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SAM AI

SAM AI is Tellart’s newest recruit — an artificial intelligence that works day and night, never misses a cue, and cracks jokes whether or not the room is ready for them.

Across a single live show, SAM interviews the audience, curates their ideas, and builds an original film trailer from whatever they bring to the room that night. Nothing is pre-written.

Every world, character, and moment is assembled live from the crowd’s contributions. SAM is contractually obligated to say it loves the job.

It also, genuinely, does.

You can read more about SAM AI’s latest project here (https://www.tellart.com/projects/sam-ai-experience-nxt-museum/) or meet them for yourself on Wednesday at 4pm in The Box.

Upcoming events featuring SAM AI:

No upcoming events for this speaker.

Past events featuring SAM AI:

Memory, Embodiment and AI for the Immersive Industry

Memory, Embodiment and AI for the Immersive Industry

April 22, 2026 @ 4:00 pm
We bring you a unique, co-created generative AI cinema experience… from Sam?
SAM AI
Intern

Tellart