Many designers are adopting AI tools quickly. The result is often more concepts, more outputs, but less clarity. Instead of accelerating decision-making, AI can create noise that weakens creative direction and human judgment.
This session reframes AI as a design assistant, NOT a shortcut or replacement for craft. Through real-world case studies, NeoPangea’s Jen Wallace and Teresa Van Wagner are joined by ID3 Group’s Lydia Futral-Pilcher to show how AI is intentionally integrated into NeoPangea’s experience design workflow to support clarity, alignment, and better decision-making across IRL projects.
The session will walk through when and why AI is used during concept development, narrative framing, and internal alignment, and when it’s deliberately not used. Along the way, the speakers will share honest examples of failed experiments, abandoned approaches, and lessons learned.
Attendees will be introduced to a simple, repeatable framework for using AI with purpose, preserving authorship while benefiting from emerging tools.
For beginner to intermediate AI users; experience designers, creative technologists, producers, and strategists
Key takeaways:
- A practical framework for integrating AI into experience design workflows
- Clear guidance on where AI adds value, and where it erodes craft
- Real examples of successful and unsuccessful AI use in IRL projects
- Greater confidence using AI intentionally, not reactively