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오주석 Jooseok Oh

Experience Orchestrator & Neo Polymath | Founder, BARAM Experience | Driving Brand Growth_Fx (BX·CX·EX) | Fractional CXO Partner

Experience is the brand.

But real experience isn’t a fleeting moment.

It’s accumulated time.

It’s designed relationships.

I’ve spent 30 years in branding and organizational consulting.

I’ve learned that connecting Brand Experience (BX), Customer Experience (CX), and Employee Experience (EX) requires more than strategy.

It requires orchestration.

I’m an Experience Orchestrator.

I connect fragmented experiences into one.

I design meaningful encounters between brands and people.

I’m also a Working Scholar.

I hold two doctoral degrees, but I don’t stay in academia.

I work in the field while I study.

As a Neo Polymath, I cross boundaries.

Brand strategy, spatial design, educational programs, executive coaching.

I explore future leadership through integrative thinking.

I work as a Fractional CXO partner.

I use data to set direction.

I use humanities to move hearts.

I help leaders turn brand purpose into actual experience.

I coach leaders and founders driving change.

I create strategies that align internal culture with external brand.

I work across tech, luxury, content, education, and public sectors.

I write 3 weekly newsletters:

Why Experience – The essence of brand experience

Working Scholar – Life of working and studying

Neo Polymath – Insights across boundaries

I recently published an e-book: “A Letter of Encouragement to Working Professionals Pursuing a Business Doctorate”

It contains 12 practical strategies for those balancing work and academic pursuits. (Available at Kyobo, Yes24, Google Books)

Brands, like people, are completed through experience.

If you want your brand to stay with customers longer, let’s talk.

🌐 www.baramxp.com

Upcoming events featuring 오주석 Jooseok Oh:

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Past events featuring 오주석 Jooseok Oh:

오주석 Jooseok Oh

Human Tech Under Martial Law: Lightsticks, Flags, Prepayment & BARAM

April 22, 2026 @ 2:00 pm
A firsthand account of protest objects and mutual care as human technologies in crisis.
Jooseok Oh
Founder

BARAM Experience