As a Director at blooloop, the platform that has chronicled the Experience Economy since its inception, Ruth Read sits at the heart of the global immersive industry.
Working closely on the delivery of the sector’s most respected benchmarks – including the blooloop Innovation Awards and blooloop 50 Influencers lists – she has a unique perspective on the people and products shaping the future of visitor experiences.
With a Master’s in Global Sustainability and a background in strategic marketing, Ruth tracks how storytelling and technology converge to drive both emotional resonance and long-term commercial growth.
