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Tristan Hupe-Guimarães

With extensive experience as an entrepreneur in the creative industry, Tristan leads the Creative Business Development at Tellart with a holistic approach.

Bringing together diverse stakeholders around innovative and often groundbreaking projects by connecting all relevant viewpoints and challenging assumptions.

Having founded several companies, Tristan knows what it takes to create the right conditions for an initial seed of inspiration to grow to its full potential. With a background in classical music and jazz his sensitivity and playfulness guide him in his approach to relationships and projects, resulting in long term and often unexpected relationships.

Pioneering in immersive experiences since 2013, Tristan worked as a Creative Business Developer with partners like Microsoft, Rijksmuseum, Google and Adyen to create unique immersive brand experiences.

  • Bachelor of Arts (Cum Laude) Royal Conservatory The Hague (2010)
  • Founder and Artistic Director of Hotel Wonderland – Immersive Theatre (2020)
  • Founder Diorama At Home Mysteries (2019)
  • Founder Sherlocked Escape Rooms (2014) (#1 in Amsterdam)
  • Recipient of Dutch Game Award (2017)
  • Recipient of SPIN award for AR experience (2018)

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Tristan Hupe-Guimarães
Director of Creative Business Development

Tellart