Ana is a curator, strategist, and producer specializing in digital and interactive art, with a focus on immersive technologies.
She currently serves as Creative Director, EMEA at Moment Factory and collaborates with the Barbican Centre, where she introduced and led the Shift Salon — a private summit for global art and culture leaders focused on innovation through immersive programming.
From 2022 to 2024, she served as Immersive Curator at the Tribeca Festival, where she curated the first guest immersive art show at Mercer Labs, attracting a record-breaking audience. In 2025, she was recognized by Blooloop as one of the Top 50 Museum Influencers.
With a background in art history and theatre, Ana acts as Expert Advisor for the European Commission and runs her consultancy, Petersdottir, advising cultural organizations worldwide.
She sits on multiple juries and selection committees annually, and has previously collaborated with Warner Bros. Discovery, Canal+, Yahoo, Paramount, National Film Board of Canada, Polish National Opera, amongst others.
