Lea Karam is a multi-award winning behavioural scientist and the founder and CEO of Mindscope. Most recently, she has been listed in Campaign Media Week 30 Under 30, Management Today Top 35 Women and The Media Leader Future100.
The Industry’s Behavioural Scientist, Lea was named a “pioneer in the field of Behavioural Science” (Campaign Mag) and is said to “influence hearts, minds and commercial decisions in the industry” (Marketing Week)
Lea is a proud advisor of successful and superior insights and strategies for emerging and leading brands, including TikTok, Snapchat, British Council, The Diamond Store, Financial Times, BBC, Investec, Slack, Greene King, De’Longhi, Amazon and Natural History Museum.
She is a speaker at both leading and niche industry events, including Royal Television Society, SXSW, London Experience Week, Cannes Lions, The Future of Brands, The Future of Video, Digital Marketing World Forum, MAD//FEST, Meltwater AI in Marketing, Technology for Marketing eCommerce Expo, Snap Forward, Pinterest Predicts, Strata Future of Content and MIASummit
She has shared the stage with top figures including the likes of Ronan Harris (President, Snapchat) and Alex Mahon (CEO, Channel 4) and serves as Executive Member & Judge of The International Academy of Digital Arts & Science as well as being its #1 Behavioural Scientist.
Lea believes that strategies that are not a mirror to consumer and user behaviours are taking a backseat. Instead stronger strategies – which tap into real motivators – are consistently driving a tangible and engaging exchange between brands and communities
LINKS
How opaque algorithms are influencing communication
Lea Karam launches new behavioural science consultancy
