‘IP-to-be or not to be’…
That is the question many experiential creators find themselves asking as they find themselves at the intersection of an entertainment category that has grown year after year, a legacy entertainment industry on the hunt for scaled IP, and an audience with an appetite for more.
Some experiences begin and end in one venue. One run. One audience.
However, there are those experiences that can be the spark that starts an IP engine.
Join Diana Williams, CEO & Co-founder of media venture studio Kinetic Energy Entertainment, as she dives into the gap between experiences that exist in a moment and experiences that live across media.
The session will offer early development exercises for anyone in the entertainment ecosystem – creators, IP owners, investors, brands, etc – to view the IRL “mothership” through the lens of how experiential work can become an IP-builder. Attendees can expect honest insights on the hard conversations that are needed to get to a yay, nay or let’s table for now on the question of IP.
Key takeaways:
- A checklist to assess whether an experience is scalable across other media.
- A framework for assessing core team capabilities and ambitions.
- “Golden Rules” of IP expansion.