We design experiences around what people should feel.
Then we build them with tools that only understand what machines should do.
Somewhere in between, the original vision drifts.
Not because anyone failed, but because there’s no shared language to protect it.
Anton will introduce a new experience design language for experience that treats human perception as a first-class building block, encoding creative intent as an immutable blueprint so that when something changes, the impact on what people will actually feel is visible immediately.
Anton will be joined by Mark Laisure from Impossible Creative to reveal one of the first implementations of this project.
Key takeaways:
- Why creative vision drifts between concept and delivery, and what structurally causes it
- A new design language that starts with human perception, not hardware protocols
- How to encode creative intent as an immutable blueprint that connects the original vision directly to the delivered experience
- How to make the impact of any change visible at the point decisions are being made
- How to get involved in shaping an open standard that belongs to the industry