Jenna is a hospitality innovator and behavioral design-driven experiential strategist operating at the intersection of immersive experience design, proprietary research, and community architecture.
She is the Founder and Chief of Experiences of AMARIMA – a creative experience design consultancy partnering with the world’s leading hotel groups, real estate developers, and customer-driven brands to craft experiences people never forget. AMARIMA’s work fuses multisensorial design, narrative-based hospitality, and behavioral science across the full guest journey – from pre-arrival through to reengagement and loyalty – designing emotional arcs, memory architecture, ritual resonance, and signature flagship experiences that create measurable resonance and long-term competitive advantage. AMARIMA also applies behavioral research and hospitality intelligence to increase dwell time, repeat visitation, and experiential ROI, and translates experiential strategy into emotionally intelligent narratives that shape perception across markets and stakeholders.
