What does a brand feel like? As immersive experiences evolve, there’s a growing shift from simply showing a brand to creating something people can physically and emotionally connect with. In this session, Rob Paul (LCI Productions) explores how multisensory experiences are driving this change, reshaping how visitors engage with and connect to experiences.
By engaging all five senses taste, touch, scent, sight and sound brands can move beyond abstract messaging to create experiences that are tangible, memorable and deeply personal.
Key takeaways:
- How multisensory storytelling can drive emotional and behavioural impact.
- Ways to translate brand identity into physical, immersive environments.
- Balancing narrative, interactivity and consistency in live experiences.
- Using personalisation and memory triggers to influence engagement.
- Navigating creative and logistical challenges in high-value environments.