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Business of Experience
In the early 2010s, escape rooms were on the sort of growth curve that gets investors excited. And then, the growth plateaued. Or did it…? We look at what the escape room pioneers did next.
From audio design to spatial navigation, from neurodiversity to physical access, accessibility is no longer a niche consideration. It’s a creative frontier.
Join blooloop’s Ruth Read for a discussion on sustainability means in practice – and how to design experiences that are both responsible and commercially viable.
Immersive and location-based experiences are booming. But beneath the hype, have we actually figured out the formats that make money?
Whether it’s a brand activation or a B2B event, the challenge is the same: how do you prove experiences deliver measurable outcomes — and earn more budget?
In 2026, the shopping centre of the past is dead – you now have to be ‘more than a store’. With Wake The Tiger and Phantom Peak heading to Westfield London and Stratford City, can the Experience Economy save real
The idea of experiential travel is everywhere, but it’s much harder to do than say. What does it take to deliver an experience people remember, tell their friends about – and come back for?
Wellness and neuroaesthetic experiences are powerful but often small, niche, and hard to scale. How can they become commercially viable?
Whether it’s Swingers or the recently-opened Poolhouse, what are the secrets to competitive socializing’s success?
From Shanghai to Riyadh, from London to Los Angeles – the Experience Economy is evolving fast. This session is a global intelligence exchange: what’s working, where, and why.
How should videogaming IP best show up in the real world – and bring their players with them?
How teamwork, structure, partnership and collaboration will help build the experience ecosystem of the future.
Global megatours, album formats, festival overload, high-end audio, challenges for smaller venues… Where does experience design fit in with the future of music?
Hot topics! Useful provocations! No phones! Chatham House rules! What happens in the WXO Business of Experience Room stays in the WXO Business of Experience Room. But the impact won’t…