Sarah Mendes is the founder of WONDR Experience, as well as the creator of Barbie The Dream Experience, now in Amsterdam and about to tour the world.
She crafts interactive worlds that transport audiences into nostalgia-driven environments, combining elements of play, color, sound, and participatory design to create unforgettable moments.
Her work includes collaborations with globally recognized IPs such as SpongeBob, Frozen, Moana, and now Barbie, the largest blending beloved cultural touchstones with innovative experience design.
Through these experiences, Sarah engages audiences across generations.
