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Immersive and location-based experiences are booming. But beneath the hype, have we actually figured out the formats that make money?
London Experience Week is at its strongest when it makes clear that the Experience Economy is not a local conversation with occasional international guests, but a genuinely global exchange of…
Hot topics! Useful provocations! No phones! Chatham House rules! What happens in the WXO Business of Experience Room stays in the WXO Business of Experience Room. But the impact won’t…
Introducing ‘Immersive Influence’: how to reframe experiences as behavioural infrastructure that shapes action beyond the visit.