Alicia Yaffe is the co-founder and COO of Fascination Street Partners.
FSP translates music IP into immersive, physical worlds — turning albums, artists, and narratives into location-based experiences that can’t be replicated on a screen or streamed at home.
Its flagship product is the Living Album Experience, a ticketed, touring location-based experience that invites fans to walk through the universe of an album.
FSP also helps rights holders and creative studios navigate intellectual property licensing for live experiences and the relationships that make those experiences possible.
Prior to this venture, Alicia worked across multiple sectors in the music industry including as a manager at Jampol Artist Management, as the SVP of Creative Marketing at Warner Music Group Global Catalog, and in community management and digital marketing at the Spellbound Group, an agency she founded and ran for over a decade.
The thread running through all of it: the belief that the most powerful thing you can give a fan is a story they get to live in.
