Sarah Mendes is the founder of WONDR Experience and the creator of Barbie The Dream Experience in Amsterdam.
She designs immersive, interactive worlds that tap into nostalgia, inviting audiences to reconnect with joy, play, and their inner child.
In her work, Sarah explores how emotionally driven experiences can create powerful connections—especially for Millennials and Gen Z.
Her talk, “Nostalgia Reimagined: Designing Experiences That Resonate Across Generations,” dives into how brands and creators can harness the emotional pull of the past to build meaningful, memorable experiences for modern audiences.