FROM KERALAN ROOTS TO CULTURAL REBELLION.
Through it all, one truth:
CULTURE & EXPERIENCE MOVE PEOPLE MORE THAN ANYTHING.
I built my foundation in global ad agencies – AMV/BBDO, Ogilvy—helping iconic brands like Cadbury, BT, and Mercedes break into culture, not just interrupt it.
Then I went underground—launching Malice Arts, proving that immersive worlds beat advertising every time.
Now I blend three worlds:
⚡ 1. Strategy for iconic brands
⚡ 2. Building new ventures from scratch
⚡ 3. Creating experiential worlds that move culture
Currently writing We Are The Story (why experience is the ultimate business strategy) and working with brands ready to crack culture.
