Driven by a passionate pursuit for bringing bold new ideas to life! Fusing strategic insight and cutting-edge technology with human connection and storytelling, to craft experiences that transcend the ordinary and redefine what is possible.
Former Group CTO of international experience design company, Imagination, leading the global technology strategy and execution for over a decade, and building XPKit®, the pioneering industry-first global experience platform.
Delivered groundbreaking, Guinness World Record-breaking, and multi-award-winning creative consultancy, live experiences, destinations and content for global audiences, including IKEA, JLR, Rolls-Royce, Universal Studios, NEOM, New Murabba, Qiddiya, Canon, Ford, MLB, Visa, Mastercard, and Lego.
Founding board member of Innovate UK’s Immersive Tech Network, Ethics Working Group Co-Chair, Governor at the London School of Innovation, and co-founder of the Trust 3.0 charity.
