From high streets to cultural districts, experiences are rarely created in isolation, yet the ecosystems that enable them are fragmented and invisible.
While micro high-street businesses are good at creating meaningful experiences, they often struggle to translate these strengths into growth, innovation or long-term resilience. Limited resources, time and funds are common challenges.
The session introduces network analysis as a practical tool for mapping relationships among businesses and other actors, like place managers, funders. Ecosystem mapping reveals gaps and opportunities for collaborations.
Through a participatory mapping exercise, participants leave with a tool to apply ecosystem thinking in their own contexts.
Key takeaways:
- A simple ecosystem mapping approach to visualise relationships between businesses, support organisations and other stakeholders.
- A practical way to identify gaps, under-used support and non-monetary value flows such as knowledge exchange within an experience ecosystem, supporting resilience and collaboration.
- A clear entry point for applying ecosystem thinking when supporting experience-led businesses working in resource-constrained contexts.