Location-based experiences already shape how people think, value, and behave – but that influence is rarely recognised as a strategic lever.
This session marks the launch of Immersive Influence, a new white paper that reframes experiences as behavioural infrastructure: places where mindset shifts can emerge and compound positive actions beyond the visit itself.
Drawing on systems thinking and behavioural science, it shows how experiences can influence norms, choices, and behaviours in everyday life – and why the downstream effects of those shifts can rival, or in many cases far exceed, a venue’s operational impact.
Session takeaways:
- A reframing of experiences as behavioural systems — not just venues, content, or moments in time.
- Immersive Influence — the core framework introduced in the white paper, and how its elements connect to shape post-visit behaviour.
- A systems view of impact that distinguishes what venues control operationally from how guests influence outcomes in everyday life.
- The 3R Framework (Revelation → Reinforcement → Replication) as a practical design lens for how influence can carry beyond the exit gate.
- Greater clarity on leverage – where experience design can matter most, and why small shifts can have outsized effects at scale.