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DTSTART;TZID=Europe/London:20260423T170000
DTEND;TZID=Europe/London:20260423T173000
DTSTAMP:20260416T112313Z
CREATED:20260316T225647Z
LAST-MODIFIED:20260416T112313Z
UID:10000459-1776963600-1776965400@londonexperienceweek.com
SUMMARY:Theatre\, Myth\, Music & Games: Designing Live Experiences in Hybrid Systems
DESCRIPTION:As live performance increasingly intersects with games\, AR\, and AI\, creators face a core challenge: how to design participation without fragmenting attention or diluting emotional meaning.  \nThis talk presents AURORA as a case study in entangled experience design\, where theatre\, myth\, music\, and game systems function as a single authored whole. \nDeveloped through international collaboration\, the project treats technology not as spectacle but as dramaturgical material—shaping agency\, pressure\, and consequence. \nDrawing on theatre direction\, the session shows how interior states like desire\, envy\, and care can be externalized through playable systems\, offering practical frameworks for ethical\, scalable hybrid participation. \nKey takeaways: \n\nSeat-Based AR at Scale: Designing app-based AR games that allow audience participation from anywhere in the auditorium.\nHybrid Systems Dramaturgy: Emotional–Mechanical Alignment: How to preserve emotional arcs when live performance and interactive systems operate in parallel.\nEnsuring every mechanic—AR effects\, AI behaviors\, game pressures—reinforces core narrative stakes.\nCross-Cultural Collaboration Lessons: What must adapt—and what must remain stable—when designing experience systems across regions\, institutions\, and audiences.
URL:https://londonexperienceweek.com/event/theatre-myth-music-games-designing-live-experiences-in-hybrid-systems/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/David-Bassuk-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T160000
DTEND;TZID=Europe/London:20260423T163000
DTSTAMP:20260316T102934Z
CREATED:20260316T102934Z
LAST-MODIFIED:20260316T102934Z
UID:10000458-1776960000-1776961800@londonexperienceweek.com
SUMMARY:Magic\, Memory\, Money
DESCRIPTION:Our industry has been defending experiential with the wrong weapons.  \nImpressions. \nSentiment scores. \nCase studies nobody believes. \nThere is a different way – revenue. And it can be predicted before work even begins. \nJoin Stephen Martell\, VP Innovation at DE-YAN\, as he draws a hard line between events that get attended and experiences that generate revenue; the gap between them is exceptional craft. \nGreat experiences print money. \nBad ones just burn it politely. \nKey takeaways: \n\nLearn the three key impacts to revenue making experiences\nExplore the Experiential Revenue Impact predictive model\nWalk away with a usable tool to measure; the Experiential Performance Score\n\n  \n  \n 
URL:https://londonexperienceweek.com/event/magic-memory-money/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Stephen-Martell.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T150000
DTEND;TZID=Europe/London:20260423T153000
DTSTAMP:20260404T161750Z
CREATED:20260316T105507Z
LAST-MODIFIED:20260404T161750Z
UID:10000461-1776956400-1776958200@londonexperienceweek.com
SUMMARY:Elvis Evolution: Lessons From a Data-led Redesign
DESCRIPTION:When Elvis Evolution first launched\, it faced unexpectedly intense and polarized reactions. In response\, Layered Reality initiated a thoughtful redesign and teamed up with Cavea to measure what really needed to change and if those changes worked. \nBy mapping the show’s emotional arc and analyzing second by second audience reactions before and after\, we uncovered not just improvements\, but also bigger questions about the role and risk of certain IPs in live experiences. \nJoin Cavea’s Joe Timson and Layered Reality’s Amy Farrant to explore these insights and what they mean for the future of IP-led immersive experiences. \nTo see Cavea’s and Layered Reality’s work live\, head to the Elvis Evolution page on our Experience Safari for the chance to attend a full VIP experience/show/QA package or get 50% off tickets for selected Thurs\, Fri and Sun shows during London Experience Week. \nKey takeaways: \n\nA frontline playbook for responding to unexpected audience reaction: How to move from polarised feedback and negative reviews to structured learning\, without panic\, defensiveness\, or overcorrecting creatively.\nAn introduction to emotion analytics as a diagnostic tool for creative impact: How emotional response data can be used to map the arc of a live experience\, test creative assumptions\, and validate whether a redesign has addressed the right problems.\nCritical lessons on IP\, fandom\, and risk in immersive entertainment: What this case reveals about how different types of IP shape audience expectations\, where immersive formats struggle with emotionally charged fandoms\, and how to assess risk.
URL:https://londonexperienceweek.com/event/elvis-evolution-lessons-from-a-data-led-redesign/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Joe-Timson-_-Amy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T140000
DTEND;TZID=Europe/London:20260423T143000
DTSTAMP:20260317T201847Z
CREATED:20260317T200921Z
LAST-MODIFIED:20260317T201847Z
UID:10007699-1776952800-1776954600@londonexperienceweek.com
SUMMARY:Experience Design for a Better World
DESCRIPTION:“Envisioning a better future is the crucial first step to creating it.” – Rob Hopkins \nWhat if experience design could reshape how we imagine? \nLandfall Labs will share how Experience Designers are uniquely suited to create social impact. \nResearchers Melissa Carine\, Bonnie Gregory\, and sparks make the case that our spatial environments\, invitations to interact\, and the stories embedded in our experiences actively condition what’s possible. \nThis panel will focus on designing for change in three areas of Experience Culture: Environments\, Interactions\, and Narratives. \nLeave with practical tools for making change irresistible. \nFollowed by a facilitated conversation with Odyssey Works’ Abraham Burickson. \nKey takeaways: \n\nHow to design environments that shape behavior beyond conscious awareness.\nHow to design interactions that turn wonder into agency.\nHow to design narratives that expand what futures feel possible.
URL:https://londonexperienceweek.com/event/experience-design-for-a-better-world/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/sparks-_-Bonnie-Gregory-_-Melissa-Carine_-Abe.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T120000
DTEND;TZID=Europe/London:20260423T123000
DTSTAMP:20260317T104653Z
CREATED:20260316T104411Z
LAST-MODIFIED:20260317T104653Z
UID:10000460-1776945600-1776947400@londonexperienceweek.com
SUMMARY:Consumer Trust: Yesterday\, Today and Tomorrow
DESCRIPTION:Dr Amna Khan is a trust expert\, published academic author and global speaker.  \nAmna explains the decline in consumer trust for brands\, businesses and institutions. Traditional approaches to trust development have been disrupted\, new ways of trust development need to be adopted. \n Key takeaway: \n\nUnderstand how brands\, businesses and creators can build trust with consumers today.
URL:https://londonexperienceweek.com/event/consumer-trust-yesterday-today-and-tomorrow/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Dr-Amna-Khan.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T110000
DTEND;TZID=Europe/London:20260423T113000
DTSTAMP:20260413T192051Z
CREATED:20260409T220639Z
LAST-MODIFIED:20260413T192051Z
UID:10008923-1776942000-1776943800@londonexperienceweek.com
SUMMARY:Managing Audience Flow in Ambitious Attractions
DESCRIPTION:Audiences in immersive and interactive shows don’t want to feel like they’re on rails. To deliver the best experience\, a dynamic approach to audience flow control is required to let audiences retain their sense of agency while keeping a show on track. \nDelivering this while maintaining operational control and maximising throughput requires careful attention and novel technology. There is no ‘one size fits all’ approach but there are tried and tested techniques that we’ve developed over many years working on large scale interactive experiences. \nWe’ll look at various flavours of this problem we’ve solved for shows such as The Paddington Bear Experience\, Saw: Escape Experience and The Traitors: Live Experience. \nWe’ll demonstrate how with COGS we’re able to adapt to any requirements\, from strict time-of-day based audience pulses to completely dynamic start and finish times. We can build in rich operator controls such as room-by-room management\, targeted show pausing and actor feedback mechanisms. \nKey takeaways: \n\nThe different approaches to audience management being used in today’s attractions\nHow a dynamic approach to audience flow can heighten the experience for the audience\nHow to build a show with enough operational flexibility to handle the unexpected behaviours of real audiences
URL:https://londonexperienceweek.com/event/managing-audience-flow-in-ambitious-attractions/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Tom-Dixon.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T100000
DTEND;TZID=Europe/London:20260423T110000
DTSTAMP:20260420T214446Z
CREATED:20260418T115046Z
LAST-MODIFIED:20260420T214446Z
UID:10008993-1776938400-1776942000@londonexperienceweek.com
SUMMARY:DODDZ x Senzomi: A LXW26 Collab
DESCRIPTION:We open The 103 on the final day of the Summit with an exclusive audio-visual collaboration for London Experience Week 2026. \nColour of Conversation by DODDZ is a living artwork that listens to human conversation and translates its emotional tone into evolving fields of colour in real time. Nothing is pre-programmed. Every moment is shaped by the people in the room. \nFor this collaboration\, Tom Middleton has created responsive soundscapes that support and extend the visual system\, forming a unified environment where conversation shapes colour and sound carries it through space. \n———- \nOn the eyes – DODDZ\, a multi-award-winning artist and innovator\, known for blending art and technology across projects including Disney\, Nike and Sony\, brings Colour of Conversation to life across The Box and the wider Ministry of Sound. \nOn the ears – Tom Middleton\, composer\, electronic music pioneer and neurosensory designer\, opened London Experience Week 2026 with Time Echoes\, transforming The Box into a powerful multi-sensory environment for deep immersive listening. He will also be DJing at the WXO Experience Disco. \nArrive early. Experience it as it unfolds.
URL:https://londonexperienceweek.com/event/doddz-x-senzomi-a-lxw26-collab/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,Experiences,LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/DODDZ-Tom-M-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T170000
DTEND;TZID=Europe/London:20260422T173000
DTSTAMP:20260414T091557Z
CREATED:20260414T091557Z
LAST-MODIFIED:20260414T091557Z
UID:10008976-1776877200-1776879000@londonexperienceweek.com
SUMMARY:The LXW26 Shark Tank!
DESCRIPTION:It’s back for 2026! \nWhether you call it Shark Tank or Dragon’s Den (or The Tigers of Money as it was originally called in Japan)\, our version of the infamous TV is where you the LXW attendee gets to pitch their ideas to a panel of investors\, operators\, and experience veterans. \nJust fill in the form (link below) and get ready to pitch for your life! \n>> CLICK TO FILL IN FORM \nThis is the biggest chance you will EVER have to have to get YOUR idea in front of a dream line-up of experience taken – make the most of it! \nExpect insights\, surprises\, and maybe even some funding sparks… \nNOTE: This session expects you to pitch your session to a panel of experts in front of a live audience for five minute. Please practice your session as much as possible to hit the time limit and get your concept across. \nIf you would like the chance to pitch directly to the audience with no panel discussion\, head to our Three Minute Heroes session on Thursday where you’ll get the chance to present your project. \n 
URL:https://londonexperienceweek.com/event/the-lxw26-shark-tank/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/shark-tank.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T160000
DTEND;TZID=Europe/London:20260422T163000
DTSTAMP:20260418T103742Z
CREATED:20260413T235343Z
LAST-MODIFIED:20260418T103742Z
UID:10008972-1776873600-1776875400@londonexperienceweek.com
SUMMARY:A Common Design Language for Experience
DESCRIPTION:We design experiences around what people should feel.  \nThen we build them with tools that only understand what machines should do. \nSomewhere in between\, the original vision drifts. \nNot because anyone failed\, but because there’s no shared language to protect it. \nAnton will introduce a new experience design language for experience that treats human perception as a first-class building block\, encoding creative intent as an immutable blueprint so that when something changes\, the impact on what people will actually feel is visible immediately. \nAnton will be joined by Mark Laisure from Impossible Creative to reveal one of the first implementations of this project. \nKey takeaways: \n\nWhy creative vision drifts between concept and delivery\, and what structurally causes it\nA new design language that starts with human perception\, not hardware protocols\nHow to encode creative intent as an immutable blueprint that connects the original vision directly to the delivered experience\nHow to make the impact of any change visible at the point decisions are being made\nHow to get involved in shaping an open standard that belongs to the industry
URL:https://londonexperienceweek.com/event/a-common-design-language-for-experience/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Anton-Christodoulou.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T150000
DTEND;TZID=Europe/London:20260422T153000
DTSTAMP:20260331T112422Z
CREATED:20260311T144946Z
LAST-MODIFIED:20260331T112422Z
UID:10000017-1776870000-1776871800@londonexperienceweek.com
SUMMARY:High Tech\, Low Tech\, No Tech: Lessons Learned From 800+ Immersive Experiences
DESCRIPTION:When we talk about immersive experiences\, technology can sometimes dominate the conversation. But after encountering 900+ immersive works across three continents in three years\, Katrina noticed a recurring pattern: tech alone doesn’t determine quality. \nIn this session\, she introduces her AURA Framework (Agency\, Universe\, Resonance\, Artistry) – a qualitative lens for thinking about how immersive experiences function and why they land. Rather than scoring or ranking work\, AURA offers a shared vocabulary for reflecting on agency\, world-building\, resonance\, and craft. \nWhether built with cutting-edge tech or almost none at all\, this session offers an experience-first perspective on designing work that holds together and connects with audiences. \nKey takeaways: \n\nThe AURA Framework (Agency\, Universe\, Resonance\, Artistry) – A practical qualitative lens participants can use to think more clearly about immersive design choices\, regardless of scale\, budget\, or technology.\nA clearer distinction between technology and experience quality – A sharper way to identify when tech is adding value versus when it’s compensating for weak design.\nPatterns observed across 900+ immersive works – Recurring design strengths and common pitfalls drawn from extensive firsthand experience across formats and contexts.\nLanguage to advocate for experience-led decisions – Clear vocabulary to help teams communicate why certain design choices matter\, especially when navigating stakeholder pressure around technology.
URL:https://londonexperienceweek.com/event/high-tech-low-tech-no-tech-patterns-observed-across-800-immersive-works/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Katrina-Lat.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T140000
DTEND;TZID=Europe/London:20260422T143000
DTSTAMP:20260327T114754Z
CREATED:20260311T150633Z
LAST-MODIFIED:20260327T114754Z
UID:10000019-1776866400-1776868200@londonexperienceweek.com
SUMMARY:People Aren’t Escaping Reality. They’re Rewriting Themselves
DESCRIPTION:We ARE the story. \nPeople aren’t turning to experiences to escape reality. They’re using them to rewrite who they are. \nFor the past decade\, Raj Samuel has been building underground worlds across London\, creating 10 surreal\, story-driven immersive music events where participants stepped inside the story. Projects like 1984 vs 1984\, Trumpocalypse\, Once A Tron A Time\, and Blizzard of Odd invited participants into strange\, participatory worlds. These experiences were doing more than entertaining people — they were changing how participants saw themselves\, even if only for a moment. \nWhat emerged from those experiments was a pattern rarely discussed in experience design. Powerful experiences don’t simply create memories. They temporarily change who someone is. \nRaj calls these Main Character Moments — brief sparks where someone stops observing and begins acting like the protagonist of their own story. They sit at the heart of a broader idea he calls We ARE the Story: the notion that people don’t just consume narratives\, they actively rewrite themselves inside them. \nDrawing on ten years of participatory worlds and thousands of participants\, this talk introduces five discoveries about how identity rewrites actually happen: \n\nThe Imagination Gap – People can’t change what they can’t imagine.\nThe Permission Paradox – The tighter the script\, the smaller the shift.\nThe Short Circuit Moment – The moment someone steps outside their usual script.\nIdentity Editing – For a moment\, someone becomes a different version of themselves.\nThe Afterglow Effect – What matters is what travels home.\n\nTogether these discoveries reveal the hidden mechanics behind experiences that don’t just entertain people\, but restore imagination\, interrupt identity scripts\, and create moments that travel far beyond the room.
URL:https://londonexperienceweek.com/event/people-arent-escaping-reality-theyre-rewriting-themselves/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Raj-Samuel.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T120000
DTEND;TZID=Europe/London:20260422T123000
DTSTAMP:20260413T192152Z
CREATED:20260409T220159Z
LAST-MODIFIED:20260413T192152Z
UID:10008922-1776859200-1776861000@londonexperienceweek.com
SUMMARY:Unlocking Creative Flow: How Iterative Systems Build Better Live Experiences
DESCRIPTION:Creators of attractions and live experiences recognise that no interaction survives first contact with the audience\, as traditional planning methods and tools falter against the unpredictability of human engagement. \nThat’s why we design our systems not just to manage the show but to empower genuine creative innovation. \nBuilt with the creative process in mind we make systems that foster a culture of rapid\, iterative play. Enabling teams to quickly and cheaply get ideas on their feet\, test audience interactions\, and even adapt entire experiences right up until opening night. \nWe’ll talk through how this agile approach has been instrumental for companies like Punchdrunk\, Netflix House\, and Secret Cinema in achieving some of their most ambitious work. We’ll demonstrate how by embracing fluidity and iteration\, you can generate more ideas\, overcome creative blocks more quickly\, and ultimately craft more responsive\, impactful and flexible experiences. \nKey takeaways: \n\nHow flexible tools and centralised systems can give you enormous value over highly specialised ones.\nHow to build ‘levers’ into your workflow\, allowing you to quickly respond to feedback.\nHow to set out success criteria for early play tests (and how to gather the data required to see if those criteria have been met).
URL:https://londonexperienceweek.com/event/unlocking-creative-flow-how-iterative-systems-build-better-live-experiences/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Eyal-Danon.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T110000
DTEND;TZID=Europe/London:20260422T113000
DTSTAMP:20260330T142609Z
CREATED:20260324T164255Z
LAST-MODIFIED:20260330T142609Z
UID:10007710-1776855600-1776857400@londonexperienceweek.com
SUMMARY:Beyond the Stage: Building Meaningful Festival Experiences
DESCRIPTION:In this session\, Goc O’Callaghan takes audiences inside the reality of building and running ArcTanGent Festival\, an award-winning independent event known for its unorthodox artistry\, international community spirit and refusal to follow the mainstream festival playbook. \nMoving beyond the polished surface of “experience design\,” this talk unpacks the constant balancing act behind the scenes: the complexities in the independent festival landscape\, juggling the “what-the-audience-don’t-see” challenges\, unexpected moments\, and a neuroscientific twist into unlock insights. Goc will explore how thousands of individual moments come together to form a cohesive\, and memorable\, whole. \nBlending candid storytelling with practical insight\, this talk offers a rare look at the complexity behind festival design\, curation production and management\, and a fresh framework for thinking about how we design experience optimisation in the context of a wicked problem. \nKey takeaways: \n\nUnderstand and evaluate festival design as a complex system — recognising the need to balance competing priorities (e.g. budget\, safety\, creativity) and make informed trade-offs without a single optimal solution.\nAnalyse the role of identity and adaptability in event success — assessing how intentional community-building and responsive decision-making contribute to resilient\, distinctive festival experiences.\nApply neuroscientific principles to experience design — using concepts such as the peak-end rule to design impactful micro-moments that shape audience perception and long-term memory.
URL:https://londonexperienceweek.com/event/beyond-the-stage-building-meaningful-festival-experiences/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Goc-OCallaghan.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T100000
DTEND;TZID=Europe/London:20260422T110000
DTSTAMP:20260417T134620Z
CREATED:20260417T112157Z
LAST-MODIFIED:20260417T134620Z
UID:10008985-1776852000-1776855600@londonexperienceweek.com
SUMMARY:Breathe Wild: Live Performance
DESCRIPTION:Breathe Wild is a live audiovisual experience from Jeena Earthiva and George Berlin. \nGathering attendees together in The 103\, the piece offers an immersive journey through music\, visuals\, and emotional storytelling. \nAnchored by ex-Bollywood singer Jeena’s live vocals and George’s live visual mixing\, the work moves from a dreamy\, reflective atmosphere into a bold\, untamed release — holding space for both tenderness and unapologetic self-expression. Blending voice\, sound\, and cinematic imagery\, the performance creates an emotional arc that feels at once intimate\, expansive\, and alive in the moment. \nDeveloped from Jeena’s song Breathe\, the piece was first translated into a large-scale visual work presented in Finland as part of Lumen Rauma\, commissioned for the city’s 120th anniversary celebrations. \nFor that commission\, George remixed the music and created a striking projection-mapped visual narrative that brought the song’s raw emotional essence into public space. \nFor today’s experience\, he will be live mixing and reworking visuals from that original performance in real time\, creating a dynamic dialogue between image\, sound\, and Jeena’s live vocal performance. \nReimagined for a live audience setting\, Breathe Wild invites attendees into a richly human world of sound\, image\, and presence — immersive\, cinematic\, and emotionally resonant. \nSee Breathe Wild as a projection map at Lumen Rauma: https://www.georgeberlin.com/rauma \nListen to Jeena’s Breathe Wild playlist on Spotify: https://open.spotify.com/album/7ItgLsZ6pIDYtgcJyT57uV \nABOUT GEORGE AND JEENA \nGeorge Berlin is an award-winning experience designer and visual artist creating large-scale immersive works across music\, spatial design\, projection mapping\, and visual storytelling. \nJeena Earthiva is a singer\, artist\, and immersive experience creator whose work explores emotion\, embodiment\, and transformation through sound\, story\, and multisensory experience.
URL:https://londonexperienceweek.com/event/breathe-wild-live-performance/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,Experiences,LXW 2026
ATTACH;FMTTYPE=image/jpeg:https://londonexperienceweek.com/wp-content/uploads/2026/04/unnamed-3.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T170000
DTEND;TZID=Europe/London:20260421T173000
DTSTAMP:20260418T123247Z
CREATED:20260418T100454Z
LAST-MODIFIED:20260418T123247Z
UID:10008992-1776790800-1776792600@londonexperienceweek.com
SUMMARY:‘Artspitality': How The Lost Estate Is Pioneering A New Immersive Arts And Hospitality Category
DESCRIPTION:Join Eddy Hackett\, Cofounder and Executive Producer of leading immersive arts and hospitality company\, The Lost Estate\, as he lifts the curtain on how the brand bootstrapped from fringe pop-up to rapidly to become one of the UK’s largest commercial arts companies\, and a global leader in the emerging immersive performance and hospitality category.  \nHear about TLE’s vision to become a global cultural icon—the profound antidote to the digital age—defined by unashamedly moving\, ‘artistic smash hits’\, and its roots in the founder’s origin story as professional classical musicians. Eddy will plot his/TLE’s journey and give insight on the realities of growing a company – and category – in amongst the most challenging trading conditions of the past 20 years.
URL:https://londonexperienceweek.com/event/artspitality-how-the-lost-estate-is-pioneering-a-new-immersive-arts-and-hospitality-category/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Eddy-Hackett.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T160000
DTEND;TZID=Europe/London:20260421T163000
DTSTAMP:20260406T132642Z
CREATED:20260320T121838Z
LAST-MODIFIED:20260406T132642Z
UID:10007707-1776787200-1776789000@londonexperienceweek.com
SUMMARY:Positivity as a Strategy: How Pinterest Is Redefining Experiences
DESCRIPTION:The most memorable experiences aren’t just well-designed; they happen in the right emotional environment. And for brand and experience leaders and operators\, the platform is part of the experience. \nWe know from behavioural science that emotional context shapes everything: how audiences process what they encounter\, what they retain\, and how they respond to the brands they meet along the way. \nThe environment is not neutral. It is doing work – either for you or against you. \nPinterest has built something rare: a platform where people arrive with intention\, in an open and aspirational state of mind. Positivity by design isn’t a tagline but is a deliberate set of product\, policy\, and cultural decisions that shape every interaction on the platform. \nIn this exclusive in-conversation session\, behavioural scientist Lea Karam opens with a short provocation on emotional architecture: why the context surrounding an experience is as powerful as the experience itself\, and what the science tells us about how positive environments change human behaviour and recall. \nLea then interviews Pinterest’s MD Caroline Orange-Northey on stage for a frank\, expansive conversation about what it looks like to build a platform around inspiration\, discovery and positivity – and what experience designers\, brands\, and operators can take from it. \nA conversation on positivity by design\, emotional architecture\, and what happens when a platform puts human experience first; you won’t want to miss this.
URL:https://londonexperienceweek.com/event/positivity-as-a-strategy-how-pinterest-is-redefining-experiences/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Lea-Karam-3.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T151500
DTEND;TZID=Europe/London:20260421T153000
DTSTAMP:20260414T003419Z
CREATED:20260324T175124Z
LAST-MODIFIED:20260414T003419Z
UID:10007711-1776784500-1776785400@londonexperienceweek.com
SUMMARY:Welcome to London from Howard Dawber (Deputy Mayor of London for Business & Growth)
DESCRIPTION:A welcome to London from Howard Dawber OBE\, Deputy Mayor of London for Business & Growth. \n  \n\n  \nAbout Howard Dawber: \nHoward was appointed Deputy Mayor for Business and Chair of London and Partners in December 2023. \nBefore joining the Mayor’s team\, Howard worked in business for thirty years\, spending 17 years as Managing Director for Strategy of the Canary Wharf Group. At Canary Wharf\, Howard was involved in the development of the Elizabeth Line and supporting the 2012 Olympic Bid and Olympic Legacy as well as commercial inward investment projects in tech\, health and life sciences\, and financial services. \nHe has been an active member of business organisations including Business LDN\, London Chamber of Commerce and Industry\, TheCityUK and the London Property Alliance. \nHe is a trustee of “The Line” art walk along the River Lea. Formerly Chair of the East End Community Foundation (2013-2022) he is now a patron of the charity\, and a patron and former Vice-President of UK Youth. \nHoward was Chair of the Business Advisory Board for the University of East London School of Business and Law and has been a visiting lecturer at the School. \nHoward was a Parliamentary Candidate for the Labour Party and is the Chair of Labour Friends of Bangladesh and Labour Friends of USA. \nHe lives in London and is married with a daughter.
URL:https://londonexperienceweek.com/event/welcome-to-london-from-howard-dawber-deputy-mayor-of-london-for-business-growth/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Howard-Dawber-2.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T140000
DTEND;TZID=Europe/London:20260421T143000
DTSTAMP:20260418T102656Z
CREATED:20260317T194113Z
LAST-MODIFIED:20260418T102656Z
UID:10007696-1776780000-1776781800@londonexperienceweek.com
SUMMARY:Creating Behavioural Impact Through Multisensory Experiences
DESCRIPTION:What does a brand feel like? As immersive experiences evolve\, there’s a growing shift from simply showing a brand to creating something people can physically and emotionally connect with. In this session\, Rob Paul (LCI Productions) explores how multisensory experiences are driving this change\, reshaping how visitors engage with and connect to experiences. \nBy engaging all five senses taste\, touch\, scent\, sight and sound brands can move beyond abstract messaging to create experiences that are tangible\, memorable and deeply personal. \nKey takeaways: \n\nHow multisensory storytelling can drive emotional and behavioural impact.\nWays to translate brand identity into physical\, immersive environments.\nBalancing narrative\, interactivity and consistency in live experiences.\nUsing personalisation and memory triggers to influence engagement.\nNavigating creative and logistical challenges in high-value environments.
URL:https://londonexperienceweek.com/event/creating-behavioural-impact-with-multisensory-brand-storytelling/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Rob-Paul.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T120000
DTEND;TZID=Europe/London:20260421T130000
DTSTAMP:20260418T110957Z
CREATED:20260416T190921Z
LAST-MODIFIED:20260418T110957Z
UID:10008982-1776772800-1776776400@londonexperienceweek.com
SUMMARY:KLING KLANG KLONG: Immersive Sonic Showcase
DESCRIPTION:We’re delighted to bring you this immersive sonic showcase from German audio creative collective\, KLING KLANG KLONG. \nFor 60 minutes in The 103\, they will take you through an audio-visual journey-cum-playlist incorporating the following works. \nFor a full explanation\, background and full videos\, follow the appropriate link. \nFjord & Baelt (up to 4 hours (loop)): https://www.klingklangklong.com/works/fjord-baelt\n>> Fjord & Baelt is an underwater tunnel exhibition at the open research lab in Kerteminde\, Denmark. We created a four-hour multichannel soundscape composition based on environmental data recorded near the station in 2016. \nMyriad (30 min (loop)): https://www.klingklangklong.com/works/myriad\n>> Myriad is an immersive exhibition at Frankfurter Kunstverein about global animal migration and connected ecosystems. We created a spatial sound environment that forms a musical ecosystem\, with sonic and haptic feedback supporting interaction. \nCollide (10 min (loop)): https://www.klingklangklong.com/works/collide\n>> Collide is a synaesthetic art installation for Dolby Gallery in San Francisco\, created with onformative. We composed and spatialised the soundtrack from recorded cello improvisations. \nPiece Three (8 min): https://www.klingklangklong.com/works/piece-three\n>> Piece Three is an augmented concert piece developed for Listening to Climate Change with the Youth Orchestra Berlin. Spatial sound extends the orchestra through cellphones in the audience\, adding local sound points throughout the hall. \nEvent Horizon (13 min): https://www.klingklangklong.com/works/event-horizon\n>> Event Horizon is a sound and light installation about the threshold of a black hole. Spatial sound breaks a familiar voice into textures\, fragments\, and particles as visitors move through the room. \nTED2024 (10 min): https://www.klingklangklong.com/works/ted24\n>> A sonic journey through the universe is a TED2024 performance experienced entirely through sound. Spatial sound\, field recordings\, and data-driven music guide the audience from Earth toward cosmic scale. \nPolite note: While Fjord and Belt and Myriad are ambient works to welcome you in\, Event Horizon\, Piece 3 plus the work for the TED conference deserve your attention. \nPlease consider this if you need to talk to friends and colleagues as you arrive. The Courtyard is still open\, with drinks available. \nOur thanks to the team at KLING KLANG KLONG for enabling this wonderful sonic beginning to the World Experience Summit 2026. \n  \n\n  \nABOUT KLING KLANG KLONG \nKLING KLANG KLONG are a group of creatives who believe in the transformative power of sound. At the heart of their work lies a passion for crafting immersive sonic experiences that resonate deeply with audiences. \nThrough practice\, KLING KLANG KLONG evoke emotions\, tells stories\, and connects people across time and space. From art installations to sound scenogrpahy with design-driven sound journeys for expos\, museums and experiential spaces\, their work spans a diverse spectrum that blends artistic exploration with science. \nDiscover more at klingklangklong.com.
URL:https://londonexperienceweek.com/event/kling-klang-klong-immersive-sonic-showcase/
LOCATION:The 103\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,Experiences,LXW 2026
ATTACH;FMTTYPE=image/avif:https://londonexperienceweek.com/wp-content/uploads/2026/04/260417_BTW_WXO_higher-res.avif
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