Audiences in immersive and interactive shows don’t want to feel like they’re on rails. To deliver the best experience, a dynamic approach to audience flow control is required to let audiences retain their sense of agency while keeping a show on track.
Delivering this while maintaining operational control and maximising throughput requires careful attention and novel technology. There is no ‘one size fits all’ approach but there are tried and tested techniques that we’ve developed over many years working on large scale interactive experiences.
We’ll look at various flavours of this problem we’ve solved for shows such as The Paddington Bear Experience, Saw: Escape Experience and The Traitors: Live Experience.
We’ll demonstrate how with COGS we’re able to adapt to any requirements, from strict time-of-day based audience pulses to completely dynamic start and finish times. We can build in rich operator controls such as room-by-room management, targeted show pausing and actor feedback mechanisms.
Key takeaways:
- The different approaches to audience management being used in today’s attractions
- How a dynamic approach to audience flow can heighten the experience for the audience
- How to build a show with enough operational flexibility to handle the unexpected behaviours of real audiences