Full guest list to come. Please come along and join in the debate with our expert panel.
Title: Time To Level Up: Videogames & the Experience Economy
A Business of Experience Roundtable
Host: Simon McCaugherty, author of London’s Visitor Experience Strategy for London & Partners.
Description: Bigger than film and music combined, the global gaming industry is a massive, rapidly growing market, valued at $300 billion in 2024 and projected to double to over $600 billion by 2030. And now this huge, exciting behemoth is making the first forays into IRL experiences.
There are two distinct angles to this conversation:
How can IRL experiences borrow from (video) game mechanics to entertain, engage, increase dwell time and build fan bases that can’t help but play?
Clue: many already are, witness Phantom Peak, Lander 23, Bridge Command.
How should video game IP best show up in the real world and bring their players with them?
Clue: look at what Minecraft has done / is doing with Supply + Demand and Merlin.
But of course those are just a few examples, and there’s so many more insights, approaches to be shared, fought over, and figured out. Because bringing digital IP into physical space is difficult. And just because you understand the basic mechanics of a game, doesn’t mean you can translate that into an experience…
Key questions:
- What makes a real-world gaming experience worth leaving the screen for?
- Which formats are working (and why)?
- What do gaming audiences actually want offline?
- How do you monetise without breaking the community?
- Who is getting this right?
What You’ll Come Out Of This Roundtable With:
Clear design principles and examples that work.