Last year’s BRC Imagination Arts Workshop with Brad Shelton and Donna Davidson at London Experience Week was packed out, with people queueing out the door. We’re delighted to be able to run a follow-up session for this year’s event.
BRC Imagination Arts have been designing powerful experiences for decades.
In this special workshop, Brad and Donna share their storydoing methodology — how to make your story happen to people in ways that move, shift and stay with them long after it’s over.
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About Brad Shelton:
Vice President of Creative and Story at BRC Imagination Arts, Brad works with the world’s leading brands, sports teams, government agencies, and cultural institutions to help turn their story into engaging experiences that build community and audiences love.
As one of five partners at BRC Imagination Arts, he collaborates closely with client teams, agencies, architects and other strategic design, business planning, and production partners to create unique experiences that are customized to the story, brand and audience.
About Donna Davidson:
Donna Davidson has overseen project development efforts for dozens of BRC Imagination Arts benchmark projects including the multiple award-winning Johnnie Walker Experience on Princes Street, Jameson Bow Street in Dublin, Abraham Lincoln Presidential Museum in Illinois, and the Museum of Liverpool.
She is a master at building and nurturing creative partnerships. With over 25 years of experience developing successful and award-winning brand destinations and cultural attractions, she has an in-depth understanding of the process and necessary relationships to produce an on-schedule and on-budget opening and an enduring, profitable operation.

