Join Patrick Moran (Barbican Immersive) for the launch of the Shift Salon Report.
Patrick will present learnings from the first three years of immersive programming at the Barbican Centre and host a high-level conversation with Kati Price (Head of Digital Media, V&A), Ben Luxford (Director of UK-Wide Audiences, BFI), and Ana Brzezińska (Creative Director, Moment Factory & Shift Salon Programmer), discussing the challenges and future for Public Arts organisations in the Experience Economy.
The Shift Salon Report was born from an international gathering of cultural leaders convened to discuss how institutions can remain relevant in a “multi-crisis” era.
We dive into the possibilities and challenges of Immersive Arts—and how to balance public values with commercial requirements in the hyper-competitive attention economy.
Key Takeaways:
- The need for Hybrid ROI Frameworks: Strategies for mastering the tension between artistic integrity and financial viability.
- Cracking the Gen Z Code: Insights from audience research into key demographics.
- Global Collaboration: Approaches to sharing creative risk and technical costs through international partnerships.
Join the conversation to help define the future of digital arts by moving from institutional control to meaningful co-creation.