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Seth Lieber

I help destinations and visitor-facing businesses turn what they already have into clear, sellable, repeatable experiences—built to be marketed, delivered, and booked with confidence.

My edge is the blend: tourism/partner strategy plus theatre-trained narrative structure and pacing.

You won’t just get “ideas.” You’ll get a usable package your team can run: guest journey, key moments, run-of-show, staff language, and an operational playbook.

Best fit: DMOs, attractions, museums, makerspaces, tours, and downtown partners who want a clear offer they can sell—and a playbook they can deliver.

Credentials at a glance:

  • Finalist, Professional of the Year (2024) — One Southern Indiana Chamber of Commerce
  • Professional in Destination Management (PDM) — Destinations International
  • Certified Experience Economy Expert — Pine & Gilmore (Strategic Horizons)
  • Indiana Tourism Academy — Class of 2025
  • Veneto Experience Lab — 2025
  • Leadership Southern Indiana — Discovery Class of 2024
  • Master’s with Distinction (Musical Theatre) — Royal Conservatoire of Scotland
  • BFA (Musical Theatre) — Chicago College of Performing Arts at Roosevelt University
  • Certified Lessac Practitioner

Upcoming events featuring Seth Lieber:

No upcoming events for this speaker.

Past events featuring Seth Lieber:

Seth Lieber

How DMOs Fund, Scale, and Prove Partner-Led Experiences Without Owning Them

April 23, 2026 @ 11:00 am
A model for how destinations can fund, distribute and measure partner-led work at scale.
Business of Experience

Roundtable: More Please! ROI, ROX and How to Measure & Deliver Profitable Experiences

April 22, 2026 @ 4:00 pm
Whether it’s a brand activation or a B2B event, the challenge is the same: how do you prove experiences deliver measurable outcomes — and earn more budget?
Seth Lieber
Tourism & Experience Development Consultant

Seth Lieber Creative LLC