In this keynote, Samit Garg (E-Factor Experiences Ltd) and Ludovica Arci (SARAVÁ Immersive) unpack SHIVA – a 20,000 sq ft multisensory, 360-degree immersive environment that blends projection architecture, spatial sound, atmospheric effects and VR into a spiritually charged narrative journey.
More than spectacle, SHIVA was designed as scalable cultural infrastructure – commercially operational, modular and export-ready.
This session explores how myth, technology and audience psychology converge to create strong emotional impact, and why the future of immersive storytelling lies not in scale alone, but in what stays with you once you step outside the door.
And above all, this is a story of collaboration, belief, and courage – of how conviction and faith can transcend international boundaries, unite diverse minds, and bring people together to create something that may not be culturally central to both, yet profoundly meaningful to one.
Key takeaways:
- How to design immersive experiences that create lasting emotional residue
- How to merge cultural depth with cutting-edge technology seamlessly
- How to structure scalable, commercially viable immersive IP
- Practical frameworks to elevate your own large-format experience design