Building on yesterday’s greenloop virtual session ‘Fixing Our Broken Planet with the Natural History Museum’, blooloop director Ruth Read chairs this vital roundtable on sustainability in the Experience Economy.
Full guest list to come.
Please come along and join in the debate with our expert panel.
Title: Green or Gone | How to Build Experiences That Survive the Sustainability Reckoning
A Business of Experience Roundtable
Host: Ruth Read (blooloop)
Description:
Sustainability is no longer optional. From travel emissions to temporary builds, from waste to energy use – experiences are under growing scrutiny from audiences, partners, and regulators.
Beyond compliance though, a bigger question: can sustainable experiences also be better experiences?
Key Questions:
- What does a genuinely sustainable experience look like – beyond surface-level gestures?
- Where are the biggest environmental costs in experiences today?
- Who’s leading the way? What are they doing differently?
- Can sustainability actually improve the guest experience?
- How do you balance sustainability with cost, scale, and ambition?
- What are clients and audiences starting to demand? How fast is that changing?
- What should we stop doing entirely?
What You’ll Come Out Of This Roundtable With:
A realistic view of what sustainability means in practice – and how to design experiences that are both responsible and commercially viable.