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Immersive and location-based experiences are booming. But beneath the hype, have we actually figured out the formats that make money?
Discover how agile, iterative systems can transform your creative process, allowing rapid testing and adaptation for more innovative live experiences.
How should videogaming IP best show up in the real world – and bring their players with them?
Multi-phase assessment system for creators, IP owners, and investors to determine whether a live experience can – or should – become an expanded storyworld.
Hot topics! Useful provocations! No phones! Chatham House rules! What happens in the WXO Business of Experience Room stays in the WXO Business of Experience Room. But the impact won’t…
London Experience Week’s Experience Safari is all about opening doors into the city’s most exciting experiences – and this year, one of its standout invitations leads straight into the world…
When Elvis Evolution launched, the response was hard to ignore. Public coverage described “walkouts, refunds, furore”, while disappointed audience members told reporters the experience felt “misleading” and “a shambles from…
Barbie: The Dream Experience’s Sarah Mendes on how to harness the emotional pull of the past for Millennials and Gen Z.
A redesign case study using audience reaction data to test changes in an IP-led show.
How Mikhael Tara Garver’s Culture House Immersive are developing original tourable work and bringing some of the world’s most beloved IP across music, film, literature, and culture into spaces people can inhabit.