Full guest list to come. Please come along and join in the debate with our expert panel.
Title: Swinging London | What We Can All Learn From Competitive Socializing
A Business of Experience Roundtable
Host: Kevin Williams (The Stinger Report / LBX Collective)
Description:
From Swingers to Flight Club, Puttshack to the recently-opened Poolhouse, competitive socialising is one of the fastest-growing & most successful formats in the Experience Economy. It blends play, F&B, and repeatable revenue.
Venues often outperform traditional hospitality on:
- Dwell time (2–3x longer)
- Repeat visits (driven by gameplay + social loops)
- Higher per-head spend
- Lower reliance on constant new customer acquisition due to built-in replayability
Key Questions:
- So what are the secrets to competitive socializing’s success – and what can the rest of us learn from them?
- Why is competitive socialising outperforming traditional hospitality and leisure formats?
- What drives repeat visits? Is that design intentional? What are the best mechanics for repeat visitation?
- What can museums, brands, theme parks, LBEs, and even B2B events learn from these mechanics?
- How important is gameplay vs atmosphere vs social context?
- Considering the competitive socialising formats that haven’t worked – when does this model break? What doesn’t scale?
- Also, what about the competitive socializing startups that didn’t make it? What’s the difference between those that win vs those that close?
What You’ll Come Out Of This Roundtable With:
Design and commercial principles transferable from one of the fastest-growing sectors to your work.