Go behind the scenes at the Paradox Museum with an exclusive tour designed for London Experience Week attendees.
This session blends a guided walk-through of standout installations with deeper insight into the thinking behind them – from how and why certain experiences were created, to the challenges of bringing them to life and evolving them over time.
You’ll also hear how the concept translates across different markets, what changes from country to country, and how the team balances creative innovation with operational scale.
Discover how Paradox continues to grow globally while keeping the experience fresh, engaging, and worth revisiting.
Note: LXW26 ticket holders will be given instructions on how to book this experience via the event app.

