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DTSTART;TZID=Europe/London:20260423T170000
DTEND;TZID=Europe/London:20260423T173000
DTSTAMP:20260416T113813Z
CREATED:20260317T202740Z
LAST-MODIFIED:20260416T113813Z
UID:10007701-1776963600-1776965400@londonexperienceweek.com
SUMMARY:The Art of the Easter Egg: How Play Created a $1B+ Pipeline.
DESCRIPTION:What do ducks\, dancing\, and digital towers have to do with billion-dollar pipelines? \nIn this candid\, visual\, case-backed talk\, Carlson Bull (CEO\, bully! entertainment) explores how play\, from easter eggs to micro-celebrations\, unlocks real business conversations. \nWhether selling GenAI to global C-suites or turning a trade show booth into a story engine\, the formula is the same: give people something fun to talk about first. \nFeaturing work with Microsoft\, power-four consultancies\, and more\, Carlson unpacks how “candy vs. entrée” design drives trust\, emotion\, and over $1B in pipeline gen. Serious results\, sparked by play. \nKey takeaways: \n\nPlay triggers presence: Learn why small surprises (ducks\, spins\, snarky quips) create emotional space for deeper conversations.\nDesign with “candy + entrée” in mind: Use Gladwell’s framing to balance fun and substance in every experience.\nBuild for talkability: Discover how embedded play turns complex products into memorable stories people want to share.\nUse emerging tech with tone: See how AI-driven personalization (like snarky commentary) builds emotional resonance.\nMake serious scalable: Explore how modular tools drive real pipeline while staying playful.
URL:https://londonexperienceweek.com/event/how-play-creates-conversations-and-1b-in-pipeline/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Carlson-Bull.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T160000
DTEND;TZID=Europe/London:20260423T164500
DTSTAMP:20260317T201727Z
CREATED:20260317T201727Z
LAST-MODIFIED:20260317T201727Z
UID:10007700-1776960000-1776962700@londonexperienceweek.com
SUMMARY:Designing for Reality: Using Digital Twins to De-Risk Live Experiences
DESCRIPTION:Experience design teams struggle to justify technology spend beyond the “wow.”  \nThis session shows how digital twins are different from flashy demos— they are practical decision engines that reduce risk\, control budgets\, and improve guest outcomes. \nWith the help of the audience’s input\, Michael Libby demonstrates a live digital twin built in real-time\, incorporating crowd flow\, capacity\, and creative constraints. \nAttendees will learn a repeatable framework for using simulation to test ideas BEFORE steel is cut—turning tech into a measurable creative advantage\, not an expensive experiment. \nKey takeaways: \n\nA Digital Twin Readiness Checklist to assess when simulation adds real value\nA Pre-Build Simulation Workflow teams can apply immediately\nA stakeholder-friendly way to explain tech choices using evidence\nA Tech ROI Scorecard linking creative intent to operational metrics
URL:https://londonexperienceweek.com/event/designing-for-reality-using-digital-twins-to-de-risk-live-experiences/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Michael-Libby.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T140000
DTEND;TZID=Europe/London:20260423T144500
DTSTAMP:20260415T112739Z
CREATED:20260409T172813Z
LAST-MODIFIED:20260415T112739Z
UID:10008920-1776952800-1776955500@londonexperienceweek.com
SUMMARY:Bompas & Parr: Inside Allen Ginsberg’s Fridge
DESCRIPTION:The companion session to Monday night’s Allen Ginsberg’s Fridge at Bompas & Parr. \nHosted by the incomparable Sam Bompas and Rob Smith of Bompas & Parr\, more tales of refrigerated drinks and our imminent future of food. Served fresh with the glistening condensation of futurity \nHave you ever wondered how Marie Antoinette’s Pleasure Dairies might inspire how we consume the fresh products of tomorrow? Or considered what new approaches to nocturnal drinking might better support the sensorial realm of attractions. \nThis session will present the future of the food and drink developed by Bompas & Parr’s strategy and insights team. There will be tasters for your experienced palate. \nFor details on how to book Monday’s Studio Visit to Bompas & Parr including Allen Ginsberg’s Fridge\, visit: https://londonexperienceweek.com/event/bompas-parr-studio-visit/  \nFor details on how to book Friday’s My Lady Nicotine exhibition at Bompas & Parr\, visit: https://londonexperienceweek.com/event/bompas-parr-my-lady-nicotine/ \n  \n\n  \nAllen Ginsberg’s Fridge at Bompas & Parr \nIn 1960 Allen Ginsberg had two pictures taped to his fridge – one of Baudelaire\, the other of Poe. These galvanised his writing each time he went for a cooled snack. \nJoin us for a rambunctious and poetic evening of refrigerated drinks and creative camaraderie. We’ll look at networks of inspiration and where ideas come from\, the catalytic entities you have taped to your fridge and food as a site for emotive experiences. \nOn Ginsberg’s death\, the only items remaining in his apartment once the contents were auctioned and the archive went to Stamford were two tins of his frozen fish chowder. Refused by the Met and Guggenheim\, rescued after a brownout on the Lower East Side\, the soup tins were eventually exhibited in the Museum of Jurassic Technology. \nThe evening will feature: \n\nArdent spirits that foster creativity\nPoetry around a fridge\nFish chowder based on Ginsberg’s recipe\, itself drawn from Rochelle Kraut’s scrod\nCreating experiences with literary IPs\nNotes towards which weird items should be preserved in museums\nSpoons
URL:https://londonexperienceweek.com/event/bompas-parr-inside-allen-ginsbergs-fridge/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Bompas-Parr.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T140000
DTEND;TZID=Europe/London:20260423T144500
DTSTAMP:20260414T001052Z
CREATED:20260409T164225Z
LAST-MODIFIED:20260414T001052Z
UID:10008919-1776952800-1776955500@londonexperienceweek.com
SUMMARY:The Democratization of Tech In Experiences with IF Magic
DESCRIPTION:A hands-on session where you get to actually make something!  \nCome early for what is bound to be a packed workshop for the tech curious and experts alike. \nThe guys from IF Magic are bringing their gear from NYC so you can explore how to design interactive experiences with technology. \nYou’ll build physical interactions and learn practical ways to integrate responsive tech into experiences without complexity or heavy engineering. \nLance and Isaac were with us at London Experience Week in 2025\, activating the welcome tunnel and showing their incredible tech off to the crowds. \nExperiences already “running on magic“ include life-sized video games at the Museum of Ice Cream\, award-winning architectural installations in NYC\, design studios at Stanford University\, activations at SXSW and the Sundance Film Festival\, sculptures at the Whitney ISP\, and performances at The Getty in LA. \n 
URL:https://londonexperienceweek.com/event/the-democratization-of-tech-in-experiences-with-if-magic/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Isaac-and-Lance-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T130000
DTEND;TZID=Europe/London:20260423T140000
DTSTAMP:20260413T214421Z
CREATED:20260413T213915Z
LAST-MODIFIED:20260413T214421Z
UID:10008969-1776949200-1776952800@londonexperienceweek.com
SUMMARY:Inside The BurnerSphere
DESCRIPTION:We are delighted to welcome Big Rock Creative CEO Athena Demos to London Experience Week where she will be sharing BurnerSphere\, the award-winning VR recreation of the Burning Man festival. \nYou’ll be able to experience the full BurnerSphere platform for yourself\, with a full guided VR experience with Athena also present. \nAthena will share how BurnerSphere combines 360 and 180 stereo footage with VR worlds for immersive storytelling that is evolving the way we connect\, explore\, and participate together across digital and physical worlds. \nKeep an eye on the London Experience Week app on how to sign up for sessions across both Wednesday and Thursday lunchtimes. Walk ups will also be available. \n  \n\n  \nAbout BurnerSphere \nBurnerSphere is a groundbreaking social VR platform created by BRCvr in collaboration with Burning Man Project. \nAt its core\, it’s an immersive documentary experience that tells the story of the vibrant communities that make up Burning Man. \nThis isn’t a passive 2D doc—it’s a living\, breathing digital world where you can walk alongside friends from anywhere in the world to explore mind-blowing art\, join interactive workshops\, and connect in real time. \nWith realistic 360° and 180° video\, detailed virtual environments\, and spontaneous social interaction\, BurnerSphere captures the spirit of Black Rock City and invites you to participate in its culture year-round. \nBurnerSphere accurately mirrors the sights\, sounds\, and spirit of Black Rock City through: \n\nA dynamic social VR environment that fosters real-time engagement\nFully exploration virtual Playa\n360° and 180° 3D video footage from past Burns\nPhotorealistic 3 dimensional art installations\nInteractive theme camps\nResurrected Temples\, Man bases to create the Temple Museum and Museum of the Man and other large scale art from Burning Man’s history\nLive music\, artist panels\, wellness workshops\, and lectures at the virtual Center Camp\n\nAbout BRCvr \nBRCvr is an official virtual Burning Man Experience whose scope is unprecedented in the VR space. Athena produced internationally recognized social impact projects such as Breonna’s Garden which premiered at SXSW 2022 and Pride has no borders which was a finalist in the VR Awards. In 2024\, Athena produced a live event called GLOW: a Celebration of the 15th Annual Auggie Awards to great success welcoming over 1500 technology leaders for networking and transformational fun sponsored by T-Mobile. \nAbout Big Rock Creative \nBig Rock Creative won the Producer’s Guild Award for Innovation\, the Aurea Award for creativity\, the No Proscenium award for Best VR experience of 2020\, the Hermes’ Platinum Award\, and the Auggie Award for Best Societal Impact of 2022 and well as Best Indie Creator of 2023.
URL:https://londonexperienceweek.com/event/inside-the-burnersphere/2026-04-23/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Athena-Demos.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T120000
DTEND;TZID=Europe/London:20260423T130000
DTSTAMP:20260414T001812Z
CREATED:20260410T171103Z
LAST-MODIFIED:20260414T001812Z
UID:10008955-1776945600-1776949200@londonexperienceweek.com
SUMMARY:A BRC Imagination Arts Workshop
DESCRIPTION:Last year’s BRC Imagination Arts Workshop with Brad Shelton and Donna Davidson at London Experience Week was packed out\, with people queueing out the door. We’re delighted to be able to run a follow-up session for this year’s event. \nBRC Imagination Arts have been designing powerful experiences for decades. \nIn this special workshop\, Brad and Donna share their storydoing methodology — how to make your story happen to people in ways that move\, shift and stay with them long after it’s over. \n————– \nAbout Brad Shelton: \nVice President of Creative and Story at BRC Imagination Arts\, Brad works with the world’s leading brands\, sports teams\, government agencies\, and cultural institutions to help turn their story into engaging experiences that build community and audiences love. \nAs one of five partners at BRC Imagination Arts\, he collaborates closely with client teams\, agencies\, architects and other strategic design\, business planning\, and production partners to create unique experiences that are customized to the story\, brand and audience. \nAbout Donna Davidson:  \nDonna Davidson has overseen project development efforts for dozens of BRC Imagination Arts benchmark projects including the multiple award-winning Johnnie Walker Experience on Princes Street\, Jameson Bow Street in Dublin\, Abraham Lincoln Presidential Museum in Illinois\, and the Museum of Liverpool. \nShe is a master at building and nurturing creative partnerships. With over 25 years of experience developing successful and award-winning brand destinations and cultural attractions\, she has an in-depth understanding of the process and necessary relationships to produce an on-schedule and on-budget opening and an enduring\, profitable operation.
URL:https://londonexperienceweek.com/event/a-brc-imagination-arts-workshop/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/BRC.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T110000
DTEND;TZID=Europe/London:20260423T114500
DTSTAMP:20260418T134113Z
CREATED:20260318T101831Z
LAST-MODIFIED:20260418T134113Z
UID:10007703-1776942000-1776944700@londonexperienceweek.com
SUMMARY:Worlds Not Walls: 7 Principles for Turning Attractions into Playable Worlds
DESCRIPTION:In the modern Experience Economy\, passive entertainment is a wall.  \nModern “Play Native” audiences want to break through that barrier to inhabit “playable worlds” where their presence matters. \nThis session is an authorised deep dive into PRELOADED’s “7 Principles for Bringing Play to Attractions.” \nUsing the Playful Experience Design (PXD) framework\, we explore how to move from “showing” a story to “hosting” an ecosystem. \nLearn how to transform static attractions into living environments where guests aren’t just visitors\, they are protagonists of a world built for play\, agency\, and human connection. \nKey takeaways: \n\nDismantling the Barrier: Master the “Low Thresholds\, Wide Walls\, High Ceilings” model to invite everyone in while providing infinite depth for the most curious players.\nNarrative as Instruction: Shift from reading rules to discovering the world: replace traditional manuals with diegetic instruction. By leveraging environmental storytelling instead of intrusive tutorials\, the game uses the world itself to signal mechanics and guide player progression.\nEngineering Social Connectivity: Leverage the “Eyes-Up Play” principle to prioritise physical\, human-to-human interaction over digital screen distraction.\nThe invisible tech filter: Learn to apply a narrative filter to technology and sets\, ensuring every element reinforces the world’s internal logic rather than breaking the spell.
URL:https://londonexperienceweek.com/event/7-principles-for-turning-attractions-into-playable-worlds/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Richard-Winter.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260423T100000
DTEND;TZID=Europe/London:20260423T104500
DTSTAMP:20260415T111048Z
CREATED:20260311T153534Z
LAST-MODIFIED:20260415T111048Z
UID:10000021-1776938400-1776941100@londonexperienceweek.com
SUMMARY:ROI\, ROX & Timing: An Experiential Love Triangle
DESCRIPTION:What if most experiential projects don’t fail because of bad ideas — but because teams commit too early?  \nThis case study / workshop breaks down two real Luna Luna outcomes. \nFirst\, a win: six months spent learning how to speak to an audience — tone\, references\, cultural signals — while raising interest from partners and capital\, all on a 5-figure budget and before a venue or show design existed. \nThen\, a loss: a high-volume show launch where guest flow decisions were locked before insight\, forcing expensive mid-run fixes. \nUsing real numbers\, timelines\, and trade-offs\, this session shows how sequencing audience learning\, capital\, and commitment directly determines ROI and ROX. \nTLDR; Most experiential pain is self-inflicted. This is how to delay the pain until it actually matters. \nKey takeaways: \n\nTest demand before belief hardens\nLearn how to validate interest and audience resonance before locking venues\, designs\, or major spend — using lightweight signals rather than polished launches.\nRead pricing through time\, not averages\nUse day- and hour-level sales patterns to identify pricing gaps\, demand cliffs\, and elasticity early\, instead of relying on blended metrics that hide opportunity.\nBorrow communities before buying attention\nActivate bands\, artisans\, creators\, and local partners as built-in distribution to reduce CAC and deepen emotional engagement without increasing media spend.\nLearn at checkout\, not after the run\nCapture real customer intent in the moment of purchase to improve marketing\, programming\, and sponsorship decisions while the experience is still live.\nSpend only where impact clears breakeven\nApply a simple breakeven test to creative and operational decisions to avoid overhiring\, overdesigning\, and last-minute additions that audiences won’t materially notice. (this is where the love triangle really comes in)
URL:https://londonexperienceweek.com/event/roi-rox-timing-an-experiential-love-triangle/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/jpeg:https://londonexperienceweek.com/wp-content/uploads/2026/03/Kris-Nalla.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T160000
DTEND;TZID=Europe/London:20260422T164500
DTSTAMP:20260327T154314Z
CREATED:20260313T174449Z
LAST-MODIFIED:20260327T154314Z
UID:10000453-1776873600-1776876300@londonexperienceweek.com
SUMMARY:Using AI to Clarify Experience Design
DESCRIPTION:Many designers are adopting AI tools quickly. The result is often more concepts\, more outputs\, but less clarity. Instead of accelerating decision-making\, AI can create noise that weakens creative direction and human judgment. \nThis session reframes AI as a design assistant\, NOT a shortcut or replacement for craft. Through real-world case studies\, NeoPangea’s Jen Wallace and Teresa Van Wagner are joined by ID3 Group’s Lydia Futral-Pilcher to show how AI is intentionally integrated into NeoPangea’s experience design workflow to support clarity\, alignment\, and better decision-making across IRL projects. \nThe session will walk through when and why AI is used during concept development\, narrative framing\, and internal alignment\, and when it’s deliberately not used. Along the way\, the speakers will share honest examples of failed experiments\, abandoned approaches\, and lessons learned. \nAttendees will be introduced to a simple\, repeatable framework for using AI with purpose\, preserving authorship while benefiting from emerging tools. \nFor beginner to intermediate AI users; experience designers\, creative technologists\, producers\, and strategists \nKey takeaways: \n\nA practical framework for integrating AI into experience design workflows\nClear guidance on where AI adds value\, and where it erodes craft\nReal examples of successful and unsuccessful AI use in IRL projects\nGreater confidence using AI intentionally\, not reactively\n\n 
URL:https://londonexperienceweek.com/event/using-ai-to-clarify-experience-design/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=application/pdf:https://londonexperienceweek.com/wp-content/uploads/2026/03/Lydia-Jen-Teresa.pdf
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T150000
DTEND;TZID=Europe/London:20260422T154500
DTSTAMP:20260313T180810Z
CREATED:20260313T180003Z
LAST-MODIFIED:20260313T180810Z
UID:10000456-1776870000-1776872700@londonexperienceweek.com
SUMMARY:Pitch\, Please! How to Sell Your Creative Idea
DESCRIPTION:Creative ideas don’t fail because they’re not good—they fail because they’re pitched without clarity\, context\, or value.  \nThis interactive workshop breaks down how to pitch creative ideas to brands in a way that actually gets a yes. Participants will learn how to frame ideas as brand solutions\, align creativity with business goals\, and communicate value without flattening the magic. \nThrough hands-on exercises\, live examples\, and real-time reframing\, attendees will actively workshop a pitch and leave with a simple\, repeatable framework they can use in brand meetings\, decks\, and follow-ups. \nLess theory. More traction. \nKey takeaways: \n\n A 5-Part Pitch Framework\nA simple structure for pitching creative ideas to brands that clearly connects concept\, audience\, brand value\, and outcome.\nThe “Brand Translation” Cheat Sheet\nA quick-reference guide for translating creative language into brand priorities like objectives\, KPIs\, and ROI.\nThe 30-Second Hook Formula\nA repeatable opening that captures attention fast and frames your idea before details derail the room.\nA Pitch Clarity Checklist\nA self-edit tool to stress-test any pitch for focus\, relevance\, and decision-maker readiness.\nA Reusable Pitch Template\nA plug-and-play template attendees can use immediately for decks\, meetings\, or written proposals.
URL:https://londonexperienceweek.com/event/pitch-please-how-to-sell-your-creative-idea/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Jillian-Austin.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T140000
DTEND;TZID=Europe/London:20260422T144500
DTSTAMP:20260313T173511Z
CREATED:20260313T173511Z
LAST-MODIFIED:20260313T173511Z
UID:10000451-1776866400-1776869100@londonexperienceweek.com
SUMMARY:The Story Codex: A New Framework for Narrative in Experiences
DESCRIPTION:The Story Codex is a narrative tool that redefines how stories are built.  \nDesigned to be equally useful for linear\, branching\, and open-world experiences\, this new framework also empowers collaborators across disciplines — both writers and non-writers alike — to shape the narrative design of an experience. \nKey takeaways: \n\nImmersive stories are not films or television shows. So why are immersive writers still using film and television tools — like treatments or bibles — to create and document their work? Whether attendees go on to use the Story Codex or not\, this presentation will open their eyes to the urgent need for new narrative tools that are designed specifically for immersive storytelling.\nThe presentation will shift the definition of “story” from a linear plot and cast of characters to\, simply\, a collection of rules. This will fundamentally change the way attendees think about narrative.\nThe Story Codex is the first narrative tool that develops stories as rule sets — and attendees will quickly learn how to adapt this method for their own projects.
URL:https://londonexperienceweek.com/event/the-story-codex-a-new-framework-for-narrative-in-experiences/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Abigail-Taylor-Sansom.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T130000
DTEND;TZID=Europe/London:20260422T140000
DTSTAMP:20260413T214421Z
CREATED:20260413T213915Z
LAST-MODIFIED:20260413T214421Z
UID:10008968-1776862800-1776866400@londonexperienceweek.com
SUMMARY:Inside The BurnerSphere
DESCRIPTION:We are delighted to welcome Big Rock Creative CEO Athena Demos to London Experience Week where she will be sharing BurnerSphere\, the award-winning VR recreation of the Burning Man festival. \nYou’ll be able to experience the full BurnerSphere platform for yourself\, with a full guided VR experience with Athena also present. \nAthena will share how BurnerSphere combines 360 and 180 stereo footage with VR worlds for immersive storytelling that is evolving the way we connect\, explore\, and participate together across digital and physical worlds. \nKeep an eye on the London Experience Week app on how to sign up for sessions across both Wednesday and Thursday lunchtimes. Walk ups will also be available. \n  \n\n  \nAbout BurnerSphere \nBurnerSphere is a groundbreaking social VR platform created by BRCvr in collaboration with Burning Man Project. \nAt its core\, it’s an immersive documentary experience that tells the story of the vibrant communities that make up Burning Man. \nThis isn’t a passive 2D doc—it’s a living\, breathing digital world where you can walk alongside friends from anywhere in the world to explore mind-blowing art\, join interactive workshops\, and connect in real time. \nWith realistic 360° and 180° video\, detailed virtual environments\, and spontaneous social interaction\, BurnerSphere captures the spirit of Black Rock City and invites you to participate in its culture year-round. \nBurnerSphere accurately mirrors the sights\, sounds\, and spirit of Black Rock City through: \n\nA dynamic social VR environment that fosters real-time engagement\nFully exploration virtual Playa\n360° and 180° 3D video footage from past Burns\nPhotorealistic 3 dimensional art installations\nInteractive theme camps\nResurrected Temples\, Man bases to create the Temple Museum and Museum of the Man and other large scale art from Burning Man’s history\nLive music\, artist panels\, wellness workshops\, and lectures at the virtual Center Camp\n\nAbout BRCvr \nBRCvr is an official virtual Burning Man Experience whose scope is unprecedented in the VR space. Athena produced internationally recognized social impact projects such as Breonna’s Garden which premiered at SXSW 2022 and Pride has no borders which was a finalist in the VR Awards. In 2024\, Athena produced a live event called GLOW: a Celebration of the 15th Annual Auggie Awards to great success welcoming over 1500 technology leaders for networking and transformational fun sponsored by T-Mobile. \nAbout Big Rock Creative \nBig Rock Creative won the Producer’s Guild Award for Innovation\, the Aurea Award for creativity\, the No Proscenium award for Best VR experience of 2020\, the Hermes’ Platinum Award\, and the Auggie Award for Best Societal Impact of 2022 and well as Best Indie Creator of 2023.
URL:https://londonexperienceweek.com/event/inside-the-burnersphere/2026-04-22/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:Exclusives,Experience Safari 2026,LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Athena-Demos.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T120000
DTEND;TZID=Europe/London:20260422T124500
DTSTAMP:20260323T011236Z
CREATED:20260313T172857Z
LAST-MODIFIED:20260323T011236Z
UID:10000450-1776859200-1776861900@londonexperienceweek.com
SUMMARY:Tug Of War: The Dance Between Creative And Finance
DESCRIPTION:In this panel discussion moderated by Alicia Yaffe and featuring Dave Shulman and Neil Chakravarti\, we’ll bring creatives\, investors\, and finance leaders into a shared conversation about how experiential projects move from idea to reality.  \nPanelists will explore how different stakeholders approach projects at the outset — from creating original IP to responding to a brief — and how viability\, risk\, and structure are balanced against creative imperative and guest experience. \nKey takeaways: \n\nLearn how to identify each stakeholders starting point\nLearn how to apply creative compromise to your circumstances\nGain real perspective from creative\, business and investor perspectives
URL:https://londonexperienceweek.com/event/tug-of-war-the-dance-between-creative-and-finance/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/David-Alicia-Neil.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T110000
DTEND;TZID=Europe/London:20260422T114500
DTSTAMP:20260413T204903Z
CREATED:20260413T204903Z
LAST-MODIFIED:20260413T204903Z
UID:10008967-1776855600-1776858300@londonexperienceweek.com
SUMMARY:Workshop: The Delta Model with Joe Pine
DESCRIPTION:In this workshop derived from The Transformation Toolkit\, Joe Pine will show you how to describe and define your business through the Delta Model from chapter 6 of his new book\, The Transformation Economy.  \nThrough understanding encapsulation and the four types of transformation\, you will be able to see how you can shift from designing\, creating\, and staging memorable experiences to meaningful\, transporting\, and transformative experiences and how to think about turning those experiences into full transformation offerings.
URL:https://londonexperienceweek.com/event/workshop-the-delta-model-with-joe-pine/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/04/Joe-Pine-2.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260422T100000
DTEND;TZID=Europe/London:20260422T104500
DTSTAMP:20260317T001409Z
CREATED:20260316T110744Z
LAST-MODIFIED:20260317T001409Z
UID:10000463-1776852000-1776854700@londonexperienceweek.com
SUMMARY:Session: Pigalle Tavakkoli (School of Experience Design)
DESCRIPTION:Session details to come. \n  \n\n  \nPigalle Tavakkoli is an experience design strategist\, consultant\, and award-winning educator. \nShe has 15 years’ expertise producing collaborations between artists and scientists\, and creating immersive story worlds across live and digital platforms for leading scientific\, cultural\, and arts organizations. \nAs an educator for more than 12 years\, she co-created the UK’s first course in Experience Design at the University of the Arts London\, and founded the School of Experience Design. \nPigalle consults and delivers bespoke training for global brands including Apple\, Philips\, The Guardian\, L’Oréal\, Unilever\, is an international keynote speaker\, and Council Member for WXO\, Jury Member for Conventa Best Events Awards\, Board Member for World Futures Awards.
URL:https://londonexperienceweek.com/event/session-pigalle-tavakkoli-school-of-experience-design/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Pigalle-Tavakkoli.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T170000
DTEND;TZID=Europe/London:20260421T173000
DTSTAMP:20260415T222122Z
CREATED:20260313T170024Z
LAST-MODIFIED:20260415T222122Z
UID:10000447-1776790800-1776792600@londonexperienceweek.com
SUMMARY:Puppetry as a Gateway to Participation in Immersive Experiences
DESCRIPTION:Many immersive experiences struggle to invite participation without instruction or pressure. This hands-on workshop explores puppetry as a craft for designing invitations to play.  \nWorking directly with puppets from The Wylding Woods\, participants will experiment with gaze\, movement\, scale\, and restraint to feel how small choices open or close audience engagement. \nThe focus is not on puppetry technique\, but on how puppets communicate permission\, safety\, and curiosity—especially across mixed-age audiences. \nAttendees will leave with embodied insights they can apply to participatory moments in their own work. \nKey takeaways: \n\nA felt understanding of invitation vs. performance\nTools for lowering audience anxiety and resistance\nTransferable patterns usable beyond puppetry
URL:https://londonexperienceweek.com/event/puppetry-as-a-gateway-to-participation-in-immersive-experiences/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Matthew-Purdon.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T160000
DTEND;TZID=Europe/London:20260421T164500
DTSTAMP:20260327T121948Z
CREATED:20260313T171011Z
LAST-MODIFIED:20260327T121948Z
UID:10000449-1776787200-1776789900@londonexperienceweek.com
SUMMARY:How to Pitch (Almost) Anything: Build Yours in 45 Minutes
DESCRIPTION:You need to pitch yourself\, your company\, or your next project—but how do you explain something intangible?  \nExperience professionals face a unique challenge: clients can’t see value until it exists. \nThe result? Rambling explanations\, blank stares\, projects that die before they start. \nThis hands-on workshop uses the Pocket Pitch framework from How to Pitch (Almost) Anything (Pearson\, 2025). \nYou’ll craft a working two-sentence pitch that translates vision into language stakeholders understand—whether pitching clients\, explaining your studio’s value\, or presenting a concept. \nBring a notebook. Follow the framework. Leave with a pitch you’ll use tomorrow. \nKey takeaways: \n\nThe Pocket Pitch Framework: A repeatable structure from Strategic Story Design that works for any pitch\, any room\, any context. Called a “Pocket Pitch” because it’s always with you — compact enough to remember\, flexible enough to use forever.\nYour Completed Pocket Pitch: You won’t just learn the framework\, you’ll build yours during the session. Leave with a working two-sentence pitch for yourself\, your company\, or a specific project — ready for proposals\, client conversations\, and networking the very next day.\nAudience-First Thinking: The Pocket Pitch works because it’s built on story structure — the same patterns behind every compelling narrative. Leading with how you help rather than what you do puts your audience at the center of the story\, which is exactly where they need to be.\nThe H.E.L.P. Checklist: Four questions that quality-check any communication before it goes out — not just pitches\, but briefs\, proposals\, emails\, and presentations. A practical editing tool drawn from the book that you’ll use long after the session ends.\nOne Framework\, Many Contexts: The same Pocket Pitch structure works whether you’re pitching yourself as a freelancer\, positioning your studio\, or presenting a specific concept to a client. The session shows you how to adapt it so you leave with more than one application in mind.
URL:https://londonexperienceweek.com/event/how-to-pitch-almost-anything-build-yours-in-45-minutes/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Kendra-Valentine.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T150000
DTEND;TZID=Europe/London:20260421T153000
DTSTAMP:20260414T003648Z
CREATED:20260323T104107Z
LAST-MODIFIED:20260414T003648Z
UID:10007709-1776783600-1776785400@londonexperienceweek.com
SUMMARY:Nostalgia Reimagined: Designing Experiences That Resonate Across Generations
DESCRIPTION:Sarah Mendes is the founder of WONDR Experience and the creator of Barbie The Dream Experience in Amsterdam.  \nShe designs immersive\, interactive worlds that tap into nostalgia\, inviting audiences to reconnect with joy\, play\, and their inner child. \nIn her work\, Sarah explores how emotionally driven experiences can create powerful connections—especially for Millennials and Gen Z. \nHer talk\, “Nostalgia Reimagined: Designing Experiences That Resonate Across Generations\,” dives into how brands and creators can harness the emotional pull of the past to build meaningful\, memorable experiences for modern audiences.
URL:https://londonexperienceweek.com/event/nostalgia-reimagined-designing-experiences-that-resonate-across-generations/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Sarah-Mendes.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260421T140000
DTEND;TZID=Europe/London:20260421T144500
DTSTAMP:20260313T171444Z
CREATED:20260313T170337Z
LAST-MODIFIED:20260313T171444Z
UID:10000448-1776780000-1776782700@londonexperienceweek.com
SUMMARY:Tools for Transformative Experiences
DESCRIPTION:Guests aren’t returning. Merchandise isn’t moving. Social buzz fades fast. Your experience is impressive\, but it’s simply not transformative. \nThis talk breaks down the non-negotiables of transformative experiences — the narrative fundamentals that turn one-time visitors into loyal advocates. \nLearn how a clear message; defined guest role; and accessible\, intentional design work together to drive emotional impact\, repeat visitation\, and organic marketing. \nThis session offers practical tools for use during development to help create experiences that stick — long after guests leave the venue. \nKey takeaways: \n\nA clear set of narrative elements to help build a transformative experience that drives return visits\, merchandise sales\, and social sharing.\nPractical ways to define what the guest is doing in the experience — and why that clarity increases emotional investment and memory.\nExamples of small narrative changes that significantly increase perceived value\, engagement\, and shareability without increasing scope.
URL:https://londonexperienceweek.com/event/tools-for-transformative-experiences/
LOCATION:The Baby Box\, Ministry of Sound\, 103 Gaunt St\, London\, SE1 6DP\, United Kingdom
CATEGORIES:LXW 2026
ATTACH;FMTTYPE=image/png:https://londonexperienceweek.com/wp-content/uploads/2026/03/Emma-Oliver.png
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