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James Wallman

James Wallman is the Founder and CEO of WXO – World Experience Organisation who has forecasted the future for more than sixteen years. The purpose of the WXO is to connect and provoke the pioneers of the Experience Economy, to serve and grow the Experience Economy and to shine a spotlight on exceptional experience design.

He is a bestselling author, and has written two best-selling books on wellbeing, based on trends he has identified:

  • Time and How To Spend It: This book was named a Financial Times Book of the Year. James explores how to spend time, the most precious thing we have, and separates the empty experiences from the enriching experiences that bring joy and success.
  • Stuffocation: In this groundbreaking book, James reveals the extent of the clutter crisis as a result of all-you-can-get-consumption. He proposes a manifesto for change, that involves transforming what we value, and prioritising experiences over belongings.

James is an Adviser for Carbon13, an Experience Designer for The National Portrait Gallery, a Well Being Adviser for the Compass Group and an Adviser to The Transformational Travel Council. He advises the British government as a Sector Specialist, Experience Economy for the Department for International Trade.

Recent corporate clients include Barclays, KPMG, HSBC, KFC, Avis, Toyota, Ferrero Rocher, Nomura, KFC, IDEO, and Facebook.

Upcoming events featuring James Wallman:

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Past events featuring James Wallman:

James Wallman

WXO Campfire: Live @ LXW26

April 23, 2026 @ 10:00 am
A place for attendees to share opinions, discover new skills and make new friends.
Shark Tank

The LXW26 Shark Tank!

April 22, 2026 @ 5:00 pm
It's back for 2026! Present your ideas to a panel of investors, operators, and experience veterans – and get ready to pitch for your life!
Awards Night 2026

WXO Experience Awards 2026 with Immerse LDN

April 21, 2026 @ 7:00 pm
Celebrate with the shortlisted finalists and winners of the Oscars of the Experience Economy, brought to you with Immerse LDN.
James Wallman

Welcome to World Experience Summit 2026

April 21, 2026 @ 1:00 pm
WXO founder and CEO James Wallman opens World Experience Summit 2026!
James Wallman
Founder & CEO

World Experience Organization