What do ducks, dancing, and digital towers have to do with billion-dollar pipelines?
In this candid, visual, case-backed talk, Carlson Bull (CEO, bully! entertainment) explores how play, from easter eggs to micro-celebrations, unlocks real business conversations.
Whether selling GenAI to global C-suites or turning a trade show booth into a story engine, the formula is the same: give people something fun to talk about first.
Featuring work with Microsoft, power-four consultancies, and more, Carlson unpacks how “candy vs. entrée” design drives trust, emotion, and over $1B in pipeline gen. Serious results, sparked by play.
Key takeaways:
- Play triggers presence: Learn why small surprises (ducks, spins, snarky quips) create emotional space for deeper conversations.
- Design with “candy + entrée” in mind: Use Gladwell’s framing to balance fun and substance in every experience.
- Build for talkability: Discover how embedded play turns complex products into memorable stories people want to share.
- Use emerging tech with tone: See how AI-driven personalization (like snarky commentary) builds emotional resonance.
- Make serious scalable: Explore how modular tools drive real pipeline while staying playful.