What is London Experience Week?
LXW is the global gathering for the people building the Experience Economy.
This April, we brought together 700 senior leaders, operators and creators from 28 countries for:
Case studies from the teams behind the world’s most ambitious experiences
Curated conversations with peers facing the same challenges as you
Behind-the-scenes tours of London’s most successful experiences
Partnerships that turn ideas into real projects
April 2026 was our most successful event yet. We lit up Piccadilly Circus, transformed Ministry of Sound, previewed Lightroom’s Bowie launch and brought the finest minds in the Experience Economy together to network in one room.
Watch this space for our 2027 announcement.
Brands and organisations that attend LXW include:
In 2026, London Experience Week welcomed over 140 expert speakers from around the world.
LXW26: In partnership with the Mayor of London's growth agency.
Who you’ll meet at London Experience Week
In April 2026, 700 brand leaders, operators and creators from across the Experience Economy gathered in London. Here are some of the people who attended.
Case studies from LXW 2025
1 – Built new $1.8M immersive experience
- $1.8M experience SHIVA Immersive
- Opened December 2025
- VR & 360-degree immersive projection across 20,000 sq ft / 2,000 m²
- How it started – WXO members Samit Garg (E-Factor / India), and Ludovica Arci (SARAVA / Italy) met at LXW 2025
“London Experience Week is where real conversations turn into real projects” — Samit Garg, Co-founder, E-Factor Experiences
2 – Forged new partnerships + joint pitch
Global collaboration between studios
New project partnerships across multiple markets
Joint pitch to AB InBev
Content partnership with Frameless
- How it started – Sergio Ramirez (Demiurgo / Mexico) met Florian Woegerer (borabora / Spain) and Alex Wills, at Disguise at LXW 2025
“The people we met at LXW quickly became collaborators.” – Sergio Ramirez, CEO, Demiurgo
3 – Got hired by Guinness Storehouse
- Visitor experience redesign work
- Ongoing creative collaboration
- Major global visitor attraction client, Guinness Storehouse
- How it started — Lauren Abbott (Pixel Artworks / UK) met Catherine Toolan (Guinness / Ireland) at LXW 2025
“One introduction can spark meaningful, long-term collaboration.” — Lauren Abbott, Global Marketing Lead, Pixel Artworks
4 – Hired new people
- Senior experiential talent in LA and NYC sourced through WXO
- New collaborators and specialist partners
- Expanded agency capabilities
- How it started — Sharon Reus, (CPG Agency / USA) met future hires and collaborators through LXW and the WXO community.
“I’ve hired great people through the WXO, it’s become a real talent pipeline for our agency.” — Sharon Reus, CEO, CPG Agency
London Experience Week 2026: Launch Day
For this year's launch, we took over Piccadilly Circus!
London Experience Safari 2026
This year, we once again sent our community on Experience Safari – a curated programme of studio visits, behind-the-scenes tours and special events across some of London’s most ambitious immersive and experiential projects.
What attendees say about London Experience Week
Thanks to our LXW26 partners
Latest news
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