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The Hidden Economics of Experience: How To Turn Art Into Business

Tony-nominated producer and developer Blair Russell on the funding structures, development paths and revenue streams that will transform your art into a business.

The Hidden Economics of Experience: How To Turn Art Into Business

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When:
Wed 22nd Apr 26 @ 12:00 pm to 12:30 pm
Where:

The Green Room

Ministry of Sound, 103 Gaunt St
London, SE1 6DP United Kingdom

Blair Russell

Tony nominated producer and developer of theatre and live performance

So many ideas… so many ‘art-preneurs’ who need to know how to create a business plan investors will understand + draw a direct line between experience and returns.

So Blair Russell, Tony-nominated producer and developer of theatre and live performance, will share:

  • Funding structures (commercial vs subsidised vs hybrid)
  • Risk models in live experience
  • Why most projects fail to get funded

In particular, Blair will consider non-traditional development paths, more complex revenue streams, more options to raise funds and other opportunities that are as diversified as they are resilient.

Come and join Blair for a session that shows that the business of art is more than just seats, popcorn and merch!