio tour and a behind-the-scenes look at the tools shaping next-generation brand experiences.  \nCreated for brand and marketing leaders\, creative studios\, immersive operators and technology innovators\, this is a space to connect\, exchange ideas and explore what’s next. \nEnjoy a drink with us while getting hands-on with cutting-edge interactive technology\, including the Scape X® Pro Object Recognition platform (the only live demo of its kind in the UK)\, where physical objects seamlessly trigger real-time digital content. Discover how Engage Works is integrating AI into immersive environments and how leading F&B brands are using Foundation (which is their experience platform) within private experience centres. Hear from industry experts including Rich Ward (Engage Works)\, Ben Allan and Mayuri Sajnani (Elementz)\, as they share live demos\, real-world use cases and practical insights across retail\, entertainment and brand activations. \nA rare opportunity to connect with peers\, explore emerging technology and see what’s possible when creativity and innovation come together with intent. \nJoin us any time from 4:00pm\, for a self-guided tour where our team will be able to answer questions and provide demonstrations. \n  \nNote: LXW26 attendees can book here
URL:https://londonexperienceweek.com/event/flux-innovation-lounge-scape-x-open-studio-london-experience-week-safari/
LOCATION:Engage Works\, Flux Innovation Lounge\, B2\, 1 Barton Yard Soames Walk London\, London\, SE10 0BN\, United Kingdom
CATEGORIES:Behind-the-scenes,Exclusives,Experience Safari 2026,Experiences,Networking
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Flux-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T160000
DTEND;TZID=Europe/London:20260422T164500
DTSTAMP:20260430T235651
CREATED:20260313T174449Z
LAST-MODIFIED:20260327T154314Z
UID:10000453-1776873600-1776876300@londonexperienceweek.com
SUMMARY:Using AI to Clarify Experience Design
DESCRIPTION:Many designers are adopting AI tools quickly. The result is often more concepts\, more outputs\, but less clarity. Instead of accelerating decision-making\, AI can create noise that weakens creative direction and human judgment. \nThis session reframes AI as a design assistant\, NOT a shortcut or replacement for craft. Through real-world case studies\, NeoPangea’s Jen Wallace and Teresa Van Wagner are joined by ID3 Group’s Lydia Futral-Pilcher to show how AI is intentionally integrated into NeoPangea’s experience design workflow to support clarity\, alignment\, and better decision-making across IRL projects. \nThe session will walk through when and why AI is used during concept development\, narrative framing\, and internal alignment\, and when it’s deliberately not used. Along the way\, the speakers will share honest examples of failed experiments\, abandoned approaches\, and lessons learned. \nAttendees will be introduced to a simple\, repeatable framework for using AI with purpose\, preserving authorship while benefiting from emerging tools. \nFor beginner to intermediate AI users; experience designers\, creative technologists\, producers\, and strategists \nKey takeaways: \n\nA practical framework for integrating AI into experience design workflows\nClear guidance on where AI adds value\, and where it erodes craft\nReal examples of successful and unsuccessful AI use in IRL projects\nGreater confidence using AI intentionally\, not reactively\n\n 
URL:https://londonexperienceweek.com/event/using-ai-to-clarify-experience-design/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=application/pdf:https://londonexperienceweek.com/wp-content/uploads/2026/03/Lydia-Jen-Teresa.pdf
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T160000
DTEND;TZID=Europe/London:20260422T163000
DTSTAMP:20260430T235651
CREATED:20260414T005634Z
LAST-MODIFIED:20260416T124256Z
UID:10008973-1776873600-1776875400@londonexperienceweek.com
SUMMARY:Memory\, Embodiment and AI for the Immersive Industry
DESCRIPTION:When considering the potential impact of immersive technologies on our society\, there is an unmistakable human component.  \nThe value of immersive experiences stems\, at least in part\, from the embodiment of the experience: the immersion of the senses\, the social interpersonal aspect\, and the dimension of these tools that goes beyond passive screen consumption. \nHow can we use AI to enhance our understanding of the immersive industry and explore the potential for AI-human collaboration? \nMeet Sam – Tellart’s ongoing applied research project exploring real-time AI-human interaction with generative cinema. \nThrough a series of phone-based interactions\, an unlimited number of participants can provide input and feedback into the interactive on-screen engine. \nAfter careful processing\, Sam will provide a uniquely generated cinematic reflection on the group’s collective consciousness. \nOn the spot. \n\n This work is a continuation of Tellart’s previous work at Nxt Museum Amsterdam as well as several other AI-powered experiences that the company has created over the last two years. 
URL:https://londonexperienceweek.com/event/memory-embodiment-and-ai-for-the-immersive-industry/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/jpeg:https://londonexperienceweek.com/wp-content/uploads/2026/04/0-1.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T160000
DTEND;TZID=Europe/London:20260422T163000
DTSTAMP:20260430T235652
CREATED:20260413T235343Z
LAST-MODIFIED:20260418T103742Z
UID:10008972-1776873600-1776875400@londonexperienceweek.com
SUMMARY:A Common Design Language for Experience
DESCRIPTION:We design experiences around what people should feel.  \nThen we build them with tools that only understand what machines should do. \nSomewhere in between\, the original vision drifts. \nNot because anyone failed\, but because there’s no shared language to protect it. \nAnton will introduce a new experience design language for experience that treats human perception as a first-class building block\, encoding creative intent as an immutable blueprint so that when something changes\, the impact on what people will actually feel is visible immediately. \nAnton will be joined by Mark Laisure from Impossible Creative to reveal one of the first implementations of this project. \nKey takeaways: \n\nWhy creative vision drifts between concept and delivery\, and what structurally causes it\nA new design language that starts with human perception\, not hardware protocols\nHow to encode creative intent as an immutable blueprint that connects the original vision directly to the delivered experience\nHow to make the impact of any change visible at the point decisions are being made\nHow to get involved in shaping an open standard that belongs to the industry
URL:https://londonexperienceweek.com/event/a-common-design-language-for-experience/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Anton-Christodoulou.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T160000
DTEND;TZID=Europe/London:20260422T163000
DTSTAMP:20260430T235652
CREATED:20260413T153221Z
LAST-MODIFIED:20260415T145728Z
UID:10008963-1776873600-1776875400@londonexperienceweek.com
SUMMARY:Roundtable: More Please! ROI\, ROX and How to Measure & Deliver Profitable Experiences
DESCRIPTION:Please come along and join in the debate with our expert panel. \n\nTitle: More Please! ROI\, ROX and How to Measure & Deliver Profitable Experiences \nA Business of Experience Roundtable \nDescription: \nExperiences work: 91% brand recall\, 85% more likely to purchase. \nThey drive pipeline\, deepen relationships\, and create lasting brand impact. \nAnd yet… budgets are still hard to unlock. \nBecause “was it good?” isn’t enough anymore. The real question is: “did it drive business?” \nWhether it’s a brand activation or a B2B event\, the challenge is the same: how do you prove experiences deliver measurable outcomes — and earn more budget? \nKey Questions \n\nHow do you make ROI undeniable — to CMOs\, CFOs\, and sales teams?\nWhat metrics actually matter (pipeline\, revenue\, retention\, brand)?\nHow do you connect experiences to real business outcomes?\nWhat formats (events\, activations\, communities) drive the strongest results?\nWho is doing measurement well — and how?\nWhat should we stop measuring?\nHow do you move experiences from “marketing spend” to core growth driver?\n\nWhat You’ll Come Away From This Roundtable With: \nClear frameworks\, metrics\, and strategies to prove – and grow – the business impact of both B2B events and brand experiences.
URL:https://londonexperienceweek.com/event/roundtable-more-please-roi-rox-and-how-to-measure-deliver-profitable-experiences/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Business-of-Experience-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T160000
DTEND;TZID=Europe/London:20260422T163000
DTSTAMP:20260430T235652
CREATED:20260318T103200Z
LAST-MODIFIED:20260410T152951Z
UID:10007705-1776873600-1776875400@londonexperienceweek.com
SUMMARY:Making Meaning\, Connection\, and Transformation: Tools\, Reflections\, and Explorations
DESCRIPTION:Impactful experiences create a transformation in their guests…but how do we design to create embodied\, emotional connections and meaningful\, memorable audience journeys? \nDrawing on 25 years of creating immersive\, site-specific\, and experiential work\, Zach will offer practical tools and considerations on creating emotionally engaging audience journeys. \nHe will detail the myriad methods he and Third Rail Projects have used to create critically-acclaimed works that place the audience at the very heart of the storytelling including: Then She Fell\, The Grand Paradise\, Ghost Light\, Behind the City\, the VR adaptation of Wolves in The Walls\, and many others. \nKey takeaways: \n\nWhy you need to hire a theater/dance/movement director as a consultant and/or key member of your team. What is crucial about designing for the whole body & choreographing/blocking the audience experience?\nWhy it is important to create pathways for personal meaning-making through audience endowment and resonance. How does this offer essential and meaningful agency and participation?\nWhy you might want to reimagine what intimacy means in immersive/experiential performance and activations. How we can foster deeply connected\, emotionally resonant\, and scalable audience experiences without relying on unsustainable performer-to-audience ratios?
URL:https://londonexperienceweek.com/event/making-meaning-connection-and-transformation-tools-reflections-and-explorations/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Zach-Morris.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T150000
DTEND;TZID=Europe/London:20260422T154500
DTSTAMP:20260430T235652
CREATED:20260313T180003Z
LAST-MODIFIED:20260313T180810Z
UID:10000456-1776870000-1776872700@londonexperienceweek.com
SUMMARY:Pitch\, Please! How to Sell Your Creative Idea
DESCRIPTION:Creative ideas don’t fail because they’re not good—they fail because they’re pitched without clarity\, context\, or value.  \nThis interactive workshop breaks down how to pitch creative ideas to brands in a way that actually gets a yes. Participants will learn how to frame ideas as brand solutions\, align creativity with business goals\, and communicate value without flattening the magic. \nThrough hands-on exercises\, live examples\, and real-time reframing\, attendees will actively workshop a pitch and leave with a simple\, repeatable framework they can use in brand meetings\, decks\, and follow-ups. \nLess theory. More traction. \nKey takeaways: \n\n A 5-Part Pitch Framework\nA simple structure for pitching creative ideas to brands that clearly connects concept\, audience\, brand value\, and outcome.\nThe “Brand Translation” Cheat Sheet\nA quick-reference guide for translating creative language into brand priorities like objectives\, KPIs\, and ROI.\nThe 30-Second Hook Formula\nA repeatable opening that captures attention fast and frames your idea before details derail the room.\nA Pitch Clarity Checklist\nA self-edit tool to stress-test any pitch for focus\, relevance\, and decision-maker readiness.\nA Reusable Pitch Template\nA plug-and-play template attendees can use immediately for decks\, meetings\, or written proposals.
URL:https://londonexperienceweek.com/event/pitch-please-how-to-sell-your-creative-idea/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Jillian-Austin.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T150000
DTEND;TZID=Europe/London:20260422T153000
DTSTAMP:20260430T235652
CREATED:20260413T134725Z
LAST-MODIFIED:20260418T125552Z
UID:10008958-1776870000-1776871800@londonexperienceweek.com
SUMMARY:Roundtable: Swinging London | What We Can All Learn From Competitive Socializing
DESCRIPTION:Full guest list to come. Please come along and join in the debate with our expert panel. \n\nTitle: Swinging London | What We Can All Learn From Competitive Socializing \nA Business of Experience Roundtable \nHost: Kevin Williams (The Stinger Report / LBX Collective) \nDescription: \nFrom Swingers to Flight Club\, Puttshack to the recently-opened Poolhouse\, competitive socialising is one of the fastest-growing & most successful formats in the Experience Economy. It blends play\, F&B\, and repeatable revenue. \nVenues often outperform traditional hospitality on: \n\nDwell time (2–3x longer)\nRepeat visits (driven by gameplay + social loops)\nHigher per-head spend\nLower reliance on constant new customer acquisition due to built-in replayability\n\nKey Questions: \n\nSo what are the secrets to competitive socializing’s success – and what can the rest of us learn from them?\nWhy is competitive socialising outperforming traditional hospitality and leisure formats?\nWhat drives repeat visits? Is that design intentional? What are the best mechanics for repeat visitation?\nWhat can museums\, brands\, theme parks\, LBEs\, and even B2B events learn from these mechanics?\nHow important is gameplay vs atmosphere vs social context?\nConsidering the competitive socialising formats that haven’t worked – when does this model break? What doesn’t scale?\nAlso\, what about the competitive socializing startups that didn’t make it? What’s the difference between those that win vs those that close?\n\nWhat You’ll Come Out Of This Roundtable With: \nDesign and commercial principles transferable from one of the fastest-growing sectors to your work.
URL:https://londonexperienceweek.com/event/roundtable-swinging-london-what-we-can-all-learn-from-competitive-socializing/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Business-of-Experience-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T150000
DTEND;TZID=Europe/London:20260422T153000
DTSTAMP:20260430T235652
CREATED:20260311T144946Z
LAST-MODIFIED:20260331T112422Z
UID:10000017-1776870000-1776871800@londonexperienceweek.com
SUMMARY:High Tech\, Low Tech\, No Tech: Lessons Learned From 800+ Immersive Experiences
DESCRIPTION:When we talk about immersive experiences\, technology can sometimes dominate the conversation. But after encountering 900+ immersive works across three continents in three years\, Katrina noticed a recurring pattern: tech alone doesn’t determine quality. \nIn this session\, she introduces her AURA Framework (Agency\, Universe\, Resonance\, Artistry) – a qualitative lens for thinking about how immersive experiences function and why they land. Rather than scoring or ranking work\, AURA offers a shared vocabulary for reflecting on agency\, world-building\, resonance\, and craft. \nWhether built with cutting-edge tech or almost none at all\, this session offers an experience-first perspective on designing work that holds together and connects with audiences. \nKey takeaways: \n\nThe AURA Framework (Agency\, Universe\, Resonance\, Artistry) – A practical qualitative lens participants can use to think more clearly about immersive design choices\, regardless of scale\, budget\, or technology.\nA clearer distinction between technology and experience quality – A sharper way to identify when tech is adding value versus when it’s compensating for weak design.\nPatterns observed across 900+ immersive works – Recurring design strengths and common pitfalls drawn from extensive firsthand experience across formats and contexts.\nLanguage to advocate for experience-led decisions – Clear vocabulary to help teams communicate why certain design choices matter\, especially when navigating stakeholder pressure around technology.
URL:https://londonexperienceweek.com/event/high-tech-low-tech-no-tech-patterns-observed-across-800-immersive-works/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Katrina-Lat.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T150000
DTEND;TZID=Europe/London:20260422T153000
DTSTAMP:20260430T235652
CREATED:20260311T142605Z
LAST-MODIFIED:20260414T171707Z
UID:10000014-1776870000-1776871800@londonexperienceweek.com
SUMMARY:Designing With Music and Sound: Creating Experiences That Transform
DESCRIPTION:Experiences today are often overloaded in an effort to engage every sense\, leaving audiences overstimulated rather than deeply connected.  \nThis talk places renewed emphasis on reintroducing music and sound as foundational forces in experience design\, not secondary layers. \nDrawing from real-world productions and experiences\, music therapy studies\, and ancestral sound practices\, Gen Cleary shares how a pivotal realization in her own work reshaped her approach. \nShe introduces a practical framework and clear protocols for using music\, sound\, haptics\, and spatial environments with intention\, so experiences can entertain while also helping audiences heal\, unite\, and transform\, creating deeper impact without compromising well-being. \nKey takeaways: \n\nExploration of protocol for using music and sound with intention\nA dosage checklist to avoid overstimulation\nA body-first approach to music and sound design\nWe can hear but are we listening\nYes to introducing haptics into our experiences\, but only with a clear safety playbook in place
URL:https://londonexperienceweek.com/event/designing-with-music-and-sound-creating-experiences-that-transform/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/jpeg:https://londonexperienceweek.com/wp-content/uploads/2026/03/Gen-Cleary.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T140000
DTEND;TZID=Europe/London:20260422T230000
DTSTAMP:20260430T235652
CREATED:20260401T140701Z
LAST-MODIFIED:20260416T073231Z
UID:10008873-1776866400-1776898800@londonexperienceweek.com
SUMMARY:The Traitors: Live Experience | Clockwork Dog Show
DESCRIPTION:While you’re at London Experience Week 2026\, why not take in one of the capital’s best experiences: The Traitors: Live Experience. \nThe Traitors: Live Experience is supercharged by Clockwork Dog’s COGS system. Formed in 2016 Clockwork Dog enable cutting edge immersive attractions and experiences around the world to control audience flow\, track specific groups\, integrate different technologies\, connect all departments\, create custom dashboards and much more. \nGo on the Clockwork Dog Tour at your leisure throughout London Experience Week 2026. \nWhile you’re at the Summit\, pop along to the Clockwork Dog booth in The 103 to say hi to the team and tell them what you thought. \nYou can also check out the cool Clockwork Dog activations throughout the Ministry of Sound\, plus two workshops led by some of Clockwork Dog’s founders. \n  \n\n\nAbout The Traitors: Live Experience \nARE YOU A FAITHFUL OR A TRAITOR? \nYou’ve watched the treachery unfold on screen – now it’s your turn to play in real life. \nWelcome to  The Traitors: Live Experience\,  where nothing (and no one) is as it seems. \nTake your seat at The Round Table in a 2-hour\, pulse-racing experience that will immerse you in a world of deception and betrayal. Complete missions to build the prize pot\, forge alliances\, and expose the liars as you navigate your way to victory. \nBut remember – in this game of strategy\, even your closest ally could be your most dangerous enemy.
URL:https://londonexperienceweek.com/event/the-traitors-live-experience-clockwork-dog-show/2026-04-22/
LOCATION:The Traitors: Live Experience\, 60 Short's Gardens\, London\, WC2H 9AH\, United Kingdom
CATEGORIES:Clockwork Dog Shows,Experience Safari 2026,Experiences
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Clockwork-Dog-Tour_-The-Traitors_-Live-Experience-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T140000
DTEND;TZID=Europe/London:20260422T144500
DTSTAMP:20260430T235652
CREATED:20260313T173511Z
LAST-MODIFIED:20260313T173511Z
UID:10000451-1776866400-1776869100@londonexperienceweek.com
SUMMARY:The Story Codex: A New Framework for Narrative in Experiences
DESCRIPTION:The Story Codex is a narrative tool that redefines how stories are built.  \nDesigned to be equally useful for linear\, branching\, and open-world experiences\, this new framework also empowers collaborators across disciplines — both writers and non-writers alike — to shape the narrative design of an experience. \nKey takeaways: \n\nImmersive stories are not films or television shows. So why are immersive writers still using film and television tools — like treatments or bibles — to create and document their work? Whether attendees go on to use the Story Codex or not\, this presentation will open their eyes to the urgent need for new narrative tools that are designed specifically for immersive storytelling.\nThe presentation will shift the definition of “story” from a linear plot and cast of characters to\, simply\, a collection of rules. This will fundamentally change the way attendees think about narrative.\nThe Story Codex is the first narrative tool that develops stories as rule sets — and attendees will quickly learn how to adapt this method for their own projects.
URL:https://londonexperienceweek.com/event/the-story-codex-a-new-framework-for-narrative-in-experiences/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Abigail-Taylor-Sansom.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T140000
DTEND;TZID=Europe/London:20260422T143000
DTSTAMP:20260430T235652
CREATED:20260331T115059Z
LAST-MODIFIED:20260331T115059Z
UID:10008093-1776866400-1776868200@londonexperienceweek.com
SUMMARY:From IRL to IP: The Kinetic Framework for Evaluating Experiential Expansion
DESCRIPTION:‘IP-to-be or not to be’…  \nThat is the question many experiential creators find themselves asking as they find themselves at the intersection of an entertainment category that has grown year after year\, a legacy entertainment industry on the hunt for scaled IP\, and an audience with an appetite for more. \nSome experiences begin and end in one venue. One run. One audience. \nHowever\, there are those experiences that can be the spark that starts an IP engine. \nJoin Diana Williams\, CEO & Co-founder of media venture studio Kinetic Energy Entertainment\, as she dives into the gap between experiences that exist in a moment and experiences that live across media. \nThe session will offer early development exercises for anyone in the entertainment ecosystem – creators\, IP owners\, investors\, brands\, etc – to view the IRL “mothership” through the lens of how experiential work can become an IP-builder. Attendees can expect honest insights on the hard conversations that are needed to get to a yay\, nay or let’s table for now on the question of IP. \nKey takeaways: \n\nA checklist to assess whether an experience is scalable across other media.\nA framework for assessing core team capabilities and ambitions.\n“Golden Rules” of IP expansion.
URL:https://londonexperienceweek.com/event/from-irl-to-ip-the-kinetic-framework-for-evaluating-experiential-expansion/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Diana-Williams-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T140000
DTEND;TZID=Europe/London:20260422T143000
DTSTAMP:20260430T235652
CREATED:20260311T155302Z
LAST-MODIFIED:20260330T095850Z
UID:10000022-1776866400-1776868200@londonexperienceweek.com
SUMMARY:Human Tech Under Martial Law: Lightsticks\, Flags\, Prepayment & BARAM
DESCRIPTION:On 3 December 2024\, South Korea lived through a surreal day: martial law declared\, then overturned within hours.  \nFear and old memories of violence surfaced – but what appeared in the streets was different: \n\nK-pop lightsticks instead of weapons\nHand-drawn meme flags (“I want to go home”\, “National Lying Down Association”)\nPrepaid cups of warm coffee waiting for strangers\n\nIn this session\, Jooseok Oh (Founder\, CEO BARAM Experience Co.\, Ltd) shares these fragile\, powerful “human technologies” and explores what they teach us about designing experiences\, democracy\, and sustainable coexistence – not as the organiser\, but as a Korean experience researcher and storyteller. \nKey takeaways: \nThis session gives you a set of lenses and prompts to design with the human technologies your audiences invent for themselves – not just with the tools you buy or build. \n\nA backstage context-mapping method for any audience\nA reusable way to map the “hidden layers” behind behaviour – from 1980–90s democracy movements to 2002 World Cup streets\, 2016 candlelight protests and the 2024–25 “revolution of light”. You’ll leave with questions you can use to surface your own city’s historical layers before you design.\nA lens for reading symbols as human tech\, not props\nHow to treat K-pop lightsticks\, meme flags and prepaid cups of warm coffee as serious interfaces for emotion\, identity and care – and how to run the same analysis on the objects\, memes and habits your audiences already bring from home.\nDesign prompts for when people refuse to follow the script\nConcrete prompts to redesign one current project so it anticipates where people will really move: from staying home to coming out\, from standing still to studying under streetlights\, from consuming to organising heated buses and late-night snacks for strangers.\nA pattern library for bottom-up solidarity hacks\nTransferable patterns from Korea’s winter nights – from foil-blanket “Kisses” cheering squads to anonymous donors sending heated buses – that you can adapt to festivals\, museums\, cities and brands without copying the politics.\nA sharper definition of “human tech” for experience makers\nA way to distinguish between digital tools and the human technologies of time\, risk and shared belief – plus a closing question set you can use with your team: “Where will we let people become the protagonists here?”
URL:https://londonexperienceweek.com/event/human-tech-under-martial-law-lightsticks-flags-prepayment-baram/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/오주석-Jooseok-Oh.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T140000
DTEND;TZID=Europe/London:20260422T143000
DTSTAMP:20260430T235652
CREATED:20260311T150633Z
LAST-MODIFIED:20260327T114754Z
UID:10000019-1776866400-1776868200@londonexperienceweek.com
SUMMARY:People Aren’t Escaping Reality. They’re Rewriting Themselves
DESCRIPTION:We ARE the story. \nPeople aren’t turning to experiences to escape reality. They’re using them to rewrite who they are. \nFor the past decade\, Raj Samuel has been building underground worlds across London\, creating 10 surreal\, story-driven immersive music events where participants stepped inside the story. Projects like 1984 vs 1984\, Trumpocalypse\, Once A Tron A Time\, and Blizzard of Odd invited participants into strange\, participatory worlds. These experiences were doing more than entertaining people — they were changing how participants saw themselves\, even if only for a moment. \nWhat emerged from those experiments was a pattern rarely discussed in experience design. Powerful experiences don’t simply create memories. They temporarily change who someone is. \nRaj calls these Main Character Moments — brief sparks where someone stops observing and begins acting like the protagonist of their own story. They sit at the heart of a broader idea he calls We ARE the Story: the notion that people don’t just consume narratives\, they actively rewrite themselves inside them. \nDrawing on ten years of participatory worlds and thousands of participants\, this talk introduces five discoveries about how identity rewrites actually happen: \n\nThe Imagination Gap – People can’t change what they can’t imagine.\nThe Permission Paradox – The tighter the script\, the smaller the shift.\nThe Short Circuit Moment – The moment someone steps outside their usual script.\nIdentity Editing – For a moment\, someone becomes a different version of themselves.\nThe Afterglow Effect – What matters is what travels home.\n\nTogether these discoveries reveal the hidden mechanics behind experiences that don’t just entertain people\, but restore imagination\, interrupt identity scripts\, and create moments that travel far beyond the room.
URL:https://londonexperienceweek.com/event/people-arent-escaping-reality-theyre-rewriting-themselves/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Raj-Samuel.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T130000
DTEND;TZID=Europe/London:20260422T140000
DTSTAMP:20260430T235652
CREATED:20260420T221955Z
LAST-MODIFIED:20260420T222151Z
UID:10008995-1776862800-1776866400@londonexperienceweek.com
SUMMARY:Colour of Conversation: In Conversation
DESCRIPTION:Colour of Conversation by DODDZ is a living artwork that listens to human conversation and translates its emotional tone into evolving fields of colour in real time. Nothing is pre-programmed. Every moment is shaped by the people in the room. \nThe artwork has been featured throughout London Experience Week. Microphones have been set up in various locations to ensure we are ‘taking the temperature’ of London Experience Week throughout the event. \nWhat do the business roundtables in The Loft look like vs the workshops in The Baby Box. How does the audience for Barbie: The Dream Experience’s Sarah Mendes compare with that of Abraham Burickson’s Worldbuilding the World. \nWXO Head of Content Mike Goldsmith chats with DODDZ in a lunchtime discussion\, talking about the artist’s beginnings\, his art practice and the importance of storytelling to his work. After a conversation about Colour of Conversation\, the artwork will be displayed on the ceiling of The Box as we move from room to room and experience London Experience Week – in real time…
URL:https://londonexperienceweek.com/event/colour-of-conversation-in-conversation/
LOCATION:The Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,Experiences,LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/DODDZ.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T130000
DTEND;TZID=Europe/London:20260422T140000
DTSTAMP:20260430T235652
CREATED:20260413T213915Z
LAST-MODIFIED:20260413T214421Z
UID:10008968-1776862800-1776866400@londonexperienceweek.com
SUMMARY:Inside The BurnerSphere
DESCRIPTION:We are delighted to welcome Big Rock Creative CEO Athena Demos to London Experience Week where she will be sharing BurnerSphere\, the award-winning VR recreation of the Burning Man festival. \nYou’ll be able to experience the full BurnerSphere platform for yourself\, with a full guided VR experience with Athena also present. \nAthena will share how BurnerSphere combines 360 and 180 stereo footage with VR worlds for immersive storytelling that is evolving the way we connect\, explore\, and participate together across digital and physical worlds. \nKeep an eye on the London Experience Week app on how to sign up for sessions across both Wednesday and Thursday lunchtimes. Walk ups will also be available. \n  \n\n  \nAbout BurnerSphere \nBurnerSphere is a groundbreaking social VR platform created by BRCvr in collaboration with Burning Man Project. \nAt its core\, it’s an immersive documentary experience that tells the story of the vibrant communities that make up Burning Man. \nThis isn’t a passive 2D doc—it’s a living\, breathing digital world where you can walk alongside friends from anywhere in the world to explore mind-blowing art\, join interactive workshops\, and connect in real time. \nWith realistic 360° and 180° video\, detailed virtual environments\, and spontaneous social interaction\, BurnerSphere captures the spirit of Black Rock City and invites you to participate in its culture year-round. \nBurnerSphere accurately mirrors the sights\, sounds\, and spirit of Black Rock City through: \n\nA dynamic social VR environment that fosters real-time engagement\nFully exploration virtual Playa\n360° and 180° 3D video footage from past Burns\nPhotorealistic 3 dimensional art installations\nInteractive theme camps\nResurrected Temples\, Man bases to create the Temple Museum and Museum of the Man and other large scale art from Burning Man’s history\nLive music\, artist panels\, wellness workshops\, and lectures at the virtual Center Camp\n\nAbout BRCvr \nBRCvr is an official virtual Burning Man Experience whose scope is unprecedented in the VR space. Athena produced internationally recognized social impact projects such as Breonna’s Garden which premiered at SXSW 2022 and Pride has no borders which was a finalist in the VR Awards. In 2024\, Athena produced a live event called GLOW: a Celebration of the 15th Annual Auggie Awards to great success welcoming over 1500 technology leaders for networking and transformational fun sponsored by T-Mobile. \nAbout Big Rock Creative \nBig Rock Creative won the Producer’s Guild Award for Innovation\, the Aurea Award for creativity\, the No Proscenium award for Best VR experience of 2020\, the Hermes’ Platinum Award\, and the Auggie Award for Best Societal Impact of 2022 and well as Best Indie Creator of 2023.
URL:https://londonexperienceweek.com/event/inside-the-burnersphere/2026-04-22/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Athena-Demos.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T120000
DTEND;TZID=Europe/London:20260422T124500
DTSTAMP:20260430T235652
CREATED:20260313T172857Z
LAST-MODIFIED:20260323T011236Z
UID:10000450-1776859200-1776861900@londonexperienceweek.com
SUMMARY:Tug Of War: The Dance Between Creative And Finance
DESCRIPTION:In this panel discussion moderated by Alicia Yaffe and featuring Dave Shulman and Neil Chakravarti\, we’ll bring creatives\, investors\, and finance leaders into a shared conversation about how experiential projects move from idea to reality.  \nPanelists will explore how different stakeholders approach projects at the outset — from creating original IP to responding to a brief — and how viability\, risk\, and structure are balanced against creative imperative and guest experience. \nKey takeaways: \n\nLearn how to identify each stakeholders starting point\nLearn how to apply creative compromise to your circumstances\nGain real perspective from creative\, business and investor perspectives
URL:https://londonexperienceweek.com/event/tug-of-war-the-dance-between-creative-and-finance/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/David-Alicia-Neil.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T120000
DTEND;TZID=Europe/London:20260422T123000
DTSTAMP:20260430T235652
CREATED:20260413T135355Z
LAST-MODIFIED:20260414T121649Z
UID:10008959-1776859200-1776861000@londonexperienceweek.com
SUMMARY:Roundtable: Good Vibrations | Can Wellbeing Scale?
DESCRIPTION:Please come along and join in the debate with our expert panel. \n\n  \nTitle: Good Vibrations | Can Wellbeing Scale? \nA Business of Experience Roundtable \nDescription: \nWellness and neuroaesthetic experiences are powerful – but so far\, often small\, niche\, and hard to scale. \nThe opportunity to remake society is really exciting – but only if they can become commercially viable. Over to you… \nKey Questions: \n\nWhy don’t most wellness experiences scale today?\nWhat would it take to make wellness commercially viable at scale?\nHow do you balance intimacy with growth?\nWhat role does neuroscience / neuroaesthetics play in design?\nIs “feeling better” a repeatable\, monetisable experience – or just a nice to have?\n\nWhat You’ll Come Out Of This Roundtable With: \nA path toward turning wellness into a scalable experience category. \n 
URL:https://londonexperienceweek.com/event/roundtable-good-vibrations-can-wellbeing-scale/
LOCATION:The Loft\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Business-of-Experience-5.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T120000
DTEND;TZID=Europe/London:20260422T123000
DTSTAMP:20260430T235652
CREATED:20260409T220159Z
LAST-MODIFIED:20260413T192152Z
UID:10008922-1776859200-1776861000@londonexperienceweek.com
SUMMARY:Unlocking Creative Flow: How Iterative Systems Build Better Live Experiences
DESCRIPTION:Creators of attractions and live experiences recognise that no interaction survives first contact with the audience\, as traditional planning methods and tools falter against the unpredictability of human engagement. \nThat’s why we design our systems not just to manage the show but to empower genuine creative innovation. \nBuilt with the creative process in mind we make systems that foster a culture of rapid\, iterative play. Enabling teams to quickly and cheaply get ideas on their feet\, test audience interactions\, and even adapt entire experiences right up until opening night. \nWe’ll talk through how this agile approach has been instrumental for companies like Punchdrunk\, Netflix House\, and Secret Cinema in achieving some of their most ambitious work. We’ll demonstrate how by embracing fluidity and iteration\, you can generate more ideas\, overcome creative blocks more quickly\, and ultimately craft more responsive\, impactful and flexible experiences. \nKey takeaways: \n\nHow flexible tools and centralised systems can give you enormous value over highly specialised ones.\nHow to build ‘levers’ into your workflow\, allowing you to quickly respond to feedback.\nHow to set out success criteria for early play tests (and how to gather the data required to see if those criteria have been met).
URL:https://londonexperienceweek.com/event/unlocking-creative-flow-how-iterative-systems-build-better-live-experiences/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Eyal-Danon.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T120000
DTEND;TZID=Europe/London:20260422T123000
DTSTAMP:20260430T235652
CREATED:20260409T132334Z
LAST-MODIFIED:20260410T152925Z
UID:10008916-1776859200-1776861000@londonexperienceweek.com
SUMMARY:The Hidden Economics of Experience: How To Turn Art Into Business
DESCRIPTION:So many ideas… so many ‘art-preneurs’ who need to know how to create a business plan investors will understand + draw a direct line between experience and returns. \nSo Blair Russell\, Tony-nominated producer and developer of theatre and live performance\, will share: \n\nFunding structures (commercial vs subsidised vs hybrid)\nRisk models in live experience\nWhy most projects fail to get funded\n\nIn particular\, Blair will consider non-traditional development paths\, more complex revenue streams\, more options to raise funds and other opportunities that are as diversified as they are resilient. \nCome and join Blair for a session that shows that the business of art is more than just seats\, popcorn and merch!
URL:https://londonexperienceweek.com/event/the-hidden-economics-of-experience-how-to-turn-art-into-business/
LOCATION:The Green Room\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Blair-Russell.png
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END:VCALENDAR