Lydia Futral-Pilcher is the Creative Director at ID3 Group, leading the development of immersive environments that unify story, space, and fabrication.
A SCAD graduate with degrees in Illustration and Industrial Design, her work sits at the intersection of narrative and buildable reality, creating experiences that are both emotionally resonant and technically sound.
Her background allows her to guide projects from concept through installation, balancing creative ambition with the practical demands of materials, budgets, and real-world conditions while aligning multidisciplinary teams around a clear, executable vision.
Her approach is deeply human-centered, grounded in how people move through space, what captures their attention, and how environments shape emotional response.
This perspective informs her work across museums, exhibitions, and experiential installations, resulting in spaces that feel intuitive, engaging, and memorable, reflecting ID3’s belief that the most impactful experiences seamlessly integrate storytelling and construction.
