Please come along and join in the debate with our expert panel.
Title: More Please! ROI, ROX and How to Measure & Deliver Profitable Experiences
A Business of Experience Roundtable
Description:
Experiences work: 91% brand recall, 85% more likely to purchase.
They drive pipeline, deepen relationships, and create lasting brand impact.
And yet… budgets are still hard to unlock.
Because “was it good?” isn’t enough anymore. The real question is: “did it drive business?”
Whether it’s a brand activation or a B2B event, the challenge is the same: how do you prove experiences deliver measurable outcomes — and earn more budget?
Key Questions
- How do you make ROI undeniable — to CMOs, CFOs, and sales teams?
- What metrics actually matter (pipeline, revenue, retention, brand)?
- How do you connect experiences to real business outcomes?
- What formats (events, activations, communities) drive the strongest results?
- Who is doing measurement well — and how?
- What should we stop measuring?
- How do you move experiences from “marketing spend” to core growth driver?
What You’ll Come Away From This Roundtable With:
Clear frameworks, metrics, and strategies to prove – and grow – the business impact of both B2B events and brand experiences.