The world’s fastest-growing markets are opening new frontiers for business impact. As organizations expand internationally, event strategies must evolve to capture this growth.
Join Brent Turner, EVP Strategy & Solutions at Opus Agency, alongside a panel of senior leaders from the world’s top brands, to unpack the “why, where, and how” of global scaling.
Learn to adapt formats, target emerging hubs, and build a globally scalable playbook that resonates locally.
Future-proof your footprint for the next era of growth.
Key takeaways:
- The Emerging Map: Identify the key global markets and hubs that brands cannot afford to ignore in the next five years.
- Global vs. Local: Strategies to balance global brand consistency with the necessity of local cultural relevance and adaptation.
- The Scaling Playbook: A strategic framework for extending event portfolios into new regions without losing impact or efficiency.
- Future-Proofing: Practical steps to evolve U.S.-based models into a truly resilient, borderless global presence.