The impacts of digital culture is going to lead to a boom in the experience economy – but only if you’re ready for it.
Peak social media was in 2022, we’re on the downward part of the curve.
People are craving IRL experiences and connecting with people.
At the same time AI slop is going to make it increasingly difficult to make money in media.
Commercial strategy will move to live.
Secret Cinema’s Experiential Director Dean Rodgers predicts this will be a time of enormous opportunity and competition within the experiential space – how can you make the most of it? Join in the debate live.
Key takeaways:
- Be ready for a cultural shift
- How to create experiences that prioritise connection
- How to reach audiences without social media