Full guest list to come. Please come along and join in the debate with our expert panel.
Title: The Art of Listening
A Business of Experience Roundtable
Host: Keith Jopling (CCed), author of Body Of Work and Riding The Rollercoaster, host of The Art of Longevity and ex Sony Music, EMI and Spotify.
Description: One the one hand – music is one of the most powerful forms of experience design. It shapes emotion, controls attention, builds community. It drives repeat behaviour. And yet, most experience creators underuse and misunderstand sound.
On the other – the music industry is going through huge changes: the fall of clubbing, challenges for smaller venues, the rise and economic impact of mega residencies, the rise of listening rooms and high-end audio experiences.
So where does experience design fit in with the future of music?
This session brings together people from music, audio, and experience design to explore what happens when sound is treated not as decoration, but as core infrastructure. And how the broader idea of experience design is becoming ever more important to the music industry.
Key Questions:
- What can experience designers learn from how music creates emotion and memory?
- What can the music industry learn from the wider world of experience design – in terms of engaging and monetising the product?
- How do you design sound as part of the experience – not just an add-on? What are the best examples of sound-led experiences
- How do live music formats translate into other experience categories?
- What role does sound play in dwell time, behaviour, and repeat visits?
- Where do most experiences get audio wrong?
- How is spatial audio changing what’s possible?
What You’ll Come Out Of This Roundtable With:
Concrete tactics to use sound as a design tool, and practical ways to integrate it into your experiences.