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Title: ZERO TO HERO? What We Can All Learn from Escape Rooms
A Business of Experience Roundtable
Host: David Middleton
Description:
In the early 2010s, escape rooms were on the sort of growth curve that gets investors, rightly, excited. And then, the growth plateaued. Or did it…? With a leading panel of escape room specialists, we look at what happened to the rise, ‘fall’, and what the escape room pioneers did next.
(Because they’re all around us, building some of the most immersive, amazing, successful experiences.)
But we think there are not only how to make experience learnings, there are also category learnings, and that it’ll help you figure out what you should do now, and what you’ll be doing in the future.
Key questions:
- What drove the initial growth of the escape room industry?
- Why did the industry stall?
- Which operators are still thriving?
- What are the pioneers doing now?
- What does this teach us about all experience formats?
- What does it suggest how each one of us should approach our work?
What You’ll Come Out Of this Business of Experience Room With:
A clearer understanding of the mechanics of escape rooms, and how they can inform the design of experiences today.
The limits of new categories, and how to plan for them.
A better ability to recognize the experience category you work in, and how that may evolve in the 2020s/2030s.